Note: The Amazon DSP connector is available only in Enterprise plans.
The maximum historical data limit via the Amazon DSP reporting API is 90 days, therefore Funnel is unable to fetch historical data further back than this.
Amazon DSP reporting is only currently available for self-service advertisers in the US, CA, MX, DE, ES, FR, IT, NL, UK, AU, IN, JP, UAE, SE, DK, FI, NO, and SA.
Report Type
Campaign
Geography
Inventory
Product
Audience
Special note on off-Amazon conversion tracking
Many off-Amazon metrics stay at 0 until the advertiser has set up off-Amazon conversion tracking in Amazon (for example Amazon Ad tag, Conversions API, or a Mobile Measurement Partner) and configured events in Events Manager. Until that is in place, Funnel will still show the fields, but Amazon does not attribute conversions, so values are typically zero.
Special note on the Audience report
The Audience report shows each line item's delivery, cost and conversions for each audience segment it reached. A shopper can belong to many segments, so Amazon counts the same impression, click and cost in every segment the shopper belongs to. This means a metric can be attributed to several segments. Analyze the data one segment at a time: break down or filter by Segment. Totals across segments are overcounted.
The Audience report metrics are separate from the metrics with the same names in the other reports. In Funnel, they're in the Audience field group. They don't feed the common Cost, Impressions and Clicks fields.
Note: Ask your Funnel representative to enable this report for your workspace.
Dimensions
Common dimensions
Date
Currency
Entity ID
Advertiser
Advertiser ID
Order
Order ID
Order start date
Order end date (last seen)
Line item
Line item ID
Line item start date
Line item end date (last seen)
Report type: Campaign
Additional dimensions (on top of common)
Creative
Creative ID
Creative Ad ID
Creative Size
Creative Type
Line item status
Line item External ID
Order goal - when Include Order Goal & KPI is selected
Order KPI - when Include Order Goal & KPI is selected
Order target KPI - when Include Order Goal & KPI is selected
Order External ID
Report type: Geography
Additional dimensions (on top of common)
Country
Region
City
Market Area Code
Market Area Name
Postal code
Report type: Inventory
Additional dimensions (on top of common)
Deal ID
Deal Name
Deal Type
Site
Placement Name
Placement Size
Line item External ID
Order External ID
Report type: Product
Additional dimensions (on top of common)
Amazon Standard Identification Number (ASIN)
ASIN conversion type
Brand name
Featured ASIN
Marketplace
Parent ASIN
Product category
Product group
Product name
Product subcategory
Report granularity
Line item External ID
Order External ID
Report type: Audience
Additional dimensions (on top of common)
Ad Group Type
Advertiser Country
Advertiser Timezone
Segment
Segment Class Code
Segment ID
Segment Marketplace ID
Segment Source
Segment Type
Targeting Method
Metrics
Common metrics
(Present in Campaign, Geography, Inventory, and Product.)
General
CTR
On-Amazon conversions
Add to List (ATL)
ATC
ATC clicks
ATC views
DPV
DPV clicks
DPV views
Product sales
Purchases
Purchases clicks
Purchases views
Units sold
New-to-brand
New-to-brand product sales
New-to-brand purchases
New-to-brand purchases clicks
New-to-brand purchases views
New-to-brand units sold
Total New-to-brand Detail Page Views
Total New-to-brand Detail Page Views Click-through Conversions
Total New-to-brand Detail Page Views View-through Conversions
Report type: Campaign, Inventory and Product
(Includes common metrics. Adds the following.)
Total brand conversions
Total Add to Lists (Total ATL)
Total ATC
Total ATC clicks
Total ATC views
Total DPV
Total DPV clicks
Total DPV views
Total product sales
Total purchases
Total purchases clicks
Total purchases views
Total units sold
New-to-brand
Total new-to-brand purchases
Total new-to-brand purchases clicks
Total new-to-brand purchases views
Report type: Campaign, Inventory and Geography
(Includes common metrics where those reports exist. Adds the following.)
General
Invalid Impression Rate
Delivery
Click-throughs
Gross Impressions
Impressions
Invalid Impressions
Viewable Impressions
Cost
Agency fee
Total cost
Off-Amazon conversions
Off-Amazon checkouts
Off-Amazon checkouts (click-through)
Off-Amazon checkouts (view-through)
Off-Amazon click-through conversions
Off-Amazon conversions
Off-Amazon leads
Off-Amazon leads (click-through)
Off-Amazon leads (view-through)
Off-Amazon other conversions
Off-Amazon other conversions (click-through)
Off-Amazon other conversions (view-through)
Off-Amazon page views
Off-Amazon page views (click-through)
Off-Amazon page views (view-through)
Off-Amazon product sales
Off-Amazon purchases
Off-Amazon purchases click-through conversions
Off-Amazon purchases view-through conversions
Off-Amazon units sold
Off-Amazon view-through conversions
Sign up button
Video
Downloaded video play click-through conversions (DVP clicks)
Downloaded video play view-through conversions (DVP views)
Downloaded video plays (DVP)
Video complete
Video downloads
Video downloads click-through conversions
Video downloads view-through conversions
Video first quartile
Video midpoint
Video mute
Video pause
Video resume
Video start
Video streams
Video streams click-through conversions
Video streams view-through conversions
Video third quartile
Video unmute
Campaign and Product
New-to-brand
New-to-brand Detail Page Views
New-to-brand Detail Page Views Click-through Conversions
New-to-brand Detail Page Views View-through Conversions
Geography and Product
On-Amazon conversions
Units Sold Promoted Click-through Conversions
Report type: Campaign
Cost
3P fees
Total fee
Combined conversions
Combined Product Sales
Combined Purchases
Combined Purchases Click-through Conversions
Combined Units Sold
Video
Video ad creative views
Video ad impressions
Product
On-Amazon conversions
Product Sales Click-through Conversions
Units Sold Click-through Conversions
Brand Halo
Brand Halo ATC
Brand Halo ATC Click-through Conversions
Brand Halo ATC View-through Conversions
Brand Halo Detail Page Views
Brand Halo Detail Page Views Click-through Conversions
Brand Halo Detail Page Views View-through Conversions
Brand Halo New-to-brand Purchases
Brand Halo New-to-brand Purchases Click-through Conversions
Brand Halo New-to-brand Purchases View-through Conversions
Brand Halo New-to-brand Units Sold
Brand Halo Purchases
Brand Halo Purchases Click-through Conversions
Brand Halo Purchases View-through Conversions
Report type: Audience
(Doesn't include common metrics. All metrics are in the Audience field group.)
