If your use case requires this in Funnel, you can request it as a custom connector.
Custom connectors and data requests are available only in Business and Enterprise plans.
How does it work?
Because bid amount is considered metadata, we can only obtain information about the current bid amount. Unfortunately, this means we cannot retrieve historical data showing what the bid amount was at a specific time in the past. While knowing the current bid amount is useful, it is also valuable to track changes in your bid amount over time.
Our custom connector is unique because it requests your bid data every day and associates it with that specific day. This process allows you to generate a historical report of your bid amount data for each date since you started using the custom connector. In simpler terms, it is like keeping a diary of your bid amount, showing how it has changed over time.
What bid data can I get?
You can get the bid data at the Ad Group and/or Keyword level. The custom connector also offers the ability to break down the Ad Group and/or Keyword level bid data by Country or Region.
The following dimensions are available at the Ad Group and Keyword Level
Ad Channel Type: The ad placements for a campaign.
Ad Group ID: The unique identifier for the ad group.
Ad Group Name: The name of the ad group, which is unique within the campaign.
Campaign ID: The ID of the campaign.
Campaign Name: The name of the campaign.
Country or Region: The supported App Store territory of your product page.
Org ID: The identifier of the organization that owns the campaign.
Org Name: The name of your organization.
Timezone: The time zone that the downloaded data has been attributed to.
The following dimensions and metrics are available at the Ad Group Level
Ad Group Status: The status of the ad group.
Default Bid Amount: The default maximum cost per tap or impression bid for the ad group.
The following dimensions and metrics are available at the Keyword Level
Keyword ID: The unique identifier of a keyword that belongs to an ad group.
Keyword Name: The name of a keyword that belongs to an ad group.
Keyword Status: The status of the keyword.
Match Type: An automated keyword and bidding strategy. (Auto, Broad, and Exact)
Supply Sources: The supply sources of ads used in a campaign.
Bid Amount: This is the offer price for a keyword in a bidding auction.
How to request this data
To request Apple Search Ads bid data, submit a data request.
Include the following information in your data request
Under Where does the data come from? enter Apple Search Ads Bid Data.
The list of Apple Search Ads Data Sources bid data is required for.
For each Apple Search Ads Data Source, is bid amount needed at the Ad Group and/or Keyword Level.
Permission to use credentials from the connector for the custom connector.
For pricing questions or to request access to custom connectors, reach out to your Customer Success Partner or the Funnel Support team.