- Campaign ID
- Creative ID
- Site ID
- Completes: A measurement of how much of the ad has been watched. Vungle count it as complete as soon as the user has watched 80 % of the ad unit.
- Impressions: Deprecated due to: Is called Views in the Vungle API Replaced by: Views
- Installs: Number of installs recorded.
- Views: Views are tracked when a user start a video. As soon as the first frame of a video is displayed, Vungle tracks it as a view.