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What data can I get from Yahoo Ad Tech?
What data can I get from Yahoo Ad Tech?
Tobias Modig avatar
Written by Tobias Modig
Updated over a week ago

When connecting a Yahoo Ad Tech data source you are able to choose between two different report types: Standard Metrics or Reach and Frequency.

When choosing the "Standard Metrics" report you can thereafter choose between different kind of breakdowns. Note that the the report will take longer time for each breakdown that is added.

For the "Reach and Frequency" report you can choose four different levels (Advertiser, Campaign, Line Item or Ad). In addition you can also have one or more of time windows.

Dimensions

Dimensions available for Standard metrics reports:

  • Ad – ID and Name of the Ad.
    Available if chosen at connect.

  • Ad ID – Available if chosen at connect.

  • Ad Position – The location on the page where an ad appears.
    Available if chosen at connect.

  • Ad Position ID – Available if chosen at connect.

  • Advertiser ID

  • Advertiser name

  • Age – Possible values: 13–17, 18–20, 21–24, 25–29, 30–34, 35–39, 40–44, 45–49, 50–54, 55-­‐59, 60-­‐64, 65+.
    Available if chosen at connect.

  • Age ID – Available if chosen at connect.

  • Campaign – ID attached to a campaign. This also returns the name of the campaign.
    Available if chosen at connect.

  • Campaign ID – Available if chosen at connect.

  • City – Available if chosen at connect.

  • City ID – Available if chosen at connect.

  • Country – Geographic attribute for the country of a visitor.
    Available if chosen at connect.

  • Country ID – Available if chosen at connect.

  • Creative – ID and Name of the creative.
    Available if chosen at connect.

  • Creative Custom ID 1 – Available if chosen at connect.

  • Creative Custom ID 2 – Available if chosen at connect.

  • Creative Custom ID 3 – Available if chosen at connect.

  • Creative ID – Available if chosen at connect.

  • Creative landing page URL – Available if 'Creative' chosen at connect.

  • Creative landing page domain – Available if 'Creative' chosen at connect.

  • Creative type – Available if 'Creative' chosen at connect.

  • Deal – Available if chosen at connect.

  • Deal ID – Available if chosen at connect.

  • Device Type – The type of device used by a visitor to count campaign impressions. Possible values: Desktop, Phone, Tablet, Unknown.
    Available if chosen at connect.

  • Device Type ID – Available if chosen at connect.

  • Domain – Available if chosen at connect.

  • Gender – Available if chosen at connect.

  • Gender ID – Available if chosen at connect.

  • Inventory type – Available if chosen at connect.

  • Layout – Available if chosen at connect.

  • Line – ID and Name attached to a line item.
    Available if chosen at connect.

  • Line ID – Available if chosen at connect.

  • Market Area – Available if chosen at connect.

  • Market Area ID – Available if chosen at connect.

  • Media Type – Type of line item. Possible values: Display, Video or Native.
    Available if chosen at connect.

  • Media Type ID – Available if chosen at connect.

  • Package – Available if chosen at connect.

  • Package ID – Available if chosen at connect.

  • Pixel (Beacon) – A string that specifies the name of the conversion pixel.
    Available if chosen at connect.

  • Pixel ID (Beacon ID) – An integer that specifies the pixel ID of the conversion pixel.
    Available if chosen at connect.

  • Pixel Query String – Returns the Pixel Query String, the parameters passed to a pixel query.
    Available if chosen at connect.

  • Postal Code – Postal code.
    Available if chosen at connect.

  • Publisher – The name of the publisher, the supply source that maintains the website or other inventory type with ad space for sale to advertisers.
    Available if chosen at connect.

  • Publisher Id – An integer that specifies the publisher ID number.
    Available if chosen at connect.

  • Region – Available if chosen at connect.

  • Target segment – Available if chosen at connect.

  • Target segment ID – Available if chosen at connect.

Standard Metrics report breakdowns:

  • Ad

  • Ad Position

  • Age

  • City

  • Country

  • Creative

  • Custom ID

  • Deal

  • Device Type

  • Domain

  • Gender

  • Inventory Type

  • Layout

  • Line Item

  • Market Area

  • Media Type

  • Order/Campaign

  • Package

  • Pixel (Beacon)

  • Pixel Query

  • String

  • Postal Code

  • Publisher

  • Region/State

  • Target Segment

Dimensions available in the Reach and Frequency report:

  • Advertiser

  • Campaign

  • Line Item

  • Ad

Metrics

Metrics available for Standard metrics report:

  • 100% Completed – The number of video starts that resulted in a 100% video completions.

  • 25% Completed – The number of video starts that resulted in at least a 25% completed video.

  • 50% Completed – The number of video starts that resulted in at least a 50% completed video.

  • 75% Completed – The number of video starts that resulted in at least a 75% completed video.

  • Advertiser Spending – Tracks the total budget delivered as measured by the ad server.

  • Click Through Conversions – (Post-Click Conversions) A click-based conversion occurs when a user clicks on an ad impression, and eventually converts on the advertiser’s site who served the ad.

  • Clicks – Tracks the number of ads clicked.A click occurs whenever a consumer responds to an impression by clicking an ad.

  • Conversions

  • Dynamic conversion value – Not available for users with GAN access.

  • Estimated Billable Amount – Tracks the costs and fees associated with lines or campaigns.
    Not available for users with GAN access.

  • Impressions – The number of impressions served during the selected date range.

  • Publisher Earnings – Tracks the amount paid to publishers.
    Not available for users with GAN access.

  • ROAS – Tracks the return on ad spend: Conversion Value / Advertiser Spending.

  • ROAS Action Value Advertiser Currency – Tracks the ROAS conversion value.
    Not available for users with GAN access.

  • Seat Data Fees – Tracks the fee charged for using Yahoo audience data.
    Not available for users with GAN access.

  • Seat Management Fees – Tracks the cost/fee charged for professional services provided by the platform account team.
    Not available for users with GAN access.

  • Skipped Views – The total number of Video Skips.

  • Start Views / Video Starts – The number of started videos during the selected date range.

  • View Through Conversions – Tracks view-through conversions.A view-based conversion occurs when a consumer views an ad impression.

  • Yahoo Measureable impressions – Impressions measured for viewability. Not all delivered impressions may be measured because of technical limitations or publisher page design.

  • Yahoo Non-Measureable Impressions – Impressions for which viewability could not be measured.

Metrics available in the Reach and Frequency report:

Available time windows: 1, 7, 14, 30, 60, 90, Month to Date, Lifetime

  • Average Frequency – Tracks the number of impressions served per unique user.

  • Unique Viewers – Tracks the number of unique users.

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