Campaign ID – The campaign id.

Campaign Name – The campaign name.

Country Code – The country code.

Country Name – The country name.

Device Name – The device name.

Traffic Source Name – The traffic source name.

CR – Conversion Rate: Calculated by Conversions/Impressions.

CTR – Click Through Rate: Calculated by Clicks/Impressions.

CV – Calculated by Conversions/Visits.

Clicks – The number of clicks.

Conversions – The number of conversions.

EPC – Earnings per click: Calculated by Revenue/Clicks.

EPV – Earnings per visit: Calculated by Revenue/Visits.

Impressions – The number of impressions.

Revenue – The revenue.

Visits – The number of visits.

Voluum Cost – The total cost.