The reports available through Funnel's Snapchat connector are:
Campaign
Ad Squad
Ad
Regular metrics, SKAdNetwork and non-aggregatable metrics (with a time-window of 1 day) are supported by all reports. Regular and non-aggregatable metrics can be broken down by hour.
View-through attribution window and Swipe through attribution window can be specified for regular reports.
Attribution windows
View-through Attribution Window
1 hour
3 hours
6 hours
1 day
7 days
28 days
Swipe Attribution Window
1 day
7 days
28 days
Available data
Dimensions - Campaign report
Account ID
Attribution Window
Campaign ID
Campaign Name
Campaign Objective
Dimensions - Ad Squad report
Account ID
Attribution Window
Campaign ID
Campaign Name
Campaign Objective
Squad ID
Squad Name
Squad optimization goal
Dimensions - Ad report
Account ID
Ad ID
Ad Name
Ad Type
Attribution Window
Campaign ID
Campaign Name
Campaign Objective
Creative ID
Creative name
Creative type
Squad ID
Squad Name
Squad optimization goal
Web view URLs
Third party paid impression tracking URLs
Delivery Insight dimensions (Optional)
Reports with Insight dimensions can contain less data due to privacy protection.
Country
DMA
Region
Device OS
Device brand
Age
Gender
Metrics - Regular
Note: Some metrics are not available for insight dimensions: iOS Installs, Android Installs, 15s Video Views, Video Views (time based), Story ad position impressions, Story ad position screen time millis and Leads.
Android Installs
Attachment Quartile 25%
Attachment Quartile 50%
Attachment Quartile 75%
Attachment Total View Time Millis
Attachment View Completion
Avg. View Time Millis
Impressions
Quartile 25%
Quartile 50%
Quartile 75%
Saves
Screen Time Millis
Shares
Spend
Swipes
Total Installs
Video Views
Video Views (time based)
15s Video Views
View Completion
iOS Installs
Story Opens
Story completes
Story ad position impressions
Story ad position screen time millis
Leads
Conversion Metrics - Regular
These metrics are available as several variants, one for every combination of breakouts: App, Web, Offline, Total combined with total values or broken down yet again on View, Swipe Up.
(Example: Achievements Unlocked App Swipe Up)
Achievements Unlocked
Ad Clicks
Ad Views
Adds of Billing Information
Adds to Cart
Adds to Wishlist
App Opens
Checkouts Started
Completed Tutorials
Content Viewed
Credits Spent
Custom Event 1
Custom Event 2
Custom Event 3
Custom Event 4
Custom Event 5
Invites Sent
Levels Completed
Logins
Lists Viewed
Pages Viewed
Purchases
Purchases Value
Rates Submitted
Reservations
Save
Searches
Shares
Sign Ups
Subscriptions
Trial Starts
Metrics - Non-aggregatable
Reach
Frequency
Metrics - SKAdsNetwork
Conversion metrics (variants: Swipe Up, View and Total):
Achievements Unlocked SKAdNetwork
Ad Clicks SKAdNetwork
Ad Views SKAdNetwork
Adds of Billing Information SKAdNetwork
Adds to Cart SKAdNetwork
Adds to Wishlist SKAdNetwork
App Opens SKAdNetwork
Checkouts Started SKAdNetwork
Completed Tutorials SKAdNetwork
Content Viewed SKAdNetwork
Credits Spent SKAdNetwork
Custom Event 1 SKAdNetwork
Custom Event 2 SKAdNetwork
Custom Event 3 SKAdNetwork
Custom Event 4 SKAdNetwork
Custom Event 5 SKAdNetwork
Invites Sent SKAdNetwork
Ios Installs SKAdNetwork
Levels Completed SKAdNetwork
Logins SKAdNetwork
Lists Viewed SKAdNetwork
Pages Viewed SKAdNetwork
Purchases SKAdNetwork
Rates Submitted SKAdNetwork
Reservations SKAdNetwork
Save SKAdNetwork
Searches SKAdNetwork
Shares SKAdNetwork
Sign Ups SKAdNetwork
Subscriptions SKAdNetwork
Total Installs SKAdNetwork
Trial Starts SKAdNetwork
Unknown SKAdNetwork