The Amazon Ads connector is based around a number of different report categories for each of which you can choose between a number of report types.

Note that reporting data is only available for 60 days via the API and Funnel can therefore not fetch historical data further back.

Report Categories

Report Types

For Sponsored Products you can choose between:
Campaign, Placement*, Ad Group, Advertised Product, Keyword* and Search Term*.

For Sponsored Display you can choose between:
Campaign, Ad Group and Advertised Product.

For Sponsored Brands and Sponsored Brands Video you can choose between:

Campaign, Placement*, Ad Group, Keyword* and Search Term*.

* Placement reports contains performance data broken down by campaign and the position of the ad on the page.

* Keywords reports contains performance data broken down by the keyword used for targeting.

* Search term reports contain performance data broken out by the search term entered by a customer.


Sponsored Products

[Dimensions]

Report type: Campaign

  • Campaign Name:

    The name of the campaign as entered by the advertiser.

  • Campaign ID:

    Unique numerical ID of a campaign.

Report type: Placement

  • Campaign Name:

    The name of the campaign as entered by the advertiser.

  • Campaign ID:

    Unique numerical ID of a campaign.

  • Placement

    The page location where an ad appeared.

Report type: Ad Group

  • Campaign Name:

    The name of the campaign as entered by the advertiser.

  • Campaign ID:

    Unique numerical ID of a campaign.

  • Ad Group Name:

    The name of the ad group as entered by the advertiser.

  • Ad Group ID:

    Unique numerical ID of the ad group.

Report type: Advertised Product

  • Campaign Name:

    The name of the campaign as entered by the advertiser.

  • Campaign ID:

    Unique numerical ID of a campaign.

  • Ad Group Name:

    The name of the ad group as entered by the advertiser.

  • Ad Group ID:

    Unique numerical ID of the ad group.

  • Ad ID:

    Unique numerical ID of the ad.

  • Advertised ASIN:

    The ASIN associated to an advertised product.

  • Advertised SKU**:

    The SKU being advertised.
    **Not available for vendors.

Report type: Keyword

  • Campaign Name:

    The name of the campaign as entered by the advertiser.

  • Campaign ID:

    Unique numerical ID of a campaign.

  • Ad Group Name:

    The name of the ad group as entered by the advertiser.

  • Ad Group ID:

    Unique numerical ID of the ad group.

  • Keyword Text:
    Text of the keyword or phrase.

  • Keyword ID:
    Unique numerical ID of the keyword.

  • Match Type:
    Type of matching for the keyword or phrase used in bid.

Report type: Search Term

  • Campaign Name:

    The name of the campaign as entered by the advertiser.

  • Campaign ID:

    Unique numerical ID of a campaign.

  • Ad Group Name:

    The name of the ad group as entered by the advertiser.

  • Ad Group ID:

    Unique numerical ID of the ad group.

  • Keyword Text:
    Text of the keyword or phrase.

  • Keyword ID:
    Unique numerical ID of the keyword.

  • Customer Search Term:

    The search term used by the customer.

  • Match Type:
    Type of matching for the keyword or phrase used in bid.

[Metrics]

  • Cost:

    Total cost of ad clicks.

  • Clicks:

    Total number of ad clicks.

  • Impressions:

    Total number of ad impressions.

  • 1 Day Total Conversions:

    Number of attributed conversion events occurring within 24 hours of ad click.

  • 7 Day Total Conversions:

    Number of attributed conversion events occurring within 7 days of ad click.

  • 14 Day Total Conversions:

    Number of attributed conversion events occurring within 14 days of ad click.

  • 30 Day Total Conversions:

    Number of attributed conversion events occurring within 30 days of ad click.

  • 1 Day Advertised SKU Conversions:

    Number of attributed conversion events occurring within 24 hours of ad click where the purchased SKU was the same as the SKU advertised.

  • 7 Day Advertised SKU Conversions:

    Number of attributed conversion events occurring within 7 days of ad click where the purchased SKU was the same as the SKU advertised.

