If your use case requires this data in Funnel, you can request it as a custom connector.
Custom connectors and data requests are available only in Business and Enterprise plans.
Campaign Reporting V1
Dimensions
Day: The specific date when the data was recorded.
Advertiser Name: The name of the advertiser running the campaign.
Campaign Name: The title assigned to the advertising campaign.
Campaign ID: A unique identifier for the campaign.
Creative Set ID: Identifier for a group of related ad creatives within the campaign.
Creative Set Name: The name assigned to a set of related ad creatives.
Creative Instance ID: A unique identifier for a specific ad creative.
Creative Title: The headline or title of the ad creative.
Creative Body: The main content or message of the ad creative.
Creative URL: The destination URL that the ad directs users to.
OS: The operating system where the ad was displayed (for example, Windows, macOS, Android).
Segment: The audience segment targeted by the ad.
Attribution Window (days): The time frame in days during which a conversion is attributed to the ad interaction.
Currency: The currency used for financial metrics, defaulting to USD if not specified.
Metrics
View Counts: The number of times the ad was viewed by users.
Click Counts: The number of times users clicked on the ad.
Dismissed Counts: The number of times users dismissed or closed the ad without interacting.
Landed Counts: The number of times users clicked on the ad and successfully reached the destination URL.
Conversion Counts: The number of desired actions (for example, purchases, sign-ups) completed by users after interacting with the ad.
Site Visit Counts: The number of visits to the advertiser's site resulting from the ad.
View-through Conversion Counts: Conversions that occurred after a user viewed the ad but did not click on it.
Click-through Conversion Counts: Conversions that occurred after a user clicked on the ad.
Spend (monetary): The total amount of money spent on the ad campaign.
Campaign Reporting V2
Dimensions
Day: The specific date when the data was recorded.
Advertiser Name: The name of the advertiser running the campaign.
Campaign Name: The title assigned to the advertising campaign.
Campaign ID: A unique identifier for the campaign.
Creative Set ID: Identifier for a group of related ad creatives within the campaign.
Creative Set Name: The name assigned to a set of related ad creatives.
Creative Instance ID: A unique identifier for a specific ad creative.
Creative Title: The headline or title of the ad creative.
Creative Body: The main content or message of the ad creative.
Creative URL: The destination URL that the ad directs users to.
OS: The operating system where the ad was displayed (for example, Windows, macOS, Android).
Currency: The currency used for financial metrics, defaulting to USD if not specified.
Metrics
View Counts: The number of times the ad was viewed by users.
Click Counts: The number of times users clicked on the ad.
Dismissed Counts: The number of times users dismissed or closed the ad without interacting.
Landed Counts: The number of times users clicked on the ad and successfully reached the destination URL.
Conversion Counts: The number of desired actions (for example, purchases, sign-ups) completed by users after interacting with the ad.
Impression Counts: The number of times the ad was displayed on users' screens.
Spend (monetary): The total amount of money spent on the ad campaign.
Key Differences Between V1 and V2
V1 Additional Dimensions: Includes Segment and Attribution Window (days), which are not present in V2.
V1 Additional Metrics: Includes Site Visit Counts, View-through Conversion Counts, and Click-through Conversion Counts, which are not present in V2.
V2 Unique Metric: Includes Impression Counts, which is not in V1.
Both versions include currency as a dimension, defaulting to USD if unspecified.
How to request this data
To request Brave data and other data that has not been covered here, submit a data request.