App ID external – hashed application id (commonly referred to as 'site id').
Campaign – The campaign.
Campaign Ad Type – The campaign ad type.
Campaign ID External – The external campaign ID.
Campaign Package Name – The campaign package name.
Country – The country.
Device Type – The device type.
Platform – The platform.
Traffic Source – The traffic source.
Clicks – The number of clicks.
Conversions – The number of conversions.
Cost – The amount of cost.
Impressions – The number of impressions.
Sales – The number of sales.