The Date dimensions for aggregated reports will represent Install Date and have the same behaviour like the Overview Page in the AppsFlyer UI. We will attribute new events to installs made 2 years back in time (by reloading the last 2 years of data every day). These reports includes both paid and organic data.
New install or retargeting attribution
When connecting you have to select if you want the first time installs (and re-installs outside of attribution window) or retargeting attributions. The first option will populate the installs metric. The latter will give you a Conversion Type dimension that is either re-attribution (re-install within attribution window) or re-engagement (user already has app installed but gets reactivated), these will be counted in the Conversions metric.
Media Source (
cor Facebook Campaign Name)
Ad Set (Only for Facebook data)
Ad Set ID (Only for Facebook data)
Ad Group (Only for Facebook data)
Ad Group ID (Only for Facebook data)
Conversion Type (Only if retargeting attributions has been selected)
Conversions (Only if retargeting attributions has been selected)
Custom event metrics
Sales (per event)
Unique Users* (per event)
*These metrics are marked as non-aggregatable, this will lead to the metrics totals not being shown and will force you to look at all dimensions at once in the Data Explorer. The case that causes this is when the user uninstalled the app and then reinstalled after the reattribution window (default 3 months). In these cases the user will be counted on both install dates. This might not lead to any significant discrepancy and if so it's possible to create a custom metric copying the value of the metric (thus making it aggregatable again).
The dimensions in the aggregated reports are limited to a certain number of unique dimension values per day. If you exceed that limit all other dimension values will be group under one collective dimension value. This is the same behaviour that can be seen in the Overview page in the AppsFlyer UI.
Read more about it here.
Site ID can have a maximum of 1000 Site ID's per day, the rest will be grouped under
Campaign can have a maximum of 3000 unique values per day, the rest will be grouped under
Campaign ID can have a maximum of 3000 unique values per day, the rest will be grouped under
Ad Set can have a maximum of 1000 unique values per day, the rest will be grouped under
Ad Set ID can have a maximum of 1000 unique values per day, the rest will be grouped under