  • 14 Day Advertised SKU Conversions:

    Number of attributed conversion events occurring within 14 days of ad click where the purchased SKU was the same as the SKU advertised.

  • 30 Day Advertised SKU Conversions:

    Number of attributed conversion events occurring within 30 days of ad click where the purchased SKU was the same as the SKU advertised.

  • 1 Day Total Units:

    Total number of units ordered within 24 hours of an ad click.

  • 7 Day Total Units:

    Total number of units ordered within 7 days of an ad click.

  • 14 Day Total Units:

    Total number of units ordered within 14 days of an ad click.

  • 30 Day Total Units:

    Total number of units ordered within 30 days of an ad click.

  • 1 Day Advertised SKU Units:

    Total number of units ordered within 24 hours of ad click where the purchased SKU was the same as the SKU advertised.

  • 7 Day Advertised SKU Units:

    Total number of units ordered within 7 days of ad click where the purchased SKU was the same as the SKU advertised.

  • 14 Day Advertised SKU Units:

    Total number of units ordered within 14 days of ad click where the purchased SKU was the same as the SKU advertised.

  • 30 Day Advertised SKU Units:

    Total number of units ordered within 30 days of ad click where the purchased SKU was the same as the SKU advertised.

  • 1 Day Total Sales:

    Total value of sales occurring within 24 hours of an ad click.

  • 7 Day Total Sales:

    Total value of sales occurring within 7 days of an ad click.

  • 14 Day Total Sales:

    Total value of sales occurring within 14 days of an ad click.

  • 30 Day Total Sales:

    Total value of sales occurring within 30 days of an ad click.

  • 1 Day Advertised SKU Sales:

    Total value of sales occurring within 24 hours of ad click where the purchased SKU was the same as the SKU advertised.

  • 7 Day Advertised SKU Sales:

    Total value of sales occurring within 7 days of ad click where the purchased SKU was the same as the SKU advertised.

  • 14 Day Advertised SKU Sales:

    Total value of sales occurring within 14 days of ad click where the purchased SKU was the same as the SKU advertised.

  • 30 Day Advertised SKU Sales:

    Total value of sales occurring within 30 days of ad click where the purchased SKU was the same as the SKU advertised.


Sponsored Display

[Dimensions]

Report type: Campaign

  • Campaign Name:

    The name of the campaign as entered by the advertiser.

  • Campaign ID:

    Unique numerical ID of a campaign.

  • Tactic:

    The advertising tactic associated with the campaign.

  • Targeting Strategy:

    The name of the tactic that defines the targeting strategy for the campaign.

Report type: Ad Group

  • Campaign Name:

    The name of the campaign as entered by the advertiser.

  • Campaign ID:

    Unique numerical ID of a campaign.

  • Tactic:

    The advertising tactic associated with the campaign.

  • Targeting Strategy:

    The name of the tactic that defines the targeting strategy for the campaign.

  • Ad Group Name:

    The name of the ad group as entered by the advertiser.

  • Ad Group ID:

    Unique numerical ID of the ad group.

Report type: Advertised Product

  • Campaign Name:

    The name of the campaign as entered by the advertiser.

  • Campaign ID:

    Unique numerical ID of a campaign.

  • Tactic:

    The advertising tactic associated with the campaign.

  • Targeting Strategy:

    The name of the tactic that defines the targeting strategy for the campaign.

  • Ad Group Name:

    The name of the ad group as entered by the advertiser.

  • Ad Group ID:

    Unique numerical ID of the ad group.

  • Advertised ASIN:

    The ASIN associated to an advertised product.

  • Advertised SKU:

    The SKU being advertised.

[Metrics]

  • Cost:

    Total cost of ad clicks.

  • Clicks:

    Total number of ad clicks.

  • Impressions:

    Total number of ad impressions.

