Advertiser ID

Advertiser name

Audience – Available in the Insight report if the Audiences breakdown is chosen.

Campaign – Available in the Insight report, the Delivery report if Creative breakdown is chosen, or the Reach & Frequency report with Campaign breakdown.

Campaign ID – Available in the Insight report, the Delivery report if Creative breakdown is chosen, or the Reach & Frequency report with Campaign breakdown.

Campaign group – Also known as Insertion order or Line item.

Campaign group ID – Also known as Insertion order ID or Line item ID.

Campaign type – Available in the Delivery report if Creative breakdown is chosen.

Categories – Available in the Insight report if the Categories breakdown is chosen.

Click URL – Available in the Delivery report if Creative breakdown is chosen.

Conversion tracker – Available in the Delivery report if Conversion Tracker breakdown is chosen.

Conversion tracker ID – Available in the Delivery report if Conversion Tracker breakdown is chosen.

Conversion type – Specifies whether the conversion is matched by an impression or a click.
Available in the Delivery report if Conversion Tracker breakdown is chosen.

Count type – Specifies whether the conversion can be counted multiple times, or only once, by the same user.
Available in the Delivery report if Conversion Tracker breakdown is chosen.

Country – Available in the Insight report if the Geos breakdown is chosen.

Creative – Available in the Delivery report if Creative breakdown is chosen.

Creative ID – Available in the Delivery report if Creative breakdown is chosen.

Demographics segment – Available in the Insight report if the Demographics breakdown is chosen.

Device type – Available in the Insight report if the Devices breakdown is chosen.

Image creative URL – Available in the Delivery report if Creative breakdown is chosen.

Period start – The first day of the reach & frequency reporting period this row covers.
Available in the Reach & Frequency report.

Region – Available in the Insight report if the Geos breakdown is chosen.

Supply source – Available in the Insight report if the Supply sources breakdown is chosen.

Video creative thumbnail URL – Available in the Delivery report if Creative breakdown is chosen.

Audio completed 25%

Audio completed 25% Rate

Audio completed 50%

Audio completed 50% Rate

Audio completed 75%

Audio completed 75% Rate

Audio completed 95%

Audio completed 95% Rate

Audio started

CTR – Click-through rate.

Click secondary conversions

Clicks

Conversion clicks

Conversion cookie

Conversion impressions

Conversion revenue

Conversions

Cost

Engagement rate

Frequency – Non-aggregatable.
Average impressions per unique user in the weekly period (Impressions ÷ Reach). The date is the last day of the week.
Available in the Reach & Frequency report, campaign breakdown.

Frequency – Non-aggregatable.
Average impressions per unique user in the weekly period (Impressions ÷ Reach). The date is the last day of the week.
Available in the Reach & Frequency report, campaign group breakdown.

Frequency – Non-aggregatable.
Average impressions per unique user in the bi-weekly period (Impressions ÷ Reach). The date is the last day of the bi-weekly period.
Available in the Reach & Frequency report, campaign breakdown.

Frequency – Non-aggregatable.
Average impressions per unique user in the bi-weekly period (Impressions ÷ Reach). The date is the last day of the bi-weekly period.
Available in the Reach & Frequency report, campaign group breakdown.

Frequency – Non-aggregatable.
Average impressions per unique user in the monthly period (Impressions ÷ Reach). The date is the last day of the month.
Available in the Reach & Frequency report, campaign breakdown.

Frequency – Non-aggregatable.
Average impressions per unique user in the monthly period (Impressions ÷ Reach). The date is the last day of the month.
Available in the Reach & Frequency report, campaign group breakdown.

Frequency – Non-aggregatable.
Average impressions per unique user in the current in-progress weekly period. The date is the download date.
Available in the Reach & Frequency report, campaign breakdown.

Frequency – Non-aggregatable.
Average impressions per unique user in the current in-progress weekly period. The date is the download date.
Available in the Reach & Frequency report, campaign group breakdown.

Frequency – Non-aggregatable.
Average impressions per unique user in the current in-progress bi-weekly period. The date is the download date.
Available in the Reach & Frequency report, campaign breakdown.

Frequency – Non-aggregatable.
Average impressions per unique user in the current in-progress bi-weekly period. The date is the download date.
Available in the Reach & Frequency report, campaign group breakdown.

Frequency – Non-aggregatable.
Average impressions per unique user in the current in-progress monthly period. The date is the download date.
Available in the Reach & Frequency report, campaign breakdown.

Frequency – Non-aggregatable.
Average impressions per unique user in the current in-progress monthly period. The date is the download date.
Available in the Reach & Frequency report, campaign group breakdown.

Frequency – Non-aggregatable.
Frequency for the current calendar week. Shows the complete weekly value on the last day of the week, or the week-to-date value (today's data) during the current week.
Available in the Reach & Frequency report, campaign breakdown.

