When you connect Reddit, pick a Report Type that matches the question you want to answer. If you are unsure, start with Standard. Report types are not interchangeable: fields and totals can differ, so compare Funnel to the matching report in Reddit Ads.
Which report type should you choose?
Report type | When to use it |
Standard | Use this for advertising performance with no extra breakdown. Start here if you are unsure. |
Country | Use this for the Standard metrics split by country. |
Community | Use this for the Standard metrics split by community. |
DMA | Use this for the Standard metrics split by DMA. This report also includes DMA ID and Region. |
Region | Use this for the Standard metrics split by region. |
Gender | Use this for the Standard metrics split by gender. |
Keyword | Use this for the Standard metrics split by keyword. |
Interest | Use this for the Standard metrics split by interest. |
Gallery Item Id | Use this for the Standard metrics with gallery item ID and caption. |
Carousel Card | Use this for the Standard metrics split by carousel card. |
Placement | Use this for the Standard metrics split by placement. |
Reach and Frequency | Use this for unique reach and average frequency over a time window you select. These values are already aggregated for that window. |
Also choose a Report Level: Campaign, Adgroup, or Ad. Campaign includes account and campaign fields. Adgroup adds ad group fields. Ad adds ad fields.
Note: Funnel imports up to 18 months of historical Reddit data.
Standard
Data is attributed to Date.
Note: Ad Configured Status, Ad Effective Status, Ad Group Configured Status, Ad Group Effective Status, Ad Group End Date, Bid Strategy (Ad Group), Bid Strategy (Campaign), Campaign Configured Status, Campaign Effective Status, Campaign End Date, and Devices Type show the last known value from the most recent update. That value can differ from the live value in Reddit.
Dimensions
All report levels
Account ID
Account Name
Bid Strategy (Campaign): The bid strategy for the campaign.
Campaign Configured Status: The configured status of the campaign.
Campaign Effective Status: The effective status of the campaign.
Campaign End Date: The end date and time of the campaign.
Campaign ID
Campaign Name
Campaign Objective
Campaign Start Date: The start date and time of the campaign.
Click Attribution Window: The click attribution window configured on the Reddit ad account when Funnel downloads the data.
Currency: The currency of the ad account.
Data Downloaded At: The time Funnel downloaded this data, in UTC.
Date: The reporting date.
View Attribution Window: The view attribution window configured on the Reddit ad account when Funnel downloads the data.
Ad and Adgroup report levels
Ad Group Configured Status: The configured status of the ad group.
Ad Group Effective Status: The effective status of the ad group.
Ad Group End Date: The end date and time of the ad group.
Ad Group ID
Ad Group Name
Ad Group Start Date: The start date and time of the ad group.
Bid Strategy (Ad Group): The bid strategy for the ad group.
Devices Type: Device types targeted by the ad group, for example MOBILE or DESKTOP. Multiple selections are shown as a comma-separated list.
Interest Groups
Placements: Placements targeted by the ad group, for example FEED.
Ad report level
Ad Configured Status: The configured status of the ad.
Ad Effective Status: The effective status of the ad.
Ad ID
Ad Name
Click URL: The URL opened when someone clicks the ad.
Media Hash: The media hash for each image on the promoted post, one per content card.
Media URL: The media URL for each image on the promoted post.
Post ID: The ID of the promoted post.
Metrics
Note: Funnel also imports custom conversion events from the Reddit ad account. The field names match the event names in Reddit.
Performance
Clicks
Cost
Impressions
Key Conversion Clicks
Key Conversion Total Count
Key Conversion Views
Reddit Leads
Video Fully Viewable Impressions: In the Reddit Ads dashboard this is shown as Full Video Views.
Video Plays Expanded
Video Plays With Sound
Video Starts
Video Viewable Impressions: In the Reddit Ads dashboard this is shown as Video Views.
Video Watches 10 Seconds
Video Watches 100%
Video Watches 25%
Video Watches 3 Seconds
Video Watches 5 Seconds
Video Watches 50%
Video Watches 75%
Video Watches 95%
Conversions
Average Value: Add To Cart: Average value of the shopping cart.