  • 1 Day Total Conversions:

    Number of attributed conversion events occurring within 24 hours of ad click.

  • 7 Day Total Conversions:

    Number of attributed conversion events occurring within 7 days of ad click.

  • 14 Day Total Conversions:

    Number of attributed conversion events occurring within 14 days of ad click.

  • 30 Day Total Conversions:

    Number of attributed conversion events occurring within 30 days of ad click.

  • 1 Day Advertised SKU Conversions:

    Number of attributed conversion events occurring within 24 hours of ad click where the purchased SKU was the same as the SKU advertised.

  • 7 Day Advertised SKU Conversions:

    Number of attributed conversion events occurring within 7 days of ad click where the purchased SKU was the same as the SKU advertised.

  • 14 Day Advertised SKU Conversions:

    Number of attributed conversion events occurring within 14 days of ad click where the purchased SKU was the same as the SKU advertised.

  • 30 Day Advertised SKU Conversions:

    Number of attributed conversion events occurring within 30 days of ad click where the purchased SKU was the same as the SKU advertised.

  • 1 Day Total Units:

    Total number of units ordered within 24 hours of an ad click.

  • 7 Day Total Units:

    Total number of units ordered within 7 days of an ad click.

  • 14 Day Total Units:

    Total number of units ordered within 14 days of an ad click.

  • 30 Day Total Units:

    Total number of units ordered within 30 days of an ad click.

  • 1 Day Total Sales:

    Total value of sales occurring within 24 hours of an ad click.

  • 7 Day Total Sales:

    Total value of sales occurring within 7 days of an ad click.

  • 14 Day Total Sales:

    Total value of sales occurring within 14 days of an ad click.

  • 30 Day Total Sales:

    Total value of sales occurring within 30 days of an ad click.

  • 1 Day Advertised SKU Sales:

    Total value of sales occurring within 24 hours of ad click where the purchased SKU was the same as the SKU advertised.

  • 7 Day Advertised SKU Sales:

    Total value of sales occurring within 7 days of ad click where the purchased SKU was the same as the SKU advertised.

  • 14 Day Advertised SKU Sales:

    Total value of sales occurring within 14 days of ad click where the purchased SKU was the same as the SKU advertised.

  • 30 Day Advertised SKU Sales:

    Total value of sales occurring within 30 days of ad click where the purchased SKU was the same as the SKU advertised.

  • 14 Day Total Orders New To Brand:

    The number of first-time orders for brand products over a one-year lookback window. Not available for book vendors.

  • 14 Day Total Sales New To Brand:

    Total value of new-to-brand sales occurring within 14 days of an ad click. Not available for book vendors.

  • 14 Day Total Units New To Brand:

    Total number of attributed units ordered as part of new-to-brand sales occurring within 14 days of an ad click. Not available for book vendors.

  • 14 Day Total View Conversions:

    The total number of attributed conversion events occurring within 14 days of an ad click or view. Only relevant for Sponsored Display vCPM campaigns.

  • 14 Day Total View Sales:

    The total value of sales occurring within 14 days of an ad click or view. Only relevant for Sponsored Display vCPM campaigns.

  • 14 Day Total View Units:

    The total number of units ordered within 14 days of an ad click or view. Only relevant for Sponsored Display vCPM campaigns.

  • 14 Day View Total Detail Page Views:

    The total number of attributed detail page views occurring within 14 days of an ad click or view. Only relevant for Sponsored Display vCPM campaigns.

  • 14 Day View Total Detail Page Views:

    The total number of attributed detail page views occurring within 14 days of an ad click or view. Only relevant for Sponsored Display vCPM campaigns.

  • View Impressions:

    The total number of viewable impressions. Only relevant for Sponsored Display vCPM campaigns.


Sponsored Brands

[Dimensions]

Report type: Campaign

  • Campaign Name:

    The name of the campaign as entered by the advertiser.

  • Campaign ID:

    Unique numerical ID of a campaign.

