Advertiser ID – Teads id of the advertiser.
Advertiser name – Name of the advertiser.
Campaign ID – Teads id of the campaign.
Campaign external integration code – External Integration Code field of the campaign.
Campaign name – Name of the campaign.
Country code – Country code of the user - ISO 3166-1 alpha-2 format, ex.
Country name – Country name of the user.
Creative ID – Teads id of the creative.
Creative family – Creative family (Video, Viewable Display, etc).
Creative name – Name of the creative.
Creative portfolio item – Commercial name of the creative type.
Creative size – Creative size.
Creative type – Creative type (Carousel, Scroller, etc).
Device – Device (Desktop, SmartTV, Smartphone, Tablet).
Hour – Hour for the data.
Line item ID – Teads id of the line item.
Line item billable event – Billable event for the line item.
Line item name
Month – Month for the data (ISO8601 format containing first day in month).
Seat id – Teads Ad Manager Seat id.
Website domain – Website domain.
Week – Week for the data.
Year – Year for the data (ISO8601 format containing first day in year).
Billable impressions – Billable impressions (Number of results delivered).
Budget delivered – Budget delivered. Advertiser budget consumed. Includes Added Value budget, Ad Manager fee and Agency fee.
Budget delivered Agency Fee – Budget delivered Agency Fee. Not invoiced by Teads.
Budget delivered Fee – Budget delivered Fee. Ad Manager fee.
Budget delivered Teads – Budget delivered Teads. Total value delivered by Teads. Includes Added Value budget and Ad Manager fee. Does not include Agency fee.
Budget delivered Total Ad Cost – Budget delivered Total Ad Cost. Advertising value (media & data) delivered by Teads. Includes Added Value budget. Does not include Ad Manager fee nor Agency fee.
Budget spent – Budget spent (i.e. invoiced by Teads). Includes Ad Manager fee. Does not include Added Value budget nor Agency fee.
Clicks – Clicks.
Clickthrough rate – Clicks / Impressions.
Fee – Budget spent on Ad Manager fee cost.
Impressions – Impressions.
MOAT - Complete In-View Impressions – MOAT - Complete In-View Impressions.
MOAT - Impressions Analyzed (filtered for IVT) – MOAT - Impressions Analyzed (filtered for IVT).
MOAT - Impressions Analyzed (unfiltered for IVT) – MOAT - Impressions Analyzed (unfiltered for IVT).
MOAT - In-View Measurable Impressions – MOAT - In-View Measurable Impressions.
MOAT - Valid and Viewable Impressions – MOAT - Valid and Viewable Impressions.
Post click conversions – Post click conversions.
Post view conversions – Post view conversions.
Total ad cost – Budget spent on advertising cost. Does not include Added Value Budget, nor Ad Manager fee, nor Agency fee.
Video completes – Video completes.
Video completion rate – Video complete / Video start.
Video first quartile – Video first quartile.
Video midpoint – Video midpoint.
Video starts – Video starts.
Video third quartile – Video third quartile.