Average Value: Add To Wishlist: Average value of the wish list.
Average Value: Lead: Average value of a lead.
Average Value: Purchase: Average value of a purchase.
Average Value: SignUp: Average value of a signup.
Click: Add To Cart: The number of add to cart click-through conversions.
Click: Add To Wishlist: The number of add to wishlist click-through conversions.
Click: Lead: The number of lead click-through conversions.
Click: Page Visit: The number of page visit click-through conversions.
Click: Purchase: The number of purchase click-through conversions.
Click: Search: The number of search click-through conversions.
Click: Sign Up: The number of sign up click-through conversions.
Click: View Content: The number of view content click-through conversions.
eCPA: Add To Cart: The cost per add to cart conversion.
eCPA: Add To Wishlist: The cost per add to wishlist conversion.
eCPA: Lead: The cost per lead conversion.
eCPA: Page Visit: The cost per page visit conversion.
eCPA: Purchase: The cost per purchase conversion.
eCPA: Search: The cost per search conversion.
eCPA: Sign Up: The cost per sign up conversion.
eCPA: View Content: The cost per view content conversion.
ROAS: Return on ad spend for purchases for this period.
Total Conversions: Add To Cart: The total number of add to cart conversions.
Total Conversions: Add To Wishlist: The total number of add to wishlist conversions.
Total Conversions: Lead: The total number of lead conversions.
Total Conversions: Page Visit: The total number of page visit conversions.
Total Conversions: Purchase: The total number of purchase conversions.
Total Conversions: Search: The total number of search conversions.
Total Conversions: Sign Up: The total number of sign up conversions.
Total Conversions: View Content: The total number of view content conversions.
Total Items: Add To Cart: Total size of the shopping cart.
Total Items: Add To Wishlist: Total size of the wish list.
Total Items: Purchase: Total size of the purchase.
Total Value: Add To Cart: Total value of the shopping cart.
Total Value: Add To Wishlist: Total value of the wish list.
Total Value: Lead: Total value of leads.
Total Value: Purchase: Total value of purchases.
Total Value: SignUp: Total value of signups.
View: Add To Cart: The number of add to cart view-through conversions.
View: Add To Wishlist: The number of add to wishlist view-through conversions.
View: Lead: The number of lead view-through conversions.
View: Page Visit: The number of page visit view-through conversions.
View: Purchase: The number of purchase view-through conversions.
View: Search: The number of search view-through conversions.
View: Sign Up: The number of sign up view-through conversions.
View: View Content: The number of view content view-through conversions.
MMP app metrics
MMP is a mobile measurement partner.
(MMP) Add Payment Info Count: The number of add payment info events reported by an MMP.
(MMP) Add To Cart Count: The number of add to cart events reported by an MMP.
(MMP) App Completed Tutorial: The number of completed tutorials reported by an MMP.
(MMP) App Installs: The number of app installs reported by an MMP.
(MMP) App Launches: The number of app launches reported by an MMP.
(MMP) App Level Achieved: The number of levels achieved reported by an MMP.
(MMP) App Purchase: The number of purchases reported by an MMP.
(MMP) App Redownloads: The number of redownloads reported by an MMP.
(MMP) App Searches: The number of searches reported by an MMP.
(MMP) App Sign Ups: The number of sign ups reported by an MMP.
(MMP) App Spend Credits: The number of spend credits events reported by an MMP.
(MMP) App View Content: The number of view content events reported by an MMP.
(MMP) eCPA: App Add Payment Info: Effective cost per add payment info action reported by an MMP.
(MMP) eCPA: App Add To Cart: Effective cost per add to cart action reported by an MMP.
(MMP) eCPA: App Completed Tutorial: Cost per completed tutorial reported by an MMP.
(MMP) eCPA: App Installs: Cost per app install reported by an MMP.
(MMP) eCPA: App Launches: Effective cost per app launch reported by an MMP.
(MMP) eCPA: App Level Achieved: Effective cost per level achieved reported by an MMP.
(MMP) eCPA: App Purchases: Effective cost per purchase reported by an MMP.