Report type: Placement

  • Campaign Name:

    The name of the campaign as entered by the advertiser.

  • Campaign ID:

    Unique numerical ID of a campaign.

  • Placement

    The page location where an ad appeared.

Report type: Ad Group

  • Campaign Name:

    The name of the campaign as entered by the advertiser.

  • Campaign ID:

    Unique numerical ID of a campaign.

  • Ad Group Name:

    The name of the ad group as entered by the advertiser.

  • Ad Group ID:

    Unique numerical ID of the ad group.

Report type: Keyword

  • Campaign Name:

    The name of the campaign as entered by the advertiser.

  • Campaign ID:

    Unique numerical ID of a campaign.

  • Ad Group Name:

    The name of the ad group as entered by the advertiser.

  • Ad Group ID:

    Unique numerical ID of the ad group.

  • Keyword Text:
    Text of the keyword or phrase.

  • Keyword ID:
    Unique numerical ID of the keyword.

  • Match Type:
    Type of matching for the keyword or phrase used in bid.

Report type: Search Term

  • Campaign Name:

    The name of the campaign as entered by the advertiser.

  • Campaign ID:

    Unique numerical ID of a campaign.

  • Ad Group Name:

    The name of the ad group as entered by the advertiser.

  • Ad Group ID:

    Unique numerical ID of the ad group.

  • Keyword Text:
    Text of the keyword or phrase.

  • Keyword ID:
    Unique numerical ID of the keyword.

  • Customer Search Term:

    The search term used by the customer.

  • Match Type:
    Type of matching for the keyword or phrase used in bid.

[Metrics]

Report type: Campaign, Placement and Ad Group

  • Cost:

    Total cost of ad clicks.

  • Clicks:

    Total number of ad clicks.

  • Impressions:

    Total number of ad impressions.

  • 14 Day Total Detail Page View Clicks:
    The number of attributed detail page view conversions occurring within 14 days of ad click.

  • 14 Day Total Sales:

    Total value of sales occurring within 14 days of an ad click.

  • 14 Day Advertised SKU Sales:

    Total value of sales occurring within 14 days of ad click where the purchased SKU was the same as the SKU advertised.

  • 14 Day Total Conversions:

    Number of attributed conversion events occurring within 14 days of an ad click.

  • 14 Day Advertised SKU Conversions:

    Number of attributed conversion events occurring within 14 days of ad click where the purchased SKU was the same as the SKU advertised.

  • 14 Day Total Orders New To Brand:

    The number of first-time orders for brand products over a one-year lookback window. Not available for book vendors.

  • 14 Day Total Sales New To Brand:

    Total value of new-to-brand sales occurring within 14 days of an ad click. Not available for book vendors.

  • 14 Day Total Units New To Brand:

    Total number of attributed units ordered as part of new-to-brand sales occurring within 14 days of an ad click. Not available for book vendors.

Report type: Keyword

  • Cost:

    Total cost of ad clicks.

  • Clicks:

    Total number of ad clicks.

  • Impressions:

    Total number of ad impressions.

  • 14 Day Total Sales:

    Total value of sales occurring within 14 days of an ad click.

  • 14 Day Advertised SKU Sales:

    Total value of sales occurring within 14 days of ad click where the purchased SKU was the same as the SKU advertised.

  • 14 Day Total Conversions:

    Number of attributed conversion events occurring within 14 days of an ad click.

  • 14 Day Advertised SKU Conversions:

    Number of attributed conversion events occurring within 14 days of ad click where the purchased SKU was the same as the SKU advertised.

Report type: Search Term

  • Cost:

    Total cost of ad clicks.

  • Clicks:

    Total number of ad clicks.

  • Impressions:

    Total number of ad impressions.

  • 14 Day Total Sales:

    Total value of sales occurring within 14 days of an ad click.

  • 14 Day Total Conversions:

    Number of attributed conversion events occurring within 14 days of an ad click.


