Content

  • Dimensions
    • Default Dimensions
    • Tracker Dimensions
    • Additional Dimensions
    • Cohort Dimensions

  • KPIs
    • Default KPIs
    • Revenue KPIs
    • Fraud KPIs
    • Cost KPIs
    • Cohort KPIs

Dimensions

Default Dimensions

These dimensions will always be included

  • App Name

Tracker Dimensions

Depending on what you select as "Report Level" when setting up the source. They are ordered after hierarchy and you will always get all dimensions above. So if you select Creative you will get all tracker dimensions possible.

  • Network Tracker

  • Campaign Tracker

  • Ad Group Tracker

  • Creative Tracker

Additional Dimension

Depending on what "Additional Dimension" you select when setting up the source, there is no downside or consequence of selecting multiple.

  • Device Type

  • Country

  • OS Name

  • Partner

  • Region

Cohort Dimension

When selecting the report type Cohort these dimensions are added

  • Period

KPIs

Standard KPIs

These metrics are always included in the Standard report (not the Cohort).

  • Clicks

  • GDPR Forgets

  • Impressions

  • Installs

  • Limit Ad Tracking Installs

  • Limit Ad Tracking Reattributions

  • Reattribution Reinstalls

  • Reattributions

  • Reinstalls

  • Sessions

  • Uninstalls

Revenue KPIs

These metrics will be included in the Standard report if you select "Include Revenue KPIs".

  • Revenue

  • Revenue Events

Fraud KPIs

These metrics will be included in the Standard report if you select "Include Fraud KPIs".

  • Rejected Install Rate

  • Rejected Installs

  • Rejected Reattribution Rate

  • Rejected Reattributions

  • RI AIP (Rejected installs - Anonymous IP)

  • RI CJ (Rejected installs - Click injection)

  • RI SDK SIG (Rejected installs - Invalid signature)

  • RI TME (Rejected installs - Too many engagements)

  • RR AIP (Rejected reattributions - anonymous OP)

  • RR DO (Rejected reattributions - Distribution outlier)

  • RR TME (Rejected reattributions - Too many engagements)

  • RI SDK SIG (Rejected installs - Invalid signature)

  • RI TME (Rejected installs - Too many engagements)

  • RR AIP (Rejected reattributions - anonymous OP)

  • RR DO (Rejected reattributions - Distribution outlier)

  • RR TME (Rejected reattributions - Too many engagements)

Cost KPIs

These metrics will be included in the Standard report if you select "Include Cost KPIs".

  • Cost

  • Click Cost

  • Impression Cost

  • Install Cost

  • Paid Clicks

  • Paid Impressions

  • Paid Installs

Custom Events

Any custom events available on the tracker will also be fetched, both event counters and event revenue (if the connected user has access to revenue metrics).

Cohort KPIs

These metrics will be included if you select the report "Cohort" and select any or all of these. The metrics marked with * are non-aggregatable metrics meaning you can not sum them but have to look at them/export them per line together with all selected dimensions.

  • Cohort Size (*)

  • Converted Users (*)

  • Cohort Revenue

  • Paying Users (*)

  • Revenue Total (*)

  • Retained Users (*)

  • Cohort Time Spent

Read More

How to connect Adjust

Read about setting up an Adjust connection here:
http://help.funnel.io/connections-and-data/how-to-connect-adjust

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