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What data can I get from LinkedIn Organic?
What data can I get from LinkedIn Organic?

Linkedin Organic dimensions and metrics in Funnel

Mikael Svensson avatar
Written by Mikael Svensson
Updated over 6 months ago

The LinkedIn Organic connector supports four report choices:

Follower metrics

In the Follower metric report, you can choose between:

Daily Follows

Total Followers


The Daily Follows report

This report shows how many followers your account has gained per day, and therefore only has "Date" as a dimension. The retention period for the data is 12 months. Data for the last 2 days is not available due to limitations in the LinkedIn API.


The metric that is included in the report is:

  • Followers Gained:
    The change in the number of organic followers per day.

The Total Followers report

This report shows how many followers your LinkedIn page has at the time of the import. Note that the report only fetches today's data, i.e. historical data is only available as far back as the day you connected the source.

The metric that is included in the report is:

  • Followers:
    The current number of followers.

The Follower Demographic report

This report provides a daily snapshot of LinkedIn Page followers belonging to a chosen demographic. Note that the report only fetches today's data, i.e. historical data is only available as far back as the day you connected the source.

One of the following "Breakdown" dimensions is included in the report:

  • Staff Count Range

  • Function

  • Association type

  • Seniority

  • Country

  • Market Area

  • Industry

The metric that is included in the report is:

  • Followers:
    The current number of followers for each demographic breakdown.

Page view metrics

The metrics that are included in the report are:

  • About Page Views:
    Total number of views on about page.

  • All Desktop Page Views:
    Total number of desktop page views.

  • All Mobile Page Views:
    Total number of mobile page views.

  • All Page Views:
    Total number of page views.

  • Careers Page Views:
    Number of desktop views on careers page.

  • Desktop About Jobs Views:
    Number of desktop views on jobs page.

  • Desktop About Page Views:
    Number of desktop views on about page.

  • Desktop Careers Page Views:
    Number of desktop views on career page.

  • Desktop Insights Page Views:
    Number of desktop views on insights page.

  • Desktop Life At Page Views:
    Number of desktop views on life at page.

  • Desktop Overview Page Views:
    Number of desktop views on overview page.

  • Desktop People Page Views:
    Number of desktop views on people page.

  • Insights Page Views:
    Total number of views on insights page.

  • Jobs Page Views:
    Total number of views on jobs page.

  • Life At Page Views:
    Total number of views on life at page.

  • Mobile About Jobs Views:
    Number of mobile views on jobs page.

  • Mobile About Page Views:
    Number of mobile views on about page.

  • Mobile Careers Page Views

    Number of desktop views on Careers Page.

  • Mobile Insights Page Views:
    Number of mobile views on insights page.

  • Mobile Life At Page Views:
    Number of mobile views on life at page.

  • Mobile Overview Page Views:
    Number of mobile views on overview page.

  • Mobile People Page Views:
    Number of mobile views on people page.

  • Overview Page Views:
    Total number of views on overview page.

  • People Page Views:
    Total number of views on people page.

Update metrics

In the update metric report you can choose to have the metrics broken down by each update or to have the rolled-up totals for all updates taken together.
Note that video updates are not included in the "Per Update" report, therefore metrics in the "Totals" report will sum up to the "Video" report + "Per Update" report. Also note that small discrepancies between Funnel and LinkedIn's UI may occur in the "Per Update" report because some updates are not included when fetching data from the API.
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​Note that because of limitations from LinkedIn's API, the retention period for the Update reports is 365 days.

When choosing the the Update Metrics - Totals level, the following metrics are included:

  • Update CTR:

    The click through rate of an update.

  • Update Clicks:
    The number of clicks on an update.

  • Update Comments:
    The number of comments on an update.

  • Update Engagement Rate:
    The engagement rate of an update.

  • Update Impressions:
    The number of impressions of an update.

  • Update Likes:
    The number of likes of an update.

  • Update Shares:
    The number of shares of an update.

  • Reach

    The total reach for all updates

  • Frequency

    The average number of times each person interacted with your posts. This is a Funnel-derived metric


If you chose the Update Metrics - Per update level it includes the following dimensions:

  • Update ID:
    LinkedIn ID of an update.

  • Update Name:
    The name of an update.

  • Update Content
    The text content of an update.

  • Update Posted Date:
    The date when an update was posted.

  • Update URL:
    URL of an LinkedIn update.

  • Update Thumbnail URL:
    The Thumbnail URL of an update.

  • Share Media Category:
    The type of media contained within the media field of the update.

  • Post Link URL

    The URL a post is linked to.

And the following metrics:

  • Update CTR:
    The click through rate of an update.

  • Update Clicks:
    The number of clicks on an update.

  • Update Comments:
    The number of comments on an update.

  • Update Engagement Rate:
    The engagement rate of an update.

  • Update Impressions:
    The number of impressions of an update.

  • Update Likes:
    The number of likes of an update.

  • Update Shares:
    The number of shares of an update.

Video Metrics

Please note that due to limitations from LinkedIn's API, we can only provide 6 months of historical data for Video Metrics.

The Video Metrics report have the following dimensions:

  • Id:
    LinkedIn ID of a video post.

  • Lifecycle State:
    The state of a video post.

  • Visibility:
    The visibility restrictions on a video post.

  • Share Media Category:
    The type of media contained within the media field of the update.

  • Author:
    The Urn of the author of a video post.

  • Created Time:
    The timestamp of when a video post was created.

  • Origin:
    What platform a video post originated from.

  • First Publish Time:
    The time at which a video post was first published.

  • Last Modified Time:
    The time at which a video post was last modified.

  • Text:
    A describing text for a video.

  • Video Post URL:
    The URL to the video post

And the following metrics:

  • Video Impressions:
    Number of impressions on a video post.

  • Video Likes:
    Number of likes on a video post.

  • Video Shares:
    Number of shares on a video post.

  • Video Comments:
    Number of comments on a video post.

  • Video Clicks:
    Number of clicks on a video post.

  • Time Watched:
    The time a video was watched in seconds*.

  • Time Watched For Video Views:
    The time watched in seconds* for video play-pause cycles that are at least 3 seconds.

  • Video View:
    Number of views on a video post.

  • Viewer:
    Numbers of unique viewers who made engaged plays on a video.

* Duration metrics in seconds are displayed in the format HH:MM:SS.

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