The LinkedIn Organic connector supports four report choices:
Follower metrics
In the Follower metric report, you can choose between:
The Daily Follows report
This report shows how many followers your account has gained per day, and therefore only has "Date" as a dimension. The retention period for the data is 12 months. Data for the last 2 days is not available due to limitations in the LinkedIn API.
The metric that is included in the report is:
Followers Gained:
The change in the number of organic followers per day.
The Total Followers report
This report shows how many followers your LinkedIn page has at the time of the import. Note that the report only fetches today's data, i.e. historical data is only available as far back as the day you connected the source.
The metric that is included in the report is:
Followers:
The current number of followers.
The Follower Demographic report
This report provides a daily snapshot of LinkedIn Page followers belonging to a chosen demographic. Note that the report only fetches today's data, i.e. historical data is only available as far back as the day you connected the source.
One of the following "Breakdown" dimensions is included in the report:
Staff Count Range
Function
Association type
Seniority
Country
Market Area
Industry
The metric that is included in the report is:
Followers:
The current number of followers for each demographic breakdown.
Page view metrics
The metrics that are included in the report are:
About Page Views:
Total number of views on about page.All Desktop Page Views:
Total number of desktop page views.All Mobile Page Views:
Total number of mobile page views.All Page Views:
Total number of page views.Careers Page Views:
Number of desktop views on careers page.Desktop About Jobs Views:
Number of desktop views on jobs page.Desktop About Page Views:
Number of desktop views on about page.Desktop Careers Page Views:
Number of desktop views on career page.Desktop Insights Page Views:
Number of desktop views on insights page.Desktop Life At Page Views:
Number of desktop views on life at page.Desktop Overview Page Views:
Number of desktop views on overview page.Desktop People Page Views:
Number of desktop views on people page.Insights Page Views:
Total number of views on insights page.Jobs Page Views:
Total number of views on jobs page.Life At Page Views:
Total number of views on life at page.Mobile About Jobs Views:
Number of mobile views on jobs page.Mobile About Page Views:
Number of mobile views on about page.Mobile Careers Page Views
Number of desktop views on Careers Page.
Mobile Insights Page Views:
Number of mobile views on insights page.Mobile Life At Page Views:
Number of mobile views on life at page.Mobile Overview Page Views:
Number of mobile views on overview page.Mobile People Page Views:
Number of mobile views on people page.Overview Page Views:
Total number of views on overview page.People Page Views:
Total number of views on people page.
Update metrics
Totals report
This report will have the rolled-up totals for all updates taken together.
β
βNote that because of limitations from LinkedIn's API, the retention period for the Update metrics report is 365 days.
The metrics that are included in the report are:
Update CTR:
The click through rate of an update.
Update Clicks:
The number of clicks on an update.Update Comments:
The number of comments on an update.Update Engagement Rate:
The engagement rate of an update.Update Impressions:
The number of impressions of an update.Update Likes:
The number of likes of an update.Update Shares:
The number of shares of an update.Reach
The total reach for all updates
Frequency
The average number of times each person interacted with your posts. This is a Funnel-derived metric
Lifetime metrics
Per update
Dimensions:
Content Type
Post Content
Post link
Post Link URL
Post Title
Post URN ID
Posted Date
Thumbnail URL
Metrics:
Clicks
Comments
CTR
Engagement Rate
Impressions
Likes
Shares
Per video
Dimensions:
Content Type
Author
Created Time
First Published Time
Last Modified Time
Lifecycle State
Video ID
Video Post URL
Video Text
Visibility
Metrics:
Clicks (Video)
Comments (Video)
Impressions (Video)
Shares (Video)
Time Watched
Time watched for video views
Viewers
Views (Video)
Date attribution
The date is set to the create date, i.e. when the LinkedIn update/video was posted. This means that the data will be updated on every download.
