When connecting a TikTok data source you are able to choose between two different report types: Basic or Audience, and three different levels: Campaign, Adgroup or Ad. You can also choose between Standard or Reach and Frequency metrics in the Basic report.
Dimensions
Dimensions available for Campaign, Adgroup and Ad:
Campaign ID
Campaign name
Campaign objective
Campaign objective type
Campaign created time
Campaign budget mode
Dimensions available for Adgroup and Ad:
Adgroup ID
Adgroup name
Adgroup optimization goal
Adgroup created time
Adgroup pacing
Adgroup placement
Adgroup placement type
Adgroup bid type
Dimensions available for Ad:
Ad ID
Ad name
Ad text
Adgroup profile image
Adgroup landing page URL
Ad call to action
Ad video ID
Ad created time
Ad image mode
Ad impression tracking URL
Audience report breakdowns:
AC
Age
Country
Gender
Language
Platform
Province
DMA
Metrics
Metrics available in all reports:
Total Cost
Metrics available in all reports (except Basic Reach and Frequency):
Click through rate (CTR)
Clicks
Conversions
Cost per action (CPA)
Cost per click (CPC)
Cost per mille (CPM)
Impressions
Real time conversions
Metrics available in the Basic Reach and Frequency report:
Available time windows: 1, 7, 14, 30, 60, 90, Month to Date and Lifetime
Frequency
Reach
Engagement metrics in the Basic Standard report:
Likes
Paid Followers
Paid Shares
Paid comments
Profile visits
Attribution metrics in the Basic Standard report:
CTA Conversions
CTA Purchase
CTA Registration
Cost per CTA conversion
Cost per CTA purchase
Cost per CTA registration
Cost per VTA conversion
Cost per VTA purchase
Cost per VTA registration
VTA Conversion
VTA Purchase
VTA Registration
Page Event metrics in the Basic Standard Report
Total Complete Payment Value
Cost per add to cart
Cost per Complete Registration (Page Event)
Total Page View
Total Place an Order
Total Download
Total Subscribe (Page Event)
User registration
Total Complete Payment
Total Initiate Checkout
Total search (Page Event)
Total Place an Order Value
Total View Content (Page Event)
In-App Event Metrics in the Basic Standard report:
Add to Cart
Install
Install cost
Cost per purchase
Purchases
Real-time App Installs
Total Achieve Level (In-App Event)
Total Add to Cart (Page Event)
Total Add to Wishlist (In-App Event)
Total Complete Tutorial
Total Purchase (In-App Event)
Total Registration
Total Subscribe (In-App Event)
Total View Content
Additional Video Play metrics in Basic Standard Report:
2-Second Video Views
6-Second Video Views
Video Views
Video Views at 100%
Video Views at 25%
Video Views at 50%
Video Views at 75%
Additional SKAN metrics available in Basic Standard report:
Conversions (SKAN)
Total Achieve Level (SKAN)
Total Add to Wishlist (SKAN)
Total View Content (SKAN)
App Install (SKAN)
Total Checkout (SKAN)
Total Purchase (SKAN)
Total Registration (SKAN)
SKAN start trials
SKAN subscribes
Total Add to Cart (SKAN)
Additional metrics available in Basic Standard report, ad level:
Form