Frequency – Non-aggregatable.
Frequency for the current calendar week. Shows the complete weekly value on the last day of the week, or the week-to-date value (today's data) during the current week.
Available in the Reach & Frequency report, campaign group breakdown.

Frequency – Non-aggregatable.
Frequency for the current calendar month. Shows the complete monthly value on the last day of the month, or the month-to-date value (today's data) during the current month.
Available in the Reach & Frequency report, campaign breakdown.

Frequency – Non-aggregatable.
Frequency for the current calendar month. Shows the complete monthly value on the last day of the month, or the month-to-date value (today's data) during the current month.
Available in the Reach & Frequency report, campaign group breakdown.

Frequency (1 Day, Campaign group) – Non-aggregatable.
Average number of impressions per unique user within this campaign group on this day (1-day window). Comparable to Frequency in the Reach & Frequency report, which supports additional time windows.
Available in the Delivery report if Campaign group breakdown is chosen.

Frequency (1 Day, Creative) – Non-aggregatable.
Average number of impressions per unique user for this creative on this day (1-day window). Comparable to Frequency in the Reach & Frequency report, which supports additional time windows.
Available in the Delivery report if Creative breakdown is chosen.

Impression secondary conversions

Impressions

Measured impressions – Available in the Delivery report.

Page starts

Page time – Total time spent on the page.

Page time 15s – Number of times 15 seconds was spent on the page.

Profit

Reach – Non-aggregatable.
How many distinct people saw the campaign's ads in this specific 7-day window, regardless of when they first saw it. Unlike delivery unique impressions, this is total distinct viewers for the full period. The date is the last day of the week.
Available in the Reach & Frequency report, campaign breakdown.

Reach – Non-aggregatable.
How many distinct people saw the campaign group's ads in this specific 7-day window, regardless of when they first saw it. Unlike delivery unique impressions, this is total distinct viewers for the full period. The date is the last day of the week.
Available in the Reach & Frequency report, campaign group breakdown.

Reach – Non-aggregatable.
How many distinct people saw the campaign's ads in this specific 14-day window, regardless of when they first saw it. Unlike delivery unique impressions, this is total distinct viewers for the full period. The date is the last day of the bi-weekly period.
Available in the Reach & Frequency report, campaign breakdown.

Reach – Non-aggregatable.
How many distinct people saw the campaign group's ads in this specific 14-day window, regardless of when they first saw it. Unlike delivery unique impressions, this is total distinct viewers for the full period. The date is the last day of the bi-weekly period.
Available in the Reach & Frequency report, campaign group breakdown.

Reach – Non-aggregatable.
How many distinct people saw the campaign's ads in this specific 30-day window, regardless of when they first saw it. Unlike delivery unique impressions, this is total distinct viewers for the full period. The date is the last day of the month.
Available in the Reach & Frequency report, campaign breakdown.

Reach – Non-aggregatable.
How many distinct people saw the campaign group's ads in this specific 30-day window, regardless of when they first saw it. Unlike delivery unique impressions, this is total distinct viewers for the full period. The date is the last day of the month.
Available in the Reach & Frequency report, campaign group breakdown.

Reach – Non-aggregatable.
How many distinct people saw the campaign's ads so far in the current in-progress 7-day window. The date is the download date (not the period end).
Available in the Reach & Frequency report, campaign breakdown.

Reach – Non-aggregatable.
How many distinct people saw the campaign group's ads so far in the current in-progress 7-day window. The date is the download date (not the period end).
Available in the Reach & Frequency report, campaign group breakdown.

Reach – Non-aggregatable.
How many distinct people saw the campaign's ads so far in the current in-progress 14-day window. The date is the download date (not the period end).
Available in the Reach & Frequency report, campaign breakdown.

Reach – Non-aggregatable.
How many distinct people saw the campaign group's ads so far in the current in-progress 14-day window. The date is the download date (not the period end).
Available in the Reach & Frequency report, campaign group breakdown.

Reach – Non-aggregatable.
How many distinct people saw the campaign's ads so far in the current in-progress 30-day window. The date is the download date (not the period end).
Available in the Reach & Frequency report, campaign breakdown.

Reach – Non-aggregatable.
How many distinct people saw the campaign group's ads so far in the current in-progress 30-day window. The date is the download date (not the period end).
Available in the Reach & Frequency report, campaign group breakdown.

Reach – Non-aggregatable.
Reach for the current calendar week. Shows the complete weekly value on the last day of the week, or the week-to-date value (today's data) during the current week.
Available in the Reach & Frequency report, campaign breakdown.

Reach – Non-aggregatable.
Reach for the current calendar week. Shows the complete weekly value on the last day of the week, or the week-to-date value (today's data) during the current week.
Available in the Reach & Frequency report, campaign group breakdown.

Reach – Non-aggregatable.
Reach for the current calendar month. Shows the complete monthly value on the last day of the month, or the month-to-date value (today's data) during the current month.
Available in the Reach & Frequency report, campaign breakdown.

