Business Alias – Business alias of the Yelp business.

Business ID – The business ID of the Yelp business.

Business Name – Business name of the Yelp business.

City – City of the Yelp business.

Country – Country of the Yelp business.

Program ID – Program ID of the Yelp Ads program.

State – State of the Yelp business.

ZIP Code – ZIP code of the Yelp business.

Ad Cost – Cost of Ad when billed.

Ad Driven Calls – Number of phone calls initiated from the Yelp business profile that can be attributed to an Ad impression.

Ad Driven Clicks to Website – Number of clicks to the business URL from the Yelp business profile that can be attributed to an Ad impression.

Ad Driven Deals Sold – Number of deals sold that can be attributed to an Ad impression.

Ad Driven Directions and Map Views – Number of direction and map views from the Yelp business profile that can be attributed to an Ad impression.

Ad Driven Messages To Business – Number of messages sent to a business, including messages sent through Request a Quote that can be attributed to an Ad impression.

Ad Driven Mobile Check-Ins – Number of mobile check-ins from the Yelp business profile that can be attributed to an Ad impression.

Ad Driven Online Reservations – Number of Yelp Reservations and Yelp Nowait bookings through Yelp that can be attributed to an Ad impression.

Ad Driven Total Call to Action Clicks – Number of Call-to-Action clicks that can be attributed to an Ad impression.

Ad Driven User Uploaded Photos – Number of user generated photos added to the Yelp business profile that can be attributed to an Ad impression.

Ad Driven Yelp Bookmarks – Number of times a business has been bookmarked by users that can be attributed to an Ad impression.

Billed Ad Clicks – Number of clicks from a billed impression.

Billed Ad Impressions – Number of times Ad is displayed and will be billed.

Calls Tracked – Number of calls tracked.

Check-Ins – Number of mobile check-ins from the Yelp business profile.

Clicks to Website – Number of clicks to the business URL from the Yelp business profile.

Deals Sold – Number of deals sold.

Desktop Appearances in Seacrh – Number of times a business appeared in search on desktop devices.

Desktop Call to Action Clicks – Number of Call-to-Action clicks on desktop devices.

Desktop Page Views – Number of page views on desktop devices.

Directions and Map Views – Number of direction and map views from the Yelp business profile.

Messages to Business – Number of messages sent to a business, including messages sent through Request a Quote.

Mobile Appearances in Search – Number of times a business appeared in search on mobile devices.

Mobile Call to Action Clicks – Number of Call-to-Action clicks on mobile devices.

Mobile Calls – Number of phone calls initiated from the Yelp business profile.

Mobile Page Views – Number of page views on mobile devices.

Number of User Uploaded Photos – Number of user generated photos added to the Yelp business profile.

Online Bookings – Number of online bookings.

Online Orders – Number of online orders.

Total Page Views – Number of total page views on desktop and mobile devices.

Yelp Bookmarks – Number of times a business has been bookmarked by users.