Advertiser ID – Teads id of the advertiser.

Advertiser name – Name of the advertiser.

Campaign ID – Teads id of the campaign.

Campaign external integration code – External Integration Code field of the campaign.

Campaign name – Name of the campaign.

Conversion type

Country code – Country code of the user - ISO 3166-1 alpha-2 format, ex.

Country name – Country name of the user.

Creative ID – Teads id of the creative.
Available in Regular report and Reach and Frequency on Creative level.

Creative external integration code – Code for integrating with another reporting system.
Available in Regular report and Reach and Frequency on Creative level.

Creative family – Creative family (Video, Viewable Display, etc).
Available in Regular report and Reach and Frequency on Creative level.

Creative name – Name of the creative.
Available in Regular report and Reach and Frequency on Creative level.

Creative portfolio item – Commercial name of the creative type.
Available in Regular report and Reach and Frequency on Creative level.

Creative size – Creative size.
Available in Regular report and Reach and Frequency on Creative level.

Creative type – Creative type (Carousel, Scroller, etc).
Available in Regular report and Reach and Frequency on Creative level.

Device – Device (Desktop, SmartTV, Smartphone, Tablet).

Hour – Hour for the data.
Available in Regular report and Reach and Frequency for time window 1 Hour.

Insertion ID – Available in Regular report.

Line item ID – Teads id of the line item.
Available in Regular report and Reach and Frequency on Line Item and Creative level.

Line item billable event – Billable event for the line item.
Available in Regular report and Reach and Frequency on Line Item and Creative level.

Line item end date – The end date of the line item. Reflects the last known value, as of our most recent update, and may not always match the live value shown elsewhere.
Available in Regular report and Reach and Frequency on Line Item and Creative level.

Line item name – Available in Regular report and Reach and Frequency on Line Item and Creative level.

Line item start date – The start date of the line item.
Available in Regular report and Reach and Frequency on Line Item and Creative Level.

Month – Month for the data (ISO8601 format containing first day in month).
Available in Regular report.

Seat id – Teads Ad Manager Seat id.

Seat name – Teads Ad Manager Seat name.

Website domain – Website domain.

Week – Week for the data.
Available in Regular report.

Year – Year for the data (ISO8601 format containing first day in year).
Available in Regular report.

Billable impressions – Billable impressions (Number of results delivered).
Available in Regular report.

Budget delivered – Budget delivered. Advertiser budget consumed. Includes Added Value budget, Ad Manager fee and Agency fee.
Available in Regular report.

Budget delivered Agency Fee – Budget delivered Agency Fee. Not invoiced by Teads.
Available in Regular report.

Budget delivered Fee – Budget delivered Fee. Ad Manager fee.
Available in Regular report.

Budget delivered Teads – Budget delivered Teads. Total value delivered by Teads. Includes Added Value budget and Ad Manager fee. Does not include Agency fee.
Available in Regular report.

Budget delivered Total Ad Cost – Budget delivered Total Ad Cost. Advertising value (media & data) delivered by Teads. Includes Added Value budget. Does not include Ad Manager fee nor Agency fee.
Available in Regular report.

Budget spent – Budget spent (i.e. invoiced by Teads). Includes Ad Manager fee. Does not include Added Value budget nor Agency fee.
Available in Regular report.

Clicks – Clicks.
Available in Regular report.

Clickthrough rate – Clicks / Impressions.

Fee – Budget spent on Ad Manager fee cost.
Available in Regular report.

Impressions – Impressions.
Available in Regular report.

MOAT - Complete In-View Impressions – MOAT - Complete In-View Impressions.
Available in Regular report.

MOAT - Impressions Analyzed (filtered for IVT) – MOAT - Impressions Analyzed (filtered for IVT).
Available in Regular report.

MOAT - Impressions Analyzed (unfiltered for IVT) – MOAT - Impressions Analyzed (unfiltered for IVT).
Available in Regular report.

MOAT - In-View Measurable Impressions – MOAT - In-View Measurable Impressions.
Available in Regular report.

MOAT - Valid and Viewable Impressions – MOAT - Valid and Viewable Impressions.
Available in Regular report.

Post click conversions – Post click conversions.
Available in Regular report.

Post view conversions – Post view conversions.
Available in Regular report.

Total ad cost – Budget spent on advertising cost. Does not include Added Value Budget, nor Ad Manager fee, nor Agency fee.
Available in Regular report.

Video completes – Video completes.
Available in Regular report.

Video completion rate – Video complete / Video start.

Video first quartile – Video first quartile.
Available in Regular report.

Video midpoint – Video midpoint.
Available in Regular report.

Video starts – Video starts.
Available in Regular report.

Video third quartile – Video third quartile.
Available in Regular report.