Cost
Amazon DSP audience fee
Amazon DSP console fee
Supply cost
Total cost
Delivery
Click-throughs
Gross Impressions
Impressions
Invalid Impressions
On-Amazon conversions
Add to List (ATL)
Add to List (ATL) clicks
Add to List (ATL) views
ATC
ATC clicks
ATC views
Brand searches
Brand searches clicks
Brand searches views
DPV
DPV clicks
DPV views
Product review page visits
Product review page visits clicks
Product review page visits views
Purchases
Purchases clicks
Purchases views
New-to-brand
New-to-brand Detail Page Views
New-to-brand Detail Page Views Click-through Conversions
New-to-brand Detail Page Views View-through Conversions
New-to-brand purchases
New-to-brand purchases clicks
New-to-brand purchases views
Total New-to-brand Detail Page Views
Total New-to-brand Detail Page Views Click-through Conversions
Total New-to-brand Detail Page Views View-through Conversions
Off-Amazon conversions
Off-Amazon checkouts
Off-Amazon checkouts (click-through)
Off-Amazon checkouts (view-through)
Off-Amazon click-through conversions
Off-Amazon conversions
Off-Amazon leads
Off-Amazon leads (click-through)
Off-Amazon leads (view-through)
Off-Amazon other conversions
Off-Amazon other conversions (click-through)
Off-Amazon other conversions (view-through)
Off-Amazon page views
Off-Amazon page views (click-through)
Off-Amazon page views (view-through)
Off-Amazon purchases click-through conversions
Off-Amazon purchases view-through conversions
Off-Amazon subscriptions
Off-Amazon subscriptions (click-through)
Off-Amazon subscriptions (view-through)
Off-Amazon view-through conversions
Sign up button
Video
Downloaded video play click-through conversions (DVP clicks)
Downloaded video play view-through conversions (DVP views)
Downloaded video plays (DVP)
Video ad creative views
Video ad impressions
Video complete
Video downloads
Video downloads click-through conversions
Video downloads view-through conversions
Video first quartile
Video midpoint
Video mute
Video pause
Video resume
Video start
Video streams
Video streams click-through conversions
Video streams view-through conversions
Video third quartile
Video unmute
Calculated
% of purchases new-to-brand: New-to-brand purchases divided by Purchases.
CTR: Click-throughs divided by Impressions.
DPV rate: DPV divided by Impressions.
eCPC: The average cost per click-through.
eCPDPV: Total cost divided by DPV.
eCPM: The total cost per thousand impressions.
eCPP: Total cost divided by Purchases.
Purchase rate: Purchases divided by Impressions.
Video completion rate: Video complete divided by Video start.
No longer available fields
These fields relate to legacy Amazon conversion pixels that Amazon stopped supporting on the date noted in the API. They may return empty or zero data. In Funnel they appear in the No longer available field group.
Amazon’s communicated end date (from the connector): available until 2025-05-30 (see Amazon’s documentation for current status).
Metrics
Campaign, Inventory, and Geography
Homepage Visit Conversions (
homepageVisit14d)Homepage Visit Conversion Clicks (
homepageVisitClicks14d)Homepage Visit Conversion Views (
homepageVisitViews14d)Purchase Button (
purchaseButton14d)Purchase Button Views (
purchaseButtonViews14d)Purchase Button Clicks (
purchaseButtonClicks14d)Thank You Page Conversions (
thankYouPage14d)Thank You Page Conversion Clicks (
thankYouPageClicks14d)Thank You Page Conversion Views (
thankYouPageViews14d)Marketing landing page (
marketingLandingPage14d)Marketing landing page view-through conversions (
marketingLandingPageViews14d)Marketing landing page click-through conversions (
marketingLandingPageClicks14d)Registration form (
registrationForm14d)Registration form view-through conversions (
registrationFormViews14d)Registration form click-through conversions (
registrationFormClicks14d)
Campaign
Video started (
videoStarted)Video started view-through conversions (
videoStartedViews)Video started click-through conversions (
videoStartedClicks)Video completed (
videoCompleted)Video completed view-through conversions (
videoCompletedViews)Video end click-through conversions (
videoEndClicks)
Change history
New Audience report
From 14 Oct, 2026, you can get the Audience report. Ask your Funnel representative to enable it for your workspace.