There are two different report types available for Cake.

  • Event Conversion Report

  • Campaign Summary Report

Campaign Summary Report

Dimensions

  • Date

  • Currency (Currency in the Campaign Summary Report will be based on your default currency in the Cake platform, chosen upon connect in Funnel)

  • Campaign ID

  • Campaign Name

  • Source Affiliate Name

  • Source Affiliate ID

  • Brand Advertiser Name

  • Brand Advertiser ID

  • Site Offer ID

  • Site Offer Name

Metrics

  • Paid Amount

  • Paid Events

  • Total Paid

  • Revenue

  • Clicks

  • Views

  • Cost

Event Conversion Report

Dimensions

  • Date

  • Currency (Currency in the Event Conversion Report will be based on the currency that the event is based on)

  • Campaign ID

  • Campaign Name

  • Source Affiliate Name

  • Source Affiliate ID

  • Brand Advertiser Name

  • Brand Advertiser ID

  • Site Offer ID

  • Site Offer Name

  • Event Info ID

  • Event Info Name

  • Site Offer Contract ID

  • Site Offer Contract Name

  • Channel ID

  • Channel Name

  • Campaign Type ID

  • Campaign Type Name

  • Creative ID

  • Creative Name

  • Country Code

  • Country Name

  • Device ID

  • Device Name

  • Operating System Name

  • Browser Name

  • Tracking ID

  • Source Type

  • Sub ID 1

  • Sub ID 2

  • Sub ID 3

  • Sub ID 4

  • Sub ID 5

Metrics

  • Paid Amount

  • Received Amount

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