Dimensions

  • Campaign ID: The campaign id.
  • Campaign Name: The campaign name.
  • Country Code: The country code.
  • Country Name: The country name.
  • Device Name: The device name.
  • Traffic Source Name: The traffic source name.

Metrics

  • CR: Conversion Rate: Calculated by Conversions/Impressions.
  • CTR: Click Through Rate: Calculated by Clicks/Impressions.
  • CV: Calculated by Conversions/Visits.
  • Clicks: The number of clicks.
  • Clicks Registered: The number of clicks registered.
  • Conversions: The number of conversions.
  • EPC: Earnings per click: Calculated by Revenue/Clicks.
  • EPV: Earnings per visit: Calculated by Revenue/Visits.
  • Free Clicks Registered: The number of free clicks registered.
  • Free Conversions Registered: The number of free conversions registered.
  • Free Visits: The number of free visits.
  • Impressions: The number of impressions.
  • Revenue: The revenue.
  • Visits: The number of visits.
  • Voluum Cost: The total cost.
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