• App ID external: hashed application id (commonly referred to as 'site id').
  • Campaign: The campaign.
  • Campaign Ad Type: The campaign ad type.
  • Campaign ID External: The external campaign ID.
  • Campaign Package Name: The campaign package name.
  • Country: The country.
  • Device Type: The device type.
  • Platform: The platform.
  • Traffic Source: The traffic source.


  • Clicks: The number of clicks.
  • Conversions: The number of conversions.
  • Cost: The amount of cost.
  • Impressions: The number of impressions.
  • Sales: The number of sales.
Did this answer your question?