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What data can I get from Google Ads?
What data can I get from Google Ads?

Learn what data granularity you can get when connecting Google Ads (formerly Adwords)

Maria Ravander avatar
Written by Maria Ravander
Updated today

When connecting a Google Ads data source you can choose between 19 different report types:

If you are unsure about what report type to pick, Standard will most certainly cover most, if not all of your use cases.
The choices you make when connecting can also cause you to miss out on some data. See the troubleshooting article to learn more about the limitations of the different report types.

Which campaigns are available?

Google Ads serves as a hub for google products. Most campaigns created in a Google product (for example Local Services) will have its data available.

Campaign statuses and Campaigns without “activities”

Most campaigns regardless of status will be included in Funnel. However if a campaign hasn’t had any “activities” (no clicks, no impressions, no cost etc) for a given day it won’t be presented for that day.

For example this causes paused campaigns to not show up in Funnel during their paused period since they can’t have activities for the days when they are paused. Likewise, removed campaigns will not be included after the day when they were removed.

Report Fields

Some reports can be connected on different report levels and additional fields can sometimes be added. Bellow follows a full list of possible dimensions and metrics for each report type.


Standard report

Fields available in the Standard report type:

Dimensions:

  • Ad (legacy) (Only available on Ad level)

  • Ad Account Customer ID

  • Ad Custom Parameter (Only available on Ad level)

  • Ad Account Name

  • Ad Account Timezone

  • Ad Account Tracking Url Template

  • Ad Final Urls (Only available on Ad level)

  • Ad Final Mobile Urls (Only available on Ad level)

  • Ad Group Final Url Suffix (Only available on Ad or Ad Group level)

  • Ad Group ID (Only available on Ad or Ad Group level)

  • Ad Group Labels (Optional Dimension, only available on Ad or Ad Group level)

  • Ad Group Name (Only available on Ad or Ad Group level)

  • Ad Group Tracking Url Template (Only available on Ad or Ad Group level)

  • Ad Group Type (Only available on Ad or Ad Group level)

  • Ad ID (Only available on Ad or Asset level)

  • Ad Labels (Optional Dimension, only available on Ad level)

  • Ad Name (Only available on Ad level)

  • Ad Type (Only available on Ad or Asset level)

  • Advertising Sub Channel

  • App Ad Headlines (Only available on Ad level)

  • Asset (Only available on Asset level)

  • Asset ID (Only available on Asset level)

  • Asset Level (Only available on Asset level)

  • Asset Type (Only available on Asset level)

  • Bidding Strategy ID (Optional Dimension, only available on Campaign or Ad Group level)

  • Bidding Strategy Name (Optional Dimension, only available on Campaign or Ad Group level)

  • Bidding Strategy Type (Optional Dimension)

  • Campaign

  • Campaign Final Url Suffix

  • Campaign ID

  • Campaign Labels (Optional Dimension)

  • Campaign Tracking Url Template

  • Campaign Type

  • Campaign Url Custom Parameters

  • Click Type (Optional Dimension)

  • Conversion category name

  • Conversion name

  • Conversion tracker Id

  • Creative Final Url Suffix (Only available on Ad level)

  • Creative Tracking Url Template (Only available on Ad level)

  • Ad Account Customer ID

  • Days to conversion (Optional Dimension)

  • Description (Only available on Ad level)

  • Description Line 1 (Only available on Ad level)

  • Description Line 2 (Only available on Ad level)

  • Device (Optional Dimension)

  • Display Upload Product Type (Only available on Ad level)

  • Display URL (Only available on Ad level)

  • Expanded Dynamic Search Ad Description (Only available on Ad level)

  • Expanded Dynamic Search Ad Description 2 (Only available on Ad level)

  • Expanded Text Ad Description 2 (Only available on Ad level)

  • Expanded Text Ad Headline 1 (Only available on Ad level)

  • Expanded Text Ad Headline 2 (Only available on Ad level)

  • Expanded Text Ad Headline 3 (Only available on Ad level)

  • Expanded Text Ad Path1 (Only available on Ad level)

  • Expanded Text Ad Path2 (Only available on Ad level)

  • External conversion source

  • Hour of day (Optional Dimension)

  • Image Height (Only available on Ad level)

  • Image URL (Only available on Ad level)

  • Image Width (Only available on Ad level)

  • Interaction Event Types (Not available on Asset level)

  • Network (with search partners)

  • Preview Image URL (Only available on Ad level)

  • Responsive Display Ad Call To Action Text (Only available on Ad level)

  • Responsive Display Ad Description (Only available on Ad level)

  • Responsive Display Ad Long Headline (Only available on Ad level)

  • Responsive Display Control Spec Asset Enhancements (Only available on Ad level)

  • Responsive Display Control Spec Enable Autogen Video (Only available on Ad level)

  • Responsive Display Headlines (Only available on Ad level)

  • Responsive Search Ad Description (Only available on Ad level)

  • Responsive Search Ad Path1 (Only available on Ad level)

  • Responsive Search Ad Path2 (Only available on Ad level)

  • Responsive Search Headlines (Only available on Ad level)

  • SKAN Conversion Value*

  • Target ROAS (Maximize Conversion)

  • Target ROAS (Ad Group) (Not available on Campaign level)

  • Text Ad Headline (Only available on Ad level)

Metrics:

  • Active View Impressions (Not available on Asset level)

  • Active View Measurable Cost (Not available on Asset level)

  • Active View Measurable Impressions (Not available on Asset level)

  • All Conv.

