The Google My Business connector offers three types of reports:
Performance Insights, Questions and Answers, and Reviews.
Common Dimensions
These dimensions are available for all report types:
Date
Location Name
Location ID
Locality
Postal Code
Address Lines
Store Code
Performance Insights
The Performance Insights data is only available from Google My Business for the latest 18 months, which means we can not retrieve historical data older than 18 months. This Performance Insights report replaces the old Insights, Action Phones, and Local Posts reports. Read more about Google's changes here and how to use your Performance Insights here.
Metrics
Business Impressions Maps Desktop
Business impressions on Google Maps on Desktop devices. Multiple impressions by a unique user within a single day are counted as a single impression.
Business Impressions Desktop Search
Business impressions on Google Search on Desktop devices. Multiple impressions by a unique user within a single day are counted as a single impression.
Business Impressions Mobile Maps
Business impressions on Google Maps on Mobile devices. Multiple impressions by a unique user within a single day are counted as a single impression.
Business Impressions Mobile Search
Business impressions on Google Search on Mobile devices. Multiple impressions by a unique user within a single day are counted as a single impression.
Business Conversations
The number of message conversations received on the business profile.
Business Direction Requests
The number of times a direction request was requested to the business location.
Call Clicks
The number of times the business profile call button was clicked.
Website Clicks
The number of times the business profile website was clicked.
Business Bookings
The number of bookings received from the business profile.
Business Food Orders
The number of food orders received from the business profile.
Questions and Answers
This report will show you the questions and answers of your location, we fetch all questions and answers no matter when they happened.
Dimensions
Question ID
Question Text
Question Update Date
Answer Text
Answer Update date
Row Type
Metrics
Questions Count
Question Upvote Count
Answer Count
Answer Upvote Count
Reviews
This report will show you the review ratings of your location. We fetch the latest 4500 reviews no matter when they happened.
Dimensions
Review ID
Update Date
Review
Reply
Metrics
Total Star Rating
Number of Reviews
Average Star Rating
Insights - REMOVED
THIS REPORT IS NO LONGER AVAILABLE.
Please see the new Performance Insights report.
In this report you will be able to see how much online interaction the customer has had with your Google My Business page. Data is only available 18 months back in time.
Metrics
Direct
Discovery
Branded
Views Maps
Views Search
Actions Website
Actions Phone
Actions Driving Directions
Photos Views Merchant
Photos Views Customers
Photos Count Merchant
Photos Count Customers
Actions Phone - REMOVED
THIS REPORT IS NO LONGER AVAILABLE.
Please see the new Performance Insights report.
This report shows you the number of calls broken down per hour of the day.
Dimensions
Hour
Metrics
Number Of Calls
Local Posts - REMOVED
THIS REPORT IS NO LONGER AVAILABLE.
Please see the new Performance Insights report.
Dimensions
Local Post ID
Summary
Search URL
Media Google URL
Metrics
Local Post Clicks
Local Post Views