Advertiser ID – Teads id of the advertiser.

Advertiser name – Name of the advertiser.

Campaign ID – Teads id of the campaign.

Campaign external integration code – External Integration Code field of the campaign.

Campaign name – Name of the campaign.

Conversion type

Country code – Country code of the user - ISO 3166-1 alpha-2 format, ex.

Country name – Country name of the user.

Creative ID – Teads id of the creative.
Available in Regular report and Reach and Frequency on Creative level.

Creative external integration code – Code for integrating with another reporting system.
Available in Regular report and Reach and Frequency on Creative level.

Creative family – Creative family (Video, Viewable Display, etc).
Available in Regular report and Reach and Frequency on Creative level.

Creative name – Name of the creative.
Available in Regular report and Reach and Frequency on Creative level.

Creative portfolio item – Commercial name of the creative type.
Available in Regular report and Reach and Frequency on Creative level.

Creative size – Creative size.
Available in Regular report and Reach and Frequency on Creative level.

Creative type – Creative type (Carousel, Scroller, etc).
Available in Regular report and Reach and Frequency on Creative level.

Device – Device (Desktop, SmartTV, Smartphone, Tablet).

Hour – Hour for the data.
Available in Regular report and Reach and Frequency for time window 1 Hour.

Insertion ID – Available in Regular report.

Line item ID – Teads id of the line item.
Available in Regular report and Reach and Frequency on Line Item and Creative level.

Line item billable event – Billable event for the line item.
Available in Regular report and Reach and Frequency on Line Item and Creative level.

Line item end date – End date of the line item.
Available in Regular report and Reach and Frequency on Line Item and Creative level.

Line item name – Available in Regular report and Reach and Frequency on Line Item and Creative level.

Line item start date – Start date of the line item.
Available in Regular report and Reach and Frequency on Line Item and Creative Level.

Month – Month for the data (ISO8601 format containing first day in month).
Available in Regular report.

Seat id – Teads Ad Manager Seat id.

Seat name – Teads Ad Manager Seat name.

Website domain – Website domain.

Week – Week for the data.
Available in Regular report.

Year – Year for the data (ISO8601 format containing first day in year).
Available in Regular report.

Billable impressions – Billable impressions (Number of results delivered).
Available in Regular report.

Budget delivered – Budget delivered. Advertiser budget consumed. Includes Added Value budget, Ad Manager fee and Agency fee.
Available in Regular report.

Budget delivered Agency Fee – Budget delivered Agency Fee. Not invoiced by Teads.
Available in Regular report.

Budget delivered Fee – Budget delivered Fee. Ad Manager fee.
Available in Regular report.

Budget delivered Teads – Budget delivered Teads. Total value delivered by Teads. Includes Added Value budget and Ad Manager fee. Does not include Agency fee.
Available in Regular report.

Budget delivered Total Ad Cost – Budget delivered Total Ad Cost. Advertising value (media & data) delivered by Teads. Includes Added Value budget. Does not include Ad Manager fee nor Agency fee.
Available in Regular report.

Budget spent – Budget spent (i.e. invoiced by Teads). Includes Ad Manager fee. Does not include Added Value budget nor Agency fee.
Available in Regular report.

Clicks – Clicks.
Available in Regular report.

Clickthrough rate – Clicks / Impressions.

Fee – Budget spent on Ad Manager fee cost.
Available in Regular report.

Impressions – Impressions.
Available in Regular report.

MOAT - Complete In-View Impressions – MOAT - Complete In-View Impressions.
Available in Regular report.

MOAT - Impressions Analyzed (filtered for IVT) – MOAT - Impressions Analyzed (filtered for IVT).
Available in Regular report.

MOAT - Impressions Analyzed (unfiltered for IVT) – MOAT - Impressions Analyzed (unfiltered for IVT).
Available in Regular report.

MOAT - In-View Measurable Impressions – MOAT - In-View Measurable Impressions.
Available in Regular report.

MOAT - Valid and Viewable Impressions – MOAT - Valid and Viewable Impressions.
Available in Regular report.

Post click conversions – Post click conversions.
Available in Regular report.

Post view conversions – Post view conversions.
Available in Regular report.

Total ad cost – Budget spent on advertising cost. Does not include Added Value Budget, nor Ad Manager fee, nor Agency fee.
Available in Regular report.

Video completes – Video completes.
Available in Regular report.

Video completion rate – Video complete / Video start.

Video first quartile – Video first quartile.
Available in Regular report.

Video midpoint – Video midpoint.
Available in Regular report.

Video starts – Video starts.
Available in Regular report.

Video third quartile – Video third quartile.
Available in Regular report.