Content
- Dimensions
• Default Dimensions
• Tracker Dimensions
• Additional Dimensions
• Cohort Dimensions
- KPIs
• Default KPIs
• Revenue KPIs
• Fraud KPIs
• Cost KPIs
• Cohort KPIs
- Read More
• How to connect Adjust
Dimensions
Default Dimensions
These dimensions will always be included
- App Name
Tracker Dimensions
Depending on what you select as "Report Level" when setting up the source. They are ordered after hierarchy and you will always get all dimensions above. So if you select Creative you will get all tracker dimensions possible.
- Network Tracker
- Campaign Tracker
- Ad Group Tracker
- Creative Tracker
Additional Dimension
Depending on what "Additional Dimension" you select when setting up the source, there is no downside or consequence of selecting multiple.
- Device Type
- Country
- OS Name
- Partner
- Region
Cohort Dimension
When selecting the report type Cohort these dimensions are added
- Period
KPIs
Default KPIs
These metrics will always be included.
- Clicks
- GDPR Forgets
- Impressions
- Installs
- Limit Ad Tracking Installs
- Limit Ad Tracking Reattributions
- Reattribution Reinstalls
- Reattributions
- Reinstalls
- Sessions
- Uninstalls
Revenue KPIs
These metrics will be included if you select "Include Revenue KPIs".
- Revenue
- Revenue Events
Fraud KPIs
These metrics will be included if you select "Include Fraud KPIs".
- Rejected Install Rate
- Rejected Installs
- Rejected Reattribution Rate
- Rejected Reattributions
- RI AIP (Rejected installs - Anonymous IP)
- RI CJ (Rejected installs - Click injection)
- RI SDK SIG (Rejected installs - Invalid signature)
- RI TME (Rejected installs - Too many engagements)
- RR AIP (Rejected reattributions - anonymous OP)
- RR DO (Rejected reattributions - Distribution outlier)
- RR TME (Rejected reattributions - Too many engagements)
- RI SDK SIG (Rejected installs - Invalid signature)
- RI TME (Rejected installs - Too many engagements)
- RR AIP (Rejected reattributions - anonymous OP)
- RR DO (Rejected reattributions - Distribution outlier)
- RR TME (Rejected reattributions - Too many engagements)
Cost KPIs
These metrics will be included if you select "Include Cost KPIs".
- Cost
- Click Cost
- Impression Cost
- Install Cost
- Paid Clicks
- Paid Impressions
- Paid Installs
Cohort KPIs
These metrics will be included if you select the report "Cohort" and check the metric you want. The metrics marked with * are non-aggregatable metrics meaning you can not sum them without errors.
- Cohort Size (*)
- Converted Users (*)
- Cohort Revenue
- Paying Users (*)
- Revenue Total (*)
- Retained Users (*)
- Cohort Time Spent
Custom Events
Any custom events available on the tracker will also be fetched, both event counters and event revenue (if the connected user has access to revenue metrics).
Read More
How to connect Adjust
Read about setting up an Adjust connection here:
http://help.funnel.io/connections-and-data/how-to-connect-adjust