When connecting a TikTok data source you are able to choose between two different report types: Ad and Ad audience.

Available in all reports

Dimensions

  • Ad ID
  • Ad created time
  • Ad image mode
  • Ad name
  • Ad text
  • Adgroup ID
  • Adgroup bid type
  • Adgroup budget
  • Adgroup created time
  • Adgroup landing page URL
  • Adgroup name
  • Adgroup optimization goal
  • Adgroup pacing
  • Adgroup placement type
  • Adgroup profile image
  • Call to action
  • Campaign ID
  • Campaign budget mode
  • Campaign created time
  • Campaign name
  • Campaign objective
  • Campaign objective type
  • Click tracking URL
  • Impression tracking URL
  • Video ID

Metrics

  • Total cost
  • Clicks
  • Impressions
  • Conversions
  • Real time conversions
  • Click through rate (CTR)
  • Cost per action (CPA)
  • Cost per click (CPC)
  • Cost per mille (CPM)

Ad report 

Metrics

  • Comments
  • Home page traffic
  • Install
  • Install cost
  • Likes
  • Purchases
  • Cost per purchase
  • Registration
  • Cost per registration
  • Shares
  • Skips
  • Total purchase value
  • CTA conversions
  • CTA purchase
  • CTA registrations
  • VTA conversions
  • VTA purchase
  • VTA registrations
  • Cost per CTA conversion
  • Cost per CTA purchase
  • Cost per CTA registration
  • Cost per VTA conversion
  • Cost per VTA purchase
  • Cost per VTA registration
  • 2-Second Video Views
  • 6-Second Video Views
  • Video Views at 100%
  • Video Views at 75%
  • Video Views at 50%
  • Video Views at 25%
  • Video Views

Ad audience report

Dimensions 

Available with reports connected with the corresponding  breakdown.

  • Age
  • Gender
  • Platform
  • AC
  • Country
  • Language
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