New features and enhancements
Updates to Activate feature (8 December) (All plans)
Snapchat Ads and Pinterest Ads: Both these conversion upload destinations moved from public Beta to general availability. These upload destinations now consume 50 Flexpoints per platform.
Pre-hashed fields for enhanced privacy: We have improved our conversion upload process to support pre-hashed fields for all Activate destinations. This update runs automatically in the background with no changes to your interface. You can now keep plain-text PII (Personally identifiable information) out of Funnel entirely by hashing it yourself first.
Alerts for budgets (5 December) (Business and Enterprise plans)
You can now set up automated alerts directly within your budget plans. This feature allows you to configure conditions on your budget metrics and receive email notifications whenever spend deviates from your plan.
Note: Budgets is a beta feature.
Updates on dimensions and metrics
Pinterest: New dimensions (8 December)
You can now get the following 3 dimensions from the Pinterest connector:
Campaign Entity Status (Available at the Campaign level)
Ad Group Entity Status (Available at the Ad Group level)
Ad Entity Status (Available at the Pin Promotion level)
A backfill is needed for historical data.
Read the What data can I get from Pinterest? article to view the complete list of dimensions and metrics you can get from Pinterest.