  • All Conv. Rate

  • All Conv. Value

  • All Conv. By Conv. Date Rate (Not available on Asset level)

  • All conv. (by conv. time) (Not available on Asset level)

  • All conv. value (by conv. time) (Not available on Asset level)

  • Asset App Installs (Only available on Asset level)

  • Avg. Cost

  • Avg. CPE

  • Avg. CPV

  • Click Assisted Conv.

  • Click Assisted Conv. Value

  • Clicks

  • Conv. Rate (Clicks)

  • Conv. Rate (Interactions)

  • Conv. Value

  • Conversions

  • Conversions (by Conv. time) (Not available on Asset level)

  • Conv. value (by Conv. time) (Not available on Asset level)

  • Cost

  • Cost / All Conv.

  • Cost / Conv.

  • Engagement Rate

  • Engagements (Not available on Asset level)

  • Gmail Clicks To Website (Not available on Asset level)

  • Gmail Forwards (Not available on Asset level)

  • Gmail Saves (Not available on Asset level)

  • Impr. (absolute top) %

  • Impr. (top) %

  • Impressions

  • Interaction Rate (Not available on Asset level)

  • Interactions (Not available on Asset level)

  • Invalid Click Rate (Only available on Campaign level)

  • Invalid Clicks (Only available on Campaign level)

  • Phone Calls (Only available on Ad Group and Campaign level)

  • Phone Impressions (Only available on Ad Group and Campaign level)

  • PTR (Only available on Ad Group and Campaign level)

  • Revenue (Not available on Asset level)

  • Search Abs. Top IS – Estimated (Only available on Ad Group and Campaign level)

  • Search Impr. share – Estimated (Only available on Ad Group and Campaign level)

  • Search Impressions (Only available on Ad Group and Campaign level)

  • Search Lost IS (budget) – Estimated (Only available on Campaign level)

  • Search Lost IS (rank) – Estimated (Only available on Ad Group and Campaign level)

  • Search Top IS – Estimated (Only available on Ad Group and Campaign level)

  • SKAN Conversions*

  • Target ROAS (Maximize Conversion) †

  • Target ROAS (Ad Group) † (Not available on Campaign level)

  • Total Absolute Top Impressions (Not available on Asset level)

  • Total Budget Lost Impressions – Estimated

  • Total Eligible Absolute Top Impressions – Estimated (Only available on Ad Group and Campaign level)

  • Total Eligible Impressions – Estimated

  • Total Eligible Top Impressions – Estimated (Only available on Ad Group and Campaign level)

  • Total Rank Lost Impressions – Estimated

  • Total Top impressions (Not available on Asset level)

  • Value / All Conv.

  • Video Played To 25% (Optional Dimension, Not available on Asset level)

  • Video Played To 50% (Optional Dimension, Not available on Asset level)

  • Video Played To 75% (Optional Dimension, Not available on Asset level)

  • Video Played To 100% (Optional Dimension, Not available on Asset level)

  • Video impressions (Optional Dimension, Not available on Asset level)

  • Video Views (Not available on Asset level)

  • View Rate

  • View-through Conv.

  • Viewable Rate

  • Views (Not available on Asset level)

  • Views (25%) (Optional Dimension, Not available on Asset level)

  • Views (50%) (Optional Dimension, Not available on Asset level)

  • Views (75%) (Optional Dimension, Not available on Asset level)

  • Views (100%) (Optional Dimension, Not available on Asset level)

*SKAN conversion reporting will always be at campaign level, regardless of the data sources report level.

These are percentages and when aggregated will show the max value and not the average or sum.

Geo Performance report

Fields available in the Geo Performance report type:

Dimensions:

  • Ad Account Customer ID

  • Ad Account Name

  • Ad Account Timezone

  • Ad Account Tracking Url Template

  • Ad Group Final Url Suffix (Only available on Ad Group level)

  • Ad Group ID (Only available on Ad Group level)

  • Ad Group Name (Only available on Ad Group level)

  • Ad Group Tracking Url Template (Only available on Ad Group level)

  • Ad Group Type (Only available on Ad Group level)

  • Advertising Sub Channel

  • Campaign

  • Campaign Final Url Suffix

  • Campaign ID

  • Campaign Tracking Url Template

  • Campaign Type

  • Campaign Url Custom Parameters

  • City (Optional Geo Dimension)

  • Conversion category name

  • Conversion name

  • Conversion tracker Id

  • Country (Optional Geo Dimension)

  • Device (Optional Dimension)

  • External conversion source

  • Metro (Optional Geo Dimension)

  • Network (with search partners) (Optional Dimension)

  • Postal code (Optional Geo Dimension)

  • Region (Optional Geo Dimension)

Metrics:

  • All Conv.

  • All Conv. Rate

  • All Conv. Value

  • Avg. Cost

  • Avg. CPV

  • Clicks

  • Conv. Rate (Clicks)

  • Conv. Rate (Interactions)

  • Conv. Value

  • Conversions

  • Cost

  • Cost / All Conv.

  • Cost / Conv.

  • Impressions

  • Interaction Rate

  • Interactions

  • Value / All Conv.

