AdRoll sources can be connected using the campaign report or the ad group report.

Dimensions – all reports

Advertisable ID

Advertisable name

Organization ID

Campaign ID

Campaign name

Campaign channel

Campaign type

Targeting type

Dimensions – ad & ad group report only

Ad Group ID

Ad group name

Ad type

Dimensions – ad report only

Ad ID

Ad name

Ad format

Ad source

Metrics – all reports

Adjusted CPA

Adjusted CTC rate

Adjusted click CPA

Adjusted click-through conversions

Adjusted total conv. rate

Adjusted total conversions

Adjusted VTC rate

Adjusted view-through conversions

Attributed click-through revenue

Attributed revenue

Attributed view-through revenue

CPA

CTC rate

Click CPA

Click-through conversions

Clicks

Conversions

Cost

Impressions

Total conv. rate

VTC rate

Video completion rate

Video impressions

Video viewed 25%

Video viewed 50%

Video viewed 75%

Video viewed 100%

Video views

View-through conversions

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