Content

  • Dimensions
    • Default Dimensions
    • Tracker Dimensions
    • Additional Dimensions
  • KPIs
    • Default KPIs
    • Revenue KPIs
    • Fraud KPIs
    • Cost KPIs
  • Read More
    • How to connect Adjust

Dimensions

Default Dimensions

These dimensions will always be included

  • App Name

Tracker Dimensions

Depending on what you select as "Report Level" when setting up the source. They are ordered after hierarchy and you will always get all dimensions above. So if you select Creative you will get all tracker dimensions possible.

  • Network Tracker
  • Campaign Tracker
  • Ad Group Tracker
  • Creative Tracker

Additional Dimension

Depending on what "Additional Dimension" you select when setting up the source, there is no downside or consequence of selecting multiple.

  • Device Type
  • Country
  • OS Name
  • Partner
  • Region

KPIs

Default KPIs

These metrics will always be included.

  • Clicks
  • GDPR Forgets
  • Impressions
  • Installs
  • Limit Ad Tracking Installs
  • Limit Ad Tracking Reattributions
  • Reattribution Reinstalls
  • Reattributions
  • Reinstalls
  • Sessions
  • Uninstalls

Revenue KPIs

These metrics will be included if you select "Include Revenue KPIs".

  • Revenue
  • Revenue Events

Fraud KPIs

These metrics will be included if you select "Include Fraud KPIs".

  • Rejected Install Rate
  • Rejected Installs
  • Rejected Reattribution Rate
  • Rejected Reattributions
  • RI AIP (Rejected installs - Anonymous IP)
  • RI CJ (Rejected installs - Click injection)
  • RI SDK SIG (Rejected installs - Invalid signature)
  • RI TME (Rejected installs - Too many engagements)
  • RR AIP (Rejected reattributions - anonymous OP)
  • RR DO (Rejected reattributions - Distribution outlier)
  • RR TME (Rejected reattributions - Too many engagements)
  • RI SDK SIG (Rejected installs - Invalid signature)
  • RI TME (Rejected installs - Too many engagements)
  • RR AIP (Rejected reattributions - anonymous OP)
  • RR DO (Rejected reattributions - Distribution outlier)
  • RR TME (Rejected reattributions - Too many engagements)

Cost KPIs

These metrics will be included if you select "Include Cost KPIs".

  • Cost
  • Click Cost
  • Impression Cost
  • Install Cost
  • Paid Clicks
  • Paid Impressions
  • Paid Installs

Custom Events

Any custom events available on the tracker will also be fetched, both event counters and event revenue (if the connected user has access to revenue metrics).

Read More

How to connect Adjust

Read about setting up an Adjust connection here:
http://help.funnel.io/connections-and-data/how-to-connect-adjust

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