Banner: The specific advertisement creative used in the campaign.

Campaign: The unique identifier for the advertising campaign.

Campaign Name: The designated name of the advertising campaign.

Country: The geographic location where the advertisement was displayed.

Currency: The monetary unit used for financial metrics, set in the source definition form.

Date: The specific day the data corresponds to, with all data returned at a daily granularity.

Landing: The destination URL or page where users are directed after clicking the advertisement.

Placement: The specific location or position where the advertisement appears on a publisher's site.

Clicks: The total number of times users have clicked on the advertisement.

Conversions: The number of desired actions (e.g., purchases, sign-ups) completed by users after interacting with the ad.

CPM (Cost Per Mille): The cost incurred per 1,000 ad impressions, expressed in the specified currency.

CTR (Click-Through Rate): The ratio of clicks to impressions, indicating the percentage of users who clicked on the ad.

I2C (Impression to Click Ratio): The ratio of impressions to clicks, showing how many impressions are needed to generate a single click.

Impressions: The total number of times the advertisement was displayed to users.

Spent: The total amount of money spent on the campaign, expressed in the specified currency.