  • Video Views

  • View Rate

  • View-through Conv.

  • Views

User Location View

Fields available in the User Location View report type:

Dimensions:

  • Ad Account Customer ID

  • Ad Account Name

  • Ad Account Timezone

  • Ad Account Tracking Url Template

  • Ad Group ID (Only available on Ad Group level)

  • Ad Group Name (Only available on Ad Group level)

  • Ad Group Final Url Suffix (Only available on Ad Group level)

  • Ad Group Tracking Url Template (Only available on Ad Group level)

  • Ad Group Type (Only available on Ad Group level)

  • Advertising Sub Channel

  • Campaign

  • Campaign Final Url Suffix

  • Campaign ID

  • Campaign Tracking Url Template

  • Campaign Type

  • Campaign Url Custom Parameters

  • Conversion category name

  • Conversion name

  • Conversion tracker Id

  • External conversion source

  • City (Optional Geo dimension)

  • Country (Optional Geo dimension)

  • Metro (Optional Geo dimension)

  • Postal Code (Optional Geo dimension)

  • Region (Optional Geo dimension)

Metrics:

  • All Conv.

  • All Conv. Rate

  • All Conv. Value

  • Avg. Cost

  • Avg. CPV

  • Clicks

  • Conversions

  • Conv. Rate (Clicks)

  • Conv. Rate (Interactions)

  • Conv. Value

  • Cost

  • Cost / All Conv.

  • Cost / Conv.

  • Impressions

  • Interaction Rate

  • Interactions

  • Value / All Conv.

  • Video Views

  • View-through Conv.

  • View Rate

  • Views

Location View

Fields available in the Location View report type:

Dimensions:

  • Ad Account Customer ID

  • Ad Account Name

  • Ad Account Timezone

  • Advertising Sub Channel

  • Campaign

  • Campaign Final Url Suffix

  • Campaign ID

  • Campaign Tracking Url Template

  • Campaign Type

  • Campaign Url Custom Parameters

  • Conversion category name

  • Conversion name

  • Conversion tracker Id

  • External conversion source

  • Targeted Location

Metrics:

  • All Conv.

  • All Conv. Rate

  • All Conv. Value

  • Avg. Cost

  • Avg. CPE

  • Avg. CPV

  • Clicks

  • Conv. Value

  • Conv. Rate (Clicks)

  • Conv. Rate (Interactions)

  • Conversions

  • Cost

  • Cost / All Conv.

  • Cost / Conv.

  • Engagement Rate

  • Engagements

  • Impressions

  • Interaction Rate

  • Interactions

  • Value / All Conv.

  • Video Views

  • View-through Conv.

  • View Rate

  • Views

Search Keyword Report

Fields available in the Search Keyword report type:

Dimensions:

  • Ad (Only available on Ad level)

  • Ad Account Customer Id

  • Ad Account Name

  • Ad Account Timezone

  • Ad Account Tracking Url Template

  • Ad Custom Parameter (Only available on Ad level)

  • Ad Final Urls (Only available on Ad level)

  • Ad Final Mobile Urls (Only available on Ad level)

  • Ad Group Final Url Suffix (Only available on Ad Group level)

  • Ad Group ID (Only available on Ad Group level)

  • Ad Group Labels (Optional Dimension, Only available on Ad Group and Ad level)

  • Ad Group Name (Only available on Ad Group level)

  • Ad Group Tracking Url Template (Only available on Ad Group level)

  • Ad Group Type (Only available on Ad Group level)

  • Ad ID (Only available on Ad level)

  • Ad Labels (Optional Dimension, Only available on Ad level)

  • Ad Name (Only available on Ad level)

  • Ad relevance (Optional dimension: Quality Score)

  • Ad Type (Only available on Ad level)

  • Advertising Sub Channel

  • App Ad Headlines (Only available on Ad level)

  • Campaign

  • Campaign Final Url Suffix

  • Campaign ID

  • Campaign Labels (Optional Dimension, Only available on Campaign level)

  • Campaign Tracking Url Template

  • Campaign Type

  • Campaign Url Custom Parameters

  • Click Type (Optional Dimension)

  • Conversion category name

  • Conversion name

  • Conversion tracker Id

  • Creative Final url Suffix (Only available on Ad level)

  • Creative Tracking Url Template (Only available on Ad level)

  • Days to conversion (Optional Dimension)

  • Description (Only available on Ad level)

  • Description Line 1 (Only available on Ad level)

  • Description Line 2 (Only available on Ad level)

  • Device (Optional Dimension)

  • Display Upload Product Type (Only available on Ad level)

  • Display URL (Only available on Ad level)

  • Exp. CTR (Optional dimension: Quality Score)

  • Expanded Dynamic Search Ad Description (Only available on Ad level)

  • Expanded Dynamic Search Ad Description 2

  • Expanded Text Ad Description 2 (Only available on Ad level)

  • Expanded Text Ad Headline 1 (Only available on Ad level)

  • Expanded Text Ad Headline 2 (Only available on Ad level)

  • Expanded Text Ad Headline 3 (Only available on Ad level)

  • Expanded Text Ad Path 1 (Only available on Ad level)

  • Expanded Text Ad Path 2 (Only available on Ad level)

