Dimensions
Account ID
Account Name
Ad Group ID
Ad Group Name
Ad ID
Ad Name
Ad Type
App Name – Available if chosen at connect.
App OS – Available if chosen at connect.
Campaign
Campaign ID
Campaign Type
City – Available if chosen at connect.
Device – Available if chosen at connect.
OS – Available if chosen at connect.
Prefecture – Available if chosen at connect.
Metrics
Click-through Conversions
Clicks
Conv. Value
Conv. Value (all)
Conv. Value (via click)
Conversions
Conversions (all) – The total number of conversions by users after ad clicks or video views for 10 seconds longer (all for short videos). When you receive multiple conversions caused by an ad click or a video view in the same conversion window, all conversions count. Does not include view-through conversions.
Cross-device Conversions
Impressions
Spent
Video Views
Video Views to 100%
Video Views to 25%
Video Views to 50%
Video Views to 75%
Video Views to 95%
View-through Conversions