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What data can I get from The Trade Desk?
What data can I get from The Trade Desk?

Learn what data you can get in different reports from The Trade Desk

Lennart Fridén avatar
Written by Lennart Fridén
Updated over a week ago

Due to limitations in the Trade Desk MyReport API, We can only fetch 100 days of historical data. 

Choosing a Report

When connecting a The Trade Desk source you can choose between nine different reports. 

Dimensions included in all reports (except Advertiser ONLY reports)

  • Partner ID:
    The ID of the partner.

  • Advertiser ID:
    The ID of the advertiser.

  • Advertiser Name:
    The name of the advertiser.

  • Campaign ID:
    The ID of the campaign.

  • Campaign Name:
    The name of the campaign.

  • Ad Group ID:
    The ID of the Ad Group.

  • Ad Group Name:
    The name of the Ad Group.

Ad Group Performance Report

  • Frequency

  • Ad Format

  • Creative ID:
    The ID of the creative.

  • Creative:
    The actual advertisement hosted by TTD or by a third-party ad server.

  • Deal ID:
    The ID of the deal.

  • Ad Server Name

  • Ad Server Creative Placement ID:
    The ID of the Ad Server Creative Placement.

Advertiser ONLY Ad Group Performance Report

  • Advertiser ID:
    The ID of the advertiser.

  • Advertiser Name:
    The name of the advertiser.

  • Campaign ID:
    The ID of the campaign.

  • Campaign Name:
    The name of the campaign.

  • Ad Group ID:
    The ID of the Ad Group.

  • Ad Group Name:
    The name of the Ad Group.

  • Frequency

  • Ad Format

  • Creative ID:
    The ID of the creative.

  • Creative:
    The actual advertisement hosted by TTD or by a third-party ad server.

  • Deal ID:
    The ID of the deal.

  • Ad Server Name

  • Ad Server Creative Placement ID:
    The ID of the Ad Server Creative Placement.

Ad Group Recency Report

  • Audience ID:
    The ID of the audience.

  • Audience:
    An audience is a collection of included and excluded user data points to target users on an ad group.

  • Recency Group Start In Minutes

  • Recency Group End In Minutes

  • Recency Group

  • Deal ID:
    The ID of the deal.

Browser Report

  • Device type

  • Operating System

  • Operating System Family

  • Browser

  • Ad Format

  • Deal ID:
    The ID of the deal.

Data Element Report

NB: The dimensions below are not mutually exclusive, hence the metrics in this report are non-summable. 

  • First Party Data ID:
    The ID of the Advertiser that will use the First Party Data.

  • Third Party Data ID:
    The ID of the Advertiser that will use the Third Party Data.

  • Data Element Name:
    The name of the Data Element.

  • Third Party Data Brand:
    The available brands of the Third Party Data.

  • Third Party Data Brand ID:
    The ID of the Third Party Data.

Geo Report

  • Country

  • Region

  • Metro

  • City

  • Deal ID

Site List Report

  • Matched Site Strategy Line ID

  • Site Placement

  • Site/Category Bid Factor

  • Adjustment Line Name

  • Site

  • Category

  • Site Adjustment

  • Fold

  • Fold Bid Factor

  • Category ID

  • Matched Site List ID

  • Matched Site List Name

  • Deal ID

  • Supply Vendor

Site Report

  • Ad Format

  • Site

  • Supply Vendor

  • Supply Vendor Integer ID

  • Deal ID

  • App

Time Of Day Report

  • Report Hour UTC

  • User Hour Of Week

  • Deal ID

Metrics

All reports (except Advertiser ONLY reports) have the following metrics:

  • Bids

  • Bid Amount

  • Impressions

  • Clicks

  • TTD Total Cost

  • Partner Total Cost

  • Advertiser Total Cost

  • Video Event Creative View

  • Video Event Start

  • Video Event First Quarter

  • Video Event Midpoint

  • Video Event Third Quarter

  • Video Event Complete

  • Video Event Mute

  • Video Event Unmute

  • Video Event Pause

  • Video Event Resume

  • Video Event Fullscreen

  • Video Event Error

  • Video Event Skip

  • Video Event Engaged View

  • Video Event Rewind

  • Video Event Expand

  • Video Event Collapse

  • Video Event Accept Invitation

  • Video Event Close

  • Video Was Trackable (Creative Is Trackable)

  • Video Was Viewable (Creative Was Viewable)

The following metric is available in variants 01 through 05, e.g. 03 - Conversion Touch Revenue:

  • Conversion Touch Revenue

The following metrics are available in variants 01 through 25, e.g. 14 - Click Conversion or 07 - View Through Conversion Revenue:

  • Click Conversion

  • Click Conversion Revenue

  • Conversion Touch

  • View Through Conversion

  • View Through Conversion Revenue

Advertiser ONLY Ad Group Performance Report metrics

  • Bids

  • Bid Amount

  • Impressions

  • Clicks

  • Advertiser Total Cost

  • Audience Impressions

  • Video Event Creative View

  • Video Event Start

  • Video Event First Quarter

  • Video Event Midpoint

  • Video Event Third Quarter

  • Video Event Complete

  • Video Event Mute

  • Video Event Unmute

  • Video Event Pause

  • Video Event Resume

  • Video Event Fullscreen

  • Video Event Error

  • Video Event Skip

  • Video Event Engaged View

  • Video Event Rewind

  • Video Event Expand

  • Video Event Collapse

  • Video Event Accept Invitation

  • Video Event Close

  • Video Was Trackable (Creative Is Trackable)

  • Video Was Viewable (Creative Was Viewable)

The following metrics are available in variants 01 through 25, e.g. 03 - Conversion Touch Revenue, 14 - Click Conversion or 07 - View Through Conversion Revenue:

  • Conversion Touch Revenue

  • Click Conversion

  • Click Conversion Revenue

  • Conversion Touch

  • View Through Conversion

  • View Through Conversion Revenue

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