Aggregated reporting in Funnel corresponds with LTV reporting in the Overview dashboard in AppsFlyer. When connecting Aggregated reporting data sources in Funnel, an attribution method that corresponds with an AppsFlyer View type must be selected. Comparisons of Aggregated/LTV data between Funnel data sources and the AppsFlyer Overview dashboard is contingent on the correct attribution/View type being selected across both platforms.

Available report types, historical data and attributions

The following reports can retrieve up to 2 years of historical data, and support either User Acquisition or Retargeting attribution:

Daily
Daily Partner
Geo by Date

The following report can retrieve historical data from 3 days previous to the current date and back to 2020-11-01, and support User Acquisition, Retargeting or Unified attribution:

SKAdNetwork performance

Available fields

Field availability in a Aggregated reporting data source is dependent on the report type, attribution type and choice of optional detailed Facebook dimensions selected during data source connection. The following table details all available AppsFlyer fields and the conditions for their availability in data sources:

Dimension	Report availability
Install date	all LTV reports
Media source	all LTV reports
Partner	all LTV reports except SKAdNetwork performance
Campaign¹	all LTV reports
Conversion type	Daily, Daily Partner and Geo by Date with Retargeting attribution
Country code	Geo by Date, SKAd Network performance
Campaign ID¹ ²	SKAdNetwork performance; Daily, Daily Partner and Geo by Date with Facebook dimensions
Ad set ID¹ ²	SKAdNetwork performance; Daily, Daily Partner and Geo by Date with Facebook dimensions
Ad set¹ ²	SKAdNetwork performance; Daily, Daily Partner and Geo by Date with Facebook dimensions
Ad group ID¹ ²	Daily, Daily Partner and Geo by Date with Facebook dimensions
Ad group¹ ²	Daily, Daily Partner and Geo by Date with Facebook dimensions
Ad ID	SKAd Network performance
Ad	SKAd Network performance
Site ID¹	SKAd Network performance
AF attribution flag	SKAd Network performance

¹ These dimensions are subject to AppsFlyers cardinality limits. Metric values will be grouped under a generic dimension value when limits are exceeded. Limits and generic dimension values are documented here.

² For non-SKAdNetwork reports, these dimensions will only have values for Facebook (Meta Ads) data, and only if the "Facebook dimensions" option has been configured. For reference, see AppsFlyer's list of available fields for aggregated reports.

Metric	Report availability
Impressions	all LTV reports
Clicks	all LTV reports
Conversions	Daily, Daily Partner and Geo by Date with Retargeting attribution
Installs	all LTV reports
Cost	all LTV reports
Revenue	all LTV reports except Daily
Sessions	all LTV reports except SKAdNetwork performance
Loyal users*	all LTV reports
Event count per custom event	all LTV reports
Sales per custom event	all LTV reports
Unique users per custom event	all LTV reports except Daily
Converted users	SKAdNetwork performance
Null Conversion Value	SKAdNetwork performance
Null Conversion Value Rate	SKAdNetwork performance
Event count per custom event (modelled)	SKAdNetwork performance

*This metric is non-aggregatable. The case that causes this is when the user uninstalled the app and then reinstalled after the reattribution window (default 3 months). In these cases the user will be counted on both install dates. This might not lead to any significant discrepancy and if so it's possible to create a custom metric copying the value of the metric (thus making it aggregatable again).