Note that the maximum historical data limit via the Amazon DSP reporting API is 90 days, therefore Funnel is unable to fetch historical data further back than this.
Amazon DSP reporting is only currently available for self-service advertisers in the US, CA, MX, DE, ES, FR, IT, NL, UK, AU, IN, JP, UAE, SE, DK, FI, NO, and SA.
Report Type
Campaign
Geography
Inventory
Product
[Dimensions]
Common dimensions
Entity ID
Advertiser
Advertiser ID
Order
Order ID
Order external ID
Order currency
Line item
Line item ID
Line item external ID
Report type: Campaign
Creative
Creative ID
Creative Ad ID
Creative Size
Creative Type
Report type: Geography
Country
Region
City
Market Area Code
Market Area Name
Postal Code
Report type: Inventory
Deal Type
Deal Name
Report type: Product
Amazon Standard Identification Number (ASIN)
ASIN conversion type
Brand name
Featured ASIN
Marketplace
Parent ASIN
Product category
Product group
Product name
Product subcategory
Report granularity
[Metrics]
Common metrics:
ATC
ATC clicks
ATC views
DPV
DPV clicks
DPV views
New-to-brand product sales
New-to-brand purchases
New-to-brand purchases clicks
New-to-brand purchases views
New-to-brand units sold
Purchases
Purchases clicks
Purchases views
Product sales
Units sold
Report type: Campaign, Inventory and Product
Total ATC
Total ATC clicks
Total ATC views
Total DPV clicks
Total DPV views
Total DPV
Total new-to-brand purchases
Total new-to-brand purchases clicks
Total new-to-brand purchases views
Total purchases
Total purchases clicks
Total purchases views
Total product sales
Total units sold
Report type: Campaign, Inventory and Geography
Click-throughs
Homepage Visit Conversions
Homepage Visit Conversion Clicks
Homepage Visit Conversion Views
Invalid Impression Rate
Impressions
Invalid Impressions
Gross Impressions
Viewable Impressions
Purchase Button
Purchase Button Views
Purchase Button Clicks
Off-Amazon view-through conversions
Off-Amazon click-through conversions
Off-Amazon purchases
Off-Amazon purchases view-through conversions
Off-Amazon purchases click-through conversions
Thank You Page Conversions
Thank You Page Conversion Clicks
Thank You Page Conversion Views
Total cost
Video started
Video started view-through conversions
Video started click-through conversions
Video completed
Video completed view-through conversions
Video end click-through conversions
Video start
Video first quartile
Video midpoint
Video third quartile
Video complete
Video pause
Video resume
Video mute
Video unmute
Video streams
Video streams view-through conversions
Video streams click-through conversions
Downloaded video plays (DVP)
Downloaded video play view-through conversions (DVP views)
Downloaded video play click-through conversions (DVP clicks)
Video downloads
Video downloads view-through conversions
Video downloads click-through conversions
Marketing landing page
Marketing landing page view-through conversions
Marketing landing page click-through conversions
Registration form
Registration form view-through conversions
Registration form click-through conversions
Agency fee
Report type: Campaign
CTR
eCPM
Measurable Impressions
Off-Amazon conversions
Total new-to-brand product sales
Total new-to-brand units sold
Amazon DSP audience fee
Amazon DSP console fee
Supply cost