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What data can I get from Yahoo Japan Search?
What data can I get from Yahoo Japan Search?

What data you can get from the different reports

Andreas Persson avatar
Written by Andreas Persson
Updated over a month ago

Yahoo Japan Search has 6 different report levels to choose from; Account, Campaign, Ad group, Ad, Keyword. Geo report can be connected on Account, Campaign or Ad group level.

Standard Metrics
Please note that the dimension Conversion name is not compatible with the metrics Cost, Impressions, and Clicks. The metrics are shared across all report types, and they are as follow:

  • Impressions

  • Cost

  • All conversions

  • Clicks

  • Cross device conversions

  • Conversions

  • Conversion value

Non-aggregation Metrics

The non-aggregation metrics only works with the Account, Campaign and Ad group, Keyword reports and the selectable metrics for these are:

  •  Impression share 

  • Quality lost impression share 

  • Search absolute top impression share 

  • Search top impression share 

  • Search lost absolute top impression share (budget) 

  • Search lost absolute top impression share (rank) 

  • Search lost top impression share (budget) 

  • Search lost top impression share (rank) 

  • Exact Match Impression 

  • Share Budget lost impression share

More information about non-aggregation metrics can be found in this article.

Dimensions

When connecting a Yahoo Japan Search data source you will get the dimensions listed below for the report in question.
​
Two dimensions that you can't select for the non-aggregation metrics are Conversion name and Click type (marked with *).

Account report

  • Account ID

Optional

  • Device

  • Network

  • Tracking URL

  • Click type*

  • Conversion name*

Ad group report

  • Account ID

  • Ad group ID

  • Ad group Name

  • Ad group tracking ID

  • Campaign ID

  • Campaign name

  • Campaign tracking ID

Optional

  • Device

  • Network

  • Tracking URL

  • Custom parameters

  • Labels

  • Click type*

  • Conversion name*

Ad Report

  • Account ID

  • Ad group ID

  • Ad group name

  • Ad group tracking ID

  • Distribution settings

  • Editorial status

  • Ad ID

  • Ad name

  • Ad tracking ID

  • Ad type

  • Campaign ID

  • Campaign name

  • Campaign tracking ID

  • Description 1

  • Description 2

  • Destination URL

  • Focus device

  • Directory 1

  • Directory 2

  • Display URL

  • Title

  • Title 1

  • Title 2

  • Keyword

  • Keyword ID

Optional

  • Device

  • Network

  • Tracking URL

  • Custom parameters

  • Labels

  • Click type*

  • Conversion name*

Campaign report

  • Account ID

  • Campaign ID

  • Campaign name

  • Campaign tracking ID

  • Campaign type

Optional

  • Device

  • Network

  • Tracking URL

  • Custom parameters

  • Labels

  • Click type*

  • Conversion name*

Geo Report


Account level

  • Account ID

Campaign level

  • Account ID

  • Campaign ID

  • Campaign name

  • Campaign tracking ID

Ad group level

  • Account ID

  • Ad Group ID

  • Ad Group Name

  • Ad Group Tracking ID

  • CampaignID

  • Campaign Name

  • Campaign Tracking ID

Optional

  • Country/Territory

  • City

  • Prefecture

  • Device

  • Network

  • Conversion name

Keyword Report

  • Account ID

  • Ad group ID

  • Ad group name

  • Ad group tracking ID

  • Campaign ID

  • Campaign name

  • Campaign tracking ID

  • Custom URL

  • Keyword

  • Distribution settings

  • Editorial status

  • Keyword ID

  • Match type

  • Keyword tracking ID

  • Landing page URL

  • Landing page URL (smartphone)

  • Negative keywords

  • Keyword status

Optional

  • Country/Territory

  • City

  • Prefecture

  • Device

  • Network

  • Conversion name

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