Dimensions

  • Business Alias: Business alias of the Yelp business.
  • Business ID: The business ID of the Yelp business.
  • Business Name: Business name of the Yelp business.
  • City: City of the Yelp business.
  • Country: Country of the Yelp business.
  • Currency
  • Program ID: Program ID of the Yelp Ads program.
  • State: State of the Yelp business.
  • ZIP Code: ZIP code of the Yelp business.

Metrics

  • Ad Cost: Cost of Ad when billed.
  • Ad Driven Calls: Number of phone calls initiated from the Yelp business profile that can be attributed to an Ad impression.
  • Ad Driven Clicks to Website: Number of clicks to the business URL from the Yelp business profile that can be attributed to an Ad impression.
  • Ad Driven Deals Sold: Number of deals sold that can be attributed to an Ad impression.
  • Ad Driven Directions and Map Views: Number of direction and map views from the Yelp business profile that can be attributed to an Ad impression.
  • Ad Driven Messages To Business: Number of messages sent to a business, including messages sent through Request a Quote that can be attributed to an Ad impression.
  • Ad Driven Mobile Check-Ins: Number of mobile check-ins from the Yelp business profile that can be attributed to an Ad impression.
  • Ad Driven Online Reservations: Number of Yelp Reservations and Yelp Nowait bookings through Yelp that can be attributed to an Ad impression.
  • Ad Driven Total Call to Action Clicks: Number of Call-to-Action clicks that can be attributed to an Ad impression.
  • Ad Driven User Uploaded Photos: Number of user generated photos added to the Yelp business profile that can be attributed to an Ad impression.
  • Ad Driven Yelp Bookmarks: Number of times a business has been bookmarked by users that can be attributed to an Ad impression.
  • Billed Ad Clicks: Number of clicks from a billed impression.
  • Billed Ad Impressions: Number of times Ad is displayed and will be billed.
  • Calls Tracked: Number of calls tracked.
  • Check-Ins: Number of mobile check-ins from the Yelp business profile.
  • Clicks to Website: Number of clicks to the business URL from the Yelp business profile.
  • Deals Sold: Number of deals sold.
  • Desktop Appearances in Seacrh: Number of times a business appeared in search on desktop devices.
  • Desktop Call to Action Clicks: Number of Call-to-Action clicks on desktop devices.
  • Desktop Page Views: Number of page views on desktop devices.
  • Directions and Map Views: Number of direction and map views from the Yelp business profile.
  • Messages to Business: Number of messages sent to a business, including messages sent through Request a Quote.
  • Mobile Appearances in Search: Number of times a business appeared in search on mobile devices.
  • Mobile Call to Action Clicks: Number of Call-to-Action clicks on mobile devices.
  • Mobile Calls: Number of phone calls initiated from the Yelp business profile.
  • Mobile Page Views: Number of page views on mobile devices.
  • Number of User Uploaded Photos: Number of user generated photos added to the Yelp business profile.
  • Online Bookings: Number of online bookings.
  • Online Orders: Number of online orders.
  • Total Page Views: Number of total page views on desktop and mobile devices.
  • Yelp Bookmarks: Number of times a business has been bookmarked by users.
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