Reach – Non-aggregatable.
Reach for the current calendar month. Shows the complete monthly value on the last day of the month, or the month-to-date value (today's data) during the current month.
Available in the Reach & Frequency report, campaign group breakdown.

Residential unique impressions – Non-aggregatable.
Unique impressions from residential (non-bot) users in the weekly period. The date is the last day of the week.
Available in the Reach & Frequency report, campaign breakdown.

Residential unique impressions – Non-aggregatable.
Unique impressions from residential (non-bot) users in the weekly period. The date is the last day of the week.
Available in the Reach & Frequency report, campaign group breakdown.

Residential unique impressions – Non-aggregatable.
Unique impressions from residential (non-bot) users in the bi-weekly period. The date is the last day of the bi-weekly period.
Available in the Reach & Frequency report, campaign breakdown.

Residential unique impressions – Non-aggregatable.
Unique impressions from residential (non-bot) users in the bi-weekly period. The date is the last day of the bi-weekly period.
Available in the Reach & Frequency report, campaign group breakdown.

Residential unique impressions – Non-aggregatable.
Unique impressions from residential (non-bot) users in the monthly period. The date is the last day of the month.
Available in the Reach & Frequency report, campaign breakdown.

Residential unique impressions – Non-aggregatable.
Unique impressions from residential (non-bot) users in the monthly period. The date is the last day of the month.
Available in the Reach & Frequency report, campaign group breakdown.

Residential unique impressions – Non-aggregatable.
Residential unique impressions in the current in-progress weekly period. The date is the download date.
Available in the Reach & Frequency report, campaign breakdown.

Residential unique impressions – Non-aggregatable.
Residential unique impressions in the current in-progress weekly period. The date is the download date.
Available in the Reach & Frequency report, campaign group breakdown.

Residential unique impressions – Non-aggregatable.
Residential unique impressions in the current in-progress bi-weekly period. The date is the download date.
Available in the Reach & Frequency report, campaign breakdown.

Residential unique impressions – Non-aggregatable.
Residential unique impressions in the current in-progress bi-weekly period. The date is the download date.
Available in the Reach & Frequency report, campaign group breakdown.

Residential unique impressions – Non-aggregatable.
Residential unique impressions in the current in-progress monthly period. The date is the download date.
Available in the Reach & Frequency report, campaign breakdown.

Residential unique impressions – Non-aggregatable.
Residential unique impressions in the current in-progress monthly period. The date is the download date.
Available in the Reach & Frequency report, campaign group breakdown.

Residential unique impressions – Non-aggregatable.
Residential unique impressions for the current calendar week. Shows the complete weekly value on the last day of the week, or the week-to-date value (today's data) during the current week.
Available in the Reach & Frequency report, campaign breakdown.

Residential unique impressions – Non-aggregatable.
Residential unique impressions for the current calendar week. Shows the complete weekly value on the last day of the week, or the week-to-date value (today's data) during the current week.
Available in the Reach & Frequency report, campaign group breakdown.

Residential unique impressions – Non-aggregatable.
Residential unique impressions for the current calendar month. Shows the complete monthly value on the last day of the month, or the month-to-date value (today's data) during the current month.
Available in the Reach & Frequency report, campaign breakdown.

Residential unique impressions – Non-aggregatable.
Residential unique impressions for the current calendar month. Shows the complete monthly value on the last day of the month, or the month-to-date value (today's data) during the current month.
Available in the Reach & Frequency report, campaign group breakdown.

Revenue

Secondary conversion

Time on site

Unique conversions – Non-aggregatable.
Available in the Delivery report if Campaign group breakdown is chosen.

Unique impressions (1 Day, Campaign group) – Non-aggregatable.
Of all users who ever saw this campaign group's ads, how many received their first impression on this day. This counts new-to-campaign viewers per day, not total distinct viewers in a window. For total distinct reach over a period, use the Reach & Frequency report.
Available in the Delivery report if Campaign group breakdown is chosen.

Unique impressions (1 Day, Creative) – Non-aggregatable.
Of all users who ever saw this creative, how many received their first impression on this day. This counts new-to-campaign viewers per day, not total distinct viewers in a window. For total distinct reach over a period, use the Reach & Frequency report.
Available in the Delivery report if Creative breakdown is chosen.

Video completed 25%

Video completed 25% Rate

Video completed 50%

Video completed 50% Rate

Video completed 75%

Video completed 75% Rate

Video completed 95%

Video completed 95% Rate

Video started

View percent (Campaign group) – Non-aggregatable.
Available in the Delivery report if Campaign group breakdown is chosen.

View percent (Creative) – Non-aggregatable.
Available in the Delivery report if Creative breakdown is chosen.

Viewed measured impressions – Available in the Delivery report.

Views – Available in the Insight report.