If your use case requires this data in Funnel, submit a data request.
Note: Custom connectors and data requests are available only in Business and Enterprise plans. See our Pricing page for more details.
Video Analytics Report
Campaign ID: The unique identifier assigned to a campaign.
Campaign Name: The name assigned to a campaign.
Creative ID: The unique identifier assigned to a creative.
Creative Name: The name assigned to a creative.
Deal ID: The unique identifier assigned to a deal.
Deal Name: The name assigned to a deal.
Country Name: The name of the country/region where the impression occurred.
Insertion Order ID: The unique identifier assigned to an insertion order.
Insertion Order Name: The name assigned to an insertion order.
Publisher ID: The unique identifier assigned to a publisher.
Publisher Name: The name assigned to a publisher.
Seller Member ID: The internal ID of the selling member.
Seller Member Name: The display name of the selling member.
Site Domain: The domain where the impression occurred. For mobile applications, this can be the URL of the app's location in the app store.
Size: The dimensions (width x height) of the ad creative.
Supply Type: The seller-classified channel to denominate supply in terms of web, mobile-optimized web, and mobile app impressions. Possible values are "web," "mobile_app," and "mobile_web."
25th Percentile: The value below which 25% of observations fall.
50th Percentile: The median value, below which 50% of observations fall.
75th Percentile: The value below which 75% of observations fall.
Clicks: The total number of clicks across all impressions.
Completions: The total number of times a video ad was played to completion.
Errors: The total number of errors encountered while serving video impressions.
Post Click Conversions: The total number of recorded conversions that occurred after a user clicked on an ad.
Post View Conversions: The total number of recorded conversions that occurred after a user viewed an ad without clicking.
Skips: The total number of times users skipped the video ad.
Starts: The total number of times the video ad started playing.
Buyer Reach And Frequency Report
Buyer Member ID: The ID of the buying member.
Geo Country: The geographic country/region code where the impression occurred.
Media Type: The type of media, such as display or video.
Media Type ID: The unique identifier assigned to a media type.
Supply Type: The seller-classified channel to denominate supply in terms of web, mobile-optimized web, and mobile app impressions. Possible values are "web," "mobile_app," and "mobile_web."
Billing Period ID: The unique identifier assigned to a billing period.
Billing Period Start Date: The start date of the billing period.
Billing Period End Date: The end date of the billing period.
Flight: The scheduled duration for which a campaign is set to run.
Flight Start Date: The start date of the campaign flight.
Flight End Date: The end date of the campaign flight.
Creative ID: The unique identifier assigned to a creative.
Creative Name: The name assigned to a creative.
Insertion Order ID: The unique identifier assigned to an insertion order.
Device Type: The type of device where the creative was set to play, such as desktops & laptops, mobile phones, tablets, TV, game consoles, media players, set-top box, and other devices.
Frequency Cap Type: Indicates the type of frequency cap applied, such as Classical, Advanced, or None.
Identified Impressions: The total number of impressions that included a cookie, device ID, or other identifier as part of the ad request.
Unidentified Impressions: The total number of impressions that did not include a cookie, device ID, or other identifier as part of the ad request.
Approximate Users Count: The estimated number of unique users reached, deduplicated across the user-specified dimensions.
Approximate Consumer Count: The estimated number of consumers reached, considering cross-device audience extension.
Approximate Incremental Devices: The number of unique devices reached due to cross-device audience extension.
Cross Device Incremental Impressions: The number of impressions transacted due to cross-device audience extension.
Creative Landing Page URL Lookup
Creative ID: The unique identifier assigned to a creative.
Landing Page URL: The URL to which users are directed after interacting with the creative.
How to request this custom connector
To request Xandr data and other data that has not been covered here, submit a data request.