Branch Terminology
The terminology is a little different in Branch: a Metric is called a Topic. A Dimension is called a Field.
Default configuration
Currently the default report in Funnel offers the following metrics and dimensions:
Metrics
Clicks
Impressions
Installs
Dimensions
Ad Partner
Campaign
Campaign ID
Tags
Dimensions, Metrics & Commerce Metrics
Dimensions
Ad ID
Ad Name
Ad Set ID
Ad Set Name
Ad Partner
Campaign
Campaign ID
Channel
Tags
Metrics
Clicks
Commerce Events
Impressions
Installs
Opens
Commerce Metrics*
Add Payment Info
Add To Cart
Add To Wishlist
Click Ad
Initiate Purchase
Purchase
Reserve
Revenue
View Ad
View Cart
* ‘Commerce Metrics’ will only be available together with the ‘Commerce events’ metric.
Unified report
The Unified report gets Branch's Unified analytics from the Branch Cross-Events Export API. This is the same deduplicated data as the Unified table in the Branch dashboard. To match the dashboard's default Unified export, select Paid advertising under Feature (Unified).
To get it, set Data source to Unified when you connect Branch. The default is Custom Exports. Unified metrics are calculated by Branch, so you can't compare them with the Custom Exports metrics.
Note: Ask your Funnel representative to enable this report for your workspace.
Dimensions
Select these under Dimensions (Unified):
Ad Partner
Campaign
Campaign ID
Ad Set ID
Ad Set Name
Ad ID
Ad Name
Creative ID
Creative Name
Feature
Platform
Operating System
Country
Metrics
Select these under Metrics (Unified):
Unified Installs (SKAN), Unified Installs (Non SKAN), and Unified Installs (Total)
Unified Purchases (SKAN), Unified Purchases (Non SKAN), and Unified Purchases (Total)
Unified Clicks
Unified Unique Clicks
Unified Impressions
Unified Unique Impressions
Unified Cost
Unified Revenue (SKAN), Unified Revenue (Non SKAN), and Unified Revenue (Total)
Note:
Branch reports Unified Cost and the Unified Revenue metrics in USD. Branch converts other currencies when it ingests the data.
Unified Unique Clicks and Unified Unique Impressions are approximate distinct counts. You can't add them up across rows.
Feature filter
Use Feature (Unified) to limit the data to rows whose Branch attribution feature matches. Leave it empty to include all rows, including organic and unattributed rows. Select Paid advertising to match the default Unified export in the Branch dashboard.
Non-unique data
The Custom Exports data source uses the Branch Custom Export API, which pulls non-unique data only. For deduplicated data, use the Unified report.
Limitations
One source per app
Due to quota limitations, the connection will fail if you have more than one connection in Funnel per Branch app.
Rate limits
The Custom Exports endpoint is limited to a maximum of 2 million records for each report and fetching historical data is limited up to 120 days prior to the date of export.
Change history
Added the Unified report
From 2 Nov, 2026, you can set Data source to Unified to get Branch's deduplicated Unified analytics. Existing data sources and Custom Exports aren't affected.