Connect level

The level you select on connect determines what dimensions will be available in Funnel for a Pinterest data source.
These are your options:

  • Campaign

  • Ad Group (Campaign -> Ad Group)

  • Product Group (Campaign -> Ad Group -> Product Group) 

  • Pin Promotion (Campaign -> Ad Group -> Pin Promotion)

Dimensions

Available for all

  • Campaign ID

  • Campaign Managed Status

  • Campaign Name

  • Campaign Status

  • Objective

  • Advertiser ID

  • Advertiser Name

Available with "Ad Group"

  • Ad Group ID

  • Ad Group Name

  • Ad Group Status

Available with "Product Group"

  • Parent Product Group ID

Available with "Pin Promotion"

  • Pin Promotion ID

  • Pin Promotion Name

  • Pin Promotion Status

  • Pin Promotion Destination Url

Metrics

Available for all

  • Click-through conversions (Add to cart)

  • Click-through conversions (Category view)

  • Click-through conversions (Page visit)

  • Click-through value (Add to cart)

  • Conversion Quantity From Page Visit - Clicks

  • Conversion Quantity From Page Visit - Views

  • Conversion Quantity From Page Visits

  • Conversions

  • Earned engagements

  • Earned impressions

  • Earned Outbound Clicks

  • Earned Pin Clicks

  • Earned saves

  • Engagement conversions (Page visit)

  • Outbound Clicks (Paid Outbound Clicks + Earned Outbound Clicks)

  • Paid engagements

  • Paid impressions

  • Paid Outbound Clicks

  • Paid Pin Clicks

  • Paid saves

  • Spend

  • Total Conversion Quantity

  • Total Conversion Value

  • Total Conversions From Add To Cart Clicks

  • View-through conversions (Category view)

  • View-through conversions (Page visit)

Available with "Product Group"

  • Frequency 1 Day, Product Group

  • Reach 1 Day, Product Group

Available with "Campaign", "Ad Group" and "Pin Promotion"

  • App install desktop action -> desktop conversion

  • App install desktop action -> mobile conversion

  • App install desktop action -> tablet conversion

  • App install mobile action -> desktop conversion

  • App install mobile action -> mobile conversion

  • App install mobile action -> tablet conversion

  • App install tablet action -> desktop conversion

  • App install tablet action -> mobile conversion

  • App install tablet action -> tablet conversion

  • Buyable Pin In-App Checkout Value

  • Buyable Pin In-App Checkouts

  • Click-through conversions (App install)

  • Click-through conversions (Checkout)

  • Click-through conversions (Custom)

  • Click-through conversions (Lead)

  • Click-through conversions (Signup)

  • Click-through conversions (Unknown)

  • Click-through conversions (Watch video)

  • Click-through conversions (Website search)

  • Click-through order quantity (Checkout)

  • Click-through order value (Checkout)

  • Click-through value (App install)

  • Click-through value (Category view)

  • Click-through value (Custom)

  • Click-through value (Lead)

  • Click-through value (Page visit)

  • Click-through value (Signup)

  • Click-through value (Unknown)

  • Click-through value (Watch video)

  • Click-through value (Website search)

  • Conversion Quantity From Add To Cart

  • Conversion Quantity From Custom

  • Conversion Quantity From Custom - Clicks

  • Conversion Quantity From Custom - Engagements

  • Conversion Quantity From Custom - Views

  • Conversion Quantity From Lead

  • Conversion Quantity From Search

  • Conversion Quantity From Signup

  • Conversion Quantity From Signup - Clicks

  • Conversion Quantity From Signup - Engagements

  • Conversion Quantity From Signup - Views

  • Conversion Quantity From View Category

  • Conversion Quantity From Watch Video

  • Conversion quantity from unknown - clicks

  • Conversion quantity from unknown - engagements

  • Conversion quantity from unknown - views

  • Conversions (Add to cart)

  • Conversions (App install)

  • Conversions (Category view)

  • Conversions (Checkout)

  • Conversions (Custom)

  • Conversions (Lead)

  • Conversions (Page visit)

  • Conversions (Signup)

  • Conversions (Unknown)

  • Conversions (Watch video)

  • Conversions (Website search)

  • Earned closeups

  • Earned saves

  • Earned video starts

  • Earned video views

  • Earned video watched at 100%

  • Earned video watched at 25%

  • Earned video watched at 50%

  • Earned video watched at 75%

  • Earned video watched at 95%

  • Earned video watched for 3 seconds

  • Engagement conversions (Add to cart)

