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What data can I get from Snapchat?

What data can I get from Snapchat?

Robin Fjärem avatar
Written by Robin Fjärem
Updated over a week ago

The reports available through Funnel's Snapchat connector are:

  • Campaign

  • Ad Squad

  • Ad

Regular metrics and non-aggregatable metrics (with a time-window of 1 day) are supported by all reports, whereas SKAdNetwork metrics is only supported in Campaign and Ad Squad level reports. It is also possible to get your Snapchat data broken down by hour for all reports.


View-through attribution window and Swipe through attribution window can be specified for regular reports.

Attribution windows

View-through Attribution Window 

  • 1 hour

  • 3 hours

  • 6 hours

  • 1 day

  • 7 days

  • 28 days

Swipe Attribution Window

  • 1 day

  • 7 days

  • 28 days

Available data

Dimensions - Campaign report

  • Account ID

  • Attribution Window

  • Campaign ID

  • Campaign Name

  • Campaign Objective

Dimensions - Ad Squad report

  • Account ID

  • Attribution Window

  • Campaign ID

  • Campaign Name

  • Campaign Objective

  • Squad ID

  • Squad Name

Dimensions - Ad report

  • Account ID

  • Ad ID

  • Ad Name

  • Ad Type

  • Attribution Window

  • Campaign ID

  • Campaign Name

  • Campaign Objective

  • Creative ID

  • Creative name

  • Creative type

  • Squad ID

  • Squad Name

  • Web view URLS

Delivery Insight dimensions (Optional)

Reports with Insight dimensions can contain less data due to privacy protection.

  • Country

  • DMA

  • Region

  • Device OS

  • Device brand

  • Age

  • Gender

Metrics - Regular

  • Android Installs

  • Attachment Quartile 25%

  • Attachment Quartile 50%

  • Attachment Quartile 75%

  • Attachment Total View Time Millis

  • Attachment View Completion

  • Avg. View Time Millis

  • Impressions

  • Quartile 25%

  • Quartile 50%

  • Quartile 75%

  • Saves

  • Screen Time Millis

  • Shares

  • Spend

  • Swipes

  • Total Installs

  • Video Views

  • Video Views (time based)

  • 15s Video Views

  • View Completion

  • iOS Installs

  • Story Opens

  • Story completes

  • Story ad position impressions

  • Story ad position screen time millis

  • Conversion Add Billing

  • Conversion Add Billing (swipe attributed)

  • Conversion Add Billing (view attributed)

  • Conversion Add Cart

  • Conversion Add Cart (swipe attributed)

  • Conversion Add Cart (view attributed)

  • Conversion App Opens

  • Conversion App Opens (swipe attributed)

  • Conversion App Opens (view attributed)

  • Conversion Level Completes

  • Conversion Level Completes (swipe attributed)

  • Conversion Level Completes (view attributed)

  • Conversion Page Views

  • Conversion Page Views (swipe attributed)

  • Conversion Page Views (view attributed)

  • Conversion Purchases

  • Conversion Purchases (swipe attributed)

  • Conversion Purchases (view attributed)

  • Conversion Purchases Value

  • Conversion Purchases Value (swipe attributed)

  • Conversion Purchases Value (view attributed)

  • Conversion Save

  • Conversion Save (swipe attributed)

  • Conversion Save (view attributed)

  • Conversion Searches

  • Conversion Searches (swipe attributed)

  • Conversion Searches (view attributed)

  • Conversion Sign Ups

  • Conversion Sign Ups (swipe attributed)

  • Conversion Sign Ups (view attributed)

  • Conversion Start Checkout

  • Conversion Start Checkout (swipe attributed)

  • Conversion Start Checkout (view attributed)

  • Conversion View Content

  • Conversion View Content (swipe attributed)

  • Conversion View Content (view attributed)

  • Custom event 1

  • Custom event 1 (swipe attributed)

  • Custom event 1 (view attributed)

  • Custom event 2

  • Custom event 2 (swipe attributed)

