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What data can I get from Apple Search Ads?
What data can I get from Apple Search Ads?

Apple Search Ads dimensions and metrics in Funnel

Mikael Svensson avatar
Written by Mikael Svensson
Updated over a week ago

The Apple Search Ads connector supports these report choices:

  • Campaign

  • Ad group

  • Ad

  • Keyword

  • Search term


All reports contains the same metrics:

  • Clicks

  • Conversions (Installs from the Apple Search Ads UI)

  • Impressions

  • Local Spend

  • Taps

  • New downloads

  • Redownloads

  • Lat off installs

  • Lat on installs


All reports

  • Ad channel type

  • Campaign ID

  • Campaign Name

  • Supply sources

  • Time zone

  • Device class (optional)

Campaign & Ad group & Ad

  • Age range (optional)

  • Gender (optional)

  • Country or region (optional)

  • Country code (optional)

  • Admin area (optional)

  • Locality (optional)

Ad group, Keyword & Search term

  • Ad Group ID

  • Ad Group Name

  • Bid Amount¹


  • Ad Group ID

  • Ad ID

  • Ad Name

  • Creative ID

  • Creative Type

  • Product Page ID

Keyword & Search term

  • Keyword ID

  • Keyword Name

  • Match Type

Search term

  • Search term

  • Search term source


  1. Bid amount will be the current bid amount for the ad group / keyword (depending on connected level) at the time of the download. Bid amount is metadata about your keyword or ad group and tells you how much you bid for the specific keyword or ad group but not what was paid. The use case we have seen is to view it together with keyword or ad group and metrics. At this time we download the last 60 days of data every day so they will all have the current Bid amount.

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