The reports available through Funnel's Snapchat connector are:
Campaign
Ad Squad
Ad
Regular metrics and non-aggregatable metrics (with a time-window of 1 day) are supported by all reports. It is also possible to get your Snapchat data broken down by hour for all reports.
View-through attribution window and Swipe through attribution window can be specified for regular reports.
Attribution windows
View-through Attribution Window
1 hour
3 hours
6 hours
1 day
7 days
28 days
Swipe Attribution Window
1 day
7 days
28 days
Available data
Dimensions - Campaign report
Account ID
Attribution Window
Campaign ID
Campaign Name
Campaign Objective
Dimensions - Ad Squad report
Account ID
Attribution Window
Campaign ID
Campaign Name
Campaign Objective
Squad ID
Squad Name
Dimensions - Ad report
Account ID
Ad ID
Ad Name
Ad Type
Attribution Window
Campaign ID
Campaign Name
Campaign Objective
Creative ID
Creative name
Creative type
Squad ID
Squad Name
Web view URLS
Delivery Insight dimensions (Optional)
Reports with Insight dimensions can contain less data due to privacy protection.
Country
DMA
Region
Device OS
Device brand
Age
Gender
Metrics - Regular
Android Installs
Attachment Quartile 25%
Attachment Quartile 50%
Attachment Quartile 75%
Attachment Total View Time Millis
Attachment View Completion
Avg. View Time Millis
Impressions
Quartile 25%
Quartile 50%
Quartile 75%
Saves
Screen Time Millis
Shares
Spend
Swipes
Total Installs
Video Views
Video Views (time based)
15s Video Views
View Completion
iOS Installs
Story Opens
Story completes
Story ad position impressions
Story ad position screen time millis
Conversion Add Billing
Conversion Add Billing (swipe attributed)
Conversion Add Billing (view attributed)
Conversion Add Cart
Conversion Add Cart (swipe attributed)
Conversion Add Cart (view attributed)
Conversion App Opens
Conversion App Opens (swipe attributed)
Conversion App Opens (view attributed)
Conversion Level Completes
Conversion Level Completes (swipe attributed)
Conversion Level Completes (view attributed)
Conversion Page Views
Conversion Page Views (swipe attributed)
Conversion Page Views (view attributed)
Conversion Purchases
Conversion Purchases (swipe attributed)
Conversion Purchases (view attributed)
Conversion Purchases Value
Conversion Purchases Value (swipe attributed)
Conversion Purchases Value (view attributed)
Conversion Save
Conversion Save (swipe attributed)
Conversion Save (view attributed)
Conversion Searches
Conversion Searches (swipe attributed)
Conversion Searches (view attributed)
Conversion Sign Ups
Conversion Sign Ups (swipe attributed)
Conversion Sign Ups (view attributed)
Conversion Start Checkout
Conversion Start Checkout (swipe attributed)
Conversion Start Checkout (view attributed)
Conversion View Content
Conversion View Content (swipe attributed)
Conversion View Content (view attributed)
Custom event 1
Custom event 1 (swipe attributed)
Custom event 1 (view attributed)
Custom event 2
Custom event 2 (swipe attributed)
Custom event 2 (view attributed)
Custom event 3
Custom event 3 (swipe attributed)
Custom event 3 (view attributed)
Custom event 4
Custom event 4 (swipe attributed)
Custom event 4 (view attributed)
Custom event 5
Custom event 5 (swipe attributed)
Custom event 5 (view attributed)
Conversion Reserve
Conversion Reserve (view attributed)
Conversion Reserve (swipe attributed)
Conversion List View
Conversion List View (view attributed)
Conversion List View (swipe attributed)
Conversion Start Trial
Conversion Start Trial (view attributed)
Conversion Start Trial (swipe attributed)
Conversion Spend Credits
Conversion Spend Credits (view attributed)
Conversion Spend Credits (swipe attributed)
Conversion Add To Wishlist
Conversion Add To Wishlist (view attributed)
Conversion Add To Wishlist (swipe attributed)
Conversion Achievement Unlocked
Conversion Achievement Unlocked (view attributed)
Conversion Achievement Unlocked (swipe attributed)
Conversion Subscribe
Conversion Subscribe (view attributed)
Conversion Subscribe (swipe attributed)
Conversion Ad Click
Conversion Ad Click (view attributed)
Conversion Ad Click (swipe attributed)
Conversion Ad View
Conversion Ad View (view attributed)
Conversion Ad View (swipe attributed)
Conversion Complete Tutorial
Conversion Complete Tutorial (view attributed)
Conversion Complete Tutorial (swipe attributed)
Conversion Invite
Conversion Invite (view attributed)
Conversion Invite (swipe attributed)
Conversion Login
Conversion Login (view attributed)
Conversion Login (swipe attributed)
Conversion Share
Conversion Share (view attributed)
Conversion Share (swipe attributed)
Conversion Reserve
Conversion Reserve (view attributed)
Conversion Reserve (swipe attributed)
Conversion Rate
Conversion Rate (view attributed)
Conversion Rate (swipe attributed)
Metrics - Non-aggregatable
Reach
Frequency