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What data can I get from The Trade Desk?
What data can I get from The Trade Desk?

Learn what data you can get in different reports from The Trade Desk

Funnel Support avatar
Written by Funnel Support
Updated over 3 weeks ago

The fields available in The Trade Desk data sources are specified by The Trade Desk report templates. The connector provides report type options that correspond to a set of default templates, as well as the option to connect a data source using custom templates that have been created via The Trade Desk reporting dashboard.

For the Data Element Report Funnel can only report on the most recent 100 days of historical data due to limitations imposed by The Trade Desk.

Custom Template Reports

The fields in custom template reports are specified via a custom template ID provided by the user when connecting a data source. These fields are selected by the user in The Trade Desk reporting dashboard when creating a custom template.

Custom templates must created in the CSV report format.

Default Template Reports

The fields in the following report types are specified by default report templates provided by The Trade Desk.

Funnel cannot alter the contents of default template reports, if you require a field be added to a default template, contact The Trade Desk.

Standard Reports

The following default template standard reports are available when connecting data sources:

  • Ad Group Performance

  • Advertiser Only Ad Group Performance

  • Browser

  • Conversion Details

  • Data Element*

  • Geo

  • Site

  • Site List

  • Time of Day

*This report contains dimensions that are not mutually exclusive, hence metrics in this report are non-summable.

The following tables indicate which dimensions and metrics are available in each standard report:

Dimension

Report availability

Partner ID

All standard reports

except Advertiser Only Ad Group Performance

Deal ID

All standard reports

except Data Element

Advertiser ID

All standard reports except Conversion Details

Advertiser Name

All standard reports except Conversion Details

Campaign ID

All standard reports except Conversion Details

Campaign Name

All standard reports except Conversion Details

Ad Group ID

All standard reports except Conversion Details

Ad Group Name

All standard reports except Conversion Details

Ad Format

Ad Group Performance,

Advertiser Only Ad Group Performance,

Browser,

Site

Ad Server Name

Ad Group Performance,

Advertiser Only Ad Group Performance

Ad Server Creative Placement ID

Ad Group Performance,

Advertiser Only Ad Group Performance

Creative ID

Ad Group Performance,

Advertiser Only Ad Group Performance

Creative Name

Ad Group Performance,

Advertiser Only Ad Group Performance

Creative Clickthrough URL

Ad Group Performance

Creative Landing page URL

Ad Group Performance

Creative Image URL

Ad Group Performance

Frequency

Ad Group Performance,

Advertiser Only Ad Group Performance

Audience ID

Ad Group Recency

Audience

Ad Group Recency

Recency Group

Ad Group Recency

Recency Group Start In Minutes

Ad Group Recency

Recency Group End In Minutes

Ad Group Recency

Device type

Browser

Operating System

Browser

Operating System Family

Browser

Browser

Browser

Country

Geo

Region

Geo

Metro

Geo

City

Geo

Site

Site,

Site List

Supply Vendor

Site,

Site List

Supply Vendor Integer ID

Site

App

Site

Matched Site Strategy Line ID

Site List

Site Placement

Site List

Site/Category Bid Factor

Site List

Adjustment Line Name

Site List

Category

Site List

Site Adjustment

Site List

Fold

Site List

Fold Bid Factor

Site List

Category ID

Site List

Matched Site List ID

Site List

Matched Site List Name

Site List

Report Hour UTC

Time of Day

User Hour Of Week

Time of Day

First Party Data ID

Data Element

Third Party Data ID

Data Element

Third Party Data Brand

Data Element

Third Party Data Brand ID

Data Element

Data Element Name

Data Element

Conversion Time

Conversion Details

Tracking Tag ID

Conversion Details

Conversion Time (UTC)

Conversion Details

Tracking Tag Name

Conversion Details

Conversion ID

Conversion Details

Conversion Device Type

Conversion Details

Conversion Referrer URL

Conversion Details

Cross Device Attribution Model

Conversion Details

First Impression Time (UTC)

Conversion Details

First Impression Time

Conversion Details

First Impression Campaign ID

Conversion Details

First Impression Campaign Name

Conversion Details

First Impression Ad Group ID

Conversion Details

First Impression Ad Group Name

Conversion Details

First Impression Ad Format

Conversion Details

First Impression Creative ID

Conversion Details

First Impression Creative Name

Conversion Details

First Impression Device Type

Conversion Details

First Impression Ad Environment

Conversion Details

First Display Click Time (UTC)

Conversion Details

First Display Click Time

Conversion Details

First Display Click Campaign ID

Conversion Details

First Display Click Campaign Name

Conversion Details

First Display Click Ad Group ID

Conversion Details

First Display Click Ad Group Name

Conversion Details

First Display Click Ad Format

Conversion Details

First Display Click Creative ID

Conversion Details

First Display Click Creative Name

Conversion Details

First Display Click Device Type

Conversion Details

First Display Click Ad Environment

Conversion Details

Last Impression Time (UTC)

