Dimensions

  • Ad Group ID
  • Ad Group Name
  • Ad ID
  • Ad Keyword ID
  • Ad Keyword Name
  • Ad Type
  • Business Channel ID
  • Campaign ID
  • Campaign Name
  • Campaign Type
  • Conversion Method
  • Conversion Type
  • Customer ID
  • Device
  • Media Code

Metrics

  • Average ad rank
  • Clicks
  • Conversion Sales
  • Conversions
  • Cost: Cost without VAT. To include VAT, create custom metric with cost * 1.1.
  • Impressions
  • Sum ad rank: Sum of AD rank, Average AD rank = Sum of AD rank / Impression.
  • View count: Number of times that a video was viewed.
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