The following new features and enhancements are available from June 2025.

You can now connect to a Walmart Connect data source using the Walmart Connect Sponsored Search connector. Read this help article to view what data you can get using this connector.

This connector is available in the Business and Enterprise plans.

When you create a Google Sheets export, you can now preview your data before you export. If you make any changes in the Data section, the Preview of your data section updates automatically to reflect the changes.

This feature is available only in the Free plan.

A new connector is available for connecting a data source from the Nextdoor app.

This connector is available in all plans.

Subscription owners can now modify existing SSO connection configurations. From your profile settings, go to Subscription overview > Account Management > Authentication, and click the Modify button to update your SSO connection configurations.

This feature is available only in the Enterprise plan.

We have upgraded the Unity Ads connector to use Unity’s new APIs. If you see errors with existing data sources from Unity Ads, do not reconnect them. Connect to new data sources.

Create and use a Unity cloud’s service account to authenticate these new APIs.

This connector is available in the Business and Enterprise plans.

You can now enable workspace notifications for the following errors:

Read this help article for more information.

This feature is available in All plans.

You can now reconfigure Snowflake data sources to edit fields and change download configuration without creating new connections.

This feature is available in Business and Enterprise plans.

You can now see all the data sources in a subscription. This includes data sources from across workspaces in your subscription. This feature is available for all users in a subscription regardless of the workspace or subscription role.

You can:

From your account settings and go to Subscription Overview, and under the Data Observation section, click Data Sources to view all data sources in the subscription. The data sources are grouped by workspace and connector by default, but you can modify it.

This feature is available in Business and Enterprise plans.

The Media Planner now includes:

This feature is available in Business and Enterprise plans.

Subscription owners can now track flexpoints usage over time with history going back to March 1, 2025. View aggregated usage totals, resource count changes, and filter by workspace. Download usage data as CSV for detailed analysis.

This feature is available for All plans.

You can now get the Line Items End Date dimension from the Adform connector. A backfill is needed for historical data.

Read the What data can I get from Adform? article to view the complete list of dimensions and metrics you can get from Adform.

You can now get the following 2 dimensions from the Applovin connector:

Read the What data can I get from Applovin? article to view the complete list of dimensions and metrics you can get from Applovin.

You can now get Total Conversions and Total Conversion Revenue metrics from Basis.

Read the What data can I get from Basis? article to view the complete list of dimensions and metrics you can get from Basis.

The Facebook Ads connector provides the following 2 metrics for all ad sets and campaign levels:

Read the What data can I get from Facebook Ads? article to view the complete list of dimensions and metrics you can get from Facebook Ads.

The GA4 via BigQuery connector Standard report now includes more device fields extracted from the device raw object:

These fields are now available as individual columns for easier analysis of event data. Note: The GA4 via BigQuery connector is a Beta feature.

Read the What data can I get from GA4 via BigQuery? article to view the complete list of dimensions and metrics you can get from GA4 via BigQuery.

You can now get the following dimensions from Google Ads:

Read the What data can I get from Google Ads? article to view the complete list of dimensions you can get from Google Ads.

You can now get the Customer Country dimension for the Advanced Action Listing report using the Impact connector.

Read the What data can I get from Impact? article to view the complete list of dimensions and metrics you can get from Impact.

Using the Instagram Insights connector, you can now get the Datetime dimension.

Read the What data can I get from Instagram Insights? article to view the complete list of dimensions and metrics you can get from Instagram Insights.

Read the What data can I get from TikTok? article to view the complete list of dimensions and metrics you can get from TikTok.

You can now get the following dimensions from Unity Ads:

The following dimensions are deprecated:

Read the What data can I get from Unity Ads? article to view the complete list of dimensions and metrics you can get from Unity Ads.

You can now get the Engaged Views metric from all supported report types including Time-based, User Geography, Device Type and Operating System, and Traffic Sources. A backfill is required for historical data.

Read the What data can I get from YouTube? article to view the complete list of dimensions and metrics you can get from YouTube.

Where can you find this field in Funnel?

In your Funnel workspace, from the left navigation menu go to Connect > Data sources.

You will find it as one of the columns, as well as when you open a data source to view its configuration details.

You can explore the following beta features for a limited period, at no additional cost, and share your feedback. However, the pricing may change when a feature is released for general availability.

Now, you can connect to a data source using the GA4 via BigQuery connector with the Standard report. To view the complete list of dimensions and metrics you can get from this connector, read the What data can I get from GA4 via BigQuery? article.

To learn more about the connector and the Standard report, read the Connect to GA4 via BigQuery with the Standard report article.

This feature is available in the Business and Enterprise plans.

Naming conventions now show adherence over time, with breakdown by platform and unique campaign counts. This helps track naming convention improvements and identifies areas needing attention.

This feature is available in Business and Enterprise plans.

You can now set campaign levels in naming conventions:

If you don’t want to follow the campaign levels, select the Other option. This feature unifies campaign hierarchy concepts across different platforms and helps with budget comparisons without double counting.

This feature is available in Business and Enterprise plans.

Naming conventions now display overall statistics including total unique values, adherence rate, and missing separator percentage to help you quickly understand what can be improved.

This feature is available in Business and Enterprise plans.

You can now send conversion data from Funnel to TikTok Ads.

This feature is available in Business and Enterprise plans.

Due to Meta’s updates in Facebook Ads API, reach data older than 13 months are not available if you applied any breakdowns. However, you can still import the reach data for the last 13 months.

If you are importing long-term data, review your reach metrics and breakdowns. You may lose the reach data if you request a backfill older than 13 months.

The StackAdapt connector has been upgraded to use the GraphQL API instead of the REST API. This change improves future extensibility but requires you to reconnect your data sources with GraphQL tokens.

Existing data sources will continue working until the end of 2025, but new connections require GraphQL authentication. Review the Migration FAQ article for detailed information about data changes. Create new data sources with GraphQL tokens before the REST API sunset date to ensure continued data access.