  • External conversion source

  • Gmail Clicks To Website

  • Gmail Forwards

  • Gmail Saves

  • Image Height (Only available on Ad level)

  • Image Width (Only available on Ad level)

  • Image URL (Only available on Ad level)

  • Keyword

  • Keyword ID (Only available on Ad level)

  • Keyword Final Url Suffix (Optional Dimension, Available on Ad Group and Campaign level)

  • Keyword Final Urls (Optional Dimension, Available on Ad Group and Campaign level)

  • Keyword Match Type (Optional Dimension)

  • Keyword Tracking Url Template (Optional Dimension, Available on Ad Group and Campaign level)

  • Keyword Url Custom Parameters (Optional Dimension, Available on Ad Group and Campaign level)

  • Landing page exp. (Optional dimension: Quality Score)

  • Network (with search partners)

  • Preview image URL (Only available on Ad level)

  • Quality Score (Optional Dimension)

  • Responsive Display Ad Call To Action Text (Only available on Ad level)

  • Responsive Display Ad Description (Only available on Ad level)

  • Responsive Display Ad Long Headline (Only available on Ad level)

  • Responsive Display Control Spec Assets Enhancements (Only available on Ad level)

  • Responsive Display Control Spec Enable Autogen Video (Only available on Ad level)

  • Responsive Display Headlines (Only available on Ad level)

  • Responsive Search Ad Description (Only available on Ad level)

  • Responsive Search Ad Path 1 (Only available on Ad level)

  • Responsive Search Ad Path 2 (Only available on Ad level)

  • Responsive Search Headlines (Only available on Ad level)

  • Revenue (Not available on Ad level)

  • Text Ad Headline (Only available on Ad level)

Metrics:

  • Active View Impressions

  • Active View Measurable Cost

  • Active View Measurable Impressions

  • All Conv.

  • All Conv. By Conv. Date Rate

  • All Conv. Rate

  • All Conv. Value

  • All conv. (by conv. time)

  • All conv. value (by conv. time)

  • Avg. Cost

  • Avg. CPE

  • Avg. CPV

  • Clicks

  • Conversions

  • Conversions (by Conv. time)

  • Conv. Value

  • Conv. value (by Conv. time)

  • Conv. Rate (Clicks)

  • Conv. Rate (Interactions)

  • Cost

  • Cost / All Conv.

  • Cost / Conv.

  • Engagements

  • Engagement Rate

  • Impressions

  • Impr. (absolute top) %

  • Impr. (top) %

  • Interactions

  • Interaction Rate

  • Search Abs. Top IS – Estimated (Only available on Ad Group and Campaign level)

  • Search Impr. share – Estimated (Only available on Ad Group and Campaign level)

  • Search Impressions

  • Search Lost IS (rank) – Estimated (Only available on Ad Group and Campaign level)

  • Search Top IS – Estimated (Only available on Ad Group and Campaign level)

  • Total Absolute Top Impressions

  • Total Eligible Absolute Top Impressions – Estimated (Only available on Ad Group and Campaign level)

  • Total Eligible Impressions – Estimated (Only available on Ad Group and Campaign level)

  • Total Eligible Top Impressions – Estimated (Only available on Ad Group and Campaign level)

  • Total Rank Lost Impressions – Estimated (Only available on Ad Group and Campaign level)

  • Total Top Impressions

  • Value / All Conv.

  • Video Played To 25% (Optional Dimension)

  • Video Played To 50% (Optional Dimension)

  • Video Played To 75% (Optional Dimension)

  • Video Played To 100% (Optional Dimension)

  • Video impressions (Optional Dimension)

  • Video Views

  • View Rate

  • View-through Conv.

  • Viewable Rate

  • Views

  • Views (25%) (Optional Dimension)

  • Views (50%) (Optional Dimension)

  • Views (75%) (Optional Dimension)

  • Views (100%) (Optional Dimension)

Placement Report

Fields available in the Placement report type:

Dimensions:

  • Ad Account Name

  • Ad Account Timezone

  • Ad Account Tracking Url Template

  • Ad Group Final Url Suffix (Only available on Ad Group level)

  • Ad Group ID (Only available on Ad Group level)

  • Ad Group Name (Only available on Ad Group level)

  • Ad Group Tracking Url Template (Only available on Ad Group level)

  • Ad Group Type (Only available on Ad Group level)

  • Advertising Sub Channel

  • Campaign

  • Campaign Final Url Suffix

  • Campaign ID

  • Campaign Tracking Url Template

  • Campaign Type

  • Campaign Url Custom Parameters

  • Conversion category name

  • Conversion name

  • Conversion tracker Id

  • Ad Account Customer ID

  • External conversion source

  • Gmail Clicks To Website

  • Gmail Forwards

  • Gmail Saves

  • Placement

  • Placement ID

  • Placement Link (Derived from optional dimensions)

  • Placement Type (Optional Dimension)

  • Placement URL (Optional Dimension)

  • Youtube Channel ID Placement (Optional Dimension)

  • Youtube Video ID Placement (Optional Dimension)

Metrics:

  • Active View Impressions

  • Active View Measurable Cost

  • Active View Measurable Impressions

  • All Conv.

  • All Conv. Rate

  • All Conv. Value

  • Avg. Cost

  • Avg. CPE

  • Avg. CPV

  • Clicks

  • Conversions

  • Conv. Rate

  • Cost

  • Cost / All Conv.

