Ad Group ID

Ad Group Name

Ad ID

Ad Keyword ID

Ad Keyword Name

Ad Type

Business Channel ID

Campaign ID

Campaign Name

Campaign Type

Conversion Method

Conversion Type

Customer ID

Device

Media Code

Average ad rank

Clicks

Conversion Sales

Conversions

Cost – Cost without VAT. To include VAT, create custom metric with cost * 1.1.

Impressions

Sum ad rank – Sum of AD rank, Average AD rank = Sum of AD rank / Impression.

View count – Number of times that a video was viewed.