What data can I get from Yelp?

Dimensions

• Business Alias: Business alias of the Yelp business.
• Business ID: The business ID of the Yelp business.
• Business Name: Business name of the Yelp business.
• City: City of the Yelp business.
• Country: Country of the Yelp business.
• Currency
• Program ID: Program ID of the Yelp Ads program.
• State: State of the Yelp business.
• ZIP Code: ZIP code of the Yelp business.

Metrics

• Ad Cost: Cost of Ad when billed.
• Ad Driven Calls: Number of phone calls initiated from the Yelp business profile that can be attributed to an Ad impression.
• Ad Driven Clicks to Website: Number of clicks to the business URL from the Yelp business profile that can be attributed to an Ad impression.
• Ad Driven Deals Sold: Number of deals sold that can be attributed to an Ad impression.
• Ad Driven Directions and Map Views: Number of direction and map views from the Yelp business profile that can be attributed to an Ad impression.
• Ad Driven Messages To Business: Number of messages sent to a business, including messages sent through Request a Quote that can be attributed to an Ad impression.
• Ad Driven Mobile Check-Ins: Number of mobile check-ins from the Yelp business profile that can be attributed to an Ad impression.
• Ad Driven Online Reservations: Number of Yelp Reservations and Yelp Nowait bookings through Yelp that can be attributed to an Ad impression.
• Ad Driven Total Call to Action Clicks: Number of Call-to-Action clicks that can be attributed to an Ad impression.
• Ad Driven User Uploaded Photos: Number of user generated photos added to the Yelp business profile that can be attributed to an Ad impression.
• Ad Driven Yelp Bookmarks: Number of times a business has been bookmarked by users that can be attributed to an Ad impression.
• Billed Ad Clicks: Number of clicks from a billed impression.
• Billed Ad Impressions: Number of times Ad is displayed and will be billed.
• Calls Tracked: Number of calls tracked.
• Check-Ins: Number of mobile check-ins from the Yelp business profile.
• Clicks to Website: Number of clicks to the business URL from the Yelp business profile.
• Deals Sold: Number of deals sold.
• Desktop Appearances in Seacrh: Number of times a business appeared in search on desktop devices.
• Desktop Call to Action Clicks: Number of Call-to-Action clicks on desktop devices.
• Desktop Page Views: Number of page views on desktop devices.
• Directions and Map Views: Number of direction and map views from the Yelp business profile.
• Messages to Business: Number of messages sent to a business, including messages sent through Request a Quote.
• Mobile Appearances in Search: Number of times a business appeared in search on mobile devices.
• Mobile Call to Action Clicks: Number of Call-to-Action clicks on mobile devices.
• Mobile Calls: Number of phone calls initiated from the Yelp business profile.
• Mobile Page Views: Number of page views on mobile devices.
• Number of User Uploaded Photos: Number of user generated photos added to the Yelp business profile.
• Online Bookings: Number of online bookings.
• Online Orders: Number of online orders.
• Total Page Views: Number of total page views on desktop and mobile devices.
• Yelp Bookmarks: Number of times a business has been bookmarked by users.