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Supported Dimensions & Metrics
What data can I get from AdRoll?
What data can I get from AdRoll?

Available dimensions and metrics

Johannes Andreasson avatar
Written by Johannes Andreasson
Updated over a week ago

AdRoll sources can be connected using the campaign report or the ad group report.

Dimensions – all reports

Advertisable ID

Advertisable name

Organization ID

Campaign ID

Campaign name

Campaign channel

Campaign type

Targeting type

Dimensions – ad & ad group report only

Ad Group ID

Ad group name

Ad type

Dimensions – ad report only


Ad name

Ad format

Ad source

Landing page

Metrics – all reports

Adjusted CPA

Adjusted CTC rate

Adjusted click CPA

Adjusted click-through conversions

Adjusted total conv. rate

Adjusted total conversions

Adjusted VTC rate

Adjusted view-through conversions

Attributed click-through revenue

Attributed revenue

Attributed view-through revenue


CTC rate

Click CPA

Click-through conversions





Total conv. rate

VTC rate

Video completion rate

Video impressions

Video viewed 25%

Video viewed 50%

Video viewed 75%

Video viewed 100%

Video views

View-through conversions

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