Funnel imports data from Mixpanels Data Export API, each row contains an event with its properties and the number of times that event fired that day.
We support the properties Mixpanel sends by default with all custom events as well as properties belonging to Mixpanel messages. These default properties are listed below.
Google Play services
Initial referring domain
Operating system version
We also allow selecting custom properties that has been active within the last 30 days, these are listed in the wizard when creating a Mixpanel data source in Funnel.
Event count is the main metric, it's used to create the metrics below and can be used to create many other types of derived metrics in Funnel.
Pre-made derived metrics
Inbound app links
Messages marked spam
Outbound app links