AdRoll sources can be connected at three report levels, chosen with Report level during setup: Campaign, Campaign, Ad Group, or Campaign, Ad Group, Ad. Each higher level also includes every dimension from the levels below it.
Dimensions
Available at all report levels
Advertisable ID
Advertisable name
Organization ID
Campaign ID
Campaign name
Campaign channel
Campaign type
Targeting type
Currency
Date
Available in Ad Group and Ad reports only
Ad type
Adgroup ID
Adgroup name
Available in Ad reports only
Ad ID
Ad name
Ad format
Ad source
Landing page
Metrics
These metrics are available at all report levels.
Adjusted click CPA
Adjusted CPA
Adjusted CTC rate
Adjusted total conv. rate
Adjusted VTC rate
Attributed click-through revenue
Attributed revenue
Attributed view-through revenue
Click CPA
Click-through conversions
Clicks
Conversions
Cost
CPA
CTC rate
Impressions
Total conv. rate
VTC rate
Video completion rate
Video impressions
Video views
Video viewed 25%
Video viewed 50%
Video viewed 75%
Video viewed 100%
View-through conversions