Date: The specific date when the data was recorded.

Creative Name: The name assigned to the creative asset used in the ad.

Ad Format: The format of the advertisement (for example, audio, video, display).

Ad ID: A unique identifier for the advertisement.

Advertiser ID: A unique identifier for the advertiser.

Advertiser Name: The name of the advertiser.

Audio Pixel Action: The specific action tracked by an audio pixel (for example, play, pause).

Behavioural Audience (Insights): The behavioral audience segment derived from user insights.

Behavioural Audience (Targeted): The behavioral audience segment targeted by the campaign.

Campaign ID: A unique identifier for the campaign.

Campaign Name: The name of the campaign.

Content Language: The language of the content where the ad was placed.

Device Type: The type of device on which the ad was viewed (for example, mobile, desktop).

Genre (Insights): The genre of content, based on user insights, where the ad was placed.

Genre (Targeted): The genre of content targeted by the campaign.

Geo - DMA: Designated Market Area; a region where the ad was served.

Geo - City: The city where the ad was served.

Geo - Country: The country where the ad was served.

Geo - Postal Codes: The postal code area where the ad was served.

Geo - Region: The region (for example, state or province) where the ad was served.

Geo - Sub-Region: A more specific area within a region where the ad was served.

Order: The order associated with the ad placement.

Player Name: The name of the media player where the ad was played.

Podcast - Show Name (Insights): The name of the podcast show, based on user insights, where the ad was placed.

Order ID: A unique identifier for the order.

Publisher Name: The name of the publisher hosting the ad.

Publisher ID: A unique identifier for the publisher.

Marketplace Publishers: Publishers participating in the marketplace where the ad was placed.

Publisher Type: The category or type of publisher (for example, music streaming service, podcast network).

Sonar - Age (Insights): The age group of the audience, based on user insights.

Sonar - Age (Targeted): The age group targeted by the campaign.

Sonar - Gender (Insights): The gender of the audience, based on user insights.

Sonar - Gender (Targeted): The gender targeted by the campaign.

Audio Impressions: The number of times an audio ad was played.

Companion Banner Impressions: The number of times a companion banner was displayed alongside an ad.

Display Impressions: The number of times a display ad was shown.

Second Screen Impressions: The number of times an ad was displayed on a secondary screen.

Total Impressions: The total number of times any ad was displayed.

Second Screen Clicks: The number of clicks received on ads displayed on a secondary screen.

Interactions – ShakeMe Ads: The number of interactions with ShakeMe ads, which encourage user engagement through device motion.

Listen-Through Conversions: The number of conversions resulting from users listening through an entire ad.

View-Through Conversions: The number of conversions resulting from users viewing an ad.

Order Objective: The primary goal or objective set for the order (for example, brand awareness, lead generation).

Reach Audio Unique Users: The number of unique users who heard the audio ad.

Total Reach - Unique Users: The total number of unique users reached by the ad campaign across all formats.

Total Spend: The total amount of money spent on the ad campaign.

Total Data Spend: The portion of the total spend allocated to data usage or acquisition.

Total Media Spend: The portion of the total spend allocated to media placements.

Total Billable Spend: The total amount billed for the ad campaign.

Second Screen Spend: The amount spent on ads displayed on secondary screens.

Click-Through Conversions: The number of conversions resulting from users clicking on an ad.

Total Conversions: The total number of successful actions (for example, purchases, sign-ups, downloads) attributed to the ad campaign across all tracking methods.