The fields available in The Trade Desk data sources are specified by The Trade Desk report templates. The connector provides report type options that correspond to a set of default templates, as well as the option to connect a data source using custom templates that have been created via The Trade Desk reporting dashboard.

Funnel can only report on the most recent 100 days of historical data due to limitations imposed by The Trade Desk.

Custom Template Reports

The fields in custom template reports are specified via a custom template ID provided by the user when connecting a data source. These fields are selected by the user in The Trade Desk reporting dashboard when creating a custom template.

Custom templates must created in the CSV report format.

Default Template Reports

The fields in the following report types are specified by default report templates provided by The Trade Desk.

Funnel cannot alter the contents of default template reports, if you require a field be added to a default template, contact The Trade Desk.

Standard Reports

The following default template standard reports are available when connecting data sources:

Ad Group Performance
Advertiser Only Ad Group Performance
Geo
Browser
Site
Site List
Time of Day
Data Element*

*This report contains dimensions that are not mutually exclusive, hence metrics in this report are non-summable.

The following tables indicate which dimensions and metrics are available in each standard report:

Dimension	Report availability
Partner ID	All standard reports except Advertiser Only Ad Group Performance
Deal ID	All standard reports except Data Element
Advertiser ID	All standard reports
Advertiser Name	All standard reports
Campaign ID	All standard reports
Campaign Name	All standard reports
Ad Group ID	All standard reports
Ad Group Name	All standard reports
Ad Format	Ad Group Performance, Advertiser Only Ad Group Performance, Browser, Site
Ad Server Name	Ad Group Performance, Advertiser Only Ad Group Performance
Ad Server Creative Placement ID	Ad Group Performance, Advertiser Only Ad Group Performance
Creative ID	Ad Group Performance, Advertiser Only Ad Group Performance
Creative Name	Ad Group Performance, Advertiser Only Ad Group Performance
Creative Clickthrough URL	Ad Group Performance
Creative Landing page URL	Ad Group Performance
Creative Image URL	Ad Group Performance
Frequency	Ad Group Performance, Advertiser Only Ad Group Performance
Audience ID	Ad Group Recency
Audience	Ad Group Recency
Recency Group	Ad Group Recency
Recency Group Start In Minutes	Ad Group Recency
Recency Group End In Minutes	Ad Group Recency
Device type	Browser
Operating System	Browser
Operating System Family	Browser
Browser	Browser
Country	Geo
Region	Geo
Metro	Geo
City	Geo
Site	Site, Site List
Supply Vendor	Site, Site List
Supply Vendor Integer ID	Site
App	Site
Matched Site Strategy Line ID	Site List
Site Placement	Site List
Site/Category Bid Factor	Site List
Adjustment Line Name	Site List
Category	Site List
Site Adjustment	Site List
Fold	Site List
Fold Bid Factor	Site List
Category ID	Site List
Matched Site List ID	Site List
Matched Site List Name	Site List
Report Hour UTC	Time of Day
User Hour Of Week	Time of Day
First Party Data ID	Data Element
Third Party Data ID	Data Element
Third Party Data Brand	Data Element
Third Party Data Brand ID	Data Element
Data Element Name	Data Element

Metric	Report availability
Bids	All standard reports
Bid Amount	All standard reports
Impressions	All standard reports
Audience Impressions	Advertiser Only Ad Group Performance
Clicks	All standard reports
Advertiser Total Cost	All standard reports
TTD Total Cost	All standard reports except Advertiser Only Ad Group Performance
Partner Total Cost	All standard reports except Advertiser Only Ad Group Performance
(01 - 05) Conversion Touch Revenue	All standard reports except Advertiser Only Ad Group Performance
(01 - 25) Conversion Touch Revenue	Advertiser Only Ad Group Performance
(01 - 25) Click Conversion Revenue	All standard reports
(01 - 25) Conversion Touch	All standard reports
(01 - 25) View Through Conversion	All standard reports
(01 - 25) View Through Conversion Revenue	All standard reports
Video Event Creative View	All standard reports
Video Event Start	All standard reports
Video Event First Quarter	All standard reports
Video Event Midpoint	All standard reports
Video Event Third Quarter	All standard reports
Video Event Complete	All standard reports
Video Event Mute	All standard reports
Video Event Unmute	All standard reports
Video Event Pause	All standard reports
Video Event Resume	All standard reports
Video Event Fullscreen	All standard reports
Video Event Error	All standard reports
Video Event Skip	All standard reports
Video Event Engaged View	All standard reports
Video Event Rewind	All standard reports
Video Event Expand	All standard reports
Video Event Collapse	All standard reports
Video Event Accept Invitation	All standard reports
Video Event Close	All standard reports
Video Was Trackable (Creative Is Trackable)	All standard reports
Video Was Viewable (Creative Was Viewable)	All standard reports

Reach and Frequency report

This report provides customers with insights into the effectiveness of their advertising campaigns. The report helps advertisers understand how many unique individuals their ads reached and how often those individuals were exposed to the ads.

Dimension

Ad Group Name

Advertiser Name

Campaign Name

Metric	Description
Impressions	Count of impressions
Frequency Per Household	Impressions for matched households divided by count of distinct households as defined by the Adbrain Household Graph
Frequency Per Person	Impressions for matched persons divided by count of distinct persons as defined by the Adbrain Device Graph
Frequency Per Unique ID	Impressions divided by the count of unique IDs (device IDs/TDIDs)
Unique Households	The number of distinct households that have been exposed to an advertisement
Unique IDs	The individual identifiers associated with devices or users within digital advertising ecosystems
Unique Persons	The number of distinct individuals who have been exposed to an advertisement