All Integral Ad Science reports support all of the following dimensions.

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Each Integral Ad Science report has it's own set of supported metrics, divided into groups.

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The Performance Report report has metrics in the following groups:

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Number of ads blocked for brand safety reasons. This number is a subset of total ads marked as failed for violating buy-side settings. * #### Failed Ads

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Number of ads that do not align with campaign parameters. * #### Passed Ads

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Number of ads that align with firewall parameters. * #### See-Through Ads

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The number of ads where IAS identified the top-level of a domain. * #### Total Eligible Ads For Brand Safety

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The total number of ads that were eligible for Brand Safety measurement.

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The amount of carbon emissions generated by your campaign in equivalent kilogramsNote: Carbon Emissions data is only available for participating advertisers. If you are not participating, this metric will be empty. Contact your CSM for more details. * #### Scope3 CO2 (eKg)

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Total carbon emissions stemming from media distribution, ad selection and creative distribution in equivalent kilograms.Note: Carbon Emissions data is only available for participating advertisers. If you are not participating, this metric will be empty. Contact your CSM for more details.

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The number of ads marked as failed for brand safety. 'Failed for Brand Safety' indicates a failure in any of the categories listed below, where IAS blocked an ad from serving on a publisher site deemed too risky for an advertiser's brand safety thresholds. * #### Brand Suitability Failed Ads

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Ads marked as failed for your Brand suitability profile. * #### Custom Keywords Exclusion List Ads

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Number of ads blocked because a URL had a keyword marked for exclusion by the IAS advertiser. * #### Custom URL/App Exclusion List Ads

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The number of ads marked as failed for custom URL/App Exclusion List. * #### Invisible URL Ads

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The number of ads marked as failed because IAS did not detect the top level page where the ad was served. * #### Out of Geo Ads

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The number of ads marked as failed for being served outside of the target geo . * #### Target Language Mismatch Ads

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The number of ads marked as failed for language-targeting.

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The number of ads that IAS detected as invalid traffic that were blocked. * #### Eligible Ads For Invalid Traffic Detection

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Excludes all ads where signals to make an IVT determination are missing. Note: This metric has been updated to no longer include test impressions, which was previously reported as GIVT and represents a trace amount of overall GIVT impressions. Test impressions will still be included in our calculation for Total Tracked Ads. * #### Invalid Traffic

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The number of ads that IAS detected as invalid traffic. * #### Unblocked Invalid Traffic

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The number of ads that IAS detected as invalid traffic that were not blocked. * #### Valid Traffic

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The number of ads that IAS did not detect as invalid traffic.

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The number of ads that IAS detected as bots. A malicious software application that runs automated tasks over the internet, usually to make a profit by falsely mimicking real human activity. * #### Domain Spoofing (SIVT) Ads

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Ads that are low quality inventory disguised as high-quality legitimate-sites, or send incorrect referrer information to hide their identity. * #### General Invalid Traffic (GIVT) Ads

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Traffic that failed to meet ad quality criteria filtered through and caught by known IP and bot lists (ex: Google web crawlers). * #### Hidden Ads (SIVT)

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The number of ads that IAS detected as Hidden Ads (SIVT - Sophisticated InValid Traffic). Ads that have no chance of ever being seen by humans. Types of hidden ads include: pixel stuffing, ad stacking, ads clipped by iframes, zero opacity ads, off-page ads, ad truncation, and hidden ads embedded in ads. * #### Incentivized Browsing (RVI) Ads

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The act of interacting with ads for payment or benefits, usually not by an advertiser-targeted audience. * #### Proxy Server (RVI) Ads

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The number of ads that IAS detected as Proxy Servers (RVI). A computer network service that uses indirect network connections to sometimes enable bots to hide their true identity and location. * #### Reduced Value Inventory (RVI) Ads

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Traffic which IAS flagged as being generated in a way counter to the advertiser’s interests. Possible examples include the use of incentivized browsing and "proxy servers". * #### Sophisticated Invalid Traffic (SIVT) Ads

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Traffic that failed to meet proprietary and sophisticated invalid traffic detection criteria. Examples of failed traffic can include: hijacked devices, ad tags, or creative; adware; malware; and misappropriated content.