  • Cost / Conv.

  • Engagements

  • Engagement Rate

  • Impressions

  • Interactions

  • Interaction Rate

  • Conv. Value

  • Value / All Conv.

  • Viewable Rate

  • View-through Conv.

  • Views

Where Ads Showed

Fields available in the Where Ads Showed report type:

Dimensions:

  • Ad Account Name

  • Ad Account Timezone

  • Ad Account Tracking Url Template

  • Ad Group Final Url Suffix (Only available on Ad Group level)

  • Ad Group ID (Only available on Ad Group level)

  • Ad Group Name (Only available on Ad Group level)

  • Ad Group Tracking Url Template (Only available on Ad Group level)

  • Ad Group Type (Only available on Ad Group level)

  • Advertising Sub Channel

  • Campaign

  • Campaign Final Url Suffix

  • Campaign ID

  • Campaign Tracking Url Template

  • Campaign Type

  • Campaign Url Custom Parameters

  • Conversion category name

  • Conversion name

  • Conversion tracker Id

  • Ad Account Customer ID

  • External conversion source

  • Placement Group

  • Placement Type

  • Placement URL

  • Placement

Metrics:

  • Active View Impressions

  • Active View Measurable Cost

  • Active View Measurable Impressions

  • All Conv.

  • All Conv. Rate

  • All Conv. Value

  • Avg. Cost

  • Avg. CPE

  • Avg. CPV

  • Clicks

  • Conversions

  • Conv. Rate

  • Cost

  • Cost / All Conv.

  • Cost / Conv.

  • Engagements

  • Engagement Rate

  • Impressions

  • Interactions

  • Interaction Rate

  • Conv. Value

  • Value / All Conv.

  • Viewable Rate

  • View-through Conv.

  • Views

Gender View

Fields available in the Gender View report type:

Dimensions:

  • Ad Account Name

  • Ad Account Timezone

  • Ad Account Tracking Url Template

  • Ad Group Final Url Suffix (Only available on Ad Group level)

  • Ad Group ID (Only available on Ad Group level)

  • Ad Group Name (Only available on Ad Group level)

  • Ad Group Tracking Url Template (Only available on Ad Group level)

  • Ad Group Type (Only available on Ad Group level)

  • Advertising Sub Channel

  • Campaign

  • Campaign Final Url Suffix

  • Campaign ID

  • Campaign Tracking Url Template

  • Campaign Type

  • Campaign Url Custom Parameters

  • Conversion category name

  • Conversion name

  • Conversion tracker Id

  • Ad Account Customer ID

  • External conversion source

  • Gender

  • Gmail Clicks To Website

  • Gmail Forwards

  • Gmail Saves

Metrics:

  • Active View Impressions

  • Active View Measurable Cost

  • Active View Measurable Impressions

  • All Conv.

  • All Conv. Rate

  • All Conv. Value

  • Avg. Cost

  • Avg. CPE

  • Avg. CPV

  • Clicks

  • Conversions

  • Conv. Rate

  • Cost

  • Cost / All Conv.

  • Cost / Conv.

  • Engagements

  • Engagement Rate

  • Impressions

  • Interactions

  • Interaction Rate

  • Conv. Value

  • Value / All Conv.

  • Viewable Rate

  • View-through Conv.

  • Views

Age Range View

Fields available in the Age Range View report type:

Dimensions:

  • Ad Account Name

  • Ad Account Timezone

  • Ad Account Tracking Url Template

  • Ad Group Final Url Suffix (Only available on Ad Group level)

  • Ad Group ID (Only available on Ad Group level)

  • Ad Group Name (Only available on Ad Group level)

  • Ad Group Tracking Url Template (Only available on Ad Group level)

  • Ad Group Type (Only available on Ad Group level)

  • Advertising Sub Channel

  • Age Range

  • Campaign

  • Campaign Final Url Suffix

  • Campaign ID

  • Campaign Tracking Url Template

  • Campaign Type

  • Campaign Url Custom Parameters

  • Conversion category name

  • Conversion name

  • Conversion tracker Id

  • Ad Account Customer ID

  • External conversion source

  • Gmail Clicks To Website

  • Gmail Forwards

  • Gmail Saves

Metrics:

  • Active View Impressions

  • Active View Measurable Cost

  • Active View Measurable Impressions

  • All Conv.

  • All Conv. Rate

  • All Conv. Value

  • Avg. Cost

  • Avg. CPE

  • Avg. CPV

  • Clicks

  • Conversions

  • Conv. Rate

  • Cost

  • Cost / All Conv.

  • Cost / Conv.

  • Engagements

  • Engagement Rate

  • Impressions

  • Interactions

  • Interaction Rate

  • Conv. Value

  • Value / All Conv.

  • Viewable Rate

  • View-through Conv.

