The Google Ads API offers budget and other metadata unavailable in Funnel's Google Ads connector. If your use case requires this in Funnel, you can request it as a custom connector.
Custom connectors and data requests are available only in Business and Enterprise plans.
Budget and Status Data
Dimensions
Campaign Budget ID: The ID of the campaign budget. A budget ID can be shared across different campaigns; the system will then allocate the campaign budget among different campaigns to get optimum results.
Campaign Budget Name: The name of the campaign budget. Campaign budgets that are not explicitly shared derive their name from the attached campaign's name.
Campaign Budget Status: The status of this campaign budget.
Campaign Budget Type: The type of the campaign budget.
Campaign End Date: The last day of the campaign in serving customer's timezone in YYYY-MM-DD format. On create, defaults to 2037-12-30, which means the campaign will run indefinitely.
Campaign ID: The ID of the campaign.
Campaign Name: The name of the campaign. This field is required and should not be empty when creating new campaigns.
Campaign Start Date: The date when campaign started in serving customer's timezone in YYYY-MM-DD format.
Campaign Status: The status of the campaign. When a new campaign is added, the status defaults to ENABLED.
Metrics
Campaign Budget Amount: The amount of the budget, in the local currency for the account.
Campaign Cost: The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
Conversions: The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Conversions Value: The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Notes on this custom connector
You can map your budget data to your other Google Ads data using lookups in Funnel.
To achieve this, the budget data is imported using single partition, which means that every 4 hours the whole dataset refreshes.
How to request this data
To request Google Ads budget data, submit a data request.
Include the following information in your data request
Under Where does the data come from? enter Google Ads Budget.
The list of Google Ads Data Sources budget data is required for.
Permission to use credentials from the connector for the custom connector.
For pricing questions or to request access to custom connectors, reach out to your Customer Success Partner or the Funnel Support team.