Ad server

Advertising channel

Brand ID

Campaign ID

Campaign end date

Campaign name

Campaign start date

Client ID

Conversion ID – Only available in Conversions report.

Conversion name – Only available in Conversions report.

Creative ID – Only available in Creative and Conversions report.

Creative name – Only available in Creative and Conversions report.

Delivery source ID – Only available in Conversions report.

External ad reference

KPI ID

KPI name

Line item ID

Line item end date

Line item lineage ID

Line item name

Line item start date

Line item type

Media plan

Ad serving spend

Click conversion revenue – Only available in Conversions report.

Click conversions – Only available in Conversions report.

Clicks

Delivered data spend

Delivered interactions

Delivered inventory spend

Delivered total conversions

Delivered video completions

Delivered video starts

Eligible impressions

Impressions

KPI goal – Non-aggregatable.

Measurable impressions

Media spend

Total click conversions

Total conversion revenue – Only available in Conversions report.

Total conversions – Only available in Conversions report.

Total spend

Total view conversions

Units

View conversion revenue – Only available in Conversions report.

View conversions – Only available in Conversions report.

Viewable impressions