  • Custom event 2 (view attributed)

  • Custom event 3

  • Custom event 3 (swipe attributed)

  • Custom event 3 (view attributed)

  • Custom event 4

  • Custom event 4 (swipe attributed)

  • Custom event 4 (view attributed)

  • Custom event 5

  • Custom event 5 (swipe attributed)

  • Custom event 5 (view attributed)

  • Conversion Reserve

  • Conversion Reserve (view attributed)

  • Conversion Reserve (swipe attributed)

  • Conversion List View

  • Conversion List View (view attributed)

  • Conversion List View (swipe attributed)

  • Conversion Start Trial

  • Conversion Start Trial (view attributed)

  • Conversion Start Trial (swipe attributed)

  • Conversion Spend Credits

  • Conversion Spend Credits (view attributed)

  • Conversion Spend Credits (swipe attributed)

  • Conversion Add To Wishlist

  • Conversion Add To Wishlist (view attributed)

  • Conversion Add To Wishlist (swipe attributed)

  • Conversion Achievement Unlocked

  • Conversion Achievement Unlocked (view attributed)

  • Conversion Achievement Unlocked (swipe attributed)

  • Conversion Subscribe

  • Conversion Subscribe (view attributed)

  • Conversion Subscribe (swipe attributed)

  • Conversion Ad Click

  • Conversion Ad Click (view attributed)

  • Conversion Ad Click (swipe attributed)

  • Conversion Ad View

  • Conversion Ad View (view attributed)

  • Conversion Ad View (swipe attributed)

  • Conversion Complete Tutorial

  • Conversion Complete Tutorial (view attributed)

  • Conversion Complete Tutorial (swipe attributed)

  • Conversion Invite

  • Conversion Invite (view attributed)

  • Conversion Invite (swipe attributed)

  • Conversion Login

  • Conversion Login (view attributed)

  • Conversion Login (swipe attributed)

  • Conversion Share

  • Conversion Share (view attributed)

  • Conversion Share (swipe attributed)

  • Conversion Reserve

  • Conversion Reserve (view attributed)

  • Conversion Reserve (swipe attributed)

  • Conversion Rate

  • Conversion Rate (view attributed)

  • Conversion Rate (swipe attributed)

  • Conversion achievement unlocked offline

  • Conversion achievement unlocked offline (swipe attributed)

  • Conversion achievement unlocked offline (view attributed)

  • Conversion ad click offline

  • Conversion ad click offline (swipe attributed)

  • Conversion ad click offline (view attributed)

  • Conversion ad offline view offline

  • Conversion ad offline view offline (swipe attributed)

  • Conversion ad offline view offline (view attributed)

  • Conversion add billing (swipe attributed)

  • Conversion add billing offline

  • Conversion add billing offline (swipe attributed)

  • Conversion add billing offline (view attributed)

  • Conversion add cart offline

  • Conversion add cart offline (swipe attributed)

  • Conversion add cart offline (view attributed)

  • Conversion add to wishlist offline

  • Conversion add to wishlist offline (swipe attributed)

  • Conversion add to wishlist offline (view attributed)

  • Conversion app opens offline

  • Conversion app opens offline (swipe attributed)

  • Conversion app opens offline (view attributed)

  • Conversion complete tutorial offline

  • Conversion complete tutorial offline (swipe attributed)

  • Conversion complete tutorial offline (view attributed)

  • Conversion invite offline

  • Conversion invite offline (swipe attributed)

  • Conversion invite offline (view attributed)

  • Conversion level completes

  • Conversion level completes offline

  • Conversion level completes offline (swipe attributed)

  • Conversion level completes offline (view attributed)

  • Conversion list view offline

  • Conversion list view offline (swipe attributed)

  • Conversion list view offline (view attributed)

  • Conversion login offline

  • Conversion login offline (swipe attributed)

  • Conversion login offline (view attributed)

  • Conversion page views offline

  • Conversion page views offline (swipe attributed)

  • Conversion page views offline (view attributed)

