Dimensions
Business Alias – Business alias of the Yelp business.
Business ID – The business ID of the Yelp business.
Business Name – Business name of the Yelp business.
City – City of the Yelp business.
Country – Country of the Yelp business.
Currency
Program ID – Program ID of the Yelp Ads program.
State – State of the Yelp business.
ZIP Code – ZIP code of the Yelp business.
Metrics
Ad Cost – Cost of Ad when billed.
Ad Driven Calls – Number of phone calls initiated from the Yelp business profile that can be attributed to an Ad impression.
Ad Driven Clicks to Website – Number of clicks to the business URL from the Yelp business profile that can be attributed to an Ad impression.
Ad Driven Deals Sold – Number of deals sold that can be attributed to an Ad impression.
Ad Driven Directions and Map Views – Number of direction and map views from the Yelp business profile that can be attributed to an Ad impression.
Ad Driven Messages To Business – Number of messages sent to a business, including messages sent through Request a Quote that can be attributed to an Ad impression.
Ad Driven Mobile Check-Ins – Number of mobile check-ins from the Yelp business profile that can be attributed to an Ad impression.
Ad Driven Online Reservations – Number of Yelp Reservations and Yelp Nowait bookings through Yelp that can be attributed to an Ad impression.
Ad Driven Total Call to Action Clicks – Number of Call-to-Action clicks that can be attributed to an Ad impression.
Ad Driven User Uploaded Photos – Number of user generated photos added to the Yelp business profile that can be attributed to an Ad impression.
Ad Driven Yelp Bookmarks – Number of times a business has been bookmarked by users that can be attributed to an Ad impression.
Billed Ad Clicks – Number of clicks from a billed impression.
Billed Ad Impressions – Number of times Ad is displayed and will be billed.
Calls Tracked – Number of calls tracked.
Check-Ins – Number of mobile check-ins from the Yelp business profile.
Clicks to Website – Number of clicks to the business URL from the Yelp business profile.
Deals Sold – Number of deals sold.
Desktop Appearances in Seacrh – Number of times a business appeared in search on desktop devices.
Desktop Call to Action Clicks – Number of Call-to-Action clicks on desktop devices.
Desktop Page Views – Number of page views on desktop devices.
Directions and Map Views – Number of direction and map views from the Yelp business profile.
Messages to Business – Number of messages sent to a business, including messages sent through Request a Quote.
Mobile Appearances in Search – Number of times a business appeared in search on mobile devices.
Mobile Call to Action Clicks – Number of Call-to-Action clicks on mobile devices.
Mobile Calls – Number of phone calls initiated from the Yelp business profile.
Mobile Page Views – Number of page views on mobile devices.
Number of User Uploaded Photos – Number of user generated photos added to the Yelp business profile.
Online Bookings – Number of online bookings.
Online Orders – Number of online orders.
Total Page Views – Number of total page views on desktop and mobile devices.
Yelp Bookmarks – Number of times a business has been bookmarked by users.