  • Engagement conversions (App install)

  • Engagement conversions (Category view)

  • Engagement conversions (Checkout)

  • Engagement conversions (Custom)

  • Engagement conversions (Lead)

  • Engagement conversions (Signup)

  • Engagement conversions (Unknown)

  • Engagement conversions (Watch video)

  • Engagement conversions (Website search)

  • Engagement order quantity (Checkout)

  • Engagement order value (Checkout)

  • Engagement value (Add to cart)

  • Engagement value (App install)

  • Engagement value (Category view)

  • Engagement value (Custom)

  • Engagement value (Lead)

  • Engagement value (Page visit)

  • Engagement value (Signup)

  • Engagement value (Unknown)

  • Engagement value (Watch video)

  • Engagement value (Website search)

  • Frequency 1 Day, Campaign (Only available on Campaign level)

  • Frequency 1 Day, Ad Group (Only available on Ad Group level)

  • Frequency 1 Day, Pin Promotion (Only available on Pin Promotion level)

  • Installs from earned activity

  • Installs from earned clicks

  • Installs from paid clicks

  • Installs from paid closeups & saves

  • Installs from views on paid promotion

  • Installs resulting from Earned Close Ups & Saves

  • Installs resulting from views on Earned promotions

  • Order quantity (Checkout)

  • Order value (Checkout)

  • Paid closeups

  • Paid video starts

  • Paid video views

  • Paid video watched at 100%

  • Paid video watched at 25%

  • Paid video watched at 50%

  • Paid video watched at 75%

  • Paid video watched at 95%

  • Paid video watched for 3 seconds

  • Reach 1 Day, Campaign (Only available on Campaign level)

  • Reach 1 Day, Ad Group (Only available on Ad Group level)

  • Reach 1 Day, Pin Promotion (Only available on Pin Promotion level)