Sponsored Brands Video

[Dimensions]

Report type: Campaign

  • Campaign Name:

    The name of the campaign as entered by the advertiser.

  • Campaign ID:

    Unique numerical ID of a campaign.

Report type: Placement

  • Campaign Name:

    The name of the campaign as entered by the advertiser.

  • Campaign ID:

    Unique numerical ID of a campaign.

  • Placement

    The page location where an ad appeared.

Report type: Ad Group

  • Campaign Name:

    The name of the campaign as entered by the advertiser.

  • Campaign ID:

    Unique numerical ID of a campaign.

  • Ad Group Name:

    The name of the ad group as entered by the advertiser.

  • Ad Group ID:

    Unique numerical ID of the ad group.

Report type: Keyword

  • Campaign Name:

    The name of the campaign as entered by the advertiser.

  • Campaign ID:

    Unique numerical ID of a campaign.

  • Ad Group Name:

    The name of the ad group as entered by the advertiser.

  • Ad Group ID:

    Unique numerical ID of the ad group.

  • Keyword Text:
    Text of the keyword or phrase.

  • Keyword ID:
    Unique numerical ID of the keyword.

  • Match Type:
    Type of matching for the keyword or phrase used in bid.

Report type: Search Term

  • Campaign Name:

    The name of the campaign as entered by the advertiser.

  • Campaign ID:

    Unique numerical ID of a campaign.

  • Ad Group Name:

    The name of the ad group as entered by the advertiser.

  • Ad Group ID:

    Unique numerical ID of the ad group.

  • Keyword Text:
    Text of the keyword or phrase.

  • Keyword ID:
    Unique numerical ID of the keyword.

  • Customer Search Term:

    The search term used by the customer.

  • Match Type:
    Type of matching for the keyword or phrase used in bid.

[Metrics]

Report type: Campaign, Placement, Ad Group and Keyword

  • Cost:

    Total cost of ad clicks.

  • Clicks:

    Total number of ad clicks.

  • Impressions:

    Total number of ad impressions.

  • 14 Day Total Sales:

    Total value of sales occurring within 14 days of an ad click.

  • 14 Day Advertised SKU Sales:

    Total value of sales occurring within 14 days of ad click where the purchased SKU was the same as the SKU advertised.

  • 14 Day Total Conversions:

    Number of attributed conversion events occurring within 14 days of an ad click.

  • 14 Day Advertised SKU Conversions:

    Number of attributed conversion events occurring within 14 days of ad click where the purchased SKU was the same as the SKU advertised.

  • Video Views 25%:
    The number of impressions where the video was viewed to 25%.

  • Video Views 50%:
    The number of impressions where the video was viewed to 50%.

  • Video Views 75%:
    The number of impressions where the video was viewed to 75%.

  • Video Views 100%:
    The number of impressions where the video was viewed to 100%.

  • Video Views 5 Seconds:
    The number of impressions where the customer watched the complete video or 5 seconds (whichever is shorter).

  • Video Unmutes:
    The number of impressions where a customer unmuted the video.

Report type: Search Term

  • Cost:

    Total cost of ad clicks.

  • Clicks:

    Total number of ad clicks.

  • Impressions:

    Total number of ad impressions.

  • 14 Day Total Sales:

    Total value of sales occurring within 14 days of an ad click.

  • 14 Day Total Conversions:

    Number of attributed conversion events occurring within 14 days of an ad click.

  • Video Views 25%:
    The number of impressions where the video was viewed to 25%.

  • Video Views 50%:
    The number of impressions where the video was viewed to 50%.

  • Video Views 75%:
    The number of impressions where the video was viewed to 75%.

  • Video Views 100%:
    The number of impressions where the video was viewed to 100%.

  • Video Views 5 Seconds:
    The number of impressions where the customer watched the complete video or 5 seconds (whichever is shorter).

  • Video Unmutes:
    The number of impressions where a customer unmuted the video.

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