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Ads Stats Report

Dimensions

Ad ID – A unique identifier for the ad.
Ad Name – The name assigned to the ad for tracking purposes.
Ad Type – The format of the ad (e.g., banner, video).
Ad Weight – The assigned weight or priority of the ad within a campaign.
Added Date – The date when the ad was created.
Campaign Device Type – The type of device targeted by the campaign (e.g., desktop, mobile).
Campaign ID – A unique identifier for the campaign associated with the ad.
Campaign Name – The name assigned to the campaign.
Campaign Target Group – The targeted audience segment for the campaign.
Campaign Type – The classification of the campaign (e.g., CPC, CPM).
Date – The reporting date for the ad performance data.
Geo Target – The geographic locations targeted by the ad.
Is Active – Indicates if the ad is currently active.
Is Paused – Indicates if the ad is currently paused.
Picture URL – The URL of the creative or media file associated with the ad.
Review State – The review status of the ad (e.g., pending, approved, rejected).
Spot ID – A unique identifier for the ad placement location.
Spot Name – The name of the ad placement location.
Status – The current status of the ad (e.g., running, paused, completed).
Target URL – The landing page URL where users are directed after clicking the ad.
Currency – The monetary unit used for reporting (defaults to USD if not specified).

Clicks – The total number of user clicks on the ad.
Conversions – The number of times a desired action (e.g., sign-up, purchase) was completed after clicking the ad.
Iframes – The number of ad impressions served within an iframe.
Impressions – The total number of times the ad was displayed.
Number of Bids – The total number of bidding attempts for ad placement.
Number of Creatives – The total number of creatives used within the ad.
Number of Time Targets – The number of time-based targeting conditions applied to the ad.
Paused Ads – The number of ads that were paused.
CTR (Click-Through Rate) – The percentage of impressions that resulted in a click
ECPC (Effective Cost Per Click) – The average cost incurred per click.
ECPM (Effective Cost Per Mille) – The cost per 1,000 impressions

Campaign Device Type – The type of device targeted by the campaign (e.g., desktop, mobile).
Campaign ID – A unique identifier for the campaign.
Campaign Name – The name of the campaign.
Campaign Target Group – The audience segment targeted by the campaign.
Campaign Type – The classification of the campaign (e.g., CPC, CPM).
Campaign End Date – The scheduled end date of the campaign.
Date – The reporting date for campaign performance data.
Status – The current state of the campaign (e.g., running, paused, completed).
Currency – The monetary unit used for reporting (defaults to USD if not specified).

Ads Paused – The number of ads within the campaign that are currently paused.
Ads Count – The total number of ads running in the campaign.
Clicks – The total number of clicks received by the campaign.
Conversions – The number of successful user actions resulting from the campaign.
Iframes – The number of ad impressions served within an iframe.
Impressions – The total number of times ads in the campaign were displayed.
Number of Bids – The total number of bids placed for ad slots in the campaign.
Number of Creatives – The number of creatives used in the campaign.
Number of Time Targets – The number of time-based targeting conditions applied in the campaign.
CTR (Click-Through Rate) – The percentage of impressions that resulted in a click
ECPC (Effective Cost Per Click) – The average cost per click incurred in the campaign.
ECPM (Effective Cost Per Mille) – The cost per 1,000 impressions

Campaign Daily Budget – The allocated daily spending limit for the campaign.
Cost – The total amount spent on the campaign.
Daily Budget Left – The remaining budget available for the day.