New features and enhancements
Field usage (17 November)
You can now see where you used a dimension or metric across your Funnel workspace, the dependencies of this field, and how other fields depend on this field. Additionally, you can also see if it's used in a dashboard, export, a conversion upload, or a view.
Open a dimension or metric from the Organize menu. You'll find the Funnel usage section on the right.
Plan availability: All plans
Custom connector updates (13 November)
The following connectors have been added:
Adjust SkadNetwork
Albacross
Derbysoft
Facebook Action Types
Google Ads Change Event
Hawk DSP
LinkedIn Budget
MediaGo
Microsoft Ads Budget
Nexxen CM
PoliteMail
PostUp
Prescient
Recurly
Reddit Budget
RepTrak
Singular
Skai
Spotler MailPlus
Technicus.nl
Walmart Connect Sponsored Search
Zoho Analytics
Walmart Connect Display Ads
The following connectors have been removed:
AdRoll Conversion Segment
Linkedin Reach
Nexxen
Reach out to your Funnel contact to get the following connectors:
Amazon Attribution
Amazon DSP Budget
Basis Tactic
Bing Webmaster Tools
Criteo Retail Media
DoubleVerify
Facebook Action Types
Facebook Budget
Facebook Reels
Google Ads Budget
Google Ads Change Event
Google Play Console
Instacart Ads
Instagram Stories
LinkedIn Budget
MediaGo
Mercado Libre
MikMak
Reddit Budget
Singular
Snapchat Budget
STAT
The Trade Desk Budget
Zoho Analytics
Plan availability: Business and Enterprise plans
Subscription administrator role (10 November)
You can now assign a Subscription Administrator role to team members who need to manage subscription operations without requiring a owner-level access. Subscription administrators have read and write access to all workspaces within a subscription and can handle day-to-day operational tasks such as managing users, editing data sources, and creating new workspaces.
Owners retain control of billing details, Flexpoint upgrades, and authentication settings. This role makes it easier to delegate subscription management safely and gives you more flexibility in organizing your team.
Plan availability: Business and Enterprise plans
Improved experiment selection in Modeler (7 November)
You can now see more experiment metadata in the experiment overview table in Modeler > Experiments, giving you a quick overview of each experiment's most important parameters such as number of iterations, model type, and weekly or daily frequency.
You can also visualize any numerical KPI in the histogram in the top right quadrant, not just CPAs. For example, you can see how Adstock, lag, or stability loss are distributed throughout the experiment or filtered trials. All of these changes apply to both new and historic experiments.
Plan availability: Business and Enterprise plans
Updates on dimensions and metrics
Facebook Pages: Deprecated and new metrics (17 November)
Meta deprecated many metrics related to impressions and page fans in their Page Insights API on November 15, 2025. The following metrics are no longer available in the Facebook Pages connector:
Lifetime Likes
Lifetime Total Likes
New Likes
Nonviral impressions
Paid Impressions
Post Impressions by people who have liked your Page (Lifetime)
Post Nonviral Impressions (Lifetime)
Post Organic Impressions (Lifetime)
Post Paid Impressions (Lifetime)
Post Total Impressions (Lifetime)
Post Viral Impressions (Lifetime)
Total Impressions
Unique New Likes
Unique Unlikes
Unlikes
Meta recommends the following metrics as alternatives and are available in the Facebook Pages connector:
Page Media Views (alternative to Total Impressions)
Post Media Views (Lifetime) (alternative to Post Total Impressions (Lifetime))
Note: These new metrics are not a direct replacement for the deprecated metrics, as they return different totals when queried.
MNTN: New dimensions (10 November)
You can now get the following optional dimensions from the MNTN connector:
City Info (City Name)
DMA Info (DMA Code, DMA ID, DMA Name)
Marketing Objective Info (Marketing Objective ID, Marketing Objective Name)
Network Info (Network Name)
Publisher Info (Publisher Name)
State Info (State Code, State Name, State Parent Code, State Unique Code)
For the Conversions report type, these dimensions have been added: Channel ID, Conversion Point, Conversion Source, Conversion Type, and Last Touch.
To use the new optional dimensions, reconfigure an existing data source or connect a new one.
Read the What data can I get from MNTN? article to view the complete list of dimensions and metrics you can get from MNTN.
MNTN: New metrics (10 November)
You can now get the following metrics from the MNTN connector for Campaign Group, Creative Group, and Creative report types:
Classic Visits
Conversion Assist Order Value
Conversion Assists
CTV Impressions
Existing Site Visitors
Existing Users Reached
Goal Achievement (Campaign Group only)
Last Touch Conversion Assist Order Value
Last Touch Conversion Assists
Last Touch New Site Visitors
Last Touch Visit Assists
Multi Touch Impressions
Multi Touch Spend
New Site Visitors
New Users Reached
Offline Conversions
Offline Order Value
Site Conversions
Site Order Value
Site Visitors
TV Commercials Aired
TV Spend
Visit Assists
New metrics are available immediately.
Read the What data can I get from MNTN? article to view the complete list of dimensions and metrics you can get from MNTN.