Dimensions

  • Ad ID: ID of ad.
  • Ad name: Name of ad.
  • Campaign ID: ID of campaign.
  • Campaign name: Name of campaign.
  • Package ID
  • Package name: Name of package.
  • Placement ID
  • Placement name: Name of placement.

Metrics

  • 100% Completion rate: The percentage of views that resulted in at least 100% of the video being watched. Repeat viewing of the same segment of the video does not contribute to the percentage viewed. Calculated as (100% Completions * 100) / Views.
  • 100% Completions: The number of views that resulted in at least 100% of the video being watched. Repeat viewing of the same segment of the video does not contribute to the percentage viewed.
  • 100% Viewable completion (%): The percentage of video views that were considered viewable at the 100% points. Repeat viewing of the same segment of the video does not contribute to the percentage viewed. Calculated as (100% Viewable completions * 100) / Views.
  • 100% Viewable completions: The number of video views that were considered viewable at the 100% points. Repeat viewing of the same segment of the video does not contribute to the percentage viewed.
  • 25% Completion rate: The percentage of views that resulted in at least 25% of the video being watched. Repeat viewing of the same segment of the video does not contribute to the percentage viewed. Calculated as (25% Completions * 100) / views.
  • 25% Completions: The number of views that resulted in at least 25% of the video being watched. Repeat viewing of the same segment of the video does not contribute to the percentage viewed.
  • 25% Viewable completion (%): The percentage of video views that were considered viewable at the 25% points. Repeat viewing of the same segment of the video does not contribute to the percentage viewed. Calculated as (25% Viewable completions * 100) / Views.
  • 25% Viewable completions: The number of video views that were considered viewable at the 25% points. Repeat viewing of the same segment of the video does not contribute to the percentage viewed.
  • 50% Completion rate: The percentage of views that resulted in at least 50% of the video being watched. Repeat viewing of the same segment of the video does not contribute to the percentage viewed. Calculated as (50% Completions * 100) / Views.
  • 50% Completions: The number of views that resulted in at least 50% of the video being watched. Repeat viewing of the same segment of the video does not contribute to the percentage viewed.
  • 50% Viewable completion (%): The percentage of video views that were considered viewable at the 50% points. Repeat viewing of the same segment of the video does not contribute to the percentage viewed. Calculated as (50% Viewable completions * 100) / Views.
  • 50% Viewable completions: The number of video views that were considered viewable at the 50% points. Repeat viewing of the same segment of the video does not contribute to the percentage viewed.
  • 75% Completion rate: The percentage of views that resulted in at least 75% of the video being watched. Repeat viewing of the same segment of the video does not contribute to the percentage viewed. Calculated as (75% Completions * 100) / Views.
  • 75% Completions: The number of views that resulted in at least 75% of the video being watched. Repeat viewing of the same segment of the video does not contribute to the percentage viewed.
  • 75% Viewable completion (%): The percentage of video views that were considered viewable at the 75% points. Repeat viewing of the same segment of the video does not contribute to the percentage viewed. Calculated as (75% Viewable completions * 100) / Views.
  • 75% Viewable completions: The number of video views that were considered viewable at the 75% points. Repeat viewing of the same segment of the video does not contribute to the percentage viewed.
  • Actions: Number of total actions. Calculated as Click conversions + View conversions + Impression conversions.
  • Banner and overlay clicks: The number of click-throughs on the overlay banner or video.
  • Billable data spend: The amount you should be invoiced by Adobe for data usage.
  • Billable media spend: The amount you should be invoiced by Adobe for media buying. This includes the cost of media, as well as any platform fees applied.
  • Billable other spend: The amount you should be invoiced by other parties for other fees.
  • Billable total spend: The total amount you should be invoiced by TubeMogul. Calculated as Billable media spend + Billable data spend + Billable other spend.
  • CPA: Cost per action. Calculated as Total net spend / (Click conversions + View conversions + Impression conversions).
  • CPC: Cost per click. Calculated as Total net spend / Total ad clicks.
