Available reports
The LinkedIn Organic connector provides five distinct reports to help you track everything from high-level page performance to granular post analytics.
Report | Description |
Best for page performance
Provides high-level page views and visitor statistics aggregated at the page level. | |
Legacy / Totals
Provides account-level data. | |
Best for audience growth
Tracks follower gains and demographics over time. | |
Best for post analysis
Contains Per Update and Per Video report types. Downloads the total accumulated stats for every post/video. Data is attributed to the Created Date. | |
Best for day-by-day tracking
Contains Per Update and Per Video report types. Calculates the daily change (delta) in views. |
Follower metrics
In the Follower metric report, you can choose between:
The Daily Follows report
This report shows how many followers your account has gained per day, and therefore only has "Date" as a dimension. The retention period for the data is 12 months. Data for the last 2 days is not available due to limitations in the LinkedIn API.
The metric that is included in the report is:
Followers Gained:
The change in the number of organic followers per day.
The Total Followers report
This report shows how many followers your LinkedIn page has at the time of the import. Note that the report only fetches today's data, i.e. historical data is only available as far back as the day you connected the source.
The metric that is included in the report is:
Followers:
The current number of followers.
The Follower Demographic report
This report provides a daily snapshot of LinkedIn Page followers belonging to a chosen demographic. Note that the report only fetches today's data, i.e. historical data is only available as far back as the day you connected the source.
One of the following "Breakdown" dimensions is included in the report:
Staff Count Range
Function
Association type
Seniority
Country
Market Area
Industry
The metric that is included in the report is:
Followers:
The current number of followers for each demographic breakdown.
Page view metrics
The metrics that are included in the report are:
About Page Views:
Total number of views on about page.All Desktop Page Views:
Total number of desktop page views.All Mobile Page Views:
Total number of mobile page views.All Page Views:
Total number of page views.Careers Page Views:
Number of desktop views on careers page.Desktop About Jobs Views:
Number of desktop views on jobs page.Desktop About Page Views:
Number of desktop views on about page.Desktop Careers Page Views:
Number of desktop views on career page.Desktop Insights Page Views:
Number of desktop views on insights page.Desktop Life At Page Views:
Number of desktop views on life at page.Desktop Overview Page Views:
Number of desktop views on overview page.Desktop People Page Views:
Number of desktop views on people page.Insights Page Views:
Total number of views on insights page.Jobs Page Views:
Total number of views on jobs page.Life At Page Views:
Total number of views on life at page.Mobile About Jobs Views:
Number of mobile views on jobs page.Mobile About Page Views:
Number of mobile views on about page.Mobile Careers Page Views
Number of desktop views on Careers Page.
Mobile Insights Page Views:
Number of mobile views on insights page.Mobile Life At Page Views:
Number of mobile views on life at page.Mobile Overview Page Views:
Number of mobile views on overview page.Mobile People Page Views:
Number of mobile views on people page.Overview Page Views:
Total number of views on overview page.People Page Views:
Total number of views on people page.
Update metrics
Totals report
This report will have the rolled-up totals for all updates taken together.
Note that because of limitations from LinkedIn's API, the retention period for the Update metrics report is 365 days.
The metrics that are included in the report are:
Update CTR:
The click through rate of an update.
Update Clicks:
The number of clicks on an update.Update Comments:
The number of comments on an update.Update Engagement Rate:
The engagement rate of an update.Update Impressions:
The number of impressions of an update.Update Likes:
The number of likes of an update.Update Shares:
The number of shares of an update.Reach
The total reach for all updates
Frequency
The average number of times each person interacted with your posts. This is a Funnel-derived metric
Lifetime metrics
Per update
Dimensions:
Content Type
Created Time
Note: Data is aggregated based on Created Time, even for scheduled posts. Use First Published Time to see when the post went live.First Published Time
Post Content
Post link
Post Link URL
Post Title
Post URN ID
Posted Date
Thumbnail URL
Metrics:
Clicks
Comments
CTR
Engagement Rate
Impressions
Likes
Shares
Per video
Dimensions:
Content Type
Author
Created Time
Note: Data is aggregated based on Created Time, even for scheduled videos. Use First Published Time to see when the video went live.First Published Time
Last Modified Time
Lifecycle State
Video ID
Video Post URL
Video Text
Visibility
Metrics:
Clicks (Video)
Comments (Video)
Impressions (Video)
Shares (Video)
Time Watched
Time watched for video views
Viewers
Views (Video)
Date attribution
The date is set to the create date, i.e. when the LinkedIn update/video was posted. This means that the data will be updated on every download.
Daily metrics
Calculates the daily performance by substracting yesterday's saved value from today's value, which is a delta calculation.
The Daily metrics report supports the following report types:
Per Update
Per Video
The Daily metrics report relies on capturing data day-by-day to calculate the delta. If a data download fails, for example, due to a disconnected token or API error, for a specific day, the daily value for that day cannot be calculated later. This will result in a permanent gap in your data.
Change history
Deprecated Per update report type in Update metrics report
From 19 Dec, 2025, we are deprecating the Per update report type in the Update metrics report. If you used this report type in your data source and see an error, connect to a new data source with the new Per update report type from one of the following reports according to the kind of metrics you want:
Lifetime metrics report
Daily metrics report
Deprecated Video metrics report
From 19 Dec, 2025, we are deprecating the Video metrics report and the existing data sources using this report. If you used this report type in your data source and see an error, connect to a new data source with the new Per video report from one of the following reports according to the kind of metrics you want:
Lifetime metrics report
Daily metrics report