Awin connect advertisers and publishers through affiliate marketing.
Funnels integration with Awin is built for advertisers, and fetches data from two separate reports:
Report aggregated per publisher
List of transactions
Funnel also downloads additional publisher information and merges with these reports. You will automatically get all data from both reports when you connect your Awin-account in Funnel. Here's a conceptual image on what data you get from Awin:
Attribution date settings
When you add a data source, you get to choose how you want to attribute transactions. You can choose between:
Transaction date. The date when the transaction occurred.
Validation date. The date when the transaction was validated in Awin.
Here are the available dimensions and metrics from Awin:
Report aggregated per publisher
This report provides aggregated metrics grouped by publishers.
Dimensions
Publisher ID
Publisher Name
Publisher Primary Region
Publisher Primary Type
Advertiser ID
Advertiser Name
Region
Tags
Metrics
Basic metrics
Impressions
Clicks
Amount (value)
Pending Amount
Total Amount
Bonus Amount
Confirmed Amount
Declined Amount
Commission (cost)
Declined Commission
Confirmed Commission
Bonus Commission
Total Commission
Pending Commission
Counts
Pending Transactions
Declined Transactions
Confirmed Transactions
Bonus Transactions
Total Transactions
List of transactions
This data comes from a list of individual transactions. The transactions are attributed to either their transaction date or validation date depending on your choice when connecting the source.
Dimensions
Advertiser details
Advertiser ID
Advertiser Country
Publisher details
Publisher ID
Publisher Name
Publisher Primary Region
Publisher Primary Type
Transaction URL
Site Name
Publisher URL
Customer details
Transaction Device
Customer Country
Click Device
IP Hash
General transaction details
Transaction Type
Commission Status
Amend Reason
Paid to Publisher
Voucher Code Used
Decline Reason
Voucher Code
IDs and references
Awin ID
Order reference
Transaction Query ID
Commission Sharing Publisher Id
Click Reference
Payment ID
Timestamp
Transaction Timestamp
Click Timestamp
Validation Timestamp
Commission group*
Commission Group ID
Commission Group Name
Commission Group Code
*Commission group dimensions are only available for the metrics "Transaction amount" and "Transaction commission". The reason for this is that the commission group data is provided separately for each part of a transaction, and not for the transaction as a whole.
Metrics
Amended Amount
Transaction Amount
Approved Transaction Amount
Pending Transaction Amount
Declined Transaction Amount
Transaction Commission
Approved Transaction Commission
Pending Transaction Commission
Declined Transaction Commission
Conversion time
Number of transactions
Number of transaction parts
Optional fields:
The Awin connector currently have the following optional fields that can be chosen when connecting to the source.
Dimensions
Custom Parameters (Note: This dimension may contain Personal Information depending on how the custom parameters are set up in Awin).
The custom parameters dimension is represented as a JSON-string in its raw format and looks like this:
[{'key': '1', 'value': 'Value'}, {'key': '2', 'value': 'Value'}, {'key': '3', 'value': 'Value'}, {'key': '4', 'value': 'Value'}, ...]