(MMP) eCPA: App Redownloads: Effective cost per redownload reported by an MMP.
(MMP) eCPA: App Searches: Effective cost per search reported by an MMP.
(MMP) eCPA: App Sign Ups: Effective cost per sign up reported by an MMP.
(MMP) eCPA: App Spend Credits: Effective cost per spend credits action reported by an MMP.
(MMP) eCPA: App View Content: Effective cost per view content action reported by an MMP.
(MMP) eCPI: Total App Installs: Effective cost per total app install reported by an MMP.
(MMP) eCVR: App Add Payment Info: Add payment info conversion rate reported by an MMP.
(MMP) eCVR: App Add To Cart: Add to cart conversion rate reported by an MMP.
(MMP) eCVR: App Completed Tutorial: Completed tutorial conversion rate reported by an MMP.
(MMP) eCVR: App Installs: App install conversion rate reported by an MMP.
(MMP) eCVR: App Launches: App launch conversion rate reported by an MMP.
(MMP) eCVR: App Level Achieved: Level achieved conversion rate reported by an MMP.
(MMP) eCVR: App Purchases: Purchase conversion rate reported by an MMP.
(MMP) eCVR: App Redownloads: Redownload conversion rate reported by an MMP.
(MMP) eCVR: App Searches: Search conversion rate reported by an MMP.
(MMP) eCVR: App Sign Ups: Sign up conversion rate reported by an MMP.
(MMP) eCVR: App Spend Credits: Spend credits conversion rate reported by an MMP.
(MMP) eCVR: App View Content: View content conversion rate reported by an MMP.
(MMP) eCVR: Total App Installs: Total app install conversion rate reported by an MMP.
(MMP) Total App Conversions: The total number of app conversions reported by an MMP.
(MMP) Total App Installs: The total number of app installs reported by an MMP.
SKAN app metrics
SKAN is Apple's SKAdNetwork.
(SKAN) App Installs: The number of app installs reported by SKAN.
(SKAN) eCPI: App Installs: Effective cost per app install reported by SKAN.
(SKAN) eCPI: App Redownloads: Effective cost per reinstall reported by SKAN.
(SKAN) eCPI: Total App Installs: Effective cost per total app install reported by SKAN.
(SKAN) eCVR: App Installs: App install conversion rate reported by SKAN.
(SKAN) eCVR: App Redownloads: Redownload conversion rate reported by SKAN.
(SKAN) eCVR: Total App Installs: Total app install conversion rate reported by SKAN.
(SKAN) Redownloads Count: The number of reinstalls reported by SKAN.
(SKAN) Total App Installs: The total number of app installs reported by SKAN.
Country
Use this report for the Standard dimensions and metrics, plus Country.
Dimensions
Country
Metrics
Metrics match the Standard report.
Community
Use this report for the Standard dimensions and metrics, plus Community.
Dimensions
Community
Metrics
Metrics match the Standard report.
DMA
Use this report for the Standard dimensions and metrics, plus DMA, DMA ID, and Region.
Dimensions
DMA
DMA ID
Region
Metrics
Metrics match the Standard report.
Region
Use this report for the Standard dimensions and metrics, plus Region.
Dimensions
Region
Metrics
Metrics match the Standard report.
Gender
Use this report for the Standard dimensions and metrics, plus Gender.
Dimensions
Gender
Metrics
Metrics match the Standard report.
Keyword
Use this report for the Standard dimensions and metrics, plus Keyword.
Dimensions
Keyword
Metrics
Metrics match the Standard report.
Interest
Use this report for the Standard dimensions and metrics, plus Interest.
Dimensions
Interest
Metrics
Metrics match the Standard report.
Gallery Item Id
Use this report for the Standard dimensions and metrics, plus Gallery Item Caption and Gallery Item ID.
Dimensions
Gallery Item Caption
Gallery Item ID
Metrics
Metrics match the Standard report.
Carousel Card
Use this report for the Standard dimensions and metrics, plus Carousel Card.
Dimensions
Carousel Card
Metrics
Metrics match the Standard report.