  • Views

Income Range View

Fields available in the Age Range View report type:

Dimensions:

  • Ad Account Name

  • Ad Account Timezone

  • Ad Account Tracking Url Template

  • Ad Group Final Url Suffix (Only available on Ad Group level)

  • Ad Group ID (Only available on Ad Group level)

  • Ad Group Name (Only available on Ad Group level)

  • Ad Group Tracking Url Template (Only available on Ad Group level)

  • Ad Group Type (Only available on Ad Group level)

  • Advertising Sub Channel

  • Campaign

  • Campaign Final Url Suffix

  • Campaign ID

  • Campaign Tracking Url Template

  • Campaign Type

  • Campaign Url Custom Parameters

  • Conversion category name

  • Conversion name

  • Conversion tracker Id

  • Ad Account Customer ID

  • External conversion source

  • Gmail Clicks To Website

  • Gmail Forwards

  • Gmail Saves

  • Income Range

Metrics:

  • Active View Impressions

  • Active View Measurable Cost

  • Active View Measurable Impressions

  • All Conv.

  • All Conv. Rate

  • All Conv. Value

  • Avg. Cost

  • Avg. CPE

  • Avg. CPV

  • Clicks

  • Conversions

  • Conv. Rate

  • Cost

  • Cost / All Conv.

  • Cost / Conv.

  • Engagements

  • Engagement Rate

  • Impressions

  • Interactions

  • Interaction Rate

  • Conv. Value

  • Value / All Conv.

  • Viewable Rate

  • View-through Conv.

  • Views

Shopping Performance Report

Fields available in the Shopping Performance report type:

Dimensions:

  • Ad Account Name

  • Ad Account Timezone

  • Ad Account Tracking Url Template

  • Ad Group Final Url Suffix (Only available on Ad Group level)

  • Ad Group ID (Only available on Ad Group level)

  • Ad Group Name (Only available on Ad Group level)

  • Ad Group Tracking Url Template (Only available on Ad Group level)

  • Ad Group Type (Only available on Ad Group level)

  • Network (with search partners) (with optional Click Search)

  • Advertising Sub Channel

  • Campaign

  • Campaign Final Url Suffix

  • Campaign ID

  • Campaign Tracking Url Template

  • Campaign Type

  • Campaign Url Custom Parameters

  • Country of Sale

  • Feed Label

  • Brand (Optional Dimension)

  • Click Type (Optional Dimension)

  • Custom Label 0 (Optional Dimension)

  • Custom Label 1 (Optional Dimension)

  • Custom Label 2 (Optional Dimension)

  • Custom Label 3 (Optional Dimension)

  • Custom Label 4 (Optional Dimension)

  • Merchant ID (Optional Dimension)

  • Offer ID (Optional Dimension, known as Item ID in Google Ads)

  • Product Title (Optional Dimension)

  • Product Type (Level 1) (Optional Dimension)

  • Product Type (Level 2) (Optional Dimension)

  • Product Type (Level 3) (Optional Dimension)

  • Product Type (Level 4) (Optional Dimension)

  • Product Type (Level 5) (Optional Dimension)

  • Store ID (Optional Dimension)

Metrics:

  • All Conv.

  • All Conv. Value

  • Clicks

  • Conv. Rate

  • Conv. Value

  • Conversions

  • Cost

  • Cost / All Conv.

  • Cost / Conv.

  • Impressions

  • Click Share — Estimated (Optional)

  • Revenue

  • Search Clicks (with optional: Click Share)

  • Total Eligible Clicks — Estimated (with optional: Click Share)

  • Value / All Conv.

Search Query report

Fields available in the Search Query report type:

Dimensions:

  • Ad Account Name

  • Ad Account Timezone

  • Ad Account Tracking Url Template

  • Ad Group ID (Only available on Ad Group level)

  • Ad Group Name (Only available on Ad Group level)

  • Campaign

  • Campaign ID

  • Conversion category name

  • Conversion name

  • Conversion tracker Id

  • External conversion source

  • Search Term (Optional Dimension)

  • Keywords (Optional Dimension)

  • Device (Optional Dimension)

Metrics:

  • All Conv.

  • All Conv. Value

  • Clicks

  • Conv. Rate

  • Conversions

  • Cost

  • Cost / All Conv.

  • Cost / Conv.

  • Impressions

  • Conv. Value

  • Value / All Conv.

Video Performance report

Fields available in the Video Performance report type:

Dimensions:

  • Ad (Only available on Ad level)

  • Ad Account Name

  • Ad Account Timezone

  • Ad Account Tracking Url Template

  • Ad Custom Parameter (Only available on Ad level)

  • Ad Final Urls (Only available on Ad level)

  • Ad Final Mobile Urls (Only available on Ad level)

  • Ad Group Final Url Suffix (Only available on Ad or Ad Group level)

  • Ad Group ID (Only available on Ad or Ad Group level)

  • Ad Group Labels (Optional Dimension, only available on Ad or Ad Group level)

  • Ad Group Name (Only available on Ad or Ad Group level)

  • Ad Group Tracking Url Template (Only available on Ad or Ad Group level)

  • Ad Group Type (Only available on Ad or Ad Group level)

  • Ad ID (Only available on Ad level)

  • Ad Labels (Optional Dimension, only available on Ad level)

  • Ad Name (Only available on Ad level)

  • Ad Type (Only available on Ad level)

  • Advertising Sub Channel

  • App Ad Headlines (Only available on Ad level)

  • Campaign

  • Campaign Final Url Suffix

  • Campaign ID

  • Campaign Labels (Optional Dimension)

  • Campaign Tracking Url Template

  • Campaign Type

  • Campaign Url Custom Parameters

  • Conversion category name

  • Conversion name

  • Conversion tracker Id

  • Creative Final Url Suffix (Only available on Ad level)

