There are three different report types you can select when connecting your Reddit source:

  • Standard report

  • Country report

  • DMA report

The Country report contains the same dimensions and metrics as the Standard report (listed below) plus the additional field 'Country'.

The DMA report contains the same dimensions and metrics as the Standard report (listed below) plus the additional field 'DMA ID' and 'DMA Name'.

Dimensions

Ad Name
Ad ID
Ad Group Name
Ad Group ID
Campaign Name
Campaign ID

Click URL

Country (only available in the Country report)

DMA ID (only available in the DMA report)

DMA Name (only available in the DMA report)

Metrics

Add To Cart CTC (1 Day, 7 Day, 28 Day)
Add To Cart VTC (1 Day, 7 Day, 28 Day)
Add To Wishlist CTC (1 Day, 7 Day, 28 Day)
Add To Wishlist VTC (1 Day, 7 Day, 28 Day)
Clicks
Comment Downvotes
Comment Upvotes
Comments
Comments Page Views
Conversions (Legacy)
Conversions (Legacy) Click (1 Day, 7 Day, 28 Day)
Conversions (Legacy) View (1 Day, 7 Day, 28 Day)
Cost
Downvotes
Impressions
Lead CTC (1 Day, 7 Day, 28 Day)
Lead VTC (1 Day, 7 Day, 28 Day)
Page Visit CTC (1 Day, 7 Day, 28 Day)
Page Visit VTC (1 Day, 7 Day, 28 Day)
Purchase CTC (1 Day, 7 Day, 28 Day)
Purchase VTC (1 Day, 7 Day, 28 Day)
Search CTC (1 Day, 7 Day, 28 Day)
Search VTC (1 Day, 7 Day, 28 Day)
Sign Up CTC (1 Day, 7 Day, 28 Day)
Sign Up VTC (1 Day, 7 Day, 28 Day)
Upvotes
Video Fully Viewable Impressions
Video Plays Expanded
Video Plays With Sound
Video Starts
Video Viewable Impressions
Video Watches 10 Seconds
Video Watches 100%
Video Watches 25%
Video Watches 3 Seconds
Video Watches 5 Seconds
Video Watches 50%
Video Watches 75%
Video Watches 95%
View Content CTC (1 Day, 7 Day, 28 Day)
View Content VTC (1 Day, 7 Day, 28 Day)
Viewable Impressions

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