The Apple search ads connector supports three report choices:
Ad group
Keyword
Search term
Metrics
All reports contains the same metrics:
Clicks
Conversions (Installs from the Apple Search Ads UI)
Impressions
Local Spend
Taps
New downloads
Redownloads
Lat off installs
Lat on installs
Dimensions
The common dimensions that are included in all reports are:
Ad Group ID
Ad Group Name
Campaign ID
Campaign Name
Bid Amount*
Time zone
Country or region (optional)
The dimensions that are only included in the Ad group report are:
Admin area & Country code (optional)
The dimensions that are only included in the Keyword and Search term report are:
Keyword ID
Keyword Name
Match Type
The dimensions that are only included in the Search term report are:
Search term
Search term source
Notes:
Bid amount it will be the current bid amount for the ad group / keyword (depending on connected level) at the time of the download. Bid amount is metadata about your keyword or ad group and tells you how much you bid for the specific keyword or ad group but not what was paid. The use case we have seen is to view it together with keyword or ad group and metrics. At this time we download 40 days of data every day so the last month will have the current Bid amount.