  • Creative Tracking Url Template (Only available on Ad level)

  • Ad Account Customer ID

  • Description (Only available on Ad level)

  • Description Line 1 (Only available on Ad level)

  • Description Line 2 (Only available on Ad level)

  • Display Upload Product Type (Only available on Ad level)

  • Display URL (Only available on Ad level)

  • Expanded Dynamic Search Ad Description (Only available on Ad level)

  • Expanded Dynamic Search Ad Description 2 (Only available on Ad level)

  • Expanded Text Ad Description 2 (Only available on Ad level)

  • Expanded Text Ad Headline 3 (Only available on Ad level)

  • Expanded Text Ad Path1 (Only available on Ad level)

  • Expanded Text Ad Path2 (Only available on Ad level)

  • External conversion source

  • Headline 1 (Only available on Ad level)

  • Headline 2 (Only available on Ad level)

  • Image Height (Only available on Ad level)

  • Image URL (Only available on Ad level)

  • Image Width (Only available on Ad level)

  • Responsive Display Ad Description (Only available on Ad level)

  • Responsive Display Ad Long Headline (Only available on Ad level)

  • Responsive Display Control Spec Asset Enhancements (Only available on Ad level)

  • Responsive Display Control Spec Enable Autogen Video (Only available on Ad level)

  • Responsive Display Headlines (Only available on Ad level)

  • Responsive Search Headlines (Only available on Ad level)

  • Responsive Search Ad Path1 (Only available on Ad level)

  • Responsive Search Ad Path2 (Only available on Ad level)

  • Text Ad Headline (Only available on Ad level)

  • Video Channel ID (Optional Dimension)

  • Video Duration (Optional Dimension)

  • Video ID (Optional Dimension)

  • Video Title (Optional Dimension)

Metrics:

  • All Conv.

  • All Conv. Value

  • Avg. CPE

  • Avg. CPV

  • Clicks

  • Conv. Rate

  • Conv. Value

  • Conversions

  • Cost

  • Cost / All Conv.

  • Cost / Conv.

  • Engagement Rate

  • Engagements

  • Impressions

  • Value / All Conv.

  • Video Played To 25%

  • Video Played To 50%

  • Video Played To 75%

  • Video Played To 100%

  • Video impressions

  • View Rate

  • Views

  • Views (25%)

  • Views (50%)

  • Views (75%)

  • Views (100%)

Landing Page report

Fields available in the Landing Page report type:

Dimensions:

  • Ad Account Name

  • Ad Account Timezone

  • Ad Account Tracking Url Template

  • Ad Group ID (Only available on Ad Group level)

  • Ad Group Name (Only available on Ad Group level)

  • Campaign

  • Campaign ID

  • Expanded landing page (Optional Dimension)

Metrics:

  • All Conv.

  • Clicks

  • Conv. Rate

  • Conversions

  • Cost

  • Cost / All Conv.

  • Cost / Conv.

  • Impressions

  • Conv. Value

Audience Performance report

Fields available in the Audience Performance report type:

Dimensions:

  • Ad Account Name

  • Ad Account Timezone

  • Ad Account Tracking Url Template

  • Ad Group Final Url Suffix (Only available on Ad Group level)

  • Ad Group Name (Only available on Ad Group level)

  • Ad Group ID (Only available on Ad Group level)

  • Ad Group Tracking Url Template (Only available on Ad Group level)

  • Ad Group Type (Only available on Ad Group level)

  • Advertising Sub Channel (Only available on Ad Group level)

  • Audience

  • Audience ID

  • Campaign

  • Campaign Final Url Suffix

  • Campaign ID

  • Campaign Tracking Url Template

  • Campaign Type

  • Campaign Url Custom Parameters

  • Conversion category name

  • Conversion name

  • Conversion tracker Id

  • Criterion ID (Only available on Campaign level)

  • Device (Optional Dimension)

  • External conversion source

Metrics:

  • Active View Impressions

  • Active View Measurable Cost

  • Active View Measurable Impressions

  • All Conv.

  • All Conv. Rate

  • All Conv. Value

  • All conv. (by conv. time)

  • All conv. value (by conv. time)

  • Avg. CPE

  • Avg. CPV

  • Avg. Cost

  • Clicks

  • Conv. Rate

  • Conv. Value

  • Conversions

  • Conversions (by Conv. time)

  • Conv. value (by Conv. time)

  • Cost

  • Cost / All Conv.

  • Cost / Conv.

  • Engagement Rate

  • Engagements

  • Gmail Clicks To Website

  • Gmail Forwards

  • Gmail Saves

  • Impressions

  • Interaction Rate

  • Interactions

  • Value / All Conv.

  • View Rate

  • View-through Conv.

  • Views

Placeholder Feed Item report

Fields available in the Placeholder Feed Item report type:

Dimensions:

  • Ad Account Name

  • Ad Account Timezone

  • Ad Account Tracking Url Template

  • Ad Group ID (Only available on Ad Group level)

  • Ad Group Name (Only available on Ad Group level)

  • Feed Item Attribute Values (Optional Dimension)

  • Campaign

  • Campaign ID

  • Click Type (Optional Dimension)

  • Conversion category name

  • Conversion name

  • Conversion tracker Id

  • Device (Optional Dimension)

  • Extension Feed Item ID (Optional Dimension)

  • External conversion source

  • Feed ID (Optional Dimension)

  • Placeholder Type (Optional Dimension)

Metrics:

  • All Conv.

