Dimensions
Ad ID
Ad account ID
Ad account name
Ad description
Ad group ID
Ad group name
Ad name
Ad title
Age – Available if selected upon connect.
Behaviour – Available if selected upon connect.
Campaign ID
Campaign name
Campaign objective
Creative call-to-action click URL – Available for ad-level reports.
Creative call-to-action landing page URL – Available for ad-level reports.
Creative call-to-action type – Available for ad-level reports.
Creative description – Available for ad-level reports.
Creative format – Available for ad-level reports.
Creative long title – Available for ad-level reports.
Creative title – Available for ad-level reports.
Demographics – Available if selected upon connect.
Gender – Available if selected upon connect.
Interests – Available if selected upon connect.
OS – Available if selected upon connect.
Purchase intent – Available if selected upon connect.
Region – Available if selected upon connect.
Target placement – Available if selected upon connect.
Metrics
Add to cart
Add-to-cart rate
CPA (cost per action)
Category view rate
Category views
Clicks
Conversions
Cost
Cost per 3-second playback
Cost per Home screen view
Cost per add-to-cart
Cost per category view
Cost per complete video view
Cost per install (clicks and views)
Cost per install (clicks)
Cost per install (views)
Cost per level achieved
Cost per open
Cost per product view
Cost per purchase
Cost per search
Cost per tutorial completion
Home screen view rate
Home screen views
Impressions
Install rate (clicks)
Installs (clicks and views)
Installs (clicks)
Installs (views)
Level achieved
Level achieved rate
Open rate
Opens
Product view rate
Product views
Purchase rate
Purchases
Searches
Tutorial complete
Tutorial complete percent
Video (100% watched)
Video (25% watched)
Video (50% watched)
Video (75% watched)
Video (95% watched)
Video (viewed for at least three seconds)