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What data can I get from Snapchat?

What data can I get from Snapchat?

Robin Fjärem avatar
Written by Robin Fjärem
Updated over a week ago

The reports available through Funnel's Snapchat connector are:

  • Campaign

  • Ad Squad

  • Ad

Regular metrics, SKAdNetwork and non-aggregatable metrics (with a time-window of 1 day) are supported by all reports. Regular and non-aggregatable metrics can be broken down by hour.


View-through attribution window and Swipe through attribution window can be specified for regular reports.

Attribution windows

View-through Attribution Window 

  • 1 hour

  • 3 hours

  • 6 hours

  • 1 day

  • 7 days

  • 28 days

Swipe Attribution Window

  • 1 day

  • 7 days

  • 28 days

Available data

Dimensions - Campaign report

  • Account ID

  • Attribution Window

  • Campaign ID

  • Campaign Name

  • Campaign Objective

Dimensions - Ad Squad report

  • Account ID

  • Attribution Window

  • Campaign ID

  • Campaign Name

  • Campaign Objective

  • Squad ID

  • Squad Name

  • Squad optimization goal

Dimensions - Ad report

  • Account ID

  • Ad ID

  • Ad Name

  • Ad Type

  • Attribution Window

  • Campaign ID

  • Campaign Name

  • Campaign Objective

  • Creative ID

  • Creative name

  • Creative type

  • Squad ID

  • Squad Name

  • Squad optimization goal

  • Web view URLS

Delivery Insight dimensions (Optional)

Reports with Insight dimensions can contain less data due to privacy protection.

  • Country

  • DMA

  • Region

  • Device OS

  • Device brand

  • Age

  • Gender

Metrics - Regular

  • Android Installs

  • Attachment Quartile 25%

  • Attachment Quartile 50%

  • Attachment Quartile 75%

  • Attachment Total View Time Millis

  • Attachment View Completion

  • Avg. View Time Millis

  • Impressions

  • Quartile 25%

  • Quartile 50%

  • Quartile 75%

  • Saves

  • Screen Time Millis

  • Shares

  • Spend

  • Swipes

  • Total Installs

  • Video Views

  • Video Views (time based)

  • 15s Video Views

  • View Completion

  • iOS Installs

  • Story Opens

  • Story completes

  • Story ad position impressions

  • Story ad position screen time millis

  • Conversion Add Billing

  • Conversion Add Billing (swipe attributed)

  • Conversion Add Billing (view attributed)

  • Conversion Add Cart

  • Conversion Add Cart (swipe attributed)

  • Conversion Add Cart (view attributed)

  • Conversion App Opens

  • Conversion App Opens (swipe attributed)

  • Conversion App Opens (view attributed)

  • Conversion Level Completes

  • Conversion Level Completes (swipe attributed)

  • Conversion Level Completes (view attributed)

  • Conversion Page Views

  • Conversion Page Views (swipe attributed)

  • Conversion Page Views (view attributed)

  • Conversion Purchases

  • Conversion Purchases (swipe attributed)

  • Conversion Purchases (view attributed)

  • Conversion Purchases Value

  • Conversion Purchases Value (swipe attributed)

  • Conversion Purchases Value (view attributed)

  • Conversion Save

  • Conversion Save (swipe attributed)

  • Conversion Save (view attributed)

  • Conversion Searches

  • Conversion Searches (swipe attributed)

  • Conversion Searches (view attributed)

  • Conversion Sign Ups

  • Conversion Sign Ups (swipe attributed)

  • Conversion Sign Ups (view attributed)

  • Conversion Start Checkout

  • Conversion Start Checkout (swipe attributed)

  • Conversion Start Checkout (view attributed)

  • Conversion View Content

  • Conversion View Content (swipe attributed)

  • Conversion View Content (view attributed)

  • Custom event 1

  • Custom event 1 (swipe attributed)

  • Custom event 1 (view attributed)

  • Custom event 2

  • Custom event 2 (swipe attributed)

