Ad name

App ID external – Hashed application id (commonly referred to as 'site id').
Not available for all Advertisers.

Campaign – The campaign.

Campaign Ad Type – The campaign ad type.

Campaign ID External – The external campaign ID.

Campaign Package Name – The campaign package name.

Country – The country.

Device Type – The device type.

Platform – The platform.

Traffic Source – The traffic source.

Clicks – The number of clicks.

Conversions – The number of conversions.

Cost – The amount of cost.

Impressions – The number of impressions.

Sales – The number of sales.