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What data can I get from Amazon DSP?
What data can I get from Amazon DSP?

Amazon DSP dimensions and metrics in Funnel

Trude Lövstuhagen avatar
Written by Trude Lövstuhagen
Updated over a week ago

Note that the maximum historical data limit via the Amazon DSP reporting API is 90 days, therefore Funnel is unable to fetch historical data further back than this.

Amazon DSP reporting is only currently available for self-service advertisers in the US, CA, MX, DE, ES, FR, IT, NL, UK, AU, IN, JP, UAE, SE, DK, FI, NO, and SA.

Report Type

  • Campaign

  • Geography

  • Inventory

  • Product


[Dimensions]

Common dimensions

  • Entity ID

  • Advertiser

  • Advertiser ID

  • Order

  • Order ID

  • Order external ID

  • Order currency

  • Line item

  • Line item ID

  • Line item external ID

Report type: Campaign

  • Creative

  • Creative ID

  • Creative Ad ID

  • Creative Size

  • Creative Type

Report type: Geography

  • Country

  • Region

  • City

  • Market Area Code

  • Market Area Name

  • Postal Code

Report type: Inventory

  • Deal Type

  • Deal Name

Report type: Product

  • Amazon Standard Identification Number (ASIN)

  • ASIN conversion type

  • Brand name

  • Featured ASIN

  • Marketplace

  • Parent ASIN

  • Product category

  • Product group

  • Product name

  • Product subcategory

  • Report granularity

[Metrics]

Common metrics:

  • ATC

  • ATC clicks

  • ATC views

  • DPV

  • DPV clicks

  • DPV views

  • New-to-brand product sales

  • New-to-brand purchases

  • New-to-brand purchases clicks

  • New-to-brand purchases views

  • New-to-brand units sold

  • Purchases

  • Purchases clicks

  • Purchases views

  • Product sales

  • Units sold

Report type: Campaign, Inventory and Product

  • Total ATC

  • Total ATC clicks

  • Total ATC views

  • Total DPV clicks

  • Total DPV views

  • Total DPV

  • Total new-to-brand purchases

  • Total new-to-brand purchases clicks

  • Total new-to-brand purchases views

  • Total purchases

  • Total purchases clicks

  • Total purchases views

  • Total product sales

  • Total units sold

Report type: Campaign, Inventory and Geography

  • Click-throughs

  • Homepage Visit Conversions

  • Homepage Visit Conversion Clicks

  • Homepage Visit Conversion Views

  • Invalid Impression Rate

  • Impressions

  • Invalid Impressions

  • Gross Impressions

  • Viewable Impressions

  • Purchase Button

  • Purchase Button Views

  • Purchase Button Clicks

  • Off-Amazon view-through conversions

  • Off-Amazon click-through conversions

  • Off-Amazon purchases

  • Off-Amazon purchases view-through conversions

  • Off-Amazon purchases click-through conversions

  • Thank You Page Conversions

  • Thank You Page Conversion Clicks

  • Thank You Page Conversion Views

  • Total cost

  • Video started

  • Video started view-through conversions

  • Video started click-through conversions

  • Video completed

  • Video completed view-through conversions

  • Video end click-through conversions

  • Video start

  • Video first quartile

  • Video midpoint

  • Video third quartile

  • Video complete

  • Video pause

  • Video resume

  • Video mute

  • Video unmute

  • Video streams

  • Video streams view-through conversions

  • Video streams click-through conversions

  • Downloaded video plays (DVP)

  • Downloaded video play view-through conversions (DVP views)

  • Downloaded video play click-through conversions (DVP clicks)

  • Video downloads

  • Video downloads view-through conversions

  • Video downloads click-through conversions

  • Marketing landing page

  • Marketing landing page view-through conversions

  • Marketing landing page click-through conversions

  • Registration form

  • Registration form view-through conversions

  • Registration form click-through conversions

  • Agency fee

Report type: Campaign

  • CTR

  • eCPM

  • Measurable Impressions

  • Off-Amazon conversions

  • Total new-to-brand product sales

  • Total new-to-brand units sold

  • Amazon DSP audience fee

  • Amazon DSP console fee

  • Supply cost

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