When connecting a TikTok data source you are able to choose between two different report types: Ad and Ad audience.
Available in all reports
Dimensions
- Ad ID
- Ad created time
- Ad image mode
- Ad name
- Ad text
- Adgroup ID
- Adgroup bid type
- Adgroup budget
- Adgroup created time
- Adgroup landing page URL
- Adgroup name
- Adgroup optimization goal
- Adgroup pacing
- Adgroup placement type
- Adgroup profile image
- Call to action
- Campaign ID
- Campaign budget mode
- Campaign created time
- Campaign name
- Campaign objective
- Campaign objective type
- Click tracking URL
- Impression tracking URL
- Video ID
Metrics
- Total cost
- Clicks
- Impressions
- Conversions
- Real time conversions
- Click through rate (CTR)
- Cost per action (CPA)
- Cost per click (CPC)
- Cost per mille (CPM)
Ad report
Metrics
- Comments
- Home page traffic
- Install
- Install cost
- Likes
- Purchases
- Cost per purchase
- Registration
- Cost per registration
- Shares
- Skips
- Total purchase value
- CTA conversions
- CTA purchase
- CTA registrations
- VTA conversions
- VTA purchase
- VTA registrations
- Cost per CTA conversion
- Cost per CTA purchase
- Cost per CTA registration
- Cost per VTA conversion
- Cost per VTA purchase
- Cost per VTA registration
Ad audience report
Dimensions
Available with reports connected with the corresponding breakdown.
- Age
- Gender
- Platform
- AC
- Country
- Language