  • Sum of installs from paid activity

  • Total Add To Cart Desktop Action To Desktop Conversions

  • Total Add To Cart Desktop Action To Mobile Conversions

  • Total Add To Cart Desktop Action To Tablet Conversions

  • Total Add To Cart Mobile Action To Desktop Conversions

  • Total Add To Cart Mobile Action To Mobile Conversions

  • Total Add To Cart Mobile Action To Tablet Conversions

  • Total Add To Cart Tablet Action To Desktop Conversions

  • Total Add To Cart Tablet Action To Mobile Conversions

  • Total Add To Cart Tablet Action To Tablet Conversions

  • Total Checkout Desktop Action To Desktop Conversions

  • Total Checkout Desktop Action To Mobile Conversions

  • Total Checkout Desktop Action To Tablet Conversions

  • Total Checkout Mobile Action To Desktop Conversions

  • Total Checkout Mobile Action To Mobile Conversions

  • Total Checkout Mobile Action To Tablet Conversions

  • Total Checkout Tablet Action To Desktop Conversions

  • Total Checkout Tablet Action To Mobile Conversions

  • Total Checkout Tablet Action To Tablet Conversions

  • Total Conversions From Add To Cart Engagements

  • Total Conversions From Add To Cart Views

  • Total Conversions From Lead Clicks

  • Total Conversions From Lead Engagements

  • Total Conversions From Lead Views

  • Total Conversions From Search Clicks

  • Total Conversions From Search Engagements

  • Total Conversions From Search Views

  • Total Conversions From View Category Clicks

  • Total Conversions From View Category Engagements

  • Total Conversions From View Category Views

  • Total Conversions From Watch Video Clicks

  • Total Conversions From Watch Video Engagements

  • Total Conversions From Watch Video Views

  • Total Custom Desktop Action To Desktop Conversions

  • Total Custom Desktop Action To Mobile Conversions

  • Total Custom Desktop Action To Tablet Conversions

  • Total Custom Mobile Action To Desktop Conversions

  • Total Custom Mobile Action To Mobile Conversions

  • Total Custom Mobile Action To Tablet Conversions

  • Total Custom Tablet Action To Desktop Conversions

  • Total Custom Tablet Action To Mobile Conversions

  • Total Custom Tablet Action To Tablet Conversions

  • Total Lead Desktop Action To Desktop Conversions

  • Total Lead Desktop Action To Mobile Conversions

  • Total Lead Desktop Action To Tablet Conversions

  • Total Lead Mobile Action To Desktop Conversions

  • Total Lead Mobile Action To Mobile Conversions

  • Total Lead Mobile Action To Tablet Conversions

  • Total Lead Tablet Action To Desktop Conversions

  • Total Lead Tablet Action To Mobile Conversions

  • Total Lead Tablet Action To Tablet Conversions

  • Total Onsite Checkouts

  • Total Page Visit Desktop Action To Desktop Conversions

  • Total Page Visit Desktop Action To Mobile Conversions

  • Total Page Visit Desktop Action To Tablet Conversions

  • Total Page Visit Mobile Action To Desktop Conversions

  • Total Page Visit Mobile Action To Mobile Conversions

  • Total Page Visit Mobile Action To Tablet Conversions

  • Total Page Visit Tablet Action To Desktop Conversions

  • Total Page Visit Tablet Action To Mobile Conversions

  • Total Page Visit Tablet Action To Tablet Conversions

  • Total Search Desktop Action To Desktop Conversions

  • Total Search Desktop Action To Mobile Conversions

  • Total Search Desktop Action To Tablet Conversions

  • Total Search Mobile Action To Desktop Conversions

  • Total Search Mobile Action To Mobile Conversions

  • Total Search Mobile Action To Tablet Conversions

  • Total Search Tablet Action To Desktop Conversions

  • Total Search Tablet Action To Mobile Conversions

  • Total Search Tablet Action To Tablet Conversions

  • Total Signup Desktop Action To Desktop Conversions

  • Total Signup Desktop Action To Mobile Conversions

  • Total Signup Desktop Action To Tablet Conversions

  • Total Signup Mobile Action To Desktop Conversions

  • Total Signup Mobile Action To Mobile Conversions

  • Total Signup Mobile Action To Tablet Conversions

  • Total Signup Tablet Action To Desktop Conversions

  • Total Signup Tablet Action To Mobile Conversions

  • Total Signup Tablet Action To Tablet Conversions

  • Total View Category Desktop Action To Desktop Conversions

  • Total View Category Desktop Action To Mobile Conversions

  • Total View Category Desktop Action To Tablet Conversions

  • Total View Category Mobile Action To Desktop Conversions

  • Total View Category Mobile Action To Mobile Conversions

  • Total View Category Mobile Action To Tablet Conversions

  • Total View Category Tablet Action To Desktop Conversions

  • Total View Category Tablet Action To Mobile Conversions

  • Total View Category Tablet Action To Tablet Conversions

  • Total Watch Video Desktop Action To Desktop Conversions

  • Total Watch Video Desktop Action To Mobile Conversions

  • Total Watch Video Desktop Action To Tablet Conversions

  • Total Watch Video Mobile Action To Desktop Conversions

  • Total Watch Video Mobile Action To Mobile Conversions

  • Total Watch Video Mobile Action To Tablet Conversions

  • Total Watch Video Tablet Action To Desktop Conversions

  • Total Watch Video Tablet Action To Mobile Conversions

  • Total Watch Video Tablet Action To Tablet Conversions

  • Unknown desktop action -> desktop conversion

  • Unknown desktop action -> mobile conversion

  • Unknown desktop action -> tablet conversion

  • Unknown mobile action -> desktop conversion

  • Unknown mobile action -> mobile conversion

  • Unknown mobile action -> tablet conversion

  • Unknown tablet action -> desktop conversion

  • Unknown tablet action -> mobile conversion

  • Unknown tablet action -> tablet conversion

  • Value (App install)

  • Value (Category view)

  • Value (Lead)

  • Value (Page visit)

  • Value (Signup)

  • Value (Unknown)

  • Value (Watch video)

  • Value (Website search)

  • View-through conversions (Add to cart)

  • View-through conversions (App install)

  • View-through conversions (Checkout)

  • View-through conversions (Custom)

  • View-through conversions (Lead)

  • View-through conversions (Signup)

  • View-through conversions (Unknown)

  • View-through conversions (Watch video)

  • View-through conversions (Website search)

  • View-through order quantity (Checkout)

  • View-through order value (Checkout)

  • View-through value (Add to cart)

  • View-through value (App install)

  • View-through value (Category view)

  • View-through value (Custom)

  • View-through value (Lead)

  • View-through value (Page visit)

  • View-through value (Signup)

  • View-through value (Unknown)

  • View-through value (Watch video)

  • View-through value (Website search)

  • Offline Checkout ROAS

  • Total Offline Checkout

  • Total Offline Checkout Value

  • Web Checkout ROAS

  • Total Web Checkout

  • Total Web Checkout Value

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