Funnel

Country Code – The 2 letter country-code of countries in which the ad is being shown.

Creative Type – How the creative is rendered.

- App ID
- App Name
- App Store ID
- App Title
- Bundle ID
- Campaign
- Campaign ID
- Campaign Type
- Click URL
- Country Code – The 2 letter country-code of countries in which the ad is being shown.
- Creative ID
- Creative Name
- Creative Type – How the creative is rendered.
- Media URL
- Platform

- Clicks
- Impressions
- Installs
- Spend

Liftoff: Dimensions and metrics

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Liftoff: Dimensions and metrics

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