Placement
Use this report for the Standard dimensions and metrics, plus Placement.
Dimensions
Placement
Metrics
Metrics match the Standard report.
Reach and Frequency
On Time windows, select one or more of 1 Day, 7 Days (Weekly), 14 Days, 30 Days, 60 Days, and 90 Days. Funnel imports Reach and Frequency for each window you select. Each value is labeled with the window and the report level, for example 1 Day, Ad.
Note: Reach and Frequency are already aggregated for the selected window. Do not add them across days.
Dimensions
Definitions match the Standard report. Ad group dimensions are available on Adgroup and Ad. Ad dimensions are available on Ad.
All report levels
Account ID
Account Name
Bid Strategy (Campaign)
Campaign Configured Status
Campaign Effective Status
Campaign End Date
Campaign ID
Campaign Name
Campaign Objective
Campaign Start Date
Date
Ad and Adgroup report levels
Ad Group Configured Status
Ad Group Effective Status
Ad Group End Date
Ad Group ID
Ad Group Name
Ad Group Start Date
Bid Strategy (Ad Group)
Devices Type
Interest Groups
Placements
Ad report level
Ad Configured Status
Ad Effective Status
Ad ID
Ad Name
Click URL
Media Hash
Media URL
Post ID
Metrics
Frequency: The average number of times each person saw your ad.
Reach: The number of unique users who saw your ads at least once.
API documentation
For full field definitions and updates, see the Reddit Ads API documentation.
Change history
Fields removed with the Reddit Ads API v3
From 30 Sep, 2024, the Reddit Ads API no longer supports the fields below. Data sources that already imported them can keep that history. Connect a new data source to collect the current fields. See Reddit: v3 API update guide.
Add To Cart CTC (1 Day)
Add To Cart CTC (28 Day)
Add To Cart CTC (7 Day)
Add To Cart VTC (1 Day)
Add To Cart VTC (28 Day)
Add To Cart VTC (7 Day)
Add To Wishlist CTC (1 Day)
Add To Wishlist CTC (28 Day)
Add To Wishlist CTC (7 Day)
Add To Wishlist VTC (1 Day)
Add To Wishlist VTC (28 Day)
Add To Wishlist VTC (7 Day)
Comment Downvotes
Comment Upvotes
Comments
Comments Page Views
Conversions (Legacy)
Conversions (Legacy) Click (1 Day)
Conversions (Legacy) Click (28 Day)
Conversions (Legacy) Click (7 Day)
Conversions (Legacy) View (1 Day)
Conversions (Legacy) View (28 Day)
Conversions (Legacy) View (7 Day)
Downvotes
Lead CTC (1 Day)
Lead CTC (28 Day)
Lead CTC (7 Day)
Lead VTC (1 Day)
Lead VTC (28 Day)
Lead VTC (7 Day)
Page Visit CTC (1 Day)
Page Visit CTC (28 Day)
Page Visit CTC (7 Day)
Page Visit VTC (1 Day)
Page Visit VTC (28 Day)
Page Visit VTC (7 Day)
Purchase CTC (1 Day)
Purchase CTC (28 Day)
Purchase CTC (7 Day)
Purchase VTC (1 Day)
Purchase VTC (28 Day)
Purchase VTC (7 Day)
Search CTC (1 Day)
Search CTC (28 Day)
Search CTC (7 Day)
Search VTC (1 Day)
Search VTC (28 Day)
Search VTC (7 Day)
Sign Up CTC (1 Day)
Sign Up CTC (28 Day)
Sign Up CTC (7 Day)
Sign Up VTC (1 Day)
Sign Up VTC (28 Day)
Sign Up VTC (7 Day)
Upvotes
View Content CTC (1 Day)
View Content CTC (28 Day)
View Content CTC (7 Day)
View Content VTC (1 Day)
View Content VTC (28 Day)
View Content VTC (7 Day)
Viewable Impressions
Device types
The Reddit Ads API no longer supports Device types. Use Devices Type for the device types targeted by the ad group. Devices Type is available on the Adgroup and Ad report levels.
Device types