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What data can I get from TikTok?

Amanda Forsman avatar
Written by Amanda Forsman
Updated this week

When connecting a TikTok data source you are able to choose between three different metric reports for auction ads: Basic, Reach and frequency or Audience. You can also connect a report for reservation ads. There are three different levels available to choose from: Campaign, Adgroup or Ad.
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Please note that the Branded Mission objective is not available in the TikTok API.
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Offline fields are not supported for the TikTok connector.

Auction Ad Dimensions

Dimensions available for Campaign, Adgroup and Ad

  • Campaign ID

  • Campaign name

  • Campaign objective

  • Campaign objective type

  • Campaign created time

  • Campaign budget mode

  • Campaign status

  • Data downloaded at

Dimensions available for Adgroup and Ad

  • Adgroup ID

  • Adgroup name

  • Adgroup optimization goal

  • Adgroup created time

  • Adgroup pacing

  • Adgroup placement

  • Adgroup placement type

  • Adgroup bid type

  • Adgroup interest

  • Adgroup status

  • Promotion type

Dimensions available for Ad

  • Ad ID

  • Ad name

  • Ad text

  • Adgroup profile image

  • Adgroup landing page URL

  • Ad call to action

  • Ad video ID

  • Ad created time

  • Ad image mode

  • Ad impression tracking URL

  • Ad status

Additional Dimensions

  • Country Code

  • Hour

Audience breakdowns

  • AC

  • Age

  • Age and Gender

  • Country

  • Gender

  • Language

  • Operating System

  • Province

  • DMA

  • Device

  • Behavior

  • Placement

Auction Ad Metrics

Metrics available in all metric reports

  • Total Cost
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Metrics available in Audience and Basic metric reports

  • Adgroup Budget (only available for the Adgroup and Ad level)

  • Campaign budget

  • Click through rate (CTR destination)

  • Clicks (Destination)

  • Conversions

  • Conversion rate

  • Cost per action (CPA)

  • Cost per click (CPC destination)

  • Cost per mille (CPM)

  • Impressions

  • Real time conversions

  • Real time conversion rate

Video Metrics

  • 2-Second Video Views

  • 6-Second Video Views

  • Video Views

  • Video Views at 100%

  • Video Views at 25%

  • Video Views at 50%

  • Video Views at 75%

  • Video Average Watch Time Per Video View - please note that aggregation is MAX of source level-of-detail

  • Video Average Watch Time Per Person* - please note that aggregation is MAX of source level-of-detail

Engagement Metrics

  • Paid Likes

  • Paid Profile visits

  • Paid Followers

  • Paid Shares

  • Paid comments

  • Music Clicks

  • Instant Experience Average View Percentage *

  • Instant Experience Average View Time *

* Not available in Basic report with country and for Audience report only available when breakdown Placement is selected

Metrics available only in Basic metric report with country code

Form submissions (website)

Downloads (website)

Contacts (website)

Button clicks (website)

Purchases (website)

App installs by conversion time

LIVE Product Clicks

6-second views (Focused view)

15-second views (Focused view)

Metrics available only in Basic metric report

Engagement Metrics

  • Clicks (All)

  • Paid Followers

  • Paid Shares

  • Paid comments

  • Music Clicks

  • Anchor Clicks

  • Duet Clicks

  • Stitch Clicks

Interactive Add-on metrics

  • Interactive Add-on Impressions

  • Interactive Add-on Destination Clicks

  • Interactive Add-on Activity Clicks

  • Interactive Add-on Option A Clicks

  • Interactive Add-on Option B Clicks

  • Countdown Sticker Recall Clicks

LIVE Metrics

  • LIVE Views

  • Effective LIVE Views

  • LIVE Product Clicks

Offline Metrics

  • Purchases (offline)

  • Purchase value (offline)

Attribution Metrics

  • CTA Conversions

  • CTA Purchase

  • CTA Registration

  • CTA App Install

  • Cost per CTA conversion

  • Cost per CTA purchase

  • Cost per CTA registration

  • Cost per VTA conversion

  • Cost per VTA purchase

  • Cost per VTA registration

  • VTA Conversion

  • VTA Purchase

  • VTA Registration

  • VTA App Install

Website Metrics

  • Add to cart value (website)

  • Adds to wishlist (website)

  • Button clicks (website)

  • Checkouts initiated (website)

  • Contacts (website)

  • Cost per add to cart

  • Cost per Complete Registration (Page Event)

  • Downloads (website)

  • Form submissions (website)

  • Landing page views (website)

  • Orders placed (website)

  • Orders placed value (website)

  • Page views (website)

  • Payment info added (website)

  • Payment info added (website) (duplicerad, finns redan ovan – vill du ta bort den?)

