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Adomni: Dimensions and metrics

Dimensions and metrics available for Adomni in Funnel.

Updated today

If your use case requires this data in Funnel, submit a data request.

Note: Custom connectors and data requests are available only in Business and Enterprise plans. See our Pricing page for more details.

Campaigns Report

  • Date: The specific date when the data was recorded.

  • Campaign ID: A unique identifier assigned to each campaign.

  • Campaign Name: The designated name of the campaign.

  • Plays: The number of times the advertisement was displayed.

  • Impressions: The estimated number of times the advertisement was viewed by individuals.

  • Spend (USD): The total amount of money spent on the campaign, expressed in U.S. dollars.

  • CPM (USD): Cost per Mille; the cost per 1,000 impressions, expressed in U.S. dollars.

  • Currency: The currency used for financial metrics; defaults to USD if not specified.

Async Report (Device Report or Content Report)

  • Date: The specific date when the data was recorded.

  • Date Start: The start date for the reporting period.

  • Date End: The end date for the reporting period.

  • Campaign ID: A unique identifier assigned to each campaign.

  • Reference ID: An external identifier associated with the campaign for cross-referencing purposes.

  • Campaign Name: The designated name of the campaign.

  • Advertiser Name: The name of the advertiser sponsoring the campaign.

  • Device ID: A unique identifier for the device or screen displaying the advertisement.

  • Media Owner: The entity that owns the media space where the advertisement is displayed.

  • Name: The name of the media asset or location.

  • Venue Type: The category of venue where the advertisement is displayed (e.g., billboard, transit shelter).

  • CBSA: Core-Based Statistical Area; a U.S. geographic area defined by the Office of Management and Budget.

  • DMA: Designated Market Area; a region where the population can receive the same media offerings.

  • City: The city where the advertisement is displayed.

  • State: The state or province where the advertisement is displayed.

  • Zipcode: The postal code of the location where the advertisement is displayed.

  • US County: The county in the United States where the advertisement is displayed.

  • Country: The country where the advertisement is displayed.

  • Closest POI Name: The name of the nearest point of interest to the advertisement location.

  • Plays: The number of times the advertisement was displayed.

  • Impressions: The estimated number of times the advertisement was viewed by individuals.

  • Latitude: The geographical latitude coordinate of the advertisement location.

  • Longitude: The geographical longitude coordinate of the advertisement location.

  • Face Count: The number of faces or screens at the location displaying the advertisement.

  • Spend (USD): The total amount of money spent on the campaign, expressed in U.S. dollars.

  • Currency: The currency used for financial metrics; defaults to USD if not specified.

How to request this custom connector

To request Adomni data and other data that has not been covered here, submit a data request.

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