  • Custom event 2 (view attributed)

  • Custom event 3

  • Custom event 3 (swipe attributed)

  • Custom event 3 (view attributed)

  • Custom event 4

  • Custom event 4 (swipe attributed)

  • Custom event 4 (view attributed)

  • Custom event 5

  • Custom event 5 (swipe attributed)

  • Custom event 5 (view attributed)

  • Conversion Reserve

  • Conversion Reserve (view attributed)

  • Conversion Reserve (swipe attributed)

  • Conversion List View

  • Conversion List View (view attributed)

  • Conversion List View (swipe attributed)

  • Conversion Start Trial

  • Conversion Start Trial (view attributed)

  • Conversion Start Trial (swipe attributed)

  • Conversion Spend Credits

  • Conversion Spend Credits (view attributed)

  • Conversion Spend Credits (swipe attributed)

  • Conversion Add To Wishlist

  • Conversion Add To Wishlist (view attributed)

  • Conversion Add To Wishlist (swipe attributed)

  • Conversion Achievement Unlocked

  • Conversion Achievement Unlocked (view attributed)

  • Conversion Achievement Unlocked (swipe attributed)

  • Conversion Subscribe

  • Conversion Subscribe (view attributed)

  • Conversion Subscribe (swipe attributed)

  • Conversion Ad Click

  • Conversion Ad Click (view attributed)

  • Conversion Ad Click (swipe attributed)

  • Conversion Ad View

  • Conversion Ad View (view attributed)

  • Conversion Ad View (swipe attributed)

  • Conversion Complete Tutorial

  • Conversion Complete Tutorial (view attributed)

  • Conversion Complete Tutorial (swipe attributed)

  • Conversion Invite

  • Conversion Invite (view attributed)

  • Conversion Invite (swipe attributed)

  • Conversion Login

  • Conversion Login (view attributed)

  • Conversion Login (swipe attributed)

  • Conversion Share

  • Conversion Share (view attributed)

  • Conversion Share (swipe attributed)

  • Conversion Reserve

  • Conversion Reserve (view attributed)

  • Conversion Reserve (swipe attributed)

  • Conversion Rate

  • Conversion Rate (view attributed)

  • Conversion Rate (swipe attributed)

  • Conversion achievement unlocked offline

  • Conversion achievement unlocked offline (swipe attributed)

  • Conversion achievement unlocked offline (view attributed)

  • Conversion ad click offline

  • Conversion ad click offline (swipe attributed)

  • Conversion ad click offline (view attributed)

  • Conversion ad offline view offline

  • Conversion ad offline view offline (swipe attributed)

  • Conversion ad offline view offline (view attributed)

  • Conversion add billing (swipe attributed)

  • Conversion add billing offline

  • Conversion add billing offline (swipe attributed)

  • Conversion add billing offline (view attributed)

  • Conversion add cart offline

  • Conversion add cart offline (swipe attributed)

  • Conversion add cart offline (view attributed)

  • Conversion add to wishlist offline

  • Conversion add to wishlist offline (swipe attributed)

  • Conversion add to wishlist offline (view attributed)

  • Conversion app opens offline

  • Conversion app opens offline (swipe attributed)

  • Conversion app opens offline (view attributed)

  • Conversion complete tutorial offline

  • Conversion complete tutorial offline (swipe attributed)

  • Conversion complete tutorial offline (view attributed)

  • Conversion invite offline

  • Conversion invite offline (swipe attributed)

  • Conversion invite offline (view attributed)

  • Conversion level completes

  • Conversion level completes offline

  • Conversion level completes offline (swipe attributed)

  • Conversion level completes offline (view attributed)

  • Conversion list view offline

  • Conversion list view offline (swipe attributed)

  • Conversion list view offline (view attributed)

  • Conversion login offline

  • Conversion login offline (swipe attributed)

  • Conversion login offline (view attributed)

  • Conversion page views offline

  • Conversion page views offline (swipe attributed)

  • Conversion page views offline (view attributed)

