The reports available through Funnel's Snapchat connector are:
- Campaign
- Ad Squad
- Ad
Regular metrics and non-aggregatable metrics (with a time-window of 1 day) are supported by all reports.
View-through attribution window and Swipe through attribution window can be specified for regular reports
Attribution windows
View-through Attribution Window
- 1 hour
- 3 hours
- 6 hours
- 1 day
- 7 days
- 28 days
Swipe Attribution Window
- 1 day
- 7 days
- 28 days
Available data
Dimensions - Campaign report
- Account ID
- Attribution Window
- Campaign ID
- Campaign Name
- Campaign Objective
Dimensions - Ad Squad report
- Account ID
- Attribution Window
- Campaign ID
- Campaign Name
- Campaign Objective
- Squad ID
- Squad Name
Dimensions - Ad report
- Account ID
- Ad ID
- Ad Name
- Ad Type
- Attribution Window
- Campaign ID
- Campaign Name
- Campaign Objective
- Creative ID
- Creative name
- Creative type
- Squad ID
- Squad Name
- Web view URLS
Metrics - Regular
- Android Installs
- Attachment Quartile 25%
- Attachment Quartile 50%
- Attachment Quartile 75%
- Attachment Total View Time Millis
- Attachment View Completion
- Avg. View Time Millis
- Conversion Add Billing
- Conversion Add Billing (swipe attributed)
- Conversion Add Billing (view attributed)
- Conversion Add Cart
- Conversion Add Cart (swipe attributed)
- Conversion Add Cart (view attributed)
- Conversion App Opens
- Conversion App Opens (swipe attributed)
- Conversion App Opens (view attributed)
- Conversion Level Completes
- Conversion Level Completes (swipe attributed)
- Conversion Level Completes (view attributed)
- Conversion Page Views
- Conversion Page Views (swipe attributed)
- Conversion Page Views (view attributed)
- Conversion Purchases
- Conversion Purchases (swipe attributed)
- Conversion Purchases (view attributed)
- Conversion Purchases Value
- Conversion Purchases Value (swipe attributed)
- Conversion Purchases Value (view attributed)
- Conversion Save
- Conversion Save (swipe attributed)
- Conversion Save (view attributed)
- Conversion Searches
- Conversion Searches (swipe attributed)
- Conversion Searches (view attributed)
- Conversion Sign Ups
- Conversion Sign Ups (swipe attributed)
- Conversion Sign Ups (view attributed)
- Conversion Start Checkout
- Conversion Start Checkout (swipe attributed)
- Conversion Start Checkout (view attributed)
- Conversion View Content
- Conversion View Content (swipe attributed)
- Conversion View Content (view attributed)
- Impressions
- Quartile 25%
- Quartile 50%
- Quartile 75%
- Saves
- Screen Time Millis
- Shares
- Spend
- Swipes
- Total Installs
- Video Views
- View Completion
- iOS Installs
- Story Opens
- Story completes
- Story ad position impressions
- Story ad position screen time millis
Metrics - Non-aggregatable
- Reach
- Frequency