Funnel imports data from Mixpanels Data Export API, each row contains an event with its properties and the number of times that event fired that day.

An Event can hold a lot of different property that are all custom to each Mixpanel event. All property types except objects/dictionaries (ie nested properties) are parsed to dimensions. Usually there are a lot of properties per event that can be looked at together with the Event count metric which is an aggregation of the number of events per dimension value.


  • Distinct ID
  • Event
  • {Custom event properties}


  • Event count
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