What data can I get from Outbrain?

There are four report types available for Outbrain.

• Campaign statistics

• Campaign statistics by Publisher

• Campaign statistics by Content

• Campaign statistics by Geo

Always included

Dimensions

• Date

• Currency

• Campaign ID

• Campaign Name

• Conversion Name

• Marketer ID

(Note: campaigns with creative type: carousel will only be available in the "Campaign statistics" report)

Metrics

• Clicks

• Impressions

• Conversions

• View Conversions

• Video Reached First Quarter

• Video Reached Second Quarter

• Video Reached Third Quarter

• Video Reached Completion

• Video Average View Duration

• Clicks on Video

• Video Active Completions

• Video Active Completions Percentage

• Video Plays

• Spend

• CPA - Cost Per Acquisition

• CTR - Clickthrough Rate

• ECPC - Estimated Cost Per Click

"Campaign statistics by Publisher" additional dimensions

• Publisher ID

• Publisher Name

• Publisher URL

"Campaign statistics by Content" additional dimensions

• Promoted Link ID

• Content URL

• Content Title

• Status

• Image URL

• Section Name

  
  "Campaign statistics by Geo" additional dimensions

• Country Code

• Country Name