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What data can I get from LinkedIn Organic?

Linkedin Organic dimensions and metrics in Funnel

Updated over a week ago

The LinkedIn Organic connector supports four report choices:

Follower metrics

In the Follower metric report, you can choose between:


The Daily Follows report

This report shows how many followers your account has gained per day, and therefore only has "Date" as a dimension. The retention period for the data is 12 months. Data for the last 2 days is not available due to limitations in the LinkedIn API.


The metric that is included in the report is:

  • Followers Gained:
    The change in the number of organic followers per day.

The Total Followers report

This report shows how many followers your LinkedIn page has at the time of the import. Note that the report only fetches today's data, i.e. historical data is only available as far back as the day you connected the source.

The metric that is included in the report is:

  • Followers:
    The current number of followers.

The Follower Demographic report

This report provides a daily snapshot of LinkedIn Page followers belonging to a chosen demographic. Note that the report only fetches today's data, i.e. historical data is only available as far back as the day you connected the source.

One of the following "Breakdown" dimensions is included in the report:

  • Staff Count Range

  • Function

  • Association type

  • Seniority

  • Country

  • Market Area

  • Industry

The metric that is included in the report is:

  • Followers:
    The current number of followers for each demographic breakdown.

Page view metrics

The metrics that are included in the report are:

  • About Page Views:
    Total number of views on about page.

  • All Desktop Page Views:
    Total number of desktop page views.

  • All Mobile Page Views:
    Total number of mobile page views.

  • All Page Views:
    Total number of page views.

  • Careers Page Views:
    Number of desktop views on careers page.

  • Desktop About Jobs Views:
    Number of desktop views on jobs page.

  • Desktop About Page Views:
    Number of desktop views on about page.

  • Desktop Careers Page Views:
    Number of desktop views on career page.

  • Desktop Insights Page Views:
    Number of desktop views on insights page.

  • Desktop Life At Page Views:
    Number of desktop views on life at page.

  • Desktop Overview Page Views:
    Number of desktop views on overview page.

  • Desktop People Page Views:
    Number of desktop views on people page.

  • Insights Page Views:
    Total number of views on insights page.

  • Jobs Page Views:
    Total number of views on jobs page.

  • Life At Page Views:
    Total number of views on life at page.

  • Mobile About Jobs Views:
    Number of mobile views on jobs page.

  • Mobile About Page Views:
    Number of mobile views on about page.

  • Mobile Careers Page Views

    Number of desktop views on Careers Page.

  • Mobile Insights Page Views:
    Number of mobile views on insights page.

  • Mobile Life At Page Views:
    Number of mobile views on life at page.

  • Mobile Overview Page Views:
    Number of mobile views on overview page.

  • Mobile People Page Views:
    Number of mobile views on people page.

  • Overview Page Views:
    Total number of views on overview page.

  • People Page Views:
    Total number of views on people page.

Update metrics

Totals report

This report will have the rolled-up totals for all updates taken together.
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​Note that because of limitations from LinkedIn's API, the retention period for the Update metrics report is 365 days.

The metrics that are included in the report are:

  • Update CTR:

    The click through rate of an update.

  • Update Clicks:
    The number of clicks on an update.

  • Update Comments:
    The number of comments on an update.

  • Update Engagement Rate:
    The engagement rate of an update.

  • Update Impressions:
    The number of impressions of an update.

  • Update Likes:
    The number of likes of an update.

  • Update Shares:
    The number of shares of an update.

  • Reach

    The total reach for all updates

  • Frequency

    The average number of times each person interacted with your posts. This is a Funnel-derived metric

Lifetime metrics

Per update

Dimensions:

  • Content Type

  • Post Content

  • Post link

  • Post Link URL

  • Post Title

  • Post URN ID

  • Posted Date

  • Thumbnail URL

Metrics:

  • Clicks

  • Comments

  • CTR

  • Engagement Rate

  • Impressions

  • Likes

  • Shares

Per video

Dimensions:

  • Content Type

  • Author

  • Created Time

  • First Published Time

  • Last Modified Time

  • Lifecycle State

  • Video ID

  • Video Post URL

  • Video Text

  • Visibility

Metrics:

  • Clicks (Video)

  • Comments (Video)

  • Impressions (Video)

  • Shares (Video)

  • Time Watched

  • Time watched for video views

  • Viewers

  • Views (Video)

Date attribution

The date is set to the create date, i.e. when the LinkedIn update/video was posted. This means that the data will be updated on every download.

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