Report types
There are ten different report types you can select when connecting your Reddit source:
Standard
Country
The Country report contains the same dimensions and metrics as the Standard report (listed below) plus the additional field 'Country'.
Community
The Community report contains the same dimensions and metrics as the Standard report (listed below) plus the additional field 'Community'.
DMA
The DMA report contains the same dimensions and metrics as the Standard report (listed below) plus the additional fields 'DMA ID' and 'DMA'.
Gender
The Gender report contains the same dimensions and metrics as the Standard report (listed below) plus the additional field 'Gender'.
Keyword
The Keyword report contains the same dimensions and metrics as the Standard report (listed below) plus the additional field 'Keyword'.
Interest
The Interest report contains the same dimensions and metrics as the Standard report (listed below) plus the additional field 'Interest'.
Gallery Item
The Gallery Item report contains the same dimensions and metrics as the Standard report (listed below) plus the additional field 'Gallery Item Caption' and 'Gallery Item ID'.
Carousel Card
The Carousel Card report contains the same dimensions and metrics as the Standard report (listed below) plus the additional field 'Carousel Card'.
Placement
The Placement report contains the same dimensions and metrics as the Standard report (listed below) plus the additional field 'Placement'.
Available fields
Dimensions
Account ID
Account Name
Ad Group ID (Available with Adgroup and Ad level)
Ad Group Name (Available with Adgroup and Ad level)
Ad ID (Available with Ad level)
Ad Name (Available with Ad level)
Campaign Effective Status
Campaign ID
Campaign Name
Campaign Objective
Carousel Card
Click Attribution Window
Click URL
Community (Available with Community report type)
Country (Available with Country and DMA report type)
DMA (Available with DMA report type)
DMA ID (Available with DMA report type)
Data Downloaded At
Device types
Gallery Item Caption (Available with Gallery Item report type)
Gallery Item ID (Available with Gallery Item report type)
Gender (Available with Gender report type)
Interest (Available with Interest report type)
Interest Groups (Available with Adgroup and Ad level)
Keyword (Available with Keyword report type)
Placement (Available with Placement report type)
Placements (Available with Adgroup and Ad level)
Post ID
Region (Available with DMA report type)
View Attribution Window
Metrics
(MMP) Add Payment Info Count
(MMP) Add To Cart Count
(MMP) App Completed Tutorial
(MMP) App Installs
(MMP) App Launches
(MMP) App Level Achieved
(MMP) App Purchase
(MMP) App Redownloads
(MMP) App Searches
(MMP) App Sign Ups
(MMP) App Spend Credits
(MMP) App View Content
(MMP) Total App Conversions
(MMP) Total App Installs
(MMP) eCPA: App Add Payment Info
(MMP) eCPA: App Add To Cart
(MMP) eCPA: App Completed Tutorial
(MMP) eCPA: App Installs
(MMP) eCPA: App Launches
(MMP) eCPA: App Level Achieved
(MMP) eCPA: App Purchases
(MMP) eCPA: App Redownloads
(MMP) eCPA: App Searches
(MMP) eCPA: App Sign Ups
(MMP) eCPA: App Spend Credits
(MMP) eCPA: App View Content
(MMP) eCPI: Total App Installs
(MMP) eCVR: App Add Payment Info
(MMP) eCVR: App Add To Cart
(MMP) eCVR: App Completed Tutorial
(MMP) eCVR: App Installs
(MMP) eCVR: App Launches
(MMP) eCVR: App Level Achieved
(MMP) eCVR: App Purchases
(MMP) eCVR: App Redownloads
(MMP) eCVR: App Searches
(MMP) eCVR: App Sign Ups
(MMP) eCVR: App Spend Credits
(MMP) eCVR: App View Content
(MMP) eCVR: Total App Installs
(SKAN) App Installs
(SKAN) Redownloads Count
(SKAN) Total App Installs
(SKAN) eCPI: App Installs
(SKAN) eCPI: App Redownloads
(SKAN) eCPI: Total App Installs
(SKAN) eCVR: App Installs
(SKAN) eCVR: App Redownloads
(SKAN) eCVR: Total App Installs
Average Value: Add To Cart
Average Value: Add To Wishlist
Average Value: Lead
Average Value: Purchase
Average Value: SignUp
Click: Add To Cart
Click: Add To Wishlist
Click: Lead
Click: Page Visit
Click: Purchase
Click: Search
Click: Sign Up
Click: View Content
Clicks
Cost
Impressions
Key Conversion Clicks
Key Conversion Total Count
Key Conversion Views
ROAS
Reddit Leads
Total Conversions: Add To Cart
Total Conversions: Add To Wishlist
Total Conversions: Lead
Total Conversions: Page Visit
Total Conversions: Purchase
Total Conversions: Search
Total Conversions: Sign Up
Total Conversions: View Content
Total Items: Add To Cart
Total Items: Add To Wishlist
Total Items: Purchase
Total Value: Add To Cart
Total Value: Add To Wishlist
Total Value: Lead
Total Value: Purchase
Total Value: SignUp
Video Fully Viewable Impressions
Video Plays Expanded
Video Plays With Sound
Video Starts
Video Viewable Impressions
Video Watches 10 Seconds
Video Watches 100%
Video Watches 25%
Video Watches 3 Seconds
Video Watches 5 Seconds
Video Watches 50%
Video Watches 75%
Video Watches 95%
View: Add To Cart
View: Add To Wishlist
View: Lead
View: Page Visit
View: Purchase
View: Search
View: Sign Up
View: View Content
eCPA: Add To Cart
eCPA: Add To Wishlist