Report types
There are 8 report types:
Account Conversion by Ad
Location Performance by Ad
Device Type by Ad
Domain Conversions By Ad
Geo Fencing by Ad by Target and Conversion Fence
Keyword Performance by Ad
Video Interaction by Ad
Available in all reports
Dimensions
Ad File Type
Ad ID
Ad Name
Campaign Custom ID
Campaign Group ID
Campaign Group Name
Campaign Type
Campaign ID
Campaign Name
Client ID
Client Name
Company ID
Company Name
Organization ID
Organization Name
Platform ID
Platform Name
Metrics
Clicks
Clickthrough Leads
Clickthrough Other
Clickthrough Sales
Clickthrough Signups
Cost
Impressions
Viewthrough Leads
Viewthrough Other
Viewthrough Sales
Viewthrough Signups
Weighted Actions
Available in all reports except Video Interaction
Dimensions
Ad Key
Advertiser Name
Billing Organization
Campaign Goal Type
Campaign Key
Conversion Segment Name
Order ID
Metrics
Cart Value
Retail Markup
Total Retail Cost
Third Party Retail Markup
Account Conversion by Ad
Contains all the default fields specified above.
Location Performance by Ad
Dimensions
City Name
Congressional District
Country Name
DMA Name
Postal Code
Region Name
Device Type by Ad
Dimensions
Device Name
Domain Conversions by Ad
Dimensions
Domain Name
Geo Fencing by Ad by Target and Conversion Fence
Dimensions
Conversion Geo Gence ID
Conversion Geo Fence Name
Target Geo Fence ID
Target Geo Fence Name
Keyword Performance by Ad
Dimensions
Keyword Reporting Name
Video Interaction by Ad
Dimensions
Video Starts
Video First Quartiles
Video Midpoints
Video Third Quartiles
Video Completes
Video Fullscreens
Video Mutes
Video Unmutes
Video Pauses
Video Resumes
Interstitials
In Banner
In Stream Pre Roll
In Stream Mid Roll
In Stream Post Roll
Unknown Type