When connecting a TikTok data source you are able to choose between three different report types: Ad, Ad audience and Ad group.

Available in all reports

Dimensions

  • Adgroup ID

  • Adgroup bid type

  • Adgroup budget

  • Adgroup created time

  • Adgroup name

  • Adgroup optimization goal

  • Adgroup pacing

  • Adgroup placement type

  • Adgroup profile image

  • Campaign ID

  • Campaign budget mode

  • Campaign created time

  • Campaign name

  • Campaign objective

  • Campaign objective type

Metrics

  • Total cost

  • Clicks

  • Impressions

  • Conversions

  • Real time conversions

  • Click through rate (CTR)

  • Cost per action (CPA)

  • Cost per click (CPC)

  • Cost per mille (CPM)

Ad report 

Dimensions

  • Ad ID

  • Ad created time

  • Ad image mode

  • Adgroup landing page URL

  • Adgroup placement type

  • Adgroup profile image

  • Ad name

  • Ad text

  • Call to action

  • Campaign budget mode

  • Video ID

Metrics

  • Comments

  • Home page traffic

  • Install

  • Install cost

  • Likes

  • Purchases

  • Cost per purchase

  • Registration

  • Cost per registration

  • Shares

  • Skips

  • Total purchase value

  • Complete payment

  • CTA conversions

  • CTA purchase

  • CTA registrations

  • VTA conversions

  • VTA purchase

  • VTA registrations

  • Cost per CTA conversion

  • Cost per CTA purchase

  • Cost per CTA registration

  • Cost per VTA conversion

  • Cost per VTA purchase

  • Cost per VTA registration

  • 2-Second Video Views

  • 6-Second Video Views

  • Video Views at 100%

  • Video Views at 75%

  • Video Views at 50%

  • Video Views at 25%

  • Video Views

  • Page Browse View

  • Total complete payment value

  • Profile visits

Non-aggregatable metrics

  • Reach

  • Frequency

Ad audience report

Dimensions 

  • Ad ID

  • Ad created time

  • Ad image mode

  • Adgroup landing page URL

  • Adgroup placement type

  • Adgroup profile image

  • Ad name

  • Ad text

  • Call to action

  • Campaign budget mode

  • Video ID

Dimensions below are available with reports connected with the corresponding  breakdown.

  • AC

  • Age

  • Country

  • Gender

  • Language

  • Platform

  • Province

Ad group report

Metrics

  • SKAN conversion

  • Comments

  • Home page traffic

  • Install

  • Install cost

  • Likes

  • Purchases

  • Cost per purchase

  • Registration

  • Cost per registration

  • Shares

  • Skips

  • Total purchase value

  • Complete payment

  • CTA conversions

  • CTA purchase

  • CTA registrations

  • VTA conversions

  • VTA purchase

  • VTA registrations

  • Cost per CTA conversion

  • Cost per CTA purchase

  • Cost per CTA registration

  • Cost per VTA conversion

  • Cost per VTA purchase

  • Cost per VTA registration

  • 2-Second Video Views

  • 6-Second Video Views

  • Video Views at 100%

  • Video Views at 75%

  • Video Views at 50%

  • Video Views at 25%

  • Video Views

  • Page Browse View

  • Total complete payment value

  • Profile visits

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