Dimensions

  • Business Alias – Business alias of the Yelp business.

  • Business ID – The business ID of the Yelp business.

  • Business Name – Business name of the Yelp business.

  • City – City of the Yelp business.

  • Country – Country of the Yelp business.

  • Currency

  • Program ID – Program ID of the Yelp Ads program.

  • State – State of the Yelp business.

  • ZIP Code – ZIP code of the Yelp business.

Metrics

  • Ad Cost – Cost of Ad when billed.

  • Ad Driven Calls – Number of phone calls initiated from the Yelp business profile that can be attributed to an Ad impression.

  • Ad Driven Clicks to Website – Number of clicks to the business URL from the Yelp business profile that can be attributed to an Ad impression.

  • Ad Driven Deals Sold – Number of deals sold that can be attributed to an Ad impression.

  • Ad Driven Directions and Map Views – Number of direction and map views from the Yelp business profile that can be attributed to an Ad impression.

  • Ad Driven Messages To Business – Number of messages sent to a business, including messages sent through Request a Quote that can be attributed to an Ad impression.

  • Ad Driven Mobile Check-Ins – Number of mobile check-ins from the Yelp business profile that can be attributed to an Ad impression.

  • Ad Driven Online Reservations – Number of Yelp Reservations and Yelp Nowait bookings through Yelp that can be attributed to an Ad impression.

  • Ad Driven Total Call to Action Clicks – Number of Call-to-Action clicks that can be attributed to an Ad impression.

  • Ad Driven User Uploaded Photos – Number of user generated photos added to the Yelp business profile that can be attributed to an Ad impression.

  • Ad Driven Yelp Bookmarks – Number of times a business has been bookmarked by users that can be attributed to an Ad impression.

  • Billed Ad Clicks – Number of clicks from a billed impression.

  • Billed Ad Impressions – Number of times Ad is displayed and will be billed.

  • Calls Tracked – Number of calls tracked.

  • Check-Ins – Number of mobile check-ins from the Yelp business profile.

  • Clicks to Website – Number of clicks to the business URL from the Yelp business profile.

  • Deals Sold – Number of deals sold.

  • Desktop Appearances in Seacrh – Number of times a business appeared in search on desktop devices.

  • Desktop Call to Action Clicks – Number of Call-to-Action clicks on desktop devices.

  • Desktop Page Views – Number of page views on desktop devices.

  • Directions and Map Views – Number of direction and map views from the Yelp business profile.

  • Messages to Business – Number of messages sent to a business, including messages sent through Request a Quote.

  • Mobile Appearances in Search – Number of times a business appeared in search on mobile devices.

  • Mobile Call to Action Clicks – Number of Call-to-Action clicks on mobile devices.

  • Mobile Calls – Number of phone calls initiated from the Yelp business profile.

  • Mobile Page Views – Number of page views on mobile devices.

  • Number of User Uploaded Photos – Number of user generated photos added to the Yelp business profile.

  • Online Bookings – Number of online bookings.

  • Online Orders – Number of online orders.

  • Total Page Views – Number of total page views on desktop and mobile devices.

  • Yelp Bookmarks – Number of times a business has been bookmarked by users.

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