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The number of ads that IAS measured for viewability/audibility or failed another selected criteria (such as brand safety, invalid traffic, or geo). A label like "(Excl. geo)" appears if some Quality criteria are deselected. * #### Failed brand safety ads

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The number of ads that failed for Quality Impressions due to a failed Brand Safety check. An ad can fail more than one Quality Impressions check, resulting in overlap. * #### Non-Quality Invalid Traffic Ads

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The number of ads that failed for Quality Impressions due to a failed Invalid Traffic check. An ad can fail more than one Quality Impressions check, resulting in overlap. * #### Non-Quality Not Viewable Ads

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The number of ads that failed for Quality Impressions due to a failed Viewability check. An ad can fail more than one Quality Impressions check, resulting in overlap. * #### Non-Quality Out of Geo Ads

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The number of ads that failed for Quality Impressions due to a failed Geo check. An ad can fail more than one Quality Impressions check, resulting in overlap. * #### Non-quality ads

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The number of ads that failed for Quality Impressions. A label like "(Excl. geo)" appears if some Quality criteria are deselected. * #### Non-quality blocked ads

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The number of ads that failed for Quality Impressions that were blocked. A label like "(Excl. geo)" appears if some Quality criteria are deselected. * #### Quality impressions

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Number of impressions that were deemed viewable, brand safe, invalid traffic-free, and in-geo.

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The number of ads marked as failed for adult content (descriptions, images, and videos of adult topics). * #### Alcohol Ads

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The number of ads marked as failed for alcohol content (representations and endorsements/glorification of alcohol consumption and/or abuse). * #### Drugs Ads

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Drugs ads are ads on web pages that contained representations and endorsements/glorification of illegal drugs and prescription drugs that are illegally bought, sold, and traded. * #### Hate Speech Ads

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The number of ads marked as failed for hate speech content (promotes discrimination, denigration and aggression towards people or groups based on race, religion, gender, nationality, and ethnicity). * #### Illegal Downloads Ads

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The number of ads marked as failed for illegal download content (offering illegal viewing or download of copyrighted movies, music, games, software, etc., including illegal links to copyrighted content). * #### Offensive Language Ads

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The number of ads marked as failed for offensive language content (contains offensive terms: insults, swear words, vulgar terms, and religious blasphemy). * #### Violence Ads

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The number of ads marked as failed for violence content (contains representations and endorsements/glorification of violence).

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All auto played eligible video impressions for viewability. * #### Click to play ads

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All played eligible video impressions for viewability which played by click. * #### Completed Ads

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Number of video ads that played to completion with no IVT. * #### First Quartile Ads

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Number of video ads that played to 25% of video length with no IVT. * #### Full Screen Plays

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The total number of tracked ads that have the video ad set to fullscreen for more than 0 seconds. * #### Pause/Unpause

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The total number of tracked ads that paused/resumed the video ad. * #### Second Quartile Ads

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Number of video ads that played to 50% of video length with no IVT. * #### Third Quartile Ads

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Number of video ads that played to 75% of video length with no IVT. * #### Unknown player state ads

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All eligible video impressions for viewability which player status is unknown. * #### User Scroll

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The total number of tracked ads that moved the video ad by scrolling (for example: click and drag scroll bar, click the scroll bar arrows, page up/down, arrow up/down, scroll button/wheel, track pad, etc.). * #### User Scroll

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The total number of tracked ads that moved the video ad by scrolling (for example: click and drag scroll bar, click the scroll bar arrows, page up/down, arrow up/down, scroll button/wheel, track pad, etc.). * #### Viewable Completed Impressions

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Number of video ads that were in view and played to completion. Excludes video ads marked as IVT. * #### Viewable First Quartile Impressions

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Number of video ads that were in view and played to 25% of video length. Excludes video ads marked as IVT. * #### Viewable Second Quartile Impressions

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Number of video ads that were in view and played to 50% of video length. Excludes video ads marked as IVT. * #### Viewable Third Quartile Impressions

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Number of video ads that were in view and played to 75% of video length. Excludes video ads marked as IVT. * #### Volume Up/Down/Mute

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The total number of tracked ads that changed the volume of the video ad by increasing the volume, decreasing the volume, turning on mute, or turning off mute.

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Video ads with no IVT. * #### Valid Viewable Video Impressions

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Number of Viewable Video Impressions with all IVT removed.