  • CPCV: Cost per completed view. Calculated as Toal net spend / 100% Completions.
  • CPM: (Equivalent) cost per thousand impressions. Calculated as (Total net spend / Impressions) * 1000.
  • CPV: Cost per view. Calculated as Total net spend / Views.
  • CTR: Click-through rate. Calculated as Total ad clicks / Impressions.
  • Click conversions: The number of conversions due to click-throughs.
  • Click per view rate: The percentage of views that resulted in a click-through on an ad. Click per view rate is calculated as (CTR / Views).
  • Companion CTR: The percentage of companion impressions that resulted in a click-through. Calculated as (Companion clicks / Impressions conversions).
  • Companion clicks: The number of click-throughs on companion banners.
  • Companion impressions: The number of companion banner impressions.
  • Engagements: The number of engagements on a cost-per-engagement ad unit.
  • Facebook fan page clicks: The number of click-throughs on the Facebook Fan Page button.
  • Facebook page likes: The number of likes on a Facebook page.
  • Facebook post comments: The number of comments on a Facebook post.
  • Facebook post likes: The number of likes on a Facebook post.
  • Facebook post shares: The number of shares of a Facebook post.
  • Facebook shares: The number of shares via the Facebook sharing button.
  • Impression conversions: The number of conversions due to impressions.
  • Impressions: The number of ad impressions, per the IAB Measurement Guidelines, and may vary based on the ad type. For linear in-stream ads, this is the same number as views as the two terms are synonymous. For in-banner ads, this corresponds to the ad rendering on the page, regardless of when the video view is counted.
  • Measurable impressions: The number of impressions that were served where viewability instrumentation successfully initialized.
  • Non-billable data spend: The amount you should be invoiced by other parties for data usage.
  • Non-billable media spend: The amount you should be invoiced by other parties for media buying. This includes the cost of media, as well as any platform fees applied.
  • Non-billable other spend: The amount you should be invoiced by other parties for other fees.
  • Non-billable total spend: The total amount you should be invoiced by other parties. Calculated as Non-billable media spend + Non-billable data spend + Non-billable other spend.
  • Not-viewable impressions: The number of impressions that were considered not viewable.
  • Play rate: The percentage of impressions that resulted in a view of the video. It is calculated as (Views / Impressions). This is most relevant to CTP and ROTP ad units, as it measures the percentage of impressions that resulted in a viewer clicking / rolling-over to play the video.
  • Playtime per view: The average number of seconds of viewing time per view. Calculated as (Viewed minutes * 60) / views.
  • Survey Completions: The number of surveys completed.
  • Survey starts: The number of surveys started.
  • Total ad clicks: Total click-throughs on the ad. Calculated as Banner and overlay clicks + Facebook shares + Twitter shares + Facebook fan page clicks.
  • Total conversions: The number of total conversions.
  • Total data spend: The total amount you will be invoiced for data.
  • Total media CPM: The cost of media per thousand impressions.
  • Total media spend: The total amount you will be invoiced for media.
  • Total net spend: The total amount spent, including all fees regardless of who will be invoicing you.
  • Total other CPM: The cost of other fees per thousand impressions.
  • Total other spend: The total amount you will be invoiced for other fees.
  • Twitter shares: The number of shares via the Twitter sharing button.
  • Unmeasurable iframe: The number of impressions that were considered unmeasurable due to being in an iFrame.
  • Unmeasurable impressions: The number of impressions that were served where viewability instrumentation did not successfully initialize.
  • Unmeasurable other: The number of impressions that were considered unmeasurable for other reasons.
  • View conversions: The number of conversions due to video views.
  • Viewable impressions: The number of impressions that were considered viewable.
  • Viewable views: The number of video views that were considered viewable.
  • Viewed minutes: The total number of minutes of viewing time.
  • Views: When the video actually begins playing, post-buffering, per the IAB’s definition of an in-stream video impression.
  • vCPM: The cost per thousand viewable impressions. Calculated as (Total net spend / Viewable impressions) * 1000.
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