Note that the maximum historical data limit via the Amazon DSP reporting API is 90 days, therefore Funnel is unable to fetch historical data further back than this.
Amazon DSP reporting is only currently available for self-service advertisers in the US, CA, MX, DE, ES, FR, IT, NL, UK, AU, IN, JP, UAE, SE, DK, FI, NO, and SA.
Report Type
Campaign
Product
[Dimensions]
Common dimensions
Entity ID
Advertiser
Advertiser ID
Order
Order ID
Order currency
Line item
Line item ID
Report type: Campaign
Creative
Creative ID
Creative Type
Report type: Product
Amazon Standard Identification Number (ASIN):
A unique block of letters and/or numbers that identify all products sold on Amazon.ASIN conversion type:
The conversion type describes whether the conversion happened on a promoted or a brand halo ASIN.Brand name:
The name of the brand the campaign is advertising.Featured ASIN:
The Amazon Standard Identification Number (ASIN) that was set as featured in the campaign.Marketplace:
The Amazon-owned site the product is sold on.Parent ASIN:
The Amazon Standard Identification Number (ASIN) that is the parent of this ASIN.Product category:
A classification for the type of product being sold which determines its place in the Amazon retail catalog. Contains subcategories.Product group:
A distinct product grouping distinguishing products like books from watches and video games from toys. Contains categories.Product name:
The name of the product sold as it appears in the Amazon retail catalog.Product subcategory:
A classification for the type of product being sold which determines its place in the Amazon retail catalog.Report granularity
[Metrics]
Common metrics
ATC:
Number of times shoppers added a promoted product to their cart, attributed to an ad view or click.ATC clicks:
Number of times shoppers added a promoted product to their cart, attributed to an ad click.ATC views:
Number of times shoppers added a promoted product to their cart, attributed to an ad view.DPV:
Number of detail page views for promoted products, attributed to an ad view or click.DPV clicks:
Number of detail page views for promoted products, attributed to an ad click.DPV views:
Number of detail page views for promoted products, attributed to an ad view.New-to-brand product sales:
Sales (in local currency) of promoted products to new-to-brand shoppers, attributed to an ad view or click.New-to-brand purchases:
Number of new-to-brand purchases for promoted products, attributed to an ad view or click. Shoppers are "new to brand" if they have not purchased from the brand in the last 365 days.New-to-brand purchases clicks:
Number of new-to-brand purchases for promoted products, attributed to an ad click. Shoppers are "new to brand" if they have not purchased from the brand in the last 365 days.New-to-brand purchases views:
Number of new-to-brand purchases for promoted products, attributed to an ad view. Shoppers are "new to brand" if they have not purchased from the brand in the last 365 days.New-to-brand units sold:
Units of promoted products purchased by shoppers who were new-to-brand, attributed to an ad view or click. A single new-to-brand purchase event can include multiple sold units.Purchases:
Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad view or click. Purchase events include new Subscribe & Save subscriptions and video rentals.Purchases clicks:
Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad click. Purchase events include new Subscribe & Save subscriptions and video rentals.Purchases views:
Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad view. Purchase events include new Subscribe & Save subscriptions and video rentals.Product sales:
Sales (in local currency) of promoted products, attributed to an ad view or click.Total ATC:
Number of times shoppers added the brands' products to their cart, attributed to an ad view or click.Total ATC clicks:
Number of times shoppers added the brands' products to their cart, attributed to an ad click.Total ATC views:
Number of times shoppers added the brands' products to their cart, attributed to an ad view.Total DPV:
Number of detail page views for all the brands’ products, attributed to an ad view or click.Total DPV clicks:
Number of detail page views for all the brands’ products, attributed to an ad click.Total DPV views:
Number of detail page views for all the brands’ products, attributed to an ad view.Total new-to-brand purchases:
Number of new-to-brand purchases for the brands’ products, attributed to an ad view or click. Shoppers are "new to brand" if they have not purchased from the brand in the last 365 days.Total new-to-brand purchases clicks:
Number of new-to-brand purchases for the brands’ products, attributed to an ad click. Shoppers are "new to brand" if they have not purchased from the brand in the last 365 days.Total new-to-brand purchases views:
Number of new-to-brand purchases for the brands’ products, attributed to an ad view. Shoppers are "new to brand" if they have not purchased from the brand in the last 365 days.Total purchases:
Number of times any quantity of a brand product was included in a purchase event, attributed to an ad view or click. Purchase events include new Subscribe & Save subscriptions and video rentals.Total purchases clicks:
Number of times any quantity of a brand product was included in a purchase event, attributed to an ad click. Purchase events include new Subscribe & Save subscriptions and video rentals.Total purchases views:
Number of times any quantity of a brand product was included in a purchase event, attributed to an ad view. Purchase events include new Subscribe & Save subscriptions and video rentals.Total product sales:
Sales (in local currency) of the brands’ products, attributed to an ad view or click.Total units sold:
Units of the brands' products purchased, attributed to an ad view or click. A single purchase event can include multiple sold units.Units sold:
Units of promoted products purchased, attributed to an ad view or click. A single purchase event can include multiple sold units.
