Ad name

App ID external – Hashed application id (commonly referred to as 'site id').
Not available for all Advertisers.

Campaign – The campaign.

Campaign Ad Type – The campaign ad type.

Campaign ID External – The external campaign ID.

Campaign Package Name – The campaign package name.

Country – The country.

Creative set

Creative set ID

Device Type – The device type.

Platform – The platform.

Traffic Source – The traffic source.

Attributed Checkout Revenue (0d) – Total attributed checkout revenue that occurred within 24 hours since the impression time.

Attributed Checkout Revenue (1d) – Total attributed checkout revenue that occurred within 48 hours since the impression time.

Attributed Checkout Revenue (2d) – Total attributed checkout revenue that occurred within 72 hours since the impression time.

Attributed Checkout Revenue (3d) – Total attributed checkout revenue that occurred within 96 hours since the impression time.

Attributed Checkout Revenue (7d) – Total attributed checkout revenue that occurred within 168 hours since the impression time.

Attributed Checkouts (0d) – The number of attributed checkouts in the last 24 hours.

Attributed Checkouts (1d) – The number of attributed checkouts in the last 48 hours since the impression time.

Attributed Checkouts (2d) – The number of attributed checkouts in the last 72 hours since the impression time.

Attributed Checkouts (3d) – The number of attributed checkouts in the last 96 hours since the impression time.

Attributed Checkouts (7d) – The number of attributed checkouts in the last 168 hours since the impression time.

Clicks – The number of clicks.

Conversions – The number of conversions.

Cost – The amount of cost.

Impressions – The number of impressions.

Sales – The number of sales.