  • Purchases (website)

  • Registrations (website)

  • Searches (website)

  • Subscription value (website)

  • Subscriptions (website)

  • Total Complete Payment Value

  • Total Download

  • Total View Content (Page Event)

App Metrics

  • Add to Cart (app)

  • Add to cart value (app)

  • Add to wishlist (app)

  • Add to wishlist value (app)

  • App installs by conversion time

  • Content view value (app)

  • Content views (app)

  • Credit spends (app)

  • Install

  • Install cost

  • Levels achieved (app)

  • Payment info adds (app)

  • Purchase value (app)

  • Purchases (app)

  • Registration (app)

  • Searches (app)

  • Total Checkout

  • Total Launch App

  • Total Subscribe (app)

  • Tutorial completion value (app)

SKAN Metrics

  • Conversions (SKAN)

  • Total Achieve Level (SKAN)

  • Total Add to Wishlist (SKAN)

  • Total View Content (SKAN)

  • App Install (SKAN)

  • Total Checkout (SKAN)

  • Total Purchase (SKAN)

  • Total Registration (SKAN)

  • SKAN start trials

  • SKAN subscribes

  • Total Add to Cart (SKAN)

  • Total Add Payment Info (SKAN)

  • Total Complete Tutorial (SKAN)

  • Total Complete Tutorial Value (SKAN)

  • Total Unlock Achievement (SKAN)

  • Total Generate Lead (SKAN)

  • Total Login (SKAN)

  • Total Launch App (SKAN)

  • Total Join Group (SKAN)

  • Total Create Group (SKAN)

  • Result (SKAN)

Onsite Event Metrics

  • Total Form Submission (Onsite)

  • Total Purchase GMV

Metrics available in Reach and Frequency metric report

Available time windows: 1, 7, 14, 30, 60, 90, Month to Date and Lifetime

  • Frequency

  • Reach

  • Cost per 1000 reach

  • Real-time App Installs

  • App Install

  • Unique Purchase

  • Unique Registration

  • Unique Add to Cart

  • Unique Checkout

  • Unique View Content

  • Unique Day 1 Retention

  • Unique Add Payment Info

  • Unique Add to Wishlist

  • Unique Launch App

  • Unique Complete Tutorial

  • Unique Create Group

  • Unique Join Group

  • Unique Create Role

  • Unique Spend Credit

  • Unique Achieve Level

  • Unique Unlock Achievement

  • Unique Generate Lead

  • Unique In-App Ad Click

  • Unique In-App Ad Impression

  • Unique Loan Apply

  • Unique Loan Approval

  • Unique Loan Disbursal

  • Unique Login

  • Unique Rate

  • Unique Search

  • Unique Start Trial

  • Unique Subscribe

  • LIVE Unique Views

Reservation Ad Dimensions

Dimensions available for all levels

  • Campaign ID

  • Campaign Name

  • Data Downloaded At

Dimensions available for Adgroup

  • Adgroup ID

  • Adgroup Name

Dimensions available for Ad

  • Ad ID

  • Ad Name

Reservation Ad Metrics

Metrics available for all levels

  • 2-Second Video Views

  • 6-Second Video Views

  • Click Through Rate (CTR destination)

  • Clicks (Destination)

  • Conversion Rate

  • Cost per Action (CPA)

  • Cost per Click (CPC destination)

  • Cost per Mille (CPM)

  • Impressions

  • Real Time Conversion Rate

  • Video Average Watch Time Per Person

  • Video Average Watch Time Per Video View

  • Video Views

  • Video Views at 25%

  • Video Views at 50%

  • Video Views at 75%

  • Video Views at 100%

Metrics available for Campaign and Adgroup

  • Total cost

Metrics available for Adgroup

  • Clicks (All)

  • Paid Comments

  • Paid Likes

  • Paid Shares

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