If your use case requires this data in Funnel, submit a data request.
Note: Custom connectors and data requests are available only in Business and Enterprise plans. See our Pricing page for more details.
Dimensions
Ad Link: The URL directing to the specific advertisement.
Ad Sizes: Dimensions of the advertisement, typically in pixels (e.g., 300x250).
Ad Type: Format of the advertisement, such as display, video, or native.
Ad Type ID: Unique identifier associated with the ad format.
Advertiser: The company or entity promoting the advertisement.
Brand: Specific brand under the advertiser's umbrella featured in the ad.
Brand ID: Unique identifier assigned to the brand.
Campaign ID: Unique identifier for the advertising campaign.
Campaign Landing Page: The destination URL where users are directed after interacting with the ad.
Campaign Name: Designated name of the advertising campaign.
Campaign Tags: Keywords or labels associated with the campaign for categorization.
Country: Nation where the advertisement is being displayed.
Country ID: Unique identifier corresponding to the country.
Currency: Monetary unit used for financial metrics; always "USD" in Admetricks reports.
Date: Specific date when the advertisement was captured or recorded.
Device: Type of device on which the ad was displayed, such as mobile, desktop, or tablet.
Device ID: Unique identifier corresponding to the device type.
Duration: Length of time the advertisement runs, applicable primarily to video ads.
Hosted By: Server or service provider hosting the advertisement.
Industry: Sector or category to which the advertised product or service belongs.
Industry ID: Unique identifier assigned to the industry category.
Position: Placement or location of the ad on the publisher's website or app.
Publisher: Website or platform where the advertisement is displayed.
Screenshot Link: URL linking to a captured image of the advertisement as it appears on the publisher's site.
Sold Bys: Entities or sales channels responsible for selling the ad space.
Web Report: Link or reference to the detailed report of the advertisement's performance.
Website: Domain or URL of the site where the ad is displayed.
Website ID: Unique identifier assigned to the website.
Website Sections: Specific sections or categories of the website where the ad appears.
Metrics
Count: Number of times the advertisement was detected or recorded.
Impact: Measure of the advertisement's effect or reach, often based on viewability and engagement.
Impressions: Total number of times the advertisement was displayed to users.
Skip: Number of times users chose to skip the advertisement, applicable to skippable ad formats.
Valuation: Estimated monetary value of the advertisement's placement or media spend.
Valuation USD: Estimated monetary value expressed in U.S. dollars.
How to request this custom connector
To request Admetricks data and other data that has not been covered here, submit a data request.