Content
Dimensions
• Default Dimensions
• Tracker Dimensions
• Additional Dimensions
• Cohort Dimensions
KPIs
• Default KPIs
• Revenue KPIs
• Fraud KPIs
• Cost KPIs
• Cohort KPIs
Read More
• How to connect Adjust
Dimensions
Default Dimensions
These dimensions will always be included
App Name
Tracker Dimensions
Depending on what you select as "Report Level" when setting up the source. They are ordered after hierarchy and you will always get all dimensions above. So if you select Creative you will get all tracker dimensions possible.
Network Tracker
Campaign Tracker
Ad Group Tracker
Creative Tracker
Additional Dimension
Depending on what "Additional Dimension" you select when setting up the source, there is no downside or consequence of selecting multiple.
Device Type
Country
OS Name
Partner
Region
Cohort Dimension
When selecting the report type Cohort these dimensions are added
Period
KPIs
Standard KPIs
These metrics are always included in the Standard report (not the Cohort).
Clicks
GDPR Forgets
Impressions
Installs
Limit Ad Tracking Installs
Limit Ad Tracking Reattributions
Reattribution Reinstalls
Reattributions
Reinstalls
Sessions
Uninstalls
Installs (SKAN)
Revenue KPIs
These metrics will be included in the Standard report if you select "Include Revenue KPIs".
Revenue
Revenue Events
Fraud KPIs
These metrics will be included in the Standard report if you select "Include Fraud KPIs".
Rejected Install Rate
Rejected Installs
Rejected Reattribution Rate
Rejected Reattributions
RI AIP (Rejected installs - Anonymous IP)
RI CJ (Rejected installs - Click injection)
RI SDK SIG (Rejected installs - Invalid signature)
RI TME (Rejected installs - Too many engagements)
RR AIP (Rejected reattributions - anonymous OP)
RR DO (Rejected reattributions - Distribution outlier)
RR TME (Rejected reattributions - Too many engagements)
RI SDK SIG (Rejected installs - Invalid signature)
RI TME (Rejected installs - Too many engagements)
RR AIP (Rejected reattributions - anonymous OP)
RR DO (Rejected reattributions - Distribution outlier)
RR TME (Rejected reattributions - Too many engagements)
Cost KPIs
These metrics will be included in the Standard report if you select "Include Cost KPIs".
Cost
Click Cost
Impression Cost
Install Cost
Paid Clicks
Paid Impressions
Paid Installs
Custom Events
Any custom events available on the tracker will also be fetched, both event counters and event revenue (if the connected user has access to revenue metrics).
Cohort KPIs
These metrics will be included if you select the report "Cohort" and select any or all of these. The metrics marked with * are non-aggregatable metrics meaning you can not sum them but have to look at them/export them per line together with all selected dimensions.
Cohort Size (*)
Converted Users (*)
Converted Users per Event (*)
Cohort Revenue
Paying Users (*)
Revenue Total (*)
Retained Users (*)
Cohort Time Spent
Read More
How to connect Adjust
Read about setting up an Adjust connection here:
http://help.funnel.io/connections-and-data/how-to-connect-adjust