What data can I get from Snapchat?

The reports available through Funnel's Snapchat connector are:

• Campaign
• Ad Squad
• Ad

Regular metrics and non-aggregatable metrics (with a time-window of 1 day) are supported by all reports. It is also possible to get your Snapchat data broken down by hour for all reports.
View-through attribution window and Swipe through attribution window can be specified for regular reports.

Attribution windows

View-through Attribution Window 

• 1 hour
• 3 hours
• 6 hours
• 1 day
• 7 days
• 28 days

Swipe Attribution Window

• 1 day
• 7 days
• 28 days

Available data

Dimensions - Campaign report

• Account ID
• Attribution Window
• Campaign ID
• Campaign Name
• Campaign Objective

Dimensions - Ad Squad report

• Account ID
• Attribution Window
• Campaign ID
• Campaign Name
• Campaign Objective
• Squad ID
• Squad Name

Dimensions - Ad report

• Account ID
• Ad ID
• Ad Name
• Ad Type
• Attribution Window
• Campaign ID
• Campaign Name
• Campaign Objective
• Creative ID
• Creative name
• Creative type
• Squad ID
• Squad Name
• Web view URLS

Delivery Insight dimensions (Optional)

Reports with Insight dimensions can contain less data due to privacy protection.

• Country
• DMA
• Region
• Device OS
• Device brand
• Age
• Gender

Metrics - Regular

• Android Installs
• Attachment Quartile 25%
• Attachment Quartile 50%
• Attachment Quartile 75%
• Attachment Total View Time Millis
• Attachment View Completion
• Avg. View Time Millis
• Impressions
• Quartile 25%
• Quartile 50%
• Quartile 75%
• Saves
• Screen Time Millis
• Shares
• Spend
• Swipes
• Total Installs
• Video Views
• Video Views (time based)
• 15s Video Views
• View Completion
• iOS Installs
• Story Opens
• Story completes
• Story ad position impressions
• Story ad position screen time millis
• Conversion Add Billing
• Conversion Add Billing (swipe attributed)
• Conversion Add Billing (view attributed)
• Conversion Add Cart
• Conversion Add Cart (swipe attributed)
• Conversion Add Cart (view attributed)
• Conversion App Opens
• Conversion App Opens (swipe attributed)
• Conversion App Opens (view attributed)
• Conversion Level Completes
• Conversion Level Completes (swipe attributed)
• Conversion Level Completes (view attributed)
• Conversion Page Views
• Conversion Page Views (swipe attributed)
• Conversion Page Views (view attributed)
• Conversion Purchases
• Conversion Purchases (swipe attributed)
• Conversion Purchases (view attributed)
• Conversion Purchases Value
• Conversion Purchases Value (swipe attributed)
• Conversion Purchases Value (view attributed)
• Conversion Save
• Conversion Save (swipe attributed)
• Conversion Save (view attributed)
• Conversion Searches
• Conversion Searches (swipe attributed)
• Conversion Searches (view attributed)
• Conversion Sign Ups
• Conversion Sign Ups (swipe attributed)
• Conversion Sign Ups (view attributed)
• Conversion Start Checkout
• Conversion Start Checkout (swipe attributed)
• Conversion Start Checkout (view attributed)
• Conversion View Content
• Conversion View Content (swipe attributed)
• Conversion View Content (view attributed)
• Custom event 1
• Custom event 1 (swipe attributed)
• Custom event 1 (view attributed)
• Custom event 2
• Custom event 2 (swipe attributed)
• Custom event 2 (view attributed)
• Custom event 3
• Custom event 3 (swipe attributed)
• Custom event 3 (view attributed)
• Custom event 4
• Custom event 4 (swipe attributed)
• Custom event 4 (view attributed)
• Custom event 5
• Custom event 5 (swipe attributed)
• Custom event 5 (view attributed)
• Conversion Reserve
• Conversion Reserve (view attributed)
• Conversion Reserve (swipe attributed)
• Conversion List View
• Conversion List View (view attributed)
• Conversion List View (swipe attributed)
• Conversion Start Trial
• Conversion Start Trial (view attributed)
• Conversion Start Trial (swipe attributed)
• Conversion Spend Credits
• Conversion Spend Credits (view attributed)
• Conversion Spend Credits (swipe attributed)
• Conversion Add To Wishlist
• Conversion Add To Wishlist (view attributed)
• Conversion Add To Wishlist (swipe attributed)
• Conversion Achievement Unlocked
• Conversion Achievement Unlocked (view attributed)
• Conversion Achievement Unlocked (swipe attributed)
• Conversion Subscribe
• Conversion Subscribe (view attributed)
• Conversion Subscribe (swipe attributed)
• Conversion Ad Click
• Conversion Ad Click (view attributed)
• Conversion Ad Click (swipe attributed)
• Conversion Ad View
• Conversion Ad View (view attributed)
• Conversion Ad View (swipe attributed)
• Conversion Complete Tutorial
• Conversion Complete Tutorial (view attributed)
• Conversion Complete Tutorial (swipe attributed)
• Conversion Invite
• Conversion Invite (view attributed)
• Conversion Invite (swipe attributed)
• Conversion Login
• Conversion Login (view attributed)
• Conversion Login (swipe attributed)
• Conversion Share
• Conversion Share (view attributed)
• Conversion Share (swipe attributed)
• Conversion Reserve
• Conversion Reserve (view attributed)
• Conversion Reserve (swipe attributed)
• Conversion Rate
• Conversion Rate (view attributed)
• Conversion Rate (swipe attributed)

Metrics - Non-aggregatable

• Reach
• Frequency