The reports available through Funnel's Snapchat connector are:
Campaign
Ad Squad
Ad
Regular metrics, SKAdNetwork and non-aggregatable metrics (with a time-window of 1 day) are supported by all reports. Regular and non-aggregatable metrics can be broken down by hour. Note: Due to privacy reasons you might not get values for conversions metrics. Read more from Snapchat here.
View-through attribution window and Swipe through attribution window can be specified for regular reports.
Attribution windows
View-through Attribution Window
1 hour
3 hours
6 hours
1 day
7 days
28 days
Swipe Attribution Window
1 day
7 days
28 days
Available data
Dimensions - Campaign report
Account ID
Attribution Window
Campaign ID
Campaign Name
Campaign Objective
Campaign Status
Dimensions - Ad Squad report
Account ID
Attribution Window
Campaign ID
Campaign Name
Campaign Objective
Squad ID
Squad Name
Squad optimization goal
Squad Status
Dimensions - Ad report
Account ID
Ad ID
Ad Name
Ad Type
Attribution Window
Campaign ID
Campaign Name
Campaign Objective
Creative ID
Creative name
Creative type
Squad ID
Squad Name
Squad optimization goal
Web view URLs
Third party paid impression tracking URLs
Ad Status
Delivery Insight dimensions (Optional)
Reports with Insight dimensions can contain less data due to privacy protection.
Country
DMA id
DMA name
Region
Device OS
Device brand
Age
Gender
Metrics - Regular
Android Installs*
Attachment Quartile 25%
Attachment Quartile 50%
Attachment Quartile 75%
Attachment Total View Time Millis
Attachment View Completion
Avg. View Time Millis
Impressions
Quartile 25%
Quartile 50%
Quartile 75%
Saves
Screen Time Millis
Shares
Spend
Swipes
Swipe Up Rate
Total Installs
Video Views
Video Views (time based)*
15s Video Views*
View Completion
iOS Installs*
Story Opens
Story completes
Story ad position impressions*
Story ad position screen time millis*
Leads*
Profile Clicks*
Earned impressions*
Paid impressions*
*Not available with insight dimensions
Conversion Metrics - Regular
These metrics are available as several variants, one for every combination of breakouts: App, Web, Offline, Total combined with total values or broken down yet again on View, Swipe Up.
(Example: Achievements Unlocked App Swipe Up)
Achievements Unlocked
Ad Clicks
Ad Views
Adds of Billing Information
Adds to Cart
Adds to Wishlist
App Opens
Checkouts Started
Completed Tutorials
Content Viewed
Credits Spent
Custom Event 1
Custom Event 2
Custom Event 3
Custom Event 4
Custom Event 5
Invites Sent
Landing Page Views
Levels Completed
Logins
Lists Viewed
Pages Viewed
Purchases
Purchases Value
Rates Submitted
Reservations
Save
Searches
Shares
Sign Ups
Subscriptions
Trial Starts
Metrics - Non-aggregatable
Reach
Frequency
Earned Reach
Metrics - SKAdsNetwork
Conversion metrics (variants: Swipe Up, View and Total):
Achievements Unlocked SKAdNetwork
Ad Clicks SKAdNetwork
Ad Views SKAdNetwork
Adds of Billing Information SKAdNetwork
Adds to Cart SKAdNetwork
Adds to Wishlist SKAdNetwork
App Opens SKAdNetwork
Checkouts Started SKAdNetwork
Completed Tutorials SKAdNetwork
Content Viewed SKAdNetwork
Credits Spent SKAdNetwork
Custom Event 1 SKAdNetwork
Custom Event 2 SKAdNetwork
Custom Event 3 SKAdNetwork
Custom Event 4 SKAdNetwork
Custom Event 5 SKAdNetwork
Invites Sent SKAdNetwork
Ios Installs SKAdNetwork
Levels Completed SKAdNetwork
Logins SKAdNetwork
Lists Viewed SKAdNetwork
Pages Viewed SKAdNetwork
Purchases SKAdNetwork
Rates Submitted SKAdNetwork
Reservations SKAdNetwork
Save SKAdNetwork
Searches SKAdNetwork
Shares SKAdNetwork
Sign Ups SKAdNetwork
Subscriptions SKAdNetwork
Total Installs SKAdNetwork
Trial Starts SKAdNetwork
Unknown SKAdNetwork