  • Conversion purchases offline

  • Conversion purchases offline (swipe attributed)

  • Conversion purchases offline (view attributed)

  • Conversion purchases value offline

  • Conversion purchases value offline (swipe attributed)

  • Conversion purchases value offline (view attributed)

  • Conversion rate offline

  • Conversion rate offline (swipe attributed)

  • Conversion rate offline (view attributed)

  • Conversion reserve offline

  • Conversion reserve offline (swipe attributed)

  • Conversion reserve offline (view attributed)

  • Conversion save offline

  • Conversion save offline (swipe attributed)

  • Conversion save offline (view attributed)

  • Conversion searches offline

  • Conversion searches offline (swipe attributed)

  • Conversion searches offline (view attributed)

  • Conversion share offline

  • Conversion share offline (swipe attributed)

  • Conversion share offline (view attributed)

  • Conversion sign ups offline

  • Conversion sign ups offline (swipe attributed)

  • Conversion sign ups offline (view attributed)

  • Conversion spend credits offline

  • Conversion spend credits offline (swipe attributed)

  • Conversion spend credits offline (view attributed)

  • Conversion start checkout offline

  • Conversion start checkout offline (swipe attributed)

  • Conversion start checkout offline (view attributed)

  • Conversion start trial offline

  • Conversion start trial offline (swipe attributed)

  • Conversion start trial offline (view attributed)

  • Conversion subscribe offline

  • Conversion subscribe offline (swipe attributed)

  • Conversion subscribe offline (view attributed)

  • Conversion view content offline

  • Conversion view content offline (swipe attributed)

  • Conversion view content offline (view attributed)

  • Custom event 1 offline

  • Custom event 1 offline (swipe attributed)

  • Custom event 1 offline (view attributed)

  • Custom event 2 offline

  • Custom event 2 offline (swipe attributed)

  • Custom event 2 offline (view attributed)

  • Custom event 3 offline

  • Custom event 3 offline (swipe attributed)

  • Custom event 3 offline (view attributed)

  • Custom event 4 offline

  • Custom event 4 offline (swipe attributed)

  • Custom event 4 offline (view attributed)

  • Custom event 5 offline

  • Custom event 5 offline (swipe attributed)

  • Custom event 5 offline (view attributed)

  • Leads

Metrics - Non-aggregatable

  • Reach

  • Frequency

Metrics - SKAdsNetwork

  • Conversion Total Installs Sk Ad Network

  • Conversion Ios Installs Sk Ad Network

  • Conversion Purchases Sk Ad Network

  • Conversion Save Sk Ad Network

  • Conversion Start Checkout Sk Ad Network

  • Conversion Add Cart Sk Ad Network

  • Conversion View Content Sk Ad Network

  • Conversion Add Billing Sk Ad Network

  • Conversion Sign Ups Sk Ad Network

  • Conversion Searches Sk Ad Network

  • Conversion Level Completes Sk Ad Network

  • Conversion App Opens Sk Ad Network

  • Conversion Page Views Sk Ad Network

  • Conversion Subscribe Sk Ad Network

  • Conversion Ad Click Sk Ad Network

  • Conversion Ad View Sk Ad Network

  • Conversion Complete Tutorial Sk Ad Network

  • Conversion Invite Sk Ad Network

  • Conversion Login Sk Ad Network

  • Conversion Share Sk Ad Network

  • Conversion Reserve Sk Ad Network

  • Conversion Achievement Unlocked Sk Ad Network

  • Conversion Add To Wishlist Sk Ad Network

  • Conversion Spend Credits Sk Ad Network

  • Conversion Rate Sk Ad Network

  • Conversion Start Trial Sk Ad Network

  • Conversion List View Sk Ad Network

  • Custom Event 1 Sk Ad Network

  • Custom Event 2 Sk Ad Network

  • Custom Event 3 Sk Ad Network

  • Custom Event 4 Sk Ad Network

  • Custom Event 5 Sk Ad Network

  • Unknown Sk Ad Network

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