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Supported Dimensions & Metrics
What data can I get from Basis?
What data can I get from Basis?

Dimensions and metrics for Basis.

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Written by Funnel
Updated this week

Dimensions

  • Ad server

  • Advertising channel

  • Brand ID

  • Campaign ID

  • Campaign end date

  • Campaign name

  • Campaign start date

  • Client ID

  • Conversion ID – Only available in Conversions report.

  • Conversion name – Only available in Conversions report.

  • Creative ID – Only available in Creative and Conversions report.

  • Creative name – Only available in Creative and Conversions report.

  • Delivery source ID – Only available in Conversions report.

  • External ad reference

  • KPI ID

  • KPI name

  • Line item ID

  • Line item end date

  • Line item lineage ID

  • Line item name

  • Line item start date

  • Line item type

  • Media plan

Metrics

  • Ad serving spend

  • Click conversion revenue – Only available in Conversions report.

  • Click conversions – Only available in Conversions report.

  • Clicks

  • Delivered data spend

  • Delivered interactions

  • Delivered inventory spend

  • Delivered total conversions

  • Delivered video completions

  • Delivered video starts

  • Eligible impressions

  • Impressions

  • KPI goal – Non-aggregatable.

  • Measurable impressions

  • Media spend

  • Total click conversions

  • Total spend

  • Total view conversions

  • Units

  • View conversion revenue – Only available in Conversions report.

  • View conversions – Only available in Conversions report.

  • Viewable impressions

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