Due to limitations in the Trade Desk MyReport API, We can only fetch 100 days of historical data.
Choosing a Report Category
When connecting a The Trade Desk source you can choose between three report categories: Custom Template, Reach and Frequency, and Standard Report.
Custom Template
The Custom Template Category enables customers to generate a personalized Custom Template-based report using a template created on The Trade Desk platform.
Key metrics and dimensions along with other relevant metrics/dimensions, can now be easily listed through this solution.
It's important to note that to utilize this report type, The customer needs to configure a Custom Template in the Trade Desk Platform. Only Template IDs with CSV format are supported.
Reach and Frequency
The Reach and Frequency Category provides customers with insights into the effectiveness of their advertising campaigns. The report helps advertisers understand how many unique individuals their ads reached (reach) and how often those individuals were exposed to the ads (frequency).
Dimensions
Ad Group Name:
The name of the Ad Group.Advertiser Name:
The name of the advertiser.Campaign Name:
The name of the campaign.
Metrics
Frequency Per Household
Impressions for matched households divided by count of distinct households as defined by the Adbrain Household Graph
Frequency Per Person
Impressions for matched persons divided by count of distinct persons as defined by the Adbrain Device Graph
Frequency Per Unique ID
Impressions divided by the count of unique IDs (device IDs/TDIDs)
Impressions
Number of impressions
Unique Households
The number of distinct households that have been exposed to an advertisement
Unique IDs
The individual identifiers associated with devices or users within digital advertising ecosystems.
Unique Persons
The number of distinct individuals who have been exposed to an advertisement
Standard Report
When connecting with the Standard Report Category, a choice between nine different reports can be made.
Dimensions included in all reports (except Advertiser ONLY reports)
Partner ID:
The ID of the partner.Advertiser ID:
The ID of the advertiser.Advertiser Name:
The name of the advertiser.Campaign ID:
The ID of the campaign.Campaign Name:
The name of the campaign.Ad Group ID:
The ID of the Ad Group.Ad Group Name:
The name of the Ad Group.
Ad Group Performance Report
Frequency
Ad Format
Creative ID:
The ID of the creative.Creative:
The actual advertisement hosted by TTD or by a third-party ad server.Deal ID:
The ID of the deal.Ad Server Name
Ad Server Creative Placement ID:
The ID of the Ad Server Creative Placement.
Advertiser ONLY Ad Group Performance Report
Advertiser ID:
The ID of the advertiser.Advertiser Name:
The name of the advertiser.Campaign ID:
The ID of the campaign.Campaign Name:
The name of the campaign.Ad Group ID:
The ID of the Ad Group.Ad Group Name:
The name of the Ad Group.Frequency
Ad Format
Creative ID:
The ID of the creative.Creative:
The actual advertisement hosted by TTD or by a third-party ad server.Deal ID:
The ID of the deal.Ad Server Name
Ad Server Creative Placement ID:
The ID of the Ad Server Creative Placement.
Ad Group Recency Report
Audience ID:
The ID of the audience.Audience:
An audience is a collection of included and excluded user data points to target users on an ad group.Recency Group Start In Minutes
Recency Group End In Minutes
Recency Group
Deal ID:
The ID of the deal.
Browser Report
Device type
Operating System
Operating System Family
Browser
Ad Format
Deal ID:
The ID of the deal.
Data Element Report
NB: The dimensions below are not mutually exclusive, hence the metrics in this report are non-summable.
First Party Data ID:
The ID of the Advertiser that will use the First Party Data.Third Party Data ID:
The ID of the Advertiser that will use the Third Party Data.Data Element Name:
The name of the Data Element.Third Party Data Brand:
The available brands of the Third Party Data.Third Party Data Brand ID:
The ID of the Third Party Data.
Geo Report
Country
Region
Metro
City
Deal ID
Site List Report
Matched Site Strategy Line ID
Site Placement
Site/Category Bid Factor
Adjustment Line Name
Site
Category
Site Adjustment
Fold
Fold Bid Factor
Category ID
Matched Site List ID
Matched Site List Name
Deal ID
Supply Vendor
Site Report
Ad Format
Site
Supply Vendor
Supply Vendor Integer ID
Deal ID
App
Time Of Day Report
Report Hour UTC
User Hour Of Week
Deal ID
Metrics
All reports (except Advertiser ONLY reports) have the following metrics:
Bids
Bid Amount
Impressions
Clicks
TTD Total Cost
Partner Total Cost
Advertiser Total Cost
Video Event Creative View
Video Event Start
Video Event First Quarter
Video Event Midpoint
Video Event Third Quarter
Video Event Complete
Video Event Mute
Video Event Unmute
Video Event Pause
Video Event Resume
Video Event Fullscreen
Video Event Error
Video Event Skip
Video Event Engaged View
Video Event Rewind
Video Event Expand
Video Event Collapse
Video Event Accept Invitation
Video Event Close
Video Was Trackable (Creative Is Trackable)
Video Was Viewable (Creative Was Viewable)
The following metric is available in variants 01 through 05, e.g. 03 - Conversion Touch Revenue:
Conversion Touch Revenue
The following metrics are available in variants 01 through 25, e.g. 14 - Click Conversion or 07 - View Through Conversion Revenue:
Click Conversion
Click Conversion Revenue
Conversion Touch
View Through Conversion
View Through Conversion Revenue
Advertiser ONLY Ad Group Performance Report metrics
Bids
Bid Amount
Impressions
Clicks
Advertiser Total Cost
Audience Impressions
Video Event Creative View
Video Event Start
Video Event First Quarter
Video Event Midpoint
Video Event Third Quarter
Video Event Complete
Video Event Mute
Video Event Unmute
Video Event Pause
Video Event Resume
Video Event Fullscreen
Video Event Error
Video Event Skip
Video Event Engaged View
Video Event Rewind
Video Event Expand
Video Event Collapse
Video Event Accept Invitation
Video Event Close
Video Was Trackable (Creative Is Trackable)
Video Was Viewable (Creative Was Viewable)
The following metrics are available in variants 01 through 25, e.g. 03 - Conversion Touch Revenue, 14 - Click Conversion or 07 - View Through Conversion Revenue:
Conversion Touch Revenue
Click Conversion
Click Conversion Revenue
Conversion Touch
View Through Conversion
View Through Conversion Revenue