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The average duration, based on the arithmetic mean, that a viewable impression remained in-view within your campaign. For Audio ad impressions, the average time-in-view duration should be interpreted as the average duration of time the ad played. * #### Eligible Ads For Viewability Measurement

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The total number of ads which are eligible for measuring viewability-related metrics. * #### In-View > 50 seconds

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The number of measured ads according to Time-In-View in seconds, broken down by In-View > 50 seconds. For audio ad creative, “In-View” should be interpreted as the time the ad played with the volume unmuted. * #### In-View under 1 second

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The number of measured ads according to Time-In-View in seconds, broken down by In-View < 1 seconds. For audio ad creative, “In-View” should be interpreted as the time the ad played with the volume unmuted. * #### In-View 1-2 seconds

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The number of measured ads according to Time-In-View in seconds, broken down by In-View 1-2 seconds. For audio ad creative, “In-View” should be interpreted as the time the ad played with the volume unmuted. * #### In-View 10-15 seconds

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The number of measured ads according to Time-In-View in seconds, broken down by In-View 10-15 seconds. For audio ad creative, “In-View” should be interpreted as the time the ad played with the volume unmuted. * #### In-View 15-20 seconds

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The number of measured ads according to Time-In-View in seconds, broken down by In-View 15-20 seconds. For audio ad creative, “In-View” should be interpreted as the time the ad played with the volume unmuted. * #### In-View 2-5 seconds

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The number of measured ads according to Time-In-View in seconds, broken down by In-View 2-5 seconds. For audio ad creative, “In-View” should be interpreted as the time the ad played with the volume unmuted. * #### In-View 20-25 seconds

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The number of measured ads according to Time-In-View in seconds, broken down by In-View 20-25 seconds. For audio ad creative, “In-View” should be interpreted as the time the ad played with the volume unmuted. * #### In-View 25-30 seconds

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The number of measured ads according to Time-In-View in seconds, broken down by In-View 25-30 seconds. For audio ad creative, “In-View” should be interpreted as the time the ad played with the volume unmuted. * #### In-View 30-35 seconds

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The number of measured ads according to Time-In-View in seconds, broken down by In-View 30-35 seconds. For audio ad creative, “In-View” should be interpreted as the time the ad played with the volume unmuted. * #### In-View 35-40 seconds

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The number of measured ads according to Time-In-View in seconds, broken down by In-View 35-40 seconds. For audio ad creative, “In-View” should be interpreted as the time the ad played with the volume unmuted. * #### In-View 40-45 seconds

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The number of measured ads according to Time-In-View in seconds, broken down by In-View 40-45 seconds. For audio ad creative, “In-View” should be interpreted as the time the ad played with the volume unmuted. * #### In-View 45-50 seconds

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The number of measured ads according to Time-In-View in seconds, broken down by In-View 40-45 seconds. For audio ad creative, “In-View” should be interpreted as the time the ad played with the volume unmuted. * #### In-View 5-10 seconds

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The number of measured ads according to Time-In-View in seconds, broken down by In-View 5-10 seconds. For audio ad creative, “In-View” should be interpreted as the time the ad played with the volume unmuted. * #### Measured Ads

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The number of ads for which we were able to collect viewability data. * #### Not Viewable Ads

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Number of ads that failed to meet the requirement for Viewable Impressions, but were Valid Traffic. * #### Unmeasured Ads

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The number of ads in a campaign not blocked but for which IAS was unable to make a viewability or invalid traffic measurement. * #### Viewable Impressions

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CTV impressions from certified fully on screen sources that met the two-second length based on the quartiles received. GIVT & SIVT filtration applied.

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All unblocked ads, including Sophisticated Invalid Traffic (SIVT) and General Invalid Traffic (GIVT). * #### Gross Measured Ads

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All unblocked ads, including SIVT and GIVT, that have enough data to make viewability or audibility calculations. * #### Gross Unmeasured Ads

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All unblocked ads, including IVT, that don't have enough data to make viewability or auibility calculations. * #### Net Eligible Ads For Viewability Measurement

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All unblocked ads that are general invalid traffic (GIVT) free and served in a JavaScript environment where Viewability measurement is possible. * #### Net Measured Ads

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All unblocked ads, including SIVT and excluding GIVT, that have enough data to make viewability or audibility calculations. * #### Net Not Viewable Ads

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Not viewable, unblocked ads. Excludes ads marked as GIVT. * #### Net Unmeasured Ads

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All unblocked unmeasured ads, including SIVT and excluding GIVT. * #### Net viewable ads

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All unblocked ads that are general invalid traffic (GIVT) free and served in a JavaScript environment where Viewability measurement is possible.

