Advertiser ID

Advertiser name

Audience – Available in the Insight report if the Audiences breakdown is chosen.

Campaign – Available in the Insight report, or in the Delivery report if Creative breakdown is chosen.

Campaign ID – Available in the Insight report, or in the Delivery report if Creative breakdown is chosen.

Campaign group – Also known as Insertion order or Line item.

Campaign group ID – Also known as Insertion order ID or Line item ID.

Campaign type – Available in the Delivery report if Creative breakdown is chosen.

Categories – Available in the Insight report if the Categories breakdown is chosen.

Click URL – Available in the Delivery report if Creative breakdown is chosen.

Conversion tracker – Available in the Delivery report if Conversion Tracker breakdown is chosen.

Conversion tracker ID – Available in the Delivery report if Conversion Tracker breakdown is chosen.

Conversion type – Specifies whether the conversion is matched by an impression or a click.
Available in the Delivery report if Conversion Tracker breakdown is chosen.

Count type – Specifies whether the conversion can be counted multiple times, or only once, by the same user.
Available in the Delivery report if Conversion Tracker breakdown is chosen.

Country – Available in the Insight report if the Geos breakdown is chosen.

Creative – Available in the Delivery report if Creative breakdown is chosen.

Creative ID – Available in the Delivery report if Creative breakdown is chosen.

Demographics segment – Available in the Insight report if the Demographics breakdown is chosen.

Device type – Available in the Insight report if the Devices breakdown is chosen.

Image creative URL – Available in the Delivery report if Creative breakdown is chosen.

Region – Available in the Insight report if the Geos breakdown is chosen.

Supply source – Available in the Insight report if the Supply sources breakdown is chosen.

Video creative thumbnail URL – Available in the Delivery report if Creative breakdown is chosen.

Audio completed 25%

Audio completed 25% Rate

Audio completed 50%

Audio completed 50% Rate

Audio completed 75%

Audio completed 75% Rate

Audio completed 95%

Audio completed 95% Rate

Audio started

CTR – Click-through rate.

Click secondary conversions

Clicks

Conversion clicks

Conversion cookie

Conversion impressions

Conversion revenue

Conversions

Cost

Engagement rate

Frequency – Non-aggregatable.
Average impressions per unique user in the weekly period (Impressions ÷ Reach). The date is the last day of the week.
Available in the Reach & Frequency report, campaign breakdown.

Frequency – Non-aggregatable.
Average impressions per unique user in the weekly period (Impressions ÷ Reach). The date is the last day of the week.
Available in the Reach & Frequency report, campaign group breakdown.

Frequency – Non-aggregatable.
Average impressions per unique user in the bi-weekly period (Impressions ÷ Reach). The date is the last day of the bi-weekly period.
Available in the Reach & Frequency report, campaign breakdown.

Frequency – Non-aggregatable.
Average impressions per unique user in the bi-weekly period (Impressions ÷ Reach). The date is the last day of the bi-weekly period.
Available in the Reach & Frequency report, campaign group breakdown.

Frequency – Non-aggregatable.
Average impressions per unique user in the monthly period (Impressions ÷ Reach). The date is the last day of the month.
Available in the Reach & Frequency report, campaign breakdown.

Frequency – Non-aggregatable.
Average impressions per unique user in the monthly period (Impressions ÷ Reach). The date is the last day of the month.
Available in the Reach & Frequency report, campaign group breakdown.

Frequency (1 Day, Campaign group) – Non-aggregatable.
Average number of impressions per unique user within this campaign group on this day (1-day window). Comparable to Frequency in the Reach & Frequency report, which supports additional time windows.
Available in the Delivery report if Campaign group breakdown is chosen.

Frequency (1 Day, Creative) – Non-aggregatable.
Average number of impressions per unique user for this creative on this day (1-day window). Comparable to Frequency in the Reach & Frequency report, which supports additional time windows.
Available in the Delivery report if Creative breakdown is chosen.

Impression secondary conversions

Impressions

Measured impressions – Available in the Delivery report.

Page starts

Page time – Total time spent on the page.

Page time 15s – Number of times 15 seconds was spent on the page.

Profit

Reach – Non-aggregatable.
Number of unique users served at least one impression in the weekly period. The date is the last day of the week.
Available in the Reach & Frequency report, campaign breakdown.

Reach – Non-aggregatable.
Number of unique users served at least one impression in the weekly period. The date is the last day of the week.
Available in the Reach & Frequency report, campaign group breakdown.

Reach – Non-aggregatable.
Number of unique users served at least one impression in the bi-weekly period. The date is the last day of the bi-weekly period.
Available in the Reach & Frequency report, campaign breakdown.

Reach – Non-aggregatable.
Number of unique users served at least one impression in the bi-weekly period. The date is the last day of the bi-weekly period.
Available in the Reach & Frequency report, campaign group breakdown.

Reach – Non-aggregatable.
Number of unique users served at least one impression in the monthly period. The date is the last day of the month.
Available in the Reach & Frequency report, campaign breakdown.

Reach – Non-aggregatable.
Number of unique users served at least one impression in the monthly period. The date is the last day of the month.
Available in the Reach & Frequency report, campaign group breakdown.

Residential unique impressions – Non-aggregatable.
Unique impressions from residential (non-bot) users in the weekly period. The date is the last day of the week.
Available in the Reach & Frequency report, campaign breakdown.

Residential unique impressions – Non-aggregatable.
Unique impressions from residential (non-bot) users in the weekly period. The date is the last day of the week.
Available in the Reach & Frequency report, campaign group breakdown.

Residential unique impressions – Non-aggregatable.
Unique impressions from residential (non-bot) users in the bi-weekly period. The date is the last day of the bi-weekly period.
Available in the Reach & Frequency report, campaign breakdown.

Residential unique impressions – Non-aggregatable.
Unique impressions from residential (non-bot) users in the bi-weekly period. The date is the last day of the bi-weekly period.
Available in the Reach & Frequency report, campaign group breakdown.

Residential unique impressions – Non-aggregatable.
Unique impressions from residential (non-bot) users in the monthly period. The date is the last day of the month.
Available in the Reach & Frequency report, campaign breakdown.

Residential unique impressions – Non-aggregatable.
Unique impressions from residential (non-bot) users in the monthly period. The date is the last day of the month.
Available in the Reach & Frequency report, campaign group breakdown.

Revenue

Secondary conversion

Time on site

Unique conversions – Non-aggregatable.
Available in the Delivery report if Campaign group breakdown is chosen.

Unique impressions (1 Day, Campaign group) – Non-aggregatable.
Number of unique users served at least one impression within this campaign group on this day (1-day reach). For multi-window reach data, use the Reach & Frequency report.
Available in the Delivery report if Campaign group breakdown is chosen.

Unique impressions (1 Day, Creative) – Non-aggregatable.
Number of unique users served at least one impression on this creative on this day (1-day reach). For multi-window reach data, use the Reach & Frequency report.
Available in the Delivery report if Creative breakdown is chosen.

Video completed 25%

Video completed 25% Rate

Video completed 50%

Video completed 50% Rate

Video completed 75%

Video completed 75% Rate

Video completed 95%

Video completed 95% Rate

Video started

View percent (Campaign group) – Non-aggregatable.
Available in the Delivery report if Campaign group breakdown is chosen.

View percent (Creative) – Non-aggregatable.
Available in the Delivery report if Creative breakdown is chosen.

Viewed measured impressions – Available in the Delivery report.

Views – Available in the Insight report.