Awin connect advertisers and publishers through affiliate marketing.
Funnels integration with Awin is built for advertisers, and fetches data from two separate reports:
- Report aggregated per publisher
- List of transactions
Funnel also downloads additional publisher information and merges with these reports. You will automatically get all data from both reports when you connect your Awin-account in Funnel. Here's a conceptual image on what data you get from Awin:
Attribution date settings
When you add a data source, you get to choose how you want to attribute transactions. You can choose between:
- Transaction date. The date when the transaction occurred.
- Validation date. The date when the transaction was validated in Awin.
Here are the available dimensions and metrics from Awin:
Report aggregated per publisher
This report provides aggregated metrics grouped by publishers.
Dimensions
- Publisher ID
- Publisher Name
- Publisher Primary Region
- Publisher Primary Type
- Advertiser ID
- Advertiser Name
- Region
Metrics
Basic metrics
- Impressions
- Clicks
Amount (value)
- Pending Amount
- Total Amount
- Bonus Amount
- Confirmed Amount
- Declined Amount
Commission (cost)
- Declined Commission
- Confirmed Commission
- Bonus Commission
- Total Commission
- Pending Commission
Counts
- Pending Transactions
- Declined Transactions
- Confirmed Transactions
- Bonus Transactions
- Total Transactions
List of transactions
This data comes from a list of individual transactions. The transactions are attributed to either their transaction date or validation date depending on your choice when connecting the source.
Dimensions
Advertiser details
- Advertiser ID
- Advertiser Country
Publisher details
- Publisher ID
- Publisher Name
- Publisher Primary Region
- Publisher Primary Type
- Transaction URL
- Site Name
- Publisher URL
Customer details
- Transaction Device
- Customer Country
- Click Device
- IP Hash
General transaction details
- Transaction Type
- Commission Status
- Amend Reason
- Paid to Publisher
- Voucher Code Used
- Decline Reason
- Voucher Code
IDs and references
- Awin ID
- Order reference
- Transaction Query ID
- Commission Sharing Publisher Id
- Click Reference
- Payment ID
Timestamp
- Transaction Timestamp
- Click Timestamp
- Validation Timestamp
Commission group*
- Commission Group ID
- Commission Group Name
- Commission Group Code
*Commission group dimensions are only available for the metrics "Transaction amount" and "Transaction commission". The reason for this is that the commission group data is provided separately for each part of a transaction, and not for the transaction as a whole.
Metrics
- Amended Amount
- Transaction Amount
- Transaction Commission
- Conversion time
- Number of transactions
- Number of transaction parts
Optional fields:
The Awin connector currently have the following optional fields that can be chosen when connecting to the source.
Dimensions
- Custom Parameters (Note: This dimension may contain Personal Information depending on how the custom parameters are set up in Awin).
The custom parameters dimension is represented as a JSON-string in its raw format and looks like this:
[{'key': '1', 'value': 'Value'}, {'key': '2', 'value': 'Value'}, {'key': '3', 'value': 'Value'}, {'key': '4', 'value': 'Value'}, ...]