When connecting a TikTok data source you are able to choose between two different report types: Basic or Audience, and three different levels: Campaign, Adgroup or Ad. You can also choose between Standard or Reach and Frequency metrics in the Basic report.

Dimensions

Dimensions available for Campaign, Adgroup and Ad:

  • Campaign ID

  • Campaign name

  • Campaign objective

  • Campaign objective type

  • Campaign created time

  • Campaign budget mode

Dimensions available for Adgroup and Ad:

  • Adgroup ID

  • Adgroup name

  • Adgroup optimization goal

  • Adgroup created time

  • Adgroup pacing

  • Adgroup placement

  • Adgroup placement type

  • Adgroup bid type

  • Adgroup interest

  • Promotion type

Dimensions available for Ad:

  • Ad ID

  • Ad name

  • Ad text

  • Adgroup profile image

  • Adgroup landing page URL

  • Ad call to action

  • Ad video ID

  • Ad created time

  • Ad image mode

  • Ad impression tracking URL

Audience report breakdowns:

  • AC

  • Age

  • Country

  • Gender

  • Language

  • Platform

  • Province

  • DMA

  • Device

  • Behavior

Metrics

Metrics available in all reports:

  • Total Cost

Metrics available in all reports (except Basic Reach and Frequency):

  • Click through rate (CTR)

  • Clicks

  • Conversions

  • Conversion rate

  • Cost per action (CPA)

  • Cost per click (CPC)

  • Cost per mille (CPM)

  • Impressions

  • Real time conversions

  • Real time conversion rate

Metrics available in the Basic Reach and Frequency report:

Available time windows: 1, 7, 14, 30, 60, 90, Month to Date and Lifetime

  • Frequency

  • Reach

  • Cost per 1000 reach

Engagement metrics in the Basic Standard report:

  • Likes

  • Paid Followers

  • Paid Shares

  • Paid comments

  • Profile visits

  • Music Clicks

Attribution metrics in the Basic Standard report:

  • CTA Conversions

  • CTA Purchase

  • CTA Registration

  • Cost per CTA conversion

  • Cost per CTA purchase

  • Cost per CTA registration

  • Cost per VTA conversion

  • Cost per VTA purchase

  • Cost per VTA registration

  • VTA Conversion

  • VTA Purchase

  • VTA Registration

Page Event metrics in the Basic Standard Report

  • Total Complete Payment Value

  • Cost per add to cart

  • Cost per Complete Registration (Page Event)

  • Total Place an Order

  • Total Download

  • Total Subscribe (Page Event)

  • Total Complete Registration

  • Total Complete Payment

  • Total Initiate Checkout

  • Total search (Page Event)

  • Total Place an Order Value

  • Total View Content (Page Event)

  • Total Add Payment Info (Page Event)

  • Total Add to Cart (Page Event)

  • Total Add to Wishlist (Page Event)

  • Total Contact

  • Total Click Button

In-App Event Metrics in the Basic Standard report:

  • Add to Cart

  • Install

  • Install cost

  • Cost per purchase

  • Purchases

  • Real-time App Installs

  • Total Achieve Level (In-App Event)

  • Total Add to Wishlist (In-App Event)

  • Total Complete Tutorial

  • Total Purchase (In-App Event)

  • Total Purchase Value (In-App Event)

  • Total Registration

  • Total Subscribe (In-App Event)

  • Total View Content

  • Total Spend Credits (In-App Event)

  • Total Add Payment Info (In-App Event)

Additional Video Play metrics in Basic Standard Report:

  • 2-Second Video Views

  • 6-Second Video Views

  • Video Views

  • Video Views at 100%

  • Video Views at 25%

  • Video Views at 50%

  • Video Views at 75%

  • Video Average Watch Time Per Person

  • Video Average Watch Time Per Video View

Additional SKAN metrics available in Basic Standard report:

  • Conversions (SKAN)

  • Total Achieve Level (SKAN)

  • Total Add to Wishlist (SKAN)

  • Total View Content (SKAN)

  • App Install (SKAN)

  • Total Checkout (SKAN)

  • Total Purchase (SKAN)

  • Total Registration (SKAN)

  • SKAN start trials

  • SKAN subscribes

  • Total Add to Cart (SKAN)

Additional metrics available in Basic Standard report, ad level:

  • Form

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