Campaign

Campaign ID

Country

Creative

Creative ID

Platform

Site

Site ID

Clicks

Completes – A measurement of how much of the ad has been watched. Vungle count it as complete as soon as the user has watched 80 % of the ad unit.

Installs – Number of installs recorded.

Spend

Views – Views are tracked when a user start a video. As soon as the first frame of a video is displayed, Vungle tracks it as a view.