  • Conversion purchases offline

  • Conversion purchases offline (swipe attributed)

  • Conversion purchases offline (view attributed)

  • Conversion purchases value offline

  • Conversion purchases value offline (swipe attributed)

  • Conversion purchases value offline (view attributed)

  • Conversion rate offline

  • Conversion rate offline (swipe attributed)

  • Conversion rate offline (view attributed)

  • Conversion reserve offline

  • Conversion reserve offline (swipe attributed)

  • Conversion reserve offline (view attributed)

  • Conversion save offline

  • Conversion save offline (swipe attributed)

  • Conversion save offline (view attributed)

  • Conversion searches offline

  • Conversion searches offline (swipe attributed)

  • Conversion searches offline (view attributed)

  • Conversion share offline

  • Conversion share offline (swipe attributed)

  • Conversion share offline (view attributed)

  • Conversion sign ups offline

  • Conversion sign ups offline (swipe attributed)

  • Conversion sign ups offline (view attributed)

  • Conversion spend credits offline

  • Conversion spend credits offline (swipe attributed)

  • Conversion spend credits offline (view attributed)

  • Conversion start checkout offline

  • Conversion start checkout offline (swipe attributed)

  • Conversion start checkout offline (view attributed)

  • Conversion start trial offline

  • Conversion start trial offline (swipe attributed)

  • Conversion start trial offline (view attributed)

  • Conversion subscribe offline

  • Conversion subscribe offline (swipe attributed)

  • Conversion subscribe offline (view attributed)

  • Conversion view content offline

  • Conversion view content offline (swipe attributed)

  • Conversion view content offline (view attributed)

  • Custom event 1 offline

  • Custom event 1 offline (swipe attributed)

  • Custom event 1 offline (view attributed)

  • Custom event 2 offline

  • Custom event 2 offline (swipe attributed)

  • Custom event 2 offline (view attributed)

  • Custom event 3 offline

  • Custom event 3 offline (swipe attributed)

  • Custom event 3 offline (view attributed)

  • Custom event 4 offline

  • Custom event 4 offline (swipe attributed)

  • Custom event 4 offline (view attributed)

  • Custom event 5 offline

  • Custom event 5 offline (swipe attributed)

  • Custom event 5 offline (view attributed)

  • Leads

Metrics - Non-aggregatable

  • Reach

  • Frequency

Metrics - SKAdsNetwork

  • Conversion Total Installs Sk Ad Network

  • Conversion Ios Installs Sk Ad Network

  • Conversion Purchases Sk Ad Network

  • Conversion Save Sk Ad Network

  • Conversion Start Checkout Sk Ad Network

  • Conversion Add Cart Sk Ad Network

  • Conversion View Content Sk Ad Network

  • Conversion Add Billing Sk Ad Network

  • Conversion Sign Ups Sk Ad Network

  • Conversion Searches Sk Ad Network

  • Conversion Level Completes Sk Ad Network

  • Conversion App Opens Sk Ad Network

  • Conversion Page Views Sk Ad Network

  • Conversion Subscribe Sk Ad Network

  • Conversion Ad Click Sk Ad Network

  • Conversion Ad View Sk Ad Network

  • Conversion Complete Tutorial Sk Ad Network

  • Conversion Invite Sk Ad Network

  • Conversion Login Sk Ad Network

  • Conversion Share Sk Ad Network

  • Conversion Reserve Sk Ad Network

  • Conversion Achievement Unlocked Sk Ad Network

  • Conversion Add To Wishlist Sk Ad Network

  • Conversion Spend Credits Sk Ad Network

  • Conversion Rate Sk Ad Network

  • Conversion Start Trial Sk Ad Network

  • Conversion List View Sk Ad Network

  • Custom Event 1 Sk Ad Network

  • Custom Event 2 Sk Ad Network

  • Custom Event 3 Sk Ad Network

  • Custom Event 4 Sk Ad Network

  • Custom Event 5 Sk Ad Network

  • Unknown Sk Ad Network

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