Funnel retrieves data from Pinterest Marketing API version 5.
How far back in time can I get data from Pinterest?
The Pinterest connector will download data as far back as 913 days, as stated in the Pinterest Developer Documentation here. It is not possible to extend the download of historical data further back, due to limitations in the Pinterest Marketing API.
Connect level
The level you select on connect determines what dimensions will be available in Funnel for a Pinterest data source. These are your options:
Campaign
Ad Group (Campaign -> Ad Group)
Product Group (Campaign -> Ad Group -> Product Group)
Pin Promotion (Campaign -> Ad Group -> Pin Promotion)
Targeting Breakdown
A data source can have one of the following targeting breakdowns:
Age Bucket
App Type
Audience Include
Country
Gender
Geo
Keyword
Location
Pinner Interest
Placement
Region
Targeted Interest
Targeting breakdown can be used with all connect levels.
If a targeting breakdown has been selected its value will be displayed as:
Targeting Breakdown
Targeting Value
Note that the following metrics are not available when using a targeting breakdown:
Frequency 1 Day
Reach 1 Day
Dimensions
Available for all
Campaign ID
Campaign Managed Status
Campaign Name
Campaign Status
Objective
Advertiser ID
Advertiser Name
Available with "Ad Group"
Ad Group ID
Ad Group Name
Ad Group Status
Available with "Pin Promotion"
Pin Promotion ID
Pin Promotion Name
Pin Promotion Status
Pin Promotion Destination Url
Metrics
Available for all
Click-through conversions (Add to cart)
Click-through conversions (Category view)
Click-through conversions (Page visit)
Click-through value (Add to cart)
Conversion Quantity From Page Visit - Clicks
Conversion Quantity From Page Visit - Views
Conversion Quantity From Page Visits
Conversions
Earned engagements
Earned impressions
Earned Outbound Clicks
Earned Pin Clicks
Earned saves
Engagement conversions (Page visit)
Outbound Clicks (Paid Outbound Clicks + Earned Outbound Clicks)
Paid engagements
Paid impressions
Paid Outbound Clicks
Paid Pin Clicks
Paid saves
Spend
Total Conversion Quantity
Total Conversion Value
Total Conversions From Add To Cart Clicks
View-through conversions (Category view)
View-through conversions (Page visit)
Available with "Product Group"
Frequency 1 Day, Product Group
Reach 1 Day, Product Group
Available with "Campaign"
Frequency 90 Days, Campaign
Reach 90 Days, Campaign
Available with "Ad Group"
Frequency 90 Days, Ad Group
Reach 90 Days, Ad Group
Available with "Campaign", "Ad Group" and "Pin Promotion"
App install desktop action -> desktop conversion
App install desktop action -> mobile conversion
App install desktop action -> tablet conversion
App install mobile action -> desktop conversion
App install mobile action -> mobile conversion
App install mobile action -> tablet conversion
App install tablet action -> desktop conversion
App install tablet action -> mobile conversion
App install tablet action -> tablet conversion
Buyable Pin In-App Checkout Value
Buyable Pin In-App Checkouts
Click-through conversions (App install)
Click-through conversions (Checkout)
Click-through conversions (Custom)
Click-through conversions (Lead)
Click-through conversions (Signup)
Click-through conversions (Unknown)
Click-through conversions (Watch video)
Click-through conversions (Website search)
Click-through order quantity (Checkout)
Click-through order value (Checkout)
Click-through value (App install)
Click-through value (Category view)
Click-through value (Custom)
Click-through value (Lead)
Click-through value (Page visit)
Click-through value (Signup)
Click-through value (Unknown)
Click-through value (Watch video)
Click-through value (Website search)
Conversion Quantity From Add To Cart
Conversion Quantity From Custom
Conversion Quantity From Custom - Clicks
Conversion Quantity From Custom - Engagements
Conversion Quantity From Custom - Views
Conversion Quantity From Lead
Conversion Quantity From Search
Conversion Quantity From Signup
Conversion Quantity From Signup - Clicks
Conversion Quantity From Signup - Engagements
Conversion Quantity From Signup - Views