Report type: Campaign
Total cost
The total amount of money spent on running the campaign not including 3P fees paid by the agency.
Impressions
The number of times the ad was displayed, excluding general invalid traffic.
Click-throughs
The number of times the ad was clicked, excluding general invalid traffic.
Total new-to-brand product sales:
Sales (in local currency) of the brands’ products purchased by new-to-brand shoppers, attributed to an ad view or click. Shoppers are "new to brand" if they have not purchased from the brand in the last 365 days.Total new-to-brand units sold:
Units of the brands' products purchased by shoppers who were new-to-brand, attributed to an ad view or click. A single new-to-brand purchase event can include multiple sold units.Video started:
The number of Video started pixel conversions
Video started view-through conversions:
The number of Video started pixel conversions attributed to ad impressions.
Video started click-through conversions:
The number of Video started pixel conversions attributed to ad click-throughs.
Video completed:
The number of Video completed pixel conversions
Video completed view-through conversions:
The number of Video completed pixel conversions attributed to ad impressions.
Video end click-through conversions:
The number of Video completed pixel conversions attributed to ad click-throughs.
Video start:
The number of times a video ad was started.
Video first quartile:
The number of times at least 25% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed.
Video midpoint:
The number of times at least 50% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed.
Video third quartile:
The number of times at least 75% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed.
Video complete:
The number of times a video ad played to completion. If rewind occurred, completion was calculated on the total percentage of unduplicated video viewed.
Video pause:
The number of times a user paused the video ad.
Video resume:
The number of times a user unpaused the video ad.
Video mute:
The number of times a user muted the video ad.
Video unmute:
The number of times a user unmuted the video ad.
Video streams:
The number of times a video was streamed (played without downloading).
Video streams view-through conversions:
The number of video streams attributed to ad impressions.
Video streams view-through conversions:
The number of video streams attributed to ad click-throughs.
Downloaded video plays (DVP):
The number of times a video was downloaded then played for the featured product.
Downloaded video play view-through conversions (DVP views):
The number of downloaded video plays attributed to ad impressions.
Downloaded video play click-through conversions (DVP clicks):
The number of downloaded video plays attributed to ad click-throughs.
Video downloads:
The number of times a video was downloaded for the featured product.
Downloaded video play view-through conversions (DVP views):
The number of downloaded video plays attributed to ad impressions.
Downloaded video play click-through conversions (DVP clicks):
The number of downloaded video plays attributed to ad click-throughs.
Marketing landing page:
The number of Marketing landing page pixel conversions
Marketing landing page view-through conversions:
The number of Marketing landing page pixel conversions attributed to ad impressions.
Marketing landing page click-through conversions:
The number of Marketing landing page pixel conversions attributed to ad click-throughs.
Registration form:
The number of Registration form pixel conversions
Registration form view-through conversions:
The number of Registration form pixel conversions attributed to ad impressions.
Registration form click-through conversions:
The number of Registration form pixel conversions attributed to ad click-throughs.
Agency fee:
A percentage or flat fee removed from the total budget to compensate the agency that is managing the media buy.
Amazon DSP audience fee:
CPM charge applied to impressions that leverage Amazon's behavioral targeting.
Amazon DSP console fee
The technology fee applied to the media supply costs.
Supply cost:
The total amount of money spent on media supply.
Off-Amazon conversions:
Number of conversions that occurred off Amazon attributed to an ad view or click. This includes all conversion types.
Off-Amazon view-through conversions:
Number of conversions that occurred off Amazon attributed to an ad view. This includes all conversion types.
Off-Amazon click-through conversions:
Number of conversions that occurred off Amazon attributed to an ad click. This includes all conversion types.
Off-Amazon purchases:
Number of off-Amazon purchase events attributed to an ad view or click.
Off-Amazon purchases view-through conversions:
Number of off-Amazon purchase events attributed to an ad view.
Off-Amazon purchases click-through conversions:
Number of off-Amazon purchase events attributed to an ad click.