New features and enhancements
Updates to Activate feature (8 December) (All plans)
Snapchat Ads and Pinterest Ads: Both these conversion upload destinations moved from public Beta to general availability. These upload destinations now consume 50 Flexpoints per platform.
Pre-hashed fields for enhanced privacy: We have improved our conversion upload process to support pre-hashed fields for all Activate destinations. This update runs automatically in the background with no changes to your interface. You can now keep plain-text PII (Personally identifiable information) out of Funnel entirely by hashing it yourself first.
Alerts for budgets (5 December) (Business and Enterprise plans)
You can now set up automated alerts directly within your budget plans. This feature allows you to configure conditions on your budget metrics and receive email notifications whenever spend deviates from your plan.
Note: Budgets is a beta feature.
Saved prompts for Data Chats (2 December) (Beta)
Shared library: You can now create a shared library of prompts for everyone in your workspace. This helps your team standardise their analysis and ask the right questions.
Quick access: Save complex or frequently used queries and access them instantly by typing
/in any chat or selecting from the Saved prompts menu.
For more information, read the Customize Data Chats help article.
Note: Data Chats is a beta feature.
Updates on dimensions and metrics
LinkedIn Organic: New report (29 December)
You can now retrieve Daily metrics from the Per update report type. This allows you to see how your posts perform on a day-by-day basis, giving you better insight into engagement trends over time rather than just lifetime totals.
Read the What data can I get from LinkedIn Organic? article to view the complete list of dimensions and metrics you can get from LinkedIn Organic.
Campaign Manager 360: New report (23 December)
You can now connect to the new Metadata report (Account) report to view data at the Creative Asset metadata level and gives you access to Regular Metrics.
TikTok: New dimensions (17 December)
You now have access to 20 new metadata dimensions in your video campaigns summary report.
Campaign fields: RF campaign type, Campaign automation type
Adgroup fields: Adgroup brand safety type, Adgroup feed type, Adgroup budget mode, Adgroup bid display mode, Adgroup schedule type, Adgroup RF purchased type, Adgroup age groups, Adgroup category ID, Adgroup delivery mode, Adgroup app profile page state, Adgroup billing event, Adgroup CPV video duration, Adgroup bid price, Adgroup purchased impression, Adgroup frequency schedule, Adgroup RF estimated CPR, Adgroup RF estimated frequency, and Adgroup purchased reach
Read the What data can I get from TikTok? article to view the complete list of dimensions and metrics you can get from TikTok.
Pinterest: New dimensions (8 December)
You can now get the following 3 dimensions from the Pinterest connector:
Campaign Entity Status (Available at the Campaign level)
Ad Group Entity Status (Available at the Ad Group level)
Ad Entity Status (Available at the Pin Promotion level)
A backfill is needed for historical data.
Read the What data can I get from Pinterest? article to view the complete list of dimensions and metrics you can get from Pinterest.