• Raw data reports
• Aggregated reports
• Dimensions & metrics
• Country definitions
• Organic data
• LTV vs Activity
• Historical data
API Token - The API token can be found in the API Token page of your AppsFlyer app page. Only the account owner (your company's first AppsFlyer user) can retrieve the V1.0 token. All admins can retrieve V2.0 token.
Note: SKAdNetworks reports require V2.0 token instead of V1.0 token for all the other reports available in Funnel.
App ID - Login to your AppsFlyer account at My apps where your App ID can be found under the App name. It will have the reverse URL format for Android apps (eg.
com.example.app) and an ID for iPhone apps (eg
API access needed
Raw Data pull API - Needed for all Raw Data reports
Organic Raw Data pull API - Needed for all Organic Raw Data reports
Performance reports pull API - Needed for Aggregated reports
Raw Data reports
AppsFlyer premium feature, read more about these reports here.
Organic In-App events
Read more about these reports here.
Geo by Date
Partner by Date
Dimensions & metrics
The Raw Data reports has more granularity in that it has a lot more dimensions and where each row is an event. The Aggregated report has fewer dimensions but has aggregated metrics (i.e. Sessions, Loyal Users) as well as Cost data (in the Daily Partner report).
The country of the installation is used in the Aggregated reports.
The country of the event is used for Raw Data reports.
Aggregated report include both paid and organic data.
Raw Data reports has paid and organic in different reports (and organic reports require specific AppsFlyer permissions).
LTV vs Activity
The Aggregated reports contain metrics with Life Time Values (LTV) and shows each event aggregated on the Install Date.
The Raw Data reports show each event attributed to the Event Date (aka Activity Date).
That means that a purchase made today will be shown if you look at today for Raw Data reports, but it will be shown for the date the user installed the App (up to 2 years back) for the Aggregated reports.
The Aggregated reports will match how the AppsFlyer UI aggregates the data. However if you compare the Raw Data reports with the AppsFlyer UI you will have to look at the Install Date in Funnel instead of the ordinary Date dimension.
Read more about what AppsFlyer says about the date attribution differences here.
For Aggregated reports we go back until the date of the first app install recorded in AppsFlyer or maximum 2 years back (unless more is requested). The SKAdNetwork performance reports support data from 1 November 2020 at the earliest.
For Raw data reports we go up to 45 days back, depending on user quota limitations.