There are four report types available for Outbrain.

  • Campaign statistics

  • Campaign statistics by Publisher

  • Campaign statistics by Content

  • Campaign statistics by Geo

Always included

Dimensions

  • Date

  • Currency

  • Campaign ID

  • Campaign Name

  • Conversion Name

  • Marketer ID

(Note: campaigns with creative type: carousel will only be available in the "Campaign statistics" report)

Metrics

  • Clicks

  • Impressions

  • Conversions

  • View Conversions

  • Video Reached First Quarter

  • Video Reached Second Quarter

  • Video Reached Third Quarter

  • Video Reached Completion

  • Video Average View Duration

  • Clicks on Video

  • Video Active Completions

  • Video Active Completions Percentage

  • Video Plays

  • Spend

  • CPA - Cost Per Acquisition

  • CTR - Clickthrough Rate

  • ECPC - Estimated Cost Per Click

"Campaign statistics by Publisher" additional dimensions

  • Publisher ID

  • Publisher Name

  • Publisher URL

"Campaign statistics by Content" additional dimensions

  • Promoted Link ID

  • Content URL

  • Content Title

  • Status

  • Image URL

  • Section Name


    "Campaign statistics by Geo" additional dimensions

  • Country Code

  • Country Name

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