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The impression count, based on begin-to-render leveraging the certification process, will require reporting of two distinct metrics: all begin-to-render impressions, including IVT; no filtration applied yet. Calculated as "RENDERED_IMPS". * #### Gross measured impressions

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All unblocked CTV impressions, including SIVT and GIVT, delivered to a rendered certified source and active user session; they have information to calculate viewability. * #### Gross unmeasured impressions

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All unblocked CTV impressions, including IVT, delivered to a rendered certified source and active user session; they do not have information to calculate viewability. * #### Net eligible impressions for viewability measurement

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All unblocked impressions that are general invalid traffic (GIVT) free and served in a JavaScript environment where Viewability measurement is possible. * #### Net measured impressions

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CTV impressions in the campaign delivered to a rendered certified source and active user session; they have information to calculate viewability. GIVT filtration applied. Calculated as "MEASURED_RENDERED_IMPS - MEASURED_GIVT_RENDERED_IMPS". * #### Net not viewable impressions

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CTV impressions delivered to a rendered and viewability certified source as well as an active user session that did not meet the two-second length, such as impressions with no quartiles received. GIVT filtration applied. Calculated as "NOT_IN_VIEW_RENDERED_IMPS - NOT_IN_VIEW_GIVT_RENDERED_IMPS". * #### Net unmeasured impressions

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CTV impressions in the campaign delivered to a rendered certified source; they do not have enough information to calculate viewability. For example, any rendered impression without duration. GIVT filtration applied. Calculated as "(RENDERED_IMPS - GIVT_RENDERED_IMPS) - (MEASURED_RENDERED_IMPS - MEASURED_GIVT_RENDERED_IMPS)". * #### Net viewable impressions

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CTV impressions from certified fully on screen sources that met the two-second length based on the quartiles received. GIVT filtration applied. Calculated as "IN_VIEW_RENDERED_IMPS - IN_VIEW_GIVT_RENDERED_IMPS".

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The number of all rendered unblocked ads that are invalid traffic (IVT) free and served in a JavaScript environment where Viewability measurement is possible. * #### Measured Impressions

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CTV impressions in the campaign delivered to a rendered certified source and active user session; they have information to calculate viewability. GIVT & SIVT filtration applied. * #### Net Impressions

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The impression count based on begin-to-render leveraging the certification process. GIVT filtration applied. Calculated as "RENDERED_IMPS - GIVT_RENDERED_IMPS". * #### Not Viewable Impressions

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CTV impressions in the campaign delivered to a rendered and viewability certified source as well as an active user session; while they have information to calculate viewability, the impressions do not meet the viewability criteria. * #### Total Net Impressions

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Open Web: Gross impressions with GIVT Rendered Impressions and SIVT Rendered Impressions removed.Meta/Youtube ADH - Gross impressions with GIVT+ Impressions removed. * #### Total Rendered Impressions

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IAS considers an ad as an impression only if it has begun to render. An ad renders when the creative has begun to load in the browser.Note: User inactivity is included in the measurement of rendered CTV impressions. * #### Unmeasured Impressions

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CTV impressions in the campaign delivered to a rendered certified source; they do not have enough information to calculate viewability. GIVT & SIVT filtration applied.

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The Attention Report report has metrics in the following groups:

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The Attention Score is based on a model that estimates, at the impression level, the propensity of a click or conversion event given the Visibility, Situation, and Interaction. A higher Attention Score is associated with a higher propensity for a click or conversion event. * #### Eligible Impressions For Attention

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An impression is eligible for attention measurement if it is measured for viewability. * #### Interaction Score

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The Interaction Score measures consumer activity based on their interactions with ads (Auto Play Ads, Click to Play Ads, User Scroll, Pause/Unpause, and Volume Up/Down/Mute). * #### Situation Score

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The Situation Score estimates the effect of the environment (Device Type, Media Type, Ad Density, and Ad Share of Screen Distribution) on impressions. * #### Visibility Score

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The Visibility Score estimates the validity of the impressions being served based on Viewability, Time-In-View, Full-Screen Plays, and Video Completion Quartiles.

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