Ad ID – ID of ad.

Ad name – Name of ad.

Campaign ID – ID of campaign.

Campaign name – Name of campaign.

Package ID

Package name – Name of package.

Placement ID

Placement name – Name of placement.

100% Completion rate – The percentage of views that resulted in at least 100% of the video being watched. Repeat viewing of the same segment of the video does not contribute to the percentage viewed. Calculated as (100% Completions * 100) / Views.

100% Completions – The number of views that resulted in at least 100% of the video being watched. Repeat viewing of the same segment of the video does not contribute to the percentage viewed.

100% Viewable completion (%) – The percentage of video views that were considered viewable at the 100% points. Repeat viewing of the same segment of the video does not contribute to the percentage viewed. Calculated as (100% Viewable completions * 100) / Views.

100% Viewable completions – The number of video views that were considered viewable at the 100% points. Repeat viewing of the same segment of the video does not contribute to the percentage viewed.

25% Completion rate – The percentage of views that resulted in at least 25% of the video being watched. Repeat viewing of the same segment of the video does not contribute to the percentage viewed. Calculated as (25% Completions * 100) / views.

25% Completions – The number of views that resulted in at least 25% of the video being watched. Repeat viewing of the same segment of the video does not contribute to the percentage viewed.

25% Viewable completion (%) – The percentage of video views that were considered viewable at the 25% points. Repeat viewing of the same segment of the video does not contribute to the percentage viewed. Calculated as (25% Viewable completions * 100) / Views.

25% Viewable completions – The number of video views that were considered viewable at the 25% points. Repeat viewing of the same segment of the video does not contribute to the percentage viewed.

50% Completion rate – The percentage of views that resulted in at least 50% of the video being watched. Repeat viewing of the same segment of the video does not contribute to the percentage viewed. Calculated as (50% Completions * 100) / Views.

50% Completions – The number of views that resulted in at least 50% of the video being watched. Repeat viewing of the same segment of the video does not contribute to the percentage viewed.

50% Viewable completion (%) – The percentage of video views that were considered viewable at the 50% points. Repeat viewing of the same segment of the video does not contribute to the percentage viewed. Calculated as (50% Viewable completions * 100) / Views.

50% Viewable completions – The number of video views that were considered viewable at the 50% points. Repeat viewing of the same segment of the video does not contribute to the percentage viewed.

75% Completion rate – The percentage of views that resulted in at least 75% of the video being watched. Repeat viewing of the same segment of the video does not contribute to the percentage viewed. Calculated as (75% Completions * 100) / Views.

75% Completions – The number of views that resulted in at least 75% of the video being watched. Repeat viewing of the same segment of the video does not contribute to the percentage viewed.

75% Viewable completion (%) – The percentage of video views that were considered viewable at the 75% points. Repeat viewing of the same segment of the video does not contribute to the percentage viewed. Calculated as (75% Viewable completions * 100) / Views.

75% Viewable completions – The number of video views that were considered viewable at the 75% points. Repeat viewing of the same segment of the video does not contribute to the percentage viewed.

Actions – Number of total actions. Calculated as Click conversions + View conversions + Impression conversions.

Banner and overlay clicks – The number of click-throughs on the overlay banner or video.

Billable data spend – The amount you should be invoiced by Adobe for data usage.

Billable media spend – The amount you should be invoiced by Adobe for media buying. This includes the cost of media, as well as any platform fees applied.

Billable other spend – The amount you should be invoiced by other parties for other fees.

Billable total spend – The total amount you should be invoiced by TubeMogul. Calculated as Billable media spend + Billable data spend + Billable other spend.

CPA – Cost per action. Calculated as Total net spend / (Click conversions + View conversions + Impression conversions).

CPC – Cost per click. Calculated as Total net spend / Total ad clicks.

CPCV – Cost per completed view. Calculated as Toal net spend / 100% Completions.

CPM – (Equivalent) cost per thousand impressions. Calculated as (Total net spend / Impressions) * 1000.

CPV – Cost per view. Calculated as Total net spend / Views.

CTR – Click-through rate. Calculated as Total ad clicks / Impressions.

Click conversions – The number of conversions due to click-throughs.

Click per view rate – The percentage of views that resulted in a click-through on an ad. Click per view rate is calculated as (CTR / Views).

Companion CTR – The percentage of companion impressions that resulted in a click-through. Calculated as (Companion clicks / Impressions conversions).

Companion clicks – The number of click-throughs on companion banners.

Companion impressions – The number of companion banner impressions.

Engagements – The number of engagements on a cost-per-engagement ad unit.

Facebook fan page clicks – The number of click-throughs on the Facebook Fan Page button.

Facebook page likes – The number of likes on a Facebook page.

Facebook post comments – The number of comments on a Facebook post.

Facebook post likes – The number of likes on a Facebook post.

Facebook post shares – The number of shares of a Facebook post.

Facebook shares – The number of shares via the Facebook sharing button.

Impression conversions – The number of conversions due to impressions.

Impressions – The number of ad impressions, per the IAB Measurement Guidelines, and may vary based on the ad type. For linear in-stream ads, this is the same number as views as the two terms are synonymous. For in-banner ads, this corresponds to the ad rendering on the page, regardless of when the video view is counted.

Measurable impressions – The number of impressions that were served where viewability instrumentation successfully initialized.

Non-billable data spend – The amount you should be invoiced by other parties for data usage.

Non-billable media spend – The amount you should be invoiced by other parties for media buying. This includes the cost of media, as well as any platform fees applied.

Non-billable other spend – The amount you should be invoiced by other parties for other fees.

Non-billable total spend – The total amount you should be invoiced by other parties. Calculated as Non-billable media spend + Non-billable data spend + Non-billable other spend.

Not-viewable impressions – The number of impressions that were considered not viewable.

Play rate – The percentage of impressions that resulted in a view of the video. It is calculated as (Views / Impressions). This is most relevant to CTP and ROTP ad units, as it measures the percentage of impressions that resulted in a viewer clicking / rolling-over to play the video.

Playtime per view – The average number of seconds of viewing time per view. Calculated as (Viewed minutes * 60) / views.

Survey Completions – The number of surveys completed.

Survey starts – The number of surveys started.

Total ad clicks – Total click-throughs on the ad. Calculated as Banner and overlay clicks + Facebook shares + Twitter shares + Facebook fan page clicks.

Total conversions – The number of total conversions.

Total data spend – The total amount you will be invoiced for data.

Total media CPM – The cost of media per thousand impressions.

Total media spend – The total amount you will be invoiced for media.

Total net spend – The total amount spent, including all fees regardless of who will be invoicing you.

Total other CPM – The cost of other fees per thousand impressions.

Total other spend – The total amount you will be invoiced for other fees.

Twitter shares – The number of shares via the Twitter sharing button.

Unmeasurable iframe – The number of impressions that were considered unmeasurable due to being in an iFrame.

Unmeasurable impressions – The number of impressions that were served where viewability instrumentation did not successfully initialize.

Unmeasurable other – The number of impressions that were considered unmeasurable for other reasons.

View conversions – The number of conversions due to video views.

Viewable impressions – The number of impressions that were considered viewable.

Viewable views – The number of video views that were considered viewable.

Viewed minutes – The total number of minutes of viewing time.

Views – When the video actually begins playing, post-buffering, per the IAB’s definition of an in-stream video impression.

vCPM – The cost per thousand viewable impressions. Calculated as (Total net spend / Viewable impressions) * 1000.