The reports available through Funnel's Snapchat connector are:

  • Campaign
  • Ad Squad
  • Ad

Regular metrics and non-aggregatable metrics (with a time-window of 1 day) are supported by all reports. It is also possible to get your Snapchat data broken down by hour for all reports.
View-through attribution window and Swipe through attribution window can be specified for regular reports.

Attribution windows

View-through Attribution Window 

  • 1 hour
  • 3 hours
  • 6 hours
  • 1 day
  • 7 days
  • 28 days

Swipe Attribution Window

  • 1 day
  • 7 days
  • 28 days

Available data

Dimensions - Campaign report

  • Account ID
  • Attribution Window
  • Campaign ID
  • Campaign Name
  • Campaign Objective

Dimensions - Ad Squad report

  • Account ID
  • Attribution Window
  • Campaign ID
  • Campaign Name
  • Campaign Objective
  • Squad ID
  • Squad Name

Dimensions - Ad report

  • Account ID
  • Ad ID
  • Ad Name
  • Ad Type
  • Attribution Window
  • Campaign ID
  • Campaign Name
  • Campaign Objective
  • Creative ID
  • Creative name
  • Creative type
  • Squad ID
  • Squad Name
  • Web view URLS

Delivery Insight dimensions (Optional)

Reports with Insight dimensions can contain less data due to privacy protection.

  • Country
  • DMA
  • Region
  • Device OS
  • Device brand
  • Age
  • Gender

Metrics - Regular

  • Android Installs
  • Attachment Quartile 25%
  • Attachment Quartile 50%
  • Attachment Quartile 75%
  • Attachment Total View Time Millis
  • Attachment View Completion
  • Avg. View Time Millis
  • Impressions
  • Quartile 25%
  • Quartile 50%
  • Quartile 75%
  • Saves
  • Screen Time Millis
  • Shares
  • Spend
  • Swipes
  • Total Installs
  • Video Views
  • Video Views (time based)
  • 15s Video Views
  • View Completion
  • iOS Installs
  • Story Opens
  • Story completes
  • Story ad position impressions
  • Story ad position screen time millis
  • Conversion Add Billing
  • Conversion Add Billing (swipe attributed)
  • Conversion Add Billing (view attributed)
  • Conversion Add Cart
  • Conversion Add Cart (swipe attributed)
  • Conversion Add Cart (view attributed)
  • Conversion App Opens
  • Conversion App Opens (swipe attributed)
  • Conversion App Opens (view attributed)
  • Conversion Level Completes
  • Conversion Level Completes (swipe attributed)
  • Conversion Level Completes (view attributed)
  • Conversion Page Views
  • Conversion Page Views (swipe attributed)
  • Conversion Page Views (view attributed)
  • Conversion Purchases
  • Conversion Purchases (swipe attributed)
  • Conversion Purchases (view attributed)
  • Conversion Purchases Value
  • Conversion Purchases Value (swipe attributed)
  • Conversion Purchases Value (view attributed)
  • Conversion Save
  • Conversion Save (swipe attributed)
  • Conversion Save (view attributed)
  • Conversion Searches
  • Conversion Searches (swipe attributed)
  • Conversion Searches (view attributed)
  • Conversion Sign Ups
  • Conversion Sign Ups (swipe attributed)
  • Conversion Sign Ups (view attributed)
  • Conversion Start Checkout
  • Conversion Start Checkout (swipe attributed)
  • Conversion Start Checkout (view attributed)
  • Conversion View Content
  • Conversion View Content (swipe attributed)
  • Conversion View Content (view attributed)
  • Custom event 1
  • Custom event 1 (swipe attributed)
  • Custom event 1 (view attributed)
  • Custom event 2
  • Custom event 2 (swipe attributed)
  • Custom event 2 (view attributed)
  • Custom event 3
  • Custom event 3 (swipe attributed)
  • Custom event 3 (view attributed)
  • Custom event 4
  • Custom event 4 (swipe attributed)
  • Custom event 4 (view attributed)
  • Custom event 5
  • Custom event 5 (swipe attributed)
  • Custom event 5 (view attributed)
  • Conversion Reserve
  • Conversion Reserve (view attributed)
  • Conversion Reserve (swipe attributed)
  • Conversion List View
  • Conversion List View (view attributed)
  • Conversion List View (swipe attributed)
  • Conversion Start Trial
  • Conversion Start Trial (view attributed)
  • Conversion Start Trial (swipe attributed)
  • Conversion Spend Credits
  • Conversion Spend Credits (view attributed)
  • Conversion Spend Credits (swipe attributed)
  • Conversion Add To Wishlist
  • Conversion Add To Wishlist (view attributed)
  • Conversion Add To Wishlist (swipe attributed)
  • Conversion Achievement Unlocked
  • Conversion Achievement Unlocked (view attributed)
  • Conversion Achievement Unlocked (swipe attributed)
  • Conversion Subscribe
  • Conversion Subscribe (view attributed)
  • Conversion Subscribe (swipe attributed)
  • Conversion Ad Click
  • Conversion Ad Click (view attributed)
  • Conversion Ad Click (swipe attributed)
  • Conversion Ad View
  • Conversion Ad View (view attributed)
  • Conversion Ad View (swipe attributed)
  • Conversion Complete Tutorial
  • Conversion Complete Tutorial (view attributed)
  • Conversion Complete Tutorial (swipe attributed)
  • Conversion Invite
  • Conversion Invite (view attributed)
  • Conversion Invite (swipe attributed)
  • Conversion Login
  • Conversion Login (view attributed)
  • Conversion Login (swipe attributed)
  • Conversion Share
  • Conversion Share (view attributed)
  • Conversion Share (swipe attributed)
  • Conversion Reserve
  • Conversion Reserve (view attributed)
  • Conversion Reserve (swipe attributed)
  • Conversion Rate
  • Conversion Rate (view attributed)
  • Conversion Rate (swipe attributed)

Metrics - Non-aggregatable

  • Reach
  • Frequency
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