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What data can I get from Snapchat?
What data can I get from Snapchat?
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Written by Funnel
Updated over a week ago

The reports available through Funnel's Snapchat connector are:

  • Campaign

  • Ad Squad

  • Ad

Regular metrics, SKAdNetwork and non-aggregatable metrics (with a time-window of 1 day) are supported by all reports. Regular and non-aggregatable metrics can be broken down by hour. Note: Due to privacy reasons you might not get values for conversions metrics. Read more from Snapchat here.


View-through attribution window and Swipe through attribution window can be specified for regular reports.

Attribution windows

View-through Attribution Window 

  • 1 hour

  • 3 hours

  • 6 hours

  • 1 day

  • 7 days

  • 28 days

Swipe Attribution Window

  • 1 day

  • 7 days

  • 28 days

Available data

Dimensions - Campaign report

  • Account ID

  • Attribution Window

  • Campaign ID

  • Campaign Name

  • Campaign Objective

Dimensions - Ad Squad report

  • Account ID

  • Attribution Window

  • Campaign ID

  • Campaign Name

  • Campaign Objective

  • Squad ID

  • Squad Name

  • Squad optimization goal

Dimensions - Ad report

  • Account ID

  • Ad ID

  • Ad Name

  • Ad Type

  • Attribution Window

  • Campaign ID

  • Campaign Name

  • Campaign Objective

  • Creative ID

  • Creative name

  • Creative type

  • Squad ID

  • Squad Name

  • Squad optimization goal

  • Web view URLs

  • Third party paid impression tracking URLs

Delivery Insight dimensions (Optional)

Reports with Insight dimensions can contain less data due to privacy protection.

  • Country

  • DMA id

  • DMA name

  • Region

  • Device OS

  • Device brand

  • Age

  • Gender

Metrics - Regular

Note: Some metrics are not available for insight dimensions: iOS Installs, Android Installs, 15s Video Views, Video Views (time based), Story ad position impressions, Story ad position screen time millis and Leads.

  • Android Installs

  • Attachment Quartile 25%

  • Attachment Quartile 50%

  • Attachment Quartile 75%

  • Attachment Total View Time Millis

  • Attachment View Completion

  • Avg. View Time Millis

  • Impressions

  • Quartile 25%

  • Quartile 50%

  • Quartile 75%

  • Saves

  • Screen Time Millis

  • Shares

  • Spend

  • Swipes

  • Swipe Up Rate

  • Total Installs

  • Video Views

  • Video Views (time based)

  • 15s Video Views

  • View Completion

  • iOS Installs

  • Story Opens

  • Story completes

  • Story ad position impressions

  • Story ad position screen time millis

  • Leads

  • Profile Clicks

Conversion Metrics - Regular

These metrics are available as several variants, one for every combination of breakouts: App, Web, Offline, Total combined with total values or broken down yet again on View, Swipe Up.

(Example: Achievements Unlocked App Swipe Up)

  • Achievements Unlocked

  • Ad Clicks

  • Ad Views

  • Adds of Billing Information

  • Adds to Cart

  • Adds to Wishlist

  • App Opens

  • Checkouts Started

  • Completed Tutorials

  • Content Viewed

  • Credits Spent

  • Custom Event 1

  • Custom Event 2

  • Custom Event 3

  • Custom Event 4

  • Custom Event 5

  • Invites Sent

  • Levels Completed

  • Logins

  • Lists Viewed

  • Pages Viewed

  • Purchases

  • Purchases Value

  • Rates Submitted

  • Reservations

  • Save

  • Searches

  • Shares

  • Sign Ups

  • Subscriptions

  • Trial Starts

Metrics - Non-aggregatable

  • Reach

  • Frequency

  • Earned Reach

Metrics - SKAdsNetwork

Conversion metrics (variants: Swipe Up, View and Total):

  • Achievements Unlocked SKAdNetwork

  • Ad Clicks SKAdNetwork

  • Ad Views SKAdNetwork

  • Adds of Billing Information SKAdNetwork

  • Adds to Cart SKAdNetwork

  • Adds to Wishlist SKAdNetwork

  • App Opens SKAdNetwork

  • Checkouts Started SKAdNetwork

  • Completed Tutorials SKAdNetwork

  • Content Viewed SKAdNetwork

  • Credits Spent SKAdNetwork

  • Custom Event 1 SKAdNetwork

  • Custom Event 2 SKAdNetwork

  • Custom Event 3 SKAdNetwork

  • Custom Event 4 SKAdNetwork

  • Custom Event 5 SKAdNetwork

  • Invites Sent SKAdNetwork

  • Ios Installs SKAdNetwork

  • Levels Completed SKAdNetwork

  • Logins SKAdNetwork

  • Lists Viewed SKAdNetwork

  • Pages Viewed SKAdNetwork

  • Purchases SKAdNetwork

  • Rates Submitted SKAdNetwork

  • Reservations SKAdNetwork

  • Save SKAdNetwork

  • Searches SKAdNetwork

  • Shares SKAdNetwork

  • Sign Ups SKAdNetwork

  • Subscriptions SKAdNetwork

  • Total Installs SKAdNetwork

  • Trial Starts SKAdNetwork

  • Unknown SKAdNetwork

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