Dimensions

  • Ad set – Name of the ad set.

  • Ad set ID – Unique identifier of the ad set.

  • Advertiser

  • Advertiser ID

  • Category ID – Unique identifier of a category.
    Available if selected when source was connected.

  • Category Name – The name of the category.
    Available if selected when source was connected.

  • Device

  • Hour – Available if selected when source was connected.

  • OS

Metrics

  • App installs

  • Clicks – Number of times that your Criteo ads have been clicked.

  • Conversion Rate (CVR) – Number of sales generated by users who clicked on your campaign’s ad, divided by the campaign’s number of clicks.

  • Cost – Cost.

  • Cost Per Visit – The amount of money spent per visit to your website or app.

  • Cost of Sale (COS) – The ratio between the total cost of the campaign and the sales amount that the campaign generated. COS provides a good indication of your campaign’s ROI.

  • Cost per Order (CPO) – Cost per order is the amount of money (cost) spent to generate Post-Click sales.

  • Impressions – Number of times an ad is displayed on a publisher’s website.

  • Order Value – Criteo Order Value.

  • Order Value Post-View – The Criteo Post-View Order Value.

  • Order Value Post-View ND – Total revenue of your campaigns generated from Post-View sales non-deduplicated.

  • Order value All Devices Post-Click 1d

  • Order value All Devices Post-Click 30d Post-View 24h

  • Order value All Devices Post-Click 7d

  • Order value All Devices Post-View – Order value All Devices Post-View.

  • Order value Post-Click 1d

  • Order value Post-Click 30d Post-View 24h

  • Order value Post-Click 7d

  • Order value Post-Click same device – Order value Post-Click same device.

  • Post-install sales

  • Revenue Generated Client Attribution

  • Revenue Generated Client Attribution All Devices

  • Sales – Number of purchases made on your website by users who clicked a Criteo ad. Sales are tracked within 30 days after a user clicked the ad.

  • Sales All Devices Post-Click 1d

  • Sales All Devices Post-Click 30d Post-View 24h

  • Sales All Devices Post-Click 7d

  • Sales All Devices Post-View – Post-View sales across All Devices.

  • Sales Client Attribution

  • Sales Client Attribution All Devices

  • Sales Post View (PV) – All sales that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign. Post-View sales do not include sales from users who clicked an ad, which are counted as sales.

  • Sales Post View (PV) ND – Sales Post View Non-Deduplicated All sales that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign. Post-View sales do not include sales from users who clicked an ad, which are counted as sales.

  • Sales Post-Click 1d

  • Sales Post-Click 30d Post-View 24h

  • Sales Post-Click 7d

  • Same-Device Sales – The total number of purchases completed via the same device your Criteo ads were clicked. Sales are attributed within 30 days after a user clicks on your Criteo ad.

  • Visits – The umber of users on the target website or app for which at least one event occurred within the hour following a click.

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