  • All Conv. Value

  • Clicks

  • Conv. Rate

  • Conversions

  • Cost

  • Cost / All Conv.

  • Cost / Conv.

  • Impressions

  • Conv. Value

  • Value / All Conv.

Call Details

Fields available in the Call Details report type:

Dimensions:

  • Ad Account Name

  • Ad Account Timezone

  • Ad Account Tracking Url Template

  • Ad Group ID

  • Ad Group Name

  • Call Duration

  • Call Source

  • Call Status

  • Call Type

  • Call Start Time

  • Call End Time

  • Caller Area Code

  • Campaign

  • Campaign ID

Metrics:

  • Call Details: Number of calls

  • Call Duration Value

Click View

Fields available in the Click View report type:

Dimensions:

  • Ad Account Name

  • Ad Account Timezone

  • Ad Account Tracking Url Template

  • Ad Group Final Url Suffix (Only available on Ad Group level)

  • Ad Group ID (Only available on Ad Group level)

  • Ad Group Name (Only available on Ad Group level)

  • Ad Group Tracking Url Template (Only available on Ad Group level)

  • Ad Group Type (Only available on Ad Group level)

  • Advertising Sub Channel

  • Campaign

  • Campaign Final Url Suffix

  • Campaign ID

  • Campaign Tracking Url Template

  • Campaign Type

  • Campaign Url Custom Parameters

  • Ad Account Customer ID

  • Google Click ID

  • Keyword (Optional Dimension)

Metrics:

  • Clicks

Hotel Reconciliation

Fields available in the Hotel Reconciliation report type:

Dimensions:

  • Advertising Sub Channel

  • Campaign

  • Campaign Final Url Suffix

  • Campaign ID

  • Campaign Tracking Url Template

  • Campaign Type

  • Campaign Url Custom Parameters

  • Check-in Date

  • Check-out Date

  • Commission ID

  • Hotel ID

  • Hotel Order ID

  • Hotel Reconciliation Status

Metrics:

  • Commission Rate

  • Expected Commission Cost

  • Value per Conversions by Conversion Date

  • Reconciled Value

Reach and Frequency

Reach and Frequency can not be aggregated, see this article for details.

When connecting a Reach and Frequency report, you will need to select a Time window. The Time window defines how many days the integration will attribute data for. A 1 day time window will download data and attribute data to that day. A 7 day time window will download seven days of data and attribute that to the last date. A 7 day time window is often used when you are interested in e.g. how many Unique Users saw your ad over a single week.

Dimensions:

  • Ad Account Name

  • Ad Group ID

  • Ad Group Name

  • Campaign

  • Campaign ID

  • Campaign Type

Metrics:

  • Avg. Impr. Freq. / User

  • Unique Users

Impression Share Metrics reports

Time window

Time window defines how many days the integration will attribute data for. A 1 day time window will download data and attribute data to that day. A 7 day time window will download seven days of data and attribute that to the last date. A 7 day time window is often used when you are interested in how much Search Impression Share you received for your campaign / ad group over a single week.

Standard Impression Share Metrics

Fields available in the “Impression Share” Metrics Standard report type:

Dimensions:

  • Ad Account Name

  • Ad Group ID (Only available on Ad Group level)

  • Ad Group Name (Only available on Ad Group level)

  • Campaign

  • Campaign ID

  • Device (Optional dimension)

  • Keyword Match Type (Optional keyword dimensions)

  • Keyword (Optional keyword dimensions)

  • Keyword ID (Optional keyword dimensions)

Metrics:

  • Click Share (Only available on Campaign level, OR with keyword enabled)

  • Search Impr. share

  • Search Lost IS (budget) (Only available on Campaign level)

  • Search Lost IS (rank)

  • Search Absolute Top Impression Share

  • Search Top Impression Share

Hotel Impression Share Metrics

Fields available in the “Impression Share" Metrics Hotel report type:

Dimensions:

  • Booked Length of Stay

  • Campaign

  • Device

  • Geo Target Country

  • Hotel Center Id

  • Hotel Country

  • Partner Hotel Id

  • Window Days

Metrics:

  • Clicks

  • Conv. Rate

  • Conversions

  • Cost

  • Cost / Conv.

  • Hotel Eligible Impressions

  • Impressions

  • Search Absolute Top Impression Share

  • Search Impr. share

  • Search Top Impression Share

  • Conv. Value

Local Services Ads

Fields available in the Local Service Ad report type:

Dimensions:

  • Campaign

  • Campaign ID

  • LSA Account ID

  • LSA Business Name

Metrics:

  • LSA Rating Score

  • LSA Total Reviews

  • LSA Phone Lead Resp.

  • LSA Charged Leads

  • LSA Total Cost

  • LSA Phone Calls

  • LSA Connected Phone Calls

Local Services Leads

Fields available in the Local Service Leads report type:

Dimensions:

  • Campaign

  • Campaign ID

  • LSA Lead ID

  • LSA Lead Category ID

  • LSA Lead Service ID

  • LSA Lead Charged

  • LSA Lead Status

  • LSA Lead Creation Date Time

  • LSA Lead Type

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