Dimensions

  • App ID external – hashed application id (commonly referred to as 'site id').

  • Campaign – The campaign.

  • Campaign Ad Type – The campaign ad type.

  • Campaign ID External – The external campaign ID.

  • Campaign Package Name – The campaign package name.

  • Country – The country.

  • Device Type – The device type.

  • Platform – The platform.

  • Traffic Source – The traffic source.

Metrics

  • Clicks – The number of clicks.

  • Conversions – The number of conversions.

  • Cost – The amount of cost.

  • Impressions – The number of impressions.

  • Sales – The number of sales.

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