Dimensions

  • Advertiser ID – Teads id of the advertiser.

  • Advertiser name – Name of the advertiser.

  • Campaign ID – Teads id of the campaign.

  • Campaign external integration code – External Integration Code field of the campaign.

  • Campaign name – Name of the campaign.

  • Country code – Country code of the user - ISO 3166-1 alpha-2 format, ex.

  • Country name – Country name of the user.

  • Creative ID – Teads id of the creative.

  • Creative family – Creative family (Video, Viewable Display, etc).

  • Creative name – Name of the creative.

  • Creative portfolio item – Commercial name of the creative type.

  • Creative size – Creative size.

  • Creative type – Creative type (Carousel, Scroller, etc).

  • Device – Device (Desktop, SmartTV, Smartphone, Tablet).

  • Hour – Hour for the data.

  • Line item ID – Teads id of the line item.

  • Line item billable event – Billable event for the line item.

  • Line item name

  • Month – Month for the data (ISO8601 format containing first day in month).

  • Seat id – Teads Ad Manager Seat id.

  • Website domain – Website domain.

  • Week – Week for the data.

  • Year – Year for the data (ISO8601 format containing first day in year).

Metrics

  • Billable impressions – Billable impressions (Number of results delivered).

  • Budget delivered – Budget delivered. Advertiser budget consumed. Includes Added Value budget, Ad Manager fee and Agency fee.

  • Budget delivered Agency Fee – Budget delivered Agency Fee. Not invoiced by Teads.

  • Budget delivered Fee – Budget delivered Fee. Ad Manager fee.

  • Budget delivered Teads – Budget delivered Teads. Total value delivered by Teads. Includes Added Value budget and Ad Manager fee. Does not include Agency fee.

  • Budget delivered Total Ad Cost – Budget delivered Total Ad Cost. Advertising value (media & data) delivered by Teads. Includes Added Value budget. Does not include Ad Manager fee nor Agency fee.

  • Budget spent – Budget spent (i.e. invoiced by Teads). Includes Ad Manager fee. Does not include Added Value budget nor Agency fee.

  • Clicks – Clicks.

  • Clickthrough rate – Clicks / Impressions.

  • Fee – Budget spent on Ad Manager fee cost.

  • Impressions – Impressions.

  • MOAT - Complete In-View Impressions – MOAT - Complete In-View Impressions.

  • MOAT - Impressions Analyzed (filtered for IVT) – MOAT - Impressions Analyzed (filtered for IVT).

  • MOAT - Impressions Analyzed (unfiltered for IVT) – MOAT - Impressions Analyzed (unfiltered for IVT).

  • MOAT - In-View Measurable Impressions – MOAT - In-View Measurable Impressions.

  • MOAT - Valid and Viewable Impressions – MOAT - Valid and Viewable Impressions.

  • Post click conversions – Post click conversions.

  • Post view conversions – Post view conversions.

  • Total ad cost – Budget spent on advertising cost. Does not include Added Value Budget, nor Ad Manager fee, nor Agency fee.

  • Video completes – Video completes.

  • Video completion rate – Video complete / Video start.

  • Video first quartile – Video first quartile.

  • Video midpoint – Video midpoint.

  • Video starts – Video starts.

  • Video third quartile – Video third quartile.

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