Conversion Details

Last Impression Time

Conversion Details

Last Impression Campaign ID

Conversion Details

Last Impression Campaign Name

Conversion Details

Last Impression Ad Group ID

Conversion Details

Last Impression Ad Group Name

Conversion Details

Last Impression Ad Format

Conversion Details

Last Impression Creative ID

Conversion Details

Last Impression Creative Name

Conversion Details

Last Impression Device Type

Conversion Details

Last Impression Ad Environment

Conversion Details

Last Impression Country

Conversion Details

Last Impression Metro Name

Conversion Details

Last Impression Region

Conversion Details

Last Impression Site

Conversion Details

Last Display Click Time (UTC)

Conversion Details

Last Display Click Time

Conversion Details

Last Display Click Campaign ID

Conversion Details

Last Display Click Campaign Name

Conversion Details

Last Display Click Ad Group ID

Conversion Details

Last Display Click Ad Group Name

Conversion Details

Last Display Click Ad Format

Conversion Details

Last Display Click Device Type

Conversion Details

Last Display Click Creative ID

Conversion Details

Last Display Click Creative Name

Conversion Details

Last Display Click Ad Environment

Conversion Details

Monetary Value Currency

Conversion Details

Order ID

Conversion Details

TD (1,2,3,4,5,6,7,8,9,10)

Conversion Details

Metric

Report availability

Bids

All standard reports except Conversion Details

Bid Amount

All standard reports except Conversion Details

Impressions

All standard reports except Conversion Details

Audience Impressions

Advertiser Only Ad Group Performance

Clicks

All standard reports except Conversion Details report

Advertiser Total Cost

All standard reports except Conversion Details report

TTD Total Cost

All standard reports

except Advertiser Only Ad Group Performance and Conversion Details

Partner Total Cost

All standard reports

except Advertiser Only Ad Group Performance and Conversion Details

(01 - 05)
Conversion Touch Revenue

All standard reports

except Advertiser Only Ad Group Performance and Conversion Details

(01 - 25)
Conversion Touch Revenue

Advertiser Only Ad Group Performance

(01 - 25)
Click Conversion Revenue

All standard reports except Conversion Details

(01 - 25)
Conversion Touch

All standard reports except Conversion Details

(01 - 25)
View Through Conversion

All standard reports except Conversion Details

(01 - 25)
View Through Conversion Revenue

All standard reports except Conversion Details

Video Event Creative View

All standard reports except Conversion Details

Video Event Start

All standard reports except Conversion Details

Video Event First Quarter

All standard reports except Conversion Details

Video Event Midpoint

All standard reports except Conversion Details

Video Event Third Quarter

All standard reports except Conversion Details

Video Event Complete

All standard reports except Conversion Details

Video Event Mute

All standard reports except Conversion Details

Video Event Unmute

All standard reports except Conversion Details

Video Event Pause

All standard reports except Conversion Details

Video Event Resume

All standard reports except Conversion Details

Video Event Fullscreen

All standard reports except Conversion Details

Video Event Error

All standard reports except Conversion Details

Video Event Skip

All standard reports except Conversion Details

Video Event Engaged View

All standard reports except Conversion Details

Video Event Rewind

All standard reports except Conversion Details

Video Event Expand

All standard reports except Conversion Details

Video Event Collapse

All standard reports except Conversion Details

Video Event Accept Invitation

All standard reports except Conversion Details

Video Event Close

All standard reports except Conversion Details

Video Was Trackable
(Creative Is Trackable)

All standard reports except Conversion Details

Video Was Viewable
(Creative Was Viewable)

All standard reports except Conversion Details

Impression Count

Conversion Details

Display Click Count

Conversion Details

Reach and Frequency report

This report provides customers with insights into the effectiveness of their advertising campaigns. The report helps advertisers understand how many unique individuals their ads reached and how often those individuals were exposed to the ads.

Dimension

Ad Group Name

Advertiser Name

Campaign Name

Metric

Description

Impressions

Count of impressions

Frequency Per Household

Impressions for matched households divided by count of distinct households as defined by the Adbrain Household Graph

Frequency Per Person

Impressions for matched persons divided by count of distinct persons as defined by the Adbrain Device Graph

Frequency Per Unique ID

Impressions divided by the count of unique IDs (device IDs/TDIDs)

Unique Households

The number of distinct households that have been exposed to an advertisement

Unique IDs

The individual identifiers associated with devices or users within digital advertising ecosystems

Unique Persons

The number of distinct individuals who have been exposed to an advertisement

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