Content
- Overview
-
Non-Organic reports
• Install report
• In app event report
• Uninstall report -
Organic reports
• In app event report
• Install report - Dimensions
- Metrics
-
FAQ
• Why is my Facebook data missing?
Overview
The reports we use in our API integration are structured the same way as the Raw Data Reports in the Appsflyer Export Data page. If you want all available data you can connect multiple Appsflyer data sources, one of each report per app.
Read more about the raw reports and what is (and can be) supported here:
https://support.appsflyer.com/hc/en-us/articles/208387843-Raw-Data-Reports-V5
Non Organic reports
Install report
The Event Name will be install and the Count metric will show how many non-organic install events there are. Read more about this report here:
https://support.appsflyer.com/hc/en-us/articles/207034506-Installation-Raw-Data-Reports
Example
In app event report
The Event Name dimension will capture all non-organic in-app events. Read more here:
https://support.appsflyer.com/hc/en-us/articles/115004574886-In-App-Events-Raw-Data-Report
Example
Uninstall report
Similar to the install report but for uninstalls. Read more about this report here: https://support.appsflyer.com/hc/en-us/articles/115000807786-Non-Organic-Uninstall-Raw-Data-Reports
Example
Organic reports
These reports are Appsflyer premium features, read more about the reports here:
https://support.appsflyer.com/hc/en-us/articles/115002095726-Organic-Raw-Data-Reports
Example: Organic in app event report
Example: Organic install report
Dimensions
These dimensions are available in Raw Data reports.
- Ad ID
- Ad Name
- Ad Set
- Ad Set ID
- Ad Type
- App ID
- App Version
- Appsflyer ID
- Attributed Touch Date
- Attributed Touch Type
- Campaign
- Campaign ID
- Channel
- City
- Country Code
- DMA
- Device Type
- Event Date
- Event Source
- Install Date
- Keywords
- Media Source
- OS Version
- Operator
- Partner
- Postal code
- Report Type
- SDK Version
- Site ID
- State
- Wifi
- Cost
- Count
- Event Revenue
- Event Source
- Install Date
- Keywords
- Media Source
- OS Version
- Operator
- Partner
- Postal code
- Report Type
- SDK Version
- Site ID
- State
- Wifi
Metrics
These metrics are available in all Raw Data reports.
- Cost
- Count
- Event Revenue
FAQ
Why is my Facebook data missing?
By default Facebook does not release raw user-level data.
On the Integration tab for Facebook, when logged in to AppsFlyer, click to accept Facebook's Terms of Service. This allows AppsFlyer to collect and enable you to access your Facebook users' raw data.
Or go here and login with the Facebook account serving the ads:
https://www.facebook.com/ads/manage/advanced_mobile_measurement/tos
Why is the data not matching the AppsFlyer UI?
In these reports all data is attributed to the event date, while in the AppsFlyer dashboard they are aggregated to the install date of the app. We also include the Install Date dimension and if you look at all data that happened from the Install Date until today (and don't look at the ordinary Date dimension) in Funnel it can be compared with the AppsFlyer UI. However if you want to look at the data aggregated to Install Date the best way is to download the aggregated report instead.