Conversion Quantity From View Category
Conversion Quantity From Watch Video
Conversion quantity from unknown - clicks
Conversion quantity from unknown - engagements
Conversion quantity from unknown - views
Conversions (Add to cart)
Conversions (App install)
Conversions (Category view)
Conversions (Checkout)
Conversions (Custom)
Conversions (Lead)
Conversions (Page visit)
Conversions (Signup)
Conversions (Unknown)
Conversions (Watch video)
Conversions (Website search)
Earned saves
Earned video starts
Earned video views
Earned video watched at 100%
Earned video watched at 25%
Earned video watched at 50%
Earned video watched at 75%
Earned video watched at 95%
Earned video watched for 3 seconds
Engagement conversions (Add to cart)
Engagement conversions (App install)
Engagement conversions (Category view)
Engagement conversions (Checkout)
Engagement conversions (Custom)
Engagement conversions (Lead)
Engagement conversions (Signup)
Engagement conversions (Unknown)
Engagement conversions (Watch video)
Engagement conversions (Website search)
Engagement order quantity (Checkout)
Engagement order value (Checkout)
Engagement value (Add to cart)
Engagement value (App install)
Engagement value (Category view)
Engagement value (Custom)
Engagement value (Lead)
Engagement value (Page visit)
Engagement value (Signup)
Engagement value (Unknown)
Engagement value (Watch video)
Engagement value (Website search)
Frequency 1 Day, Campaign (Only available on Campaign level)
Frequency 1 Day, Ad Group (Only available on Ad Group level)
Frequency 1 Day, Pin Promotion (Only available on Pin Promotion level)
Order quantity (Checkout)
Order value (Checkout)
Paid video starts
Paid video views
Paid video watched at 100%
Paid video watched at 25%
Paid video watched at 50%
Paid video watched at 75%
Paid video watched at 95%
Paid video watched for 3 seconds
Reach 1 Day, Campaign (Only available on Campaign level)
Reach 1 Day, Ad Group (Only available on Ad Group level)
Reach 1 Day, Pin Promotion (Only available on Pin Promotion level)
Total Add To Cart Desktop Action To Desktop Conversions
Total Add To Cart Desktop Action To Mobile Conversions
Total Add To Cart Desktop Action To Tablet Conversions
Total Add To Cart Mobile Action To Desktop Conversions
Total Add To Cart Mobile Action To Mobile Conversions
Total Add To Cart Mobile Action To Tablet Conversions
Total Add To Cart Tablet Action To Desktop Conversions
Total Add To Cart Tablet Action To Mobile Conversions
Total Add To Cart Tablet Action To Tablet Conversions
Total Checkout Desktop Action To Desktop Conversions
Total Checkout Desktop Action To Mobile Conversions
Total Checkout Desktop Action To Tablet Conversions
Total Checkout Mobile Action To Desktop Conversions
Total Checkout Mobile Action To Mobile Conversions
Total Checkout Mobile Action To Tablet Conversions
Total Checkout Tablet Action To Desktop Conversions
Total Checkout Tablet Action To Mobile Conversions
Total Checkout Tablet Action To Tablet Conversions
Total Conversions From Add To Cart Engagements
Total Conversions From Add To Cart Views
Total Conversions From Lead Clicks
Total Conversions From Lead Engagements
Total Conversions From Lead Views
Total Conversions From Search Clicks
Total Conversions From Search Engagements
Total Conversions From Search Views
Total Conversions From View Category Clicks
Total Conversions From View Category Engagements
Total Conversions From View Category Views
Total Conversions From Watch Video Clicks
Total Conversions From Watch Video Engagements
Total Conversions From Watch Video Views
Total Custom Desktop Action To Desktop Conversions
Total Custom Desktop Action To Mobile Conversions
Total Custom Desktop Action To Tablet Conversions
Total Custom Mobile Action To Desktop Conversions
Total Custom Mobile Action To Mobile Conversions
Total Custom Mobile Action To Tablet Conversions
Total Custom Tablet Action To Desktop Conversions
Total Custom Tablet Action To Mobile Conversions
Total Custom Tablet Action To Tablet Conversions
Total Lead Desktop Action To Desktop Conversions
Total Lead Desktop Action To Mobile Conversions
Total Lead Desktop Action To Tablet Conversions
Total Lead Mobile Action To Desktop Conversions
Total Lead Mobile Action To Mobile Conversions
Total Lead Mobile Action To Tablet Conversions
Total Lead Tablet Action To Desktop Conversions
Total Lead Tablet Action To Mobile Conversions
Total Lead Tablet Action To Tablet Conversions
Total Onsite Checkouts
Total Page Visit Desktop Action To Desktop Conversions
Total Page Visit Desktop Action To Mobile Conversions
Total Page Visit Desktop Action To Tablet Conversions
Total Page Visit Mobile Action To Desktop Conversions
Total Page Visit Mobile Action To Mobile Conversions
Total Page Visit Mobile Action To Tablet Conversions
Total Page Visit Tablet Action To Desktop Conversions
Total Page Visit Tablet Action To Mobile Conversions
Total Page Visit Tablet Action To Tablet Conversions
Total Search Desktop Action To Desktop Conversions
Total Search Desktop Action To Mobile Conversions
Total Search Desktop Action To Tablet Conversions
Total Search Mobile Action To Desktop Conversions
Total Search Mobile Action To Mobile Conversions
Total Search Mobile Action To Tablet Conversions
Total Search Tablet Action To Desktop Conversions
Total Search Tablet Action To Mobile Conversions
Total Search Tablet Action To Tablet Conversions
Total Signup Desktop Action To Desktop Conversions
Total Signup Desktop Action To Mobile Conversions
Total Signup Desktop Action To Tablet Conversions
Total Signup Mobile Action To Desktop Conversions
Total Signup Mobile Action To Mobile Conversions
Total Signup Mobile Action To Tablet Conversions
Total Signup Tablet Action To Desktop Conversions
Total Signup Tablet Action To Mobile Conversions
Total Signup Tablet Action To Tablet Conversions
Total View Category Desktop Action To Desktop Conversions
Total View Category Desktop Action To Mobile Conversions
Total View Category Desktop Action To Tablet Conversions
Total View Category Mobile Action To Desktop Conversions
Total View Category Mobile Action To Mobile Conversions
Total View Category Mobile Action To Tablet Conversions
Total View Category Tablet Action To Desktop Conversions
Total View Category Tablet Action To Mobile Conversions
Total View Category Tablet Action To Tablet Conversions
Total Watch Video Desktop Action To Desktop Conversions
Total Watch Video Desktop Action To Mobile Conversions
Total Watch Video Desktop Action To Tablet Conversions
Total Watch Video Mobile Action To Desktop Conversions
Total Watch Video Mobile Action To Mobile Conversions
Total Watch Video Mobile Action To Tablet Conversions
Total Watch Video Tablet Action To Desktop Conversions
Total Watch Video Tablet Action To Mobile Conversions
Total Watch Video Tablet Action To Tablet Conversions
Unknown desktop action -> desktop conversion
Unknown desktop action -> mobile conversion
Unknown desktop action -> tablet conversion
Unknown mobile action -> desktop conversion
Unknown mobile action -> mobile conversion
Unknown mobile action -> tablet conversion
Unknown tablet action -> desktop conversion
Unknown tablet action -> mobile conversion
Unknown tablet action -> tablet conversion
Value (App install)
Value (Category view)
Value (Lead)
Value (Page visit)
Value (Signup)
Value (Unknown)
Value (Watch video)
Value (Website search)
View-through conversions (Add to cart)
View-through conversions (App install)
View-through conversions (Checkout)
View-through conversions (Custom)
View-through conversions (Lead)
View-through conversions (Signup)
View-through conversions (Unknown)
View-through conversions (Watch video)
View-through conversions (Website search)
View-through order quantity (Checkout)
View-through order value (Checkout)
View-through value (Add to cart)
View-through value (App install)
View-through value (Category view)
View-through value (Custom)
View-through value (Lead)
View-through value (Page visit)
View-through value (Signup)
View-through value (Unknown)
View-through value (Watch video)
View-through value (Website search)
Offline Checkout ROAS
Total Offline Checkout
Total Offline Checkout Value
Web Checkout